“Facebook is floundering under the weight of its own scorched earth policy towards privacy.” So writes Mark Weinstein in the lede of his Huffington Post article on the company and privacy issues. While some may scoff at the idea of privacy in a social media platform –we are all freely publicly posting those pictures, [...]
TMMPDX.COM and Portland Female Executives have teamed up to present a benefit dinner, honoring OUTSTANDING Portland women with proceeds helping local foster kids. Tickets are EXTREMELY limited, so get yours NOW! Your $75 donation includes an amazing four course meal, wine pairings and a chance to network with some of Portland’s most distinguished professionals. Date: [...]
This December is all about parties and content marketing. Hear how content marketing expert, Joe Pulizzi, explains how to create content customers actually engage with, learn and practice your storytelling skillz by attending DIY Stories’ storytelling classes, and Word Lions teaches the techniques to create meaningful whitepapers out of industry know-how at Turning Knowledge into [...]
Happy Holidays! Though there are only a few digital marketing conferences this month, December finishes out the year strong. From the Inside Social Marketing & Inside Mobile Apps co-located conferences, to Dallas’ own Digital Summit, December plays host to some great events we can all enjoy. From the TMMpdx family to yours, we hope you [...]
I was lucky enough to randomly meet Dina Khoury at ISITE’s Delight 2013 event in downtown Portland. I immediately realized she had some expert advice that would be valuable to TMM readers. Her many years of marketing experience at both small start-ups and large agencies provides her a unique view on the industry. Dina was [...]
What does a chef, a diversity entrepreneur, a news anchor, a VP at Nike, the creator of Barre3 and a President of a design company all have in common? They are all influential WOMEN in our community and have generously given their time to help support other women and the community. These women honorees have [...]
by Holly Regan, Guest Contributor To build your content marketing “Dream Team,” you need a lineup of top performers placed in the positions they’re best at. For starters, you’ll need a marketing strategist who can see the big picture, a writer who can create quality content and a designer who can make it all look [...]
This December is all about parties and content marketing. Hear how content marketing expert, Joe Pulizzi, explains how to create content customers actually engage with, learn and practice your storytelling skillz by attending DIY Stories’ storytelling classes, and Word Lions teaches the techniques to create meaningful whitepapers out of industry know-how at Turning Knowledge into [...]
This December is all about parties and content marketing. Hear how content marketing expert, Joe Pulizzi, explains how to create content customers actually engage with, learn and practice your storytelling skillz by attending DIY Stories’ storytelling classes, and Word Lions teaches the techniques to create meaningful whitepapers out of industry know-how at Turning Knowledge into [...]
Happy Holidays! Though there are only a few digital marketing conferences this month, December finishes out the year strong. From the Inside Social Marketing & Inside Mobile Apps co-located conferences, to Dallas’ own Digital Summit, December plays host to some great events we can all enjoy. From the TMMpdx family to yours, we hope you [...]
Happy Holidays! Though there are only a few digital marketing conferences this month, December finishes out the year strong. From the Inside Social Marketing & Inside Mobile Apps co-located conferences, to Dallas’ own Digital Summit, December plays host to some great events we can all enjoy. From the TMMpdx family to yours, we hope you [...]
What does a chef, a diversity entrepreneur, a news anchor, a VP at Nike, the creator of Barre3 and a President of a design company all have in common? They are all influential WOMEN in our community and have generously given their time to help support other women and the community. These women honorees have [...]
What does a chef, a diversity entrepreneur, a news anchor, a VP at Nike, the creator of Barre3 and a President of a design company all have in common? They are all influential WOMEN in our community and have generously given their time to help support other women and the community. These women honorees have [...]
We’re THRILLED to be partnering with Portland Female Executives in order to present ‘A Seat At The Table’, our annual fundraiser benefiting Project Lemonade. Take a look at the powerful video below to learn more about how Project Lemonade helps the Portland community. If you would like to get involved and help support this great [...]
We’re THRILLED to be partnering with Portland Female Executives in order to present ‘A Seat At The Table’, our annual fundraiser benefiting Project Lemonade. Take a look at the powerful video below to learn more about how Project Lemonade helps the Portland community. If you would like to get involved and help support this great [...]
TMMPDX.COM is proud to partner with Portland Female Executives to present ‘A Seat at the Table’ fundraiser dinner. We are honoring local woman who have made a big impact on our community and would like you to join us. Guests will enjoy a special menu prepared by Chef Sarah Schafer from Irving Street Kitchen, wine [...]
TMMPDX.COM is proud to partner with Portland Female Executives to present ‘A Seat at the Table’ fundraiser dinner. We are honoring local woman who have made a big impact on our community and would like you to join us. Guests will enjoy a special menu prepared by Chef Sarah Schafer from Irving Street Kitchen, wine [...]
November is typically a lighter month when it comes to digital marketing events. However, the events planned for this month are exceptional! Start out the month at EventTech 2013, where you’ll discover the latest digital trends and technologies. For the best in internet marketing, head to the capital of the Tar Heel State (and my [...]
November is typically a lighter month when it comes to digital marketing events. However, the events planned for this month are exceptional! Start out the month at EventTech 2013, where you’ll discover the latest digital trends and technologies. For the best in internet marketing, head to the capital of the Tar Heel State (and my [...]
Some Internet users may be specifically looking for long-form content when performing a Google search, but not as many as you might think. In fact, many Internet users do a quick scan of their environment when making a purchasing decision. The average Internet user reads 2-6 reviews before forming an opinion. Only 22 percent read [...]
Some Internet users may be specifically looking for long-form content when performing a Google search, but not as many as you might think. In fact, many Internet users do a quick scan of their environment when making a purchasing decision. The average Internet user reads 2-6 reviews before forming an opinion. Only 22 percent read [...]
![Digital Marketing Infographic Series: Diving Into Search Behavior [Infographic]](http://www.tmmpdx.com/wp-content/uploads/2013/04/LOCHTEPHELPS2-150x150.jpg "Digital Marketing Infographic Series: Diving Into Search Behavior [Infographic]")
Here is the first of a three-part series featuring compelling infographics based upon digital marketing research data. The graphic below answers the quintessential marketing questions, “What do people search for?”, “Who looks at second page SERP results?” and “Are paid search listings effective?” The results may be SURPRISING! Here’s what the study uncovered: More than 40 [...]
Here is the first of a three-part series featuring compelling infographics based upon digital marketing research data. The graphic below answers the quintessential marketing questions, “What do people search for?”, “Who looks at second page SERP results?” and “Are paid search listings effective?” The results may be SURPRISING! Here’s what the study uncovered: More than 40 [...]
March brings three solid events to attend and follow. First, it’s that time of year when droves flock to Austin for SXSW. This year’s SXSW Interactive will showcase interactive awards, gaming and emerging technology. Next, Search Marketing is hitting the west coast with SMX West in San Jose. Participate in sessions on SEO, PPC, social [...]
March brings three solid events to attend and follow. First, it’s that time of year when droves flock to Austin for SXSW. This year’s SXSW Interactive will showcase interactive awards, gaming and emerging technology. Next, Search Marketing is hitting the west coast with SMX West in San Jose. Participate in sessions on SEO, PPC, social [...]
Whether you are planning on traveling or staying in, there’s something for everyone this month. We’re focusing on search, content marketing, and social media. Join industry experts in Portland, OR at SearchFest 2013 to get up-to-date strategies and advancements in all things search and social. Read on to get TMMPDX’s exclusive promo code. Don’t miss [...]
Whether you are planning on traveling or staying in, there’s something for everyone this month. We’re focusing on search, content marketing, and social media. Join industry experts in Portland, OR at SearchFest 2013 to get up-to-date strategies and advancements in all things search and social. Read on to get TMMPDX’s exclusive promo code. Don’t miss [...]
There’s a lot of talk lately of Google having finally killed SEO through their Panda and Penguin algorithms, which continue to ensnare more and more websites with every new update. So is SEO really (finally) dead? When you look at some of the Google organic traffic losses that companies have faced since the very first [...]
There’s a lot of talk lately of Google having finally killed SEO through their Panda and Penguin algorithms, which continue to ensnare more and more websites with every new update. So is SEO really (finally) dead? When you look at some of the Google organic traffic losses that companies have faced since the very first [...]
Happy New Year from TMM! We hope you enjoyed a fun and productive 2012. Another year passes and new topics in the ever-changing digital landscape move closer to the forefront. Start the year off right with our January picks. Dig deep, get innovative and take away practical solutions at Webtrends Engage in San Francisco. We [...]
Happy New Year from TMM! We hope you enjoyed a fun and productive 2012. Another year passes and new topics in the ever-changing digital landscape move closer to the forefront. Start the year off right with our January picks. Dig deep, get innovative and take away practical solutions at Webtrends Engage in San Francisco. We [...]
“Facebook is floundering under the weight of its own scorched earth policy towards privacy.” So writes Mark Weinstein in the lede of his Huffington Post article on the company and privacy issues. While some may scoff at the idea of privacy in a social media platform –we are all freely publicly posting those pictures, [...]
“Facebook is floundering under the weight of its own scorched earth policy towards privacy.” So writes Mark Weinstein in the lede of his Huffington Post article on the company and privacy issues. While some may scoff at the idea of privacy in a social media platform –we are all freely publicly posting those pictures, [...]
If an organization has a well-defined brand—not just a logo design and color scheme—they have a heck of a lot of fuel for social media, blogging, search engine optimization, public relations, and word-of-mouth. A logo, by itself, doesn’t go so far in these increasingly important and mission-critical channels that are all about messaging, targeting, [...]
If an organization has a well-defined brand—not just a logo design and color scheme—they have a heck of a lot of fuel for social media, blogging, search engine optimization, public relations, and word-of-mouth. A logo, by itself, doesn’t go so far in these increasingly important and mission-critical channels that are all about messaging, targeting, [...]
by Nathan Latka, Guest Contributor On August 26th, Facebook updated its promotions guidelines to allow brands to run Facebook contests on their Fan Page Timelines. With these new Facebook promotion guidelines, brands can now accept “contest entries” by asking fans to like, comment, or message the page. While this is a huge opportunity to [...]
by Nathan Latka, Guest Contributor On August 26th, Facebook updated its promotions guidelines to allow brands to run Facebook contests on their Fan Page Timelines. With these new Facebook promotion guidelines, brands can now accept “contest entries” by asking fans to like, comment, or message the page. While this is a huge opportunity to [...]
Hint: If The Social/Mobile Context Seems Limiting, You’re Looking at it Wrong I once heard Lauren Freedman, owner of the eTail group say: “Deploy your brand across all touch points yet take advantage of channel specific elements that shoppers demand.” She’s pretty smart. Although I heard her say this a few years ago, the message [...]
Hint: If The Social/Mobile Context Seems Limiting, You’re Looking at it Wrong I once heard Lauren Freedman, owner of the eTail group say: “Deploy your brand across all touch points yet take advantage of channel specific elements that shoppers demand.” She’s pretty smart. Although I heard her say this a few years ago, the message [...]
Vine has a pretty interesting story. Even before launch they were snapped up by Twitter. It makes sense, it’s a new take on video and it has strict limitations on length, an idea not foreign to Twitter. Thanks in part to the publicity from the Twitter acquisition, Vine quickly became a big hit. Well apparently [...]
Vine has a pretty interesting story. Even before launch they were snapped up by Twitter. It makes sense, it’s a new take on video and it has strict limitations on length, an idea not foreign to Twitter. Thanks in part to the publicity from the Twitter acquisition, Vine quickly became a big hit. Well apparently [...]
When Wired magazine contributor Jeff Howe first wrote about crowdsoucing in 2006, he described a scenario where someone harnessed the power of a group to accomplish more, faster. “Just as distributed computing projects like UC Berkeley’s SETI@home have tapped the unused processing power of millions of individual computers, so distributed labor networks are using the [...]
When Wired magazine contributor Jeff Howe first wrote about crowdsoucing in 2006, he described a scenario where someone harnessed the power of a group to accomplish more, faster. “Just as distributed computing projects like UC Berkeley’s SETI@home have tapped the unused processing power of millions of individual computers, so distributed labor networks are using the [...]
by Holly Regan, Guest Contributor To build your content marketing “Dream Team,” you need a lineup of top performers placed in the positions they’re best at. For starters, you’ll need a marketing strategist who can see the big picture, a writer who can create quality content and a designer who can make it all look [...]
by Holly Regan, Guest Contributor To build your content marketing “Dream Team,” you need a lineup of top performers placed in the positions they’re best at. For starters, you’ll need a marketing strategist who can see the big picture, a writer who can create quality content and a designer who can make it all look [...]
With all of the activity on the Internet, content curation is more important than ever for businesses and individuals. It’s essential that we create relationships with our audiences by sharing relevant information that doesn’t specifically promote our products and services. The Internet is a stage—our digital opportunity to showcase our talents and creations while [...]
With all of the activity on the Internet, content curation is more important than ever for businesses and individuals. It’s essential that we create relationships with our audiences by sharing relevant information that doesn’t specifically promote our products and services. The Internet is a stage—our digital opportunity to showcase our talents and creations while [...]
By Judy Asman If you’re seeking tips for holiday digital marketing, this article breaks down 8 tips to help you get started today. Halloween promotions are in full swing. They not only indicate that Halloween is around the corner, they’re a tell-tale sign that the frenzy of the 2013 holiday season is brewing. As [...]
By Judy Asman If you’re seeking tips for holiday digital marketing, this article breaks down 8 tips to help you get started today. Halloween promotions are in full swing. They not only indicate that Halloween is around the corner, they’re a tell-tale sign that the frenzy of the 2013 holiday season is brewing. As [...]
Content is the most critical component of online reputation management given the extensive list of Google’s algorithm changes. Google’s algorithm evaluates the credibility, relevancy and importance of online content. Google continually updates and refines its algorithm, the complicated system that it used to establish the value of all sites online. One reason behind this process [...]
Content is the most critical component of online reputation management given the extensive list of Google’s algorithm changes. Google’s algorithm evaluates the credibility, relevancy and importance of online content. Google continually updates and refines its algorithm, the complicated system that it used to establish the value of all sites online. One reason behind this process [...]
Tips for Starting Your Marketing Plan Now Whether you’re a seasoned marketing professional or a small business owner trying to figure out how to market your products or services, at some point, you’re going to need to a marketing plan. Perhaps you’ve asked around, “How do I write a marketing plan?” Well, look no further, [...]
Tips for Starting Your Marketing Plan Now Whether you’re a seasoned marketing professional or a small business owner trying to figure out how to market your products or services, at some point, you’re going to need to a marketing plan. Perhaps you’ve asked around, “How do I write a marketing plan?” Well, look no further, [...]
![Content Marketing: The High Seas of Content Marketing [Infographic]](http://www.tmmpdx.com/wp-content/uploads/2013/07/nautical_banner-150x150.jpg "Content Marketing: The High Seas of Content Marketing [Infographic]")
Online content marketing is a unique entity. With so many different variables and things to implement and maintain in order to be successful, sometimes you can feel like you’re lost out at sea. Courtesy of my friends over at Mojo Media Labs, here is an infographic that will take you through how to navigate the [...]
Online content marketing is a unique entity. With so many different variables and things to implement and maintain in order to be successful, sometimes you can feel like you’re lost out at sea. Courtesy of my friends over at Mojo Media Labs, here is an infographic that will take you through how to navigate the [...]
Hint: If The Social/Mobile Context Seems Limiting, You’re Looking at it Wrong I once heard Lauren Freedman, owner of the eTail group say: “Deploy your brand across all touch points yet take advantage of channel specific elements that shoppers demand.” She’s pretty smart. Although I heard her say this a few years ago, the message [...]
Hint: If The Social/Mobile Context Seems Limiting, You’re Looking at it Wrong I once heard Lauren Freedman, owner of the eTail group say: “Deploy your brand across all touch points yet take advantage of channel specific elements that shoppers demand.” She’s pretty smart. Although I heard her say this a few years ago, the message [...]
This month is all about social and mobile! Start with PSU’s Digital Marketing Breakfast where you’ll learn how to use social media for customer service then head over to Bridgeport Brewery for lunch and hear how AllRecipes.com is using mobile to connect with their 30 million home-cook members. Stop by Formic Media where yours truly [...]
This month is all about social and mobile! Start with PSU’s Digital Marketing Breakfast where you’ll learn how to use social media for customer service then head over to Bridgeport Brewery for lunch and hear how AllRecipes.com is using mobile to connect with their 30 million home-cook members. Stop by Formic Media where yours truly [...]
Survey Monkey and digital marketing firm iAcquire recently collided forces to determine holistic search behaviors. This survey, which was repurposed into an infographic, covers mobile search and social network usage on mobile devices. Here are some key points: * 70 percent of mobile searches lead to an action on a website within the hour * [...]
Survey Monkey and digital marketing firm iAcquire recently collided forces to determine holistic search behaviors. This survey, which was repurposed into an infographic, covers mobile search and social network usage on mobile devices. Here are some key points: * 70 percent of mobile searches lead to an action on a website within the hour * [...]
March brings three solid events to attend and follow. First, it’s that time of year when droves flock to Austin for SXSW. This year’s SXSW Interactive will showcase interactive awards, gaming and emerging technology. Next, Search Marketing is hitting the west coast with SMX West in San Jose. Participate in sessions on SEO, PPC, social [...]
March brings three solid events to attend and follow. First, it’s that time of year when droves flock to Austin for SXSW. This year’s SXSW Interactive will showcase interactive awards, gaming and emerging technology. Next, Search Marketing is hitting the west coast with SMX West in San Jose. Participate in sessions on SEO, PPC, social [...]
Spring means new beginnings and a great time to recharge your marketing strategies. Attend OEN PubTalk™’s event to hear how local PDX company, Chirpify, revolutionized e-commerce transactions by providing a frictionless transaction process through social media. Learn about Conversion Rate Optimization, which companies are using social media successfully at How to Think Like Zuck, and [...]
Spring means new beginnings and a great time to recharge your marketing strategies. Attend OEN PubTalk™’s event to hear how local PDX company, Chirpify, revolutionized e-commerce transactions by providing a frictionless transaction process through social media. Learn about Conversion Rate Optimization, which companies are using social media successfully at How to Think Like Zuck, and [...]
The Smarter Side of Mobile: Data Collection through Wireless Sensor Networks Mobile devices are at the center of our everyday lives. Society has increasingly grown dependent up these devices. We rely on our phones or tablets to schedule our activities, conduct research, make purchases, and stay connected with our digital network. Mobile technology is becoming [...]
The Smarter Side of Mobile: Data Collection through Wireless Sensor Networks Mobile devices are at the center of our everyday lives. Society has increasingly grown dependent up these devices. We rely on our phones or tablets to schedule our activities, conduct research, make purchases, and stay connected with our digital network. Mobile technology is becoming [...]
TMMPDX.COM and Portland Female Executives have teamed up to present a benefit dinner, honoring OUTSTANDING Portland women with proceeds helping local foster kids. Tickets are EXTREMELY limited, so get yours NOW! Your $75 donation includes an amazing four course meal, wine pairings and a chance to network with some of Portland’s most distinguished professionals. Date: [...]
TMMPDX.COM and Portland Female Executives have teamed up to present a benefit dinner, honoring OUTSTANDING Portland women with proceeds helping local foster kids. Tickets are EXTREMELY limited, so get yours NOW! Your $75 donation includes an amazing four course meal, wine pairings and a chance to network with some of Portland’s most distinguished professionals. Date: [...]
I was lucky enough to randomly meet Dina Khoury at ISITE’s Delight 2013 event in downtown Portland. I immediately realized she had some expert advice that would be valuable to TMM readers. Her many years of marketing experience at both small start-ups and large agencies provides her a unique view on the industry. Dina was [...]
I was lucky enough to randomly meet Dina Khoury at ISITE’s Delight 2013 event in downtown Portland. I immediately realized she had some expert advice that would be valuable to TMM readers. Her many years of marketing experience at both small start-ups and large agencies provides her a unique view on the industry. Dina was [...]
Direct Marketing News is now accepting nominations for its 2014 Marketing Hall of Femme awards. Winners will be featured in the May 2014 issue of Direct Marketing News and online. The Direct Marketing News Marketing Hall of Femme awards honors the senior-most female marketers in organizations of all sizes and across all industries who have [...]
Direct Marketing News is now accepting nominations for its 2014 Marketing Hall of Femme awards. Winners will be featured in the May 2014 issue of Direct Marketing News and online. The Direct Marketing News Marketing Hall of Femme awards honors the senior-most female marketers in organizations of all sizes and across all industries who have [...]
![[VIDEO] #tmmTV: TMM Success Stories – Making the leap from student to marketing professional](http://www.tmmpdx.com/wp-content/uploads/2013/02/tmm-tv-logo-150x150.jpg "[VIDEO] #tmmTV: TMM Success Stories – Making the leap from student to marketing professional"){kind=logo}
#tmmTV: TMM Success Stories – Making the leap from student to marketing professional This #tmmTV Hangout On Air features TMM community members Heather English, James C. Smith, Sthuthi Sagal and PSU’s Digital Marketer of the Year, Jana Kopp. They have all made the journey from student to digital marketing PRO and are offering up [...]
#tmmTV: TMM Success Stories – Making the leap from student to marketing professional This #tmmTV Hangout On Air features TMM community members Heather English, James C. Smith, Sthuthi Sagal and PSU’s Digital Marketer of the Year, Jana Kopp. They have all made the journey from student to digital marketing PRO and are offering up [...]
“A brand is a person’s gut feeling about a product, service or organization” – Marty Neumeier, Author of Zag and The Brand Gap. “The age of climbing the corporate ladder is over. Instead, we’re in the age of jungle gyms.” – Cheryl Sandberg, Facebook COO and Author of Lean In. These are some quotes that [...]
“A brand is a person’s gut feeling about a product, service or organization” – Marty Neumeier, Author of Zag and The Brand Gap. “The age of climbing the corporate ladder is over. Instead, we’re in the age of jungle gyms.” – Cheryl Sandberg, Facebook COO and Author of Lean In. These are some quotes that [...]
Our latest TMM Success Story features James C. Smith. A recent graduate of PSU’s CEPE Digital Marketing Certificate Program, James is transitioning into a new and exciting role. He is an experienced technology sector analyst but has taken the daring step of heading back to school in order to directly work in digital marketing. He [...]
Our latest TMM Success Story features James C. Smith. A recent graduate of PSU’s CEPE Digital Marketing Certificate Program, James is transitioning into a new and exciting role. He is an experienced technology sector analyst but has taken the daring step of heading back to school in order to directly work in digital marketing. He [...]
Our latest TMM Success Story features James C. Smith. A recent graduate of PSU’s CEPE Digital Marketing Certificate Program, James is transitioning into a new and exciting role. He is an experienced technology sector analyst but has taken the daring step of heading back to school in order to directly work in digital marketing. He [...]
[VIDEO] #tmmTV: TMM Success Stories – Making the leap from student to marketing professional
#tmmTV: TMM Success Stories – Making the leap from student to marketing professional This #tmmTV Hangout On Air features TMM community members Heather English, James C. Smith, Sthuthi Sagal and PSU’s Digital Marketer of the Year, Jana Kopp. They have all made the journey from student to digital marketing PRO and are offering up [...]
#tmmTV SoMe Awards Edition: Chris Brogan, Stephanie Stricklen Cindy King and Ric Dragon
#tmmTV SoMe Awards Edition: Chris Brogan, Stephanie Stricklen Cindy King and Ric Dragon Welcome to #tmmTV SoMe Awards Edition! Our guest panelists include: – Stephanie Stricklen, SoMe Award emcee, KGW New Anchor – Chris Brogan, SoMe Award Hall of Fame Award winner and CEO and President of Human Business Works. His latest book is called [...]
#tmmTV Portland Female Executives Edition: Interview with Raime Merriman
This broadcast features Portland marketing executive, Raime Merriman. She discusses her role as president of Portland Female Executives or PDXfX.org. Learn how to get involved with this supportive women’s group as Raime discusses details about their upcoming events, volunteer opportunities and open board positions. We are also joined by TMMPDX Senior Editor, Heather English, who [...]
#tmmTV Portland State University Digital Marketing Strategies Certificate Program Edition
In this webcast you will learn about Portland’s own digital marketing certificate program. Part of Portland State’s Professional Development Center, the certificate includes 5 courses that prepare industry professionals to implement successful digital marketing campaigns. PSU instructor, Lisa Peyton, is joined by program grads Sarah Pierce, Hannah Meuser, Julia Tucker and Heather [...]
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