One day back in 2009, Sandra Morris met up with her old friends Laurie Price and Ketan Sempat for coffee and pitched an idea: a company that created web and social media applications that helped their clients give back to their communities. The resulting brainstorming session put in motion a plan that the three veterans […]
The SoMe Awards are back for the biggest and best year yet! We are mixing things up a bit by turning the SoMes into an all-day event. We’ll kick of the awards with the 2014 SoMe Forum, full of some amazing speakers featuring Brian Solis and Pamela Slim. The 2014 SoMe Awards will take place […]
Though we’re still reeling from the success of SearchFest, we’re extremely excited to ring in March, and with it, a slew of great conferences. San Francisco is by far the place to be this month! With several of the top conferences hosted here, it’s time to pack your bags and hunker down in the City […]
March is filled with workshops to advance your marketing education as well as workshops for networking. Learn about Effective Marketing Research, brush up on your Inbound Marketing Skills and learn how to best Optimize Your LinkedIn profile. For those working with international businesses and non-profits, don’t miss this quarter’s Digital Marketing Breakfast from PSU and […]
Tomorrow is the 8th annual SearchFest conference at The Governor Hotel in Portland, OR. SearchFest is Portland’s premiere Search Marketing and Social Media Conference. Over 450 attendees are expected! Ticket includes breakfast, happy hour and and entrance to the After-party. This is networking at it’s finest! There will be 6 sessions/keynotes to attend throughout the […]
Learn advanced analytics from Tim Resnik at SearchFest 2014. Stay on top of the latest in search marketing by attending SearchFest on Friday, Feb. 28. You’ll grow your network, have fun and learn from the best minds the business. In addition, SearchFest is a fabulous deal at a fraction of the cost of other top […]
Looking to hone your skills, grow your network and stay on top of the dynamic world of search marketing? SearchFest is your chance to do it all! The event, at Portland’s Governor Hotel on Friday, February 28, is a great experience at an amazing price. SearchFest even offers a special deal for TMM readers! Enter […]
The SoMe Awards are back for the biggest and best year yet! We are mixing things up a bit by turning the SoMes into an all-day event. We’ll kick of the awards with the 2014 SoMe Forum, full of some amazing speakers featuring Brian Solis and Pamela Slim. The 2014 SoMe Awards will take place […]
The SoMe Awards are back for the biggest and best year yet! We are mixing things up a bit by turning the SoMes into an all-day event. We’ll kick of the awards with the 2014 SoMe Forum, full of some amazing speakers featuring Brian Solis and Pamela Slim. The 2014 SoMe Awards will take place […]
Though we’re still reeling from the success of SearchFest, we’re extremely excited to ring in March, and with it, a slew of great conferences. San Francisco is by far the place to be this month! With several of the top conferences hosted here, it’s time to pack your bags and hunker down in the City […]
Though we’re still reeling from the success of SearchFest, we’re extremely excited to ring in March, and with it, a slew of great conferences. San Francisco is by far the place to be this month! With several of the top conferences hosted here, it’s time to pack your bags and hunker down in the City […]
March is filled with workshops to advance your marketing education as well as workshops for networking. Learn about Effective Marketing Research, brush up on your Inbound Marketing Skills and learn how to best Optimize Your LinkedIn profile. For those working with international businesses and non-profits, don’t miss this quarter’s Digital Marketing Breakfast from PSU and […]
March is filled with workshops to advance your marketing education as well as workshops for networking. Learn about Effective Marketing Research, brush up on your Inbound Marketing Skills and learn how to best Optimize Your LinkedIn profile. For those working with international businesses and non-profits, don’t miss this quarter’s Digital Marketing Breakfast from PSU and […]
Tomorrow is the 8th annual SearchFest conference at The Governor Hotel in Portland, OR. SearchFest is Portland’s premiere Search Marketing and Social Media Conference. Over 450 attendees are expected! Ticket includes breakfast, happy hour and and entrance to the After-party. This is networking at it’s finest! There will be 6 sessions/keynotes to attend throughout the […]
Tomorrow is the 8th annual SearchFest conference at The Governor Hotel in Portland, OR. SearchFest is Portland’s premiere Search Marketing and Social Media Conference. Over 450 attendees are expected! Ticket includes breakfast, happy hour and and entrance to the After-party. This is networking at it’s finest! There will be 6 sessions/keynotes to attend throughout the […]
Learn advanced analytics from Tim Resnik at SearchFest 2014. Stay on top of the latest in search marketing by attending SearchFest on Friday, Feb. 28. You’ll grow your network, have fun and learn from the best minds the business. In addition, SearchFest is a fabulous deal at a fraction of the cost of other top […]
Learn advanced analytics from Tim Resnik at SearchFest 2014. Stay on top of the latest in search marketing by attending SearchFest on Friday, Feb. 28. You’ll grow your network, have fun and learn from the best minds the business. In addition, SearchFest is a fabulous deal at a fraction of the cost of other top […]
Looking to hone your skills, grow your network and stay on top of the dynamic world of search marketing? SearchFest is your chance to do it all! The event, at Portland’s Governor Hotel on Friday, February 28, is a great experience at an amazing price. SearchFest even offers a special deal for TMM readers! Enter […]
Looking to hone your skills, grow your network and stay on top of the dynamic world of search marketing? SearchFest is your chance to do it all! The event, at Portland’s Governor Hotel on Friday, February 28, is a great experience at an amazing price. SearchFest even offers a special deal for TMM readers! Enter […]
Some Internet users may be specifically looking for long-form content when performing a Google search, but not as many as you might think. In fact, many Internet users do a quick scan of their environment when making a purchasing decision. The average Internet user reads 2-6 reviews before forming an opinion. Only 22 percent read […]
Some Internet users may be specifically looking for long-form content when performing a Google search, but not as many as you might think. In fact, many Internet users do a quick scan of their environment when making a purchasing decision. The average Internet user reads 2-6 reviews before forming an opinion. Only 22 percent read […]
![Digital Marketing Infographic Series: Diving Into Search Behavior [Infographic]](http://www.tmmpdx.com/wp-content/uploads/2013/04/LOCHTEPHELPS2-150x150.jpg "Digital Marketing Infographic Series: Diving Into Search Behavior [Infographic]")
Here is the first of a three-part series featuring compelling infographics based upon digital marketing research data. The graphic below answers the quintessential marketing questions, “What do people search for?”, “Who looks at second page SERP results?” and “Are paid search listings effective?” The results may be SURPRISING! Here’s what the study uncovered: More than 40 […]
Here is the first of a three-part series featuring compelling infographics based upon digital marketing research data. The graphic below answers the quintessential marketing questions, “What do people search for?”, “Who looks at second page SERP results?” and “Are paid search listings effective?” The results may be SURPRISING! Here’s what the study uncovered: More than 40 […]
March brings three solid events to attend and follow. First, it’s that time of year when droves flock to Austin for SXSW. This year’s SXSW Interactive will showcase interactive awards, gaming and emerging technology. Next, Search Marketing is hitting the west coast with SMX West in San Jose. Participate in sessions on SEO, PPC, social […]
March brings three solid events to attend and follow. First, it’s that time of year when droves flock to Austin for SXSW. This year’s SXSW Interactive will showcase interactive awards, gaming and emerging technology. Next, Search Marketing is hitting the west coast with SMX West in San Jose. Participate in sessions on SEO, PPC, social […]
Whether you are planning on traveling or staying in, there’s something for everyone this month. We’re focusing on search, content marketing, and social media. Join industry experts in Portland, OR at SearchFest 2013 to get up-to-date strategies and advancements in all things search and social. Read on to get TMMPDX’s exclusive promo code. Don’t miss […]
Whether you are planning on traveling or staying in, there’s something for everyone this month. We’re focusing on search, content marketing, and social media. Join industry experts in Portland, OR at SearchFest 2013 to get up-to-date strategies and advancements in all things search and social. Read on to get TMMPDX’s exclusive promo code. Don’t miss […]
There’s a lot of talk lately of Google having finally killed SEO through their Panda and Penguin algorithms, which continue to ensnare more and more websites with every new update. So is SEO really (finally) dead? When you look at some of the Google organic traffic losses that companies have faced since the very first […]
There’s a lot of talk lately of Google having finally killed SEO through their Panda and Penguin algorithms, which continue to ensnare more and more websites with every new update. So is SEO really (finally) dead? When you look at some of the Google organic traffic losses that companies have faced since the very first […]
Happy New Year from TMM! We hope you enjoyed a fun and productive 2012. Another year passes and new topics in the ever-changing digital landscape move closer to the forefront. Start the year off right with our January picks. Dig deep, get innovative and take away practical solutions at Webtrends Engage in San Francisco. We […]
Happy New Year from TMM! We hope you enjoyed a fun and productive 2012. Another year passes and new topics in the ever-changing digital landscape move closer to the forefront. Start the year off right with our January picks. Dig deep, get innovative and take away practical solutions at Webtrends Engage in San Francisco. We […]
One day back in 2009, Sandra Morris met up with her old friends Laurie Price and Ketan Sempat for coffee and pitched an idea: a company that created web and social media applications that helped their clients give back to their communities. The resulting brainstorming session put in motion a plan that the three veterans […]
One day back in 2009, Sandra Morris met up with her old friends Laurie Price and Ketan Sempat for coffee and pitched an idea: a company that created web and social media applications that helped their clients give back to their communities. The resulting brainstorming session put in motion a plan that the three veterans […]
I had the great pleasure to meet Joleen Ong, Marketing & Publications Director – NTEN: The Nonprofit Technology Network – at a recent TMMPDX.COM Happy Hour (don’t miss the next one on Tuesday February 25th at the Nines Hotel). I only had the chance for a short conversation with Joleen, but wanted to learn more […]
I had the great pleasure to meet Joleen Ong, Marketing & Publications Director – NTEN: The Nonprofit Technology Network – at a recent TMMPDX.COM Happy Hour (don’t miss the next one on Tuesday February 25th at the Nines Hotel). I only had the chance for a short conversation with Joleen, but wanted to learn more […]
Billie Goldman has mastered the art of transmedia storytelling. She is the Partner Marketing Manager at Intel and has worked with Toshiba to create one of the most successful transmedia campaigns EVER. She has created a cult following for her social films; The Beauty Inside, The Power Inside and The Inside Experience. Pioneering a […]
Billie Goldman has mastered the art of transmedia storytelling. She is the Partner Marketing Manager at Intel and has worked with Toshiba to create one of the most successful transmedia campaigns EVER. She has created a cult following for her social films; The Beauty Inside, The Power Inside and The Inside Experience. Pioneering a […]
“Facebook is floundering under the weight of its own scorched earth policy towards privacy.” So writes Mark Weinstein in the lede of his Huffington Post article on the company and privacy issues. While some may scoff at the idea of privacy in a social media platform –we are all freely publicly posting those pictures, […]
“Facebook is floundering under the weight of its own scorched earth policy towards privacy.” So writes Mark Weinstein in the lede of his Huffington Post article on the company and privacy issues. While some may scoff at the idea of privacy in a social media platform –we are all freely publicly posting those pictures, […]
If an organization has a well-defined brand—not just a logo design and color scheme—they have a heck of a lot of fuel for social media, blogging, search engine optimization, public relations, and word-of-mouth. A logo, by itself, doesn’t go so far in these increasingly important and mission-critical channels that are all about messaging, targeting, […]
If an organization has a well-defined brand—not just a logo design and color scheme—they have a heck of a lot of fuel for social media, blogging, search engine optimization, public relations, and word-of-mouth. A logo, by itself, doesn’t go so far in these increasingly important and mission-critical channels that are all about messaging, targeting, […]
by Nathan Latka, Guest Contributor On August 26th, Facebook updated its promotions guidelines to allow brands to run Facebook contests on their Fan Page Timelines. With these new Facebook promotion guidelines, brands can now accept “contest entries” by asking fans to like, comment, or message the page. While this is a huge opportunity to […]
by Nathan Latka, Guest Contributor On August 26th, Facebook updated its promotions guidelines to allow brands to run Facebook contests on their Fan Page Timelines. With these new Facebook promotion guidelines, brands can now accept “contest entries” by asking fans to like, comment, or message the page. While this is a huge opportunity to […]
by Holly Regan, Guest Contributor To build your content marketing “Dream Team,” you need a lineup of top performers placed in the positions they’re best at. For starters, you’ll need a marketing strategist who can see the big picture, a writer who can create quality content and a designer who can make it all look […]
by Holly Regan, Guest Contributor To build your content marketing “Dream Team,” you need a lineup of top performers placed in the positions they’re best at. For starters, you’ll need a marketing strategist who can see the big picture, a writer who can create quality content and a designer who can make it all look […]
With all of the activity on the Internet, content curation is more important than ever for businesses and individuals. It’s essential that we create relationships with our audiences by sharing relevant information that doesn’t specifically promote our products and services. The Internet is a stage—our digital opportunity to showcase our talents and creations while […]
With all of the activity on the Internet, content curation is more important than ever for businesses and individuals. It’s essential that we create relationships with our audiences by sharing relevant information that doesn’t specifically promote our products and services. The Internet is a stage—our digital opportunity to showcase our talents and creations while […]
By Judy Asman If you’re seeking tips for holiday digital marketing, this article breaks down 8 tips to help you get started today. Halloween promotions are in full swing. They not only indicate that Halloween is around the corner, they’re a tell-tale sign that the frenzy of the 2013 holiday season is brewing. As […]
By Judy Asman If you’re seeking tips for holiday digital marketing, this article breaks down 8 tips to help you get started today. Halloween promotions are in full swing. They not only indicate that Halloween is around the corner, they’re a tell-tale sign that the frenzy of the 2013 holiday season is brewing. As […]
Content is the most critical component of online reputation management given the extensive list of Google’s algorithm changes. Google’s algorithm evaluates the credibility, relevancy and importance of online content. Google continually updates and refines its algorithm, the complicated system that it used to establish the value of all sites online. One reason behind this process […]
Content is the most critical component of online reputation management given the extensive list of Google’s algorithm changes. Google’s algorithm evaluates the credibility, relevancy and importance of online content. Google continually updates and refines its algorithm, the complicated system that it used to establish the value of all sites online. One reason behind this process […]
Tips for Starting Your Marketing Plan Now Whether you’re a seasoned marketing professional or a small business owner trying to figure out how to market your products or services, at some point, you’re going to need to a marketing plan. Perhaps you’ve asked around, “How do I write a marketing plan?” Well, look no further, […]
Tips for Starting Your Marketing Plan Now Whether you’re a seasoned marketing professional or a small business owner trying to figure out how to market your products or services, at some point, you’re going to need to a marketing plan. Perhaps you’ve asked around, “How do I write a marketing plan?” Well, look no further, […]
![Content Marketing: The High Seas of Content Marketing [Infographic]](http://www.tmmpdx.com/wp-content/uploads/2013/07/nautical_banner-150x150.jpg "Content Marketing: The High Seas of Content Marketing [Infographic]")
Online content marketing is a unique entity. With so many different variables and things to implement and maintain in order to be successful, sometimes you can feel like you’re lost out at sea. Courtesy of my friends over at Mojo Media Labs, here is an infographic that will take you through how to navigate the […]
Online content marketing is a unique entity. With so many different variables and things to implement and maintain in order to be successful, sometimes you can feel like you’re lost out at sea. Courtesy of my friends over at Mojo Media Labs, here is an infographic that will take you through how to navigate the […]
Hint: If The Social/Mobile Context Seems Limiting, You’re Looking at it Wrong I once heard Lauren Freedman, owner of the eTail group say: “Deploy your brand across all touch points yet take advantage of channel specific elements that shoppers demand.” She’s pretty smart. Although I heard her say this a few years ago, the message […]
Hint: If The Social/Mobile Context Seems Limiting, You’re Looking at it Wrong I once heard Lauren Freedman, owner of the eTail group say: “Deploy your brand across all touch points yet take advantage of channel specific elements that shoppers demand.” She’s pretty smart. Although I heard her say this a few years ago, the message […]
This month is all about social and mobile! Start with PSU’s Digital Marketing Breakfast where you’ll learn how to use social media for customer service then head over to Bridgeport Brewery for lunch and hear how AllRecipes.com is using mobile to connect with their 30 million home-cook members. Stop by Formic Media where yours truly […]
This month is all about social and mobile! Start with PSU’s Digital Marketing Breakfast where you’ll learn how to use social media for customer service then head over to Bridgeport Brewery for lunch and hear how AllRecipes.com is using mobile to connect with their 30 million home-cook members. Stop by Formic Media where yours truly […]
Survey Monkey and digital marketing firm iAcquire recently collided forces to determine holistic search behaviors. This survey, which was repurposed into an infographic, covers mobile search and social network usage on mobile devices. Here are some key points: * 70 percent of mobile searches lead to an action on a website within the hour * […]
Survey Monkey and digital marketing firm iAcquire recently collided forces to determine holistic search behaviors. This survey, which was repurposed into an infographic, covers mobile search and social network usage on mobile devices. Here are some key points: * 70 percent of mobile searches lead to an action on a website within the hour * […]
March brings three solid events to attend and follow. First, it’s that time of year when droves flock to Austin for SXSW. This year’s SXSW Interactive will showcase interactive awards, gaming and emerging technology. Next, Search Marketing is hitting the west coast with SMX West in San Jose. Participate in sessions on SEO, PPC, social […]
March brings three solid events to attend and follow. First, it’s that time of year when droves flock to Austin for SXSW. This year’s SXSW Interactive will showcase interactive awards, gaming and emerging technology. Next, Search Marketing is hitting the west coast with SMX West in San Jose. Participate in sessions on SEO, PPC, social […]
Spring means new beginnings and a great time to recharge your marketing strategies. Attend OEN PubTalk™’s event to hear how local PDX company, Chirpify, revolutionized e-commerce transactions by providing a frictionless transaction process through social media. Learn about Conversion Rate Optimization, which companies are using social media successfully at How to Think Like Zuck, and […]
Spring means new beginnings and a great time to recharge your marketing strategies. Attend OEN PubTalk™’s event to hear how local PDX company, Chirpify, revolutionized e-commerce transactions by providing a frictionless transaction process through social media. Learn about Conversion Rate Optimization, which companies are using social media successfully at How to Think Like Zuck, and […]
The Smarter Side of Mobile: Data Collection through Wireless Sensor Networks Mobile devices are at the center of our everyday lives. Society has increasingly grown dependent up these devices. We rely on our phones or tablets to schedule our activities, conduct research, make purchases, and stay connected with our digital network. Mobile technology is becoming […]
The Smarter Side of Mobile: Data Collection through Wireless Sensor Networks Mobile devices are at the center of our everyday lives. Society has increasingly grown dependent up these devices. We rely on our phones or tablets to schedule our activities, conduct research, make purchases, and stay connected with our digital network. Mobile technology is becoming […]
Marketing executives are often asked, “What are you going to do about revenue?” – This one question begins the transformation of marketing from a cost center to a revenue center, a journey which most executives are not fully prepared to think about. To help understand and describe this transformation, Debbie Qaqish and The […]
Marketing executives are often asked, “What are you going to do about revenue?” – This one question begins the transformation of marketing from a cost center to a revenue center, a journey which most executives are not fully prepared to think about. To help understand and describe this transformation, Debbie Qaqish and The […]
Hannah Meuser is a Social Media Specialist at Anvil Media, a Portland-based integrated marketing agency that specializes in search engine marketing, social media and analytics. She has been working in marketing ever since she moved to Portland from Wilmington, North Carolina, making her name in clientele management and product development for such companies as […]
Hannah Meuser is a Social Media Specialist at Anvil Media, a Portland-based integrated marketing agency that specializes in search engine marketing, social media and analytics. She has been working in marketing ever since she moved to Portland from Wilmington, North Carolina, making her name in clientele management and product development for such companies as […]
Steph Prange is the Social Media Community Manager for Icebreaker, a New Zealand based outdoor athletic apparel company who’s products are made of 100% Merino wool. Icebreaker inspires people to reconnect with nature, wearing products developed by nature. This same approach to connect is also taken to the digital world. They are very active and involved […]
Steph Prange is the Social Media Community Manager for Icebreaker, a New Zealand based outdoor athletic apparel company who’s products are made of 100% Merino wool. Icebreaker inspires people to reconnect with nature, wearing products developed by nature. This same approach to connect is also taken to the digital world. They are very active and involved […]
TMMPDX is thrilled to introduce its 2014 scholarship winners! Tracey Forschler and Jessica Chang will be taking Introduction to Digital Strategies with Instructor and TMM founder Lisa Peyton. They’ll learn to create strategies for a cohesive brand experience across a range of digital platforms. Tracey is a self-proclaimed lifelong storyteller and analytics geek, the perfect […]
TMMPDX is thrilled to introduce its 2014 scholarship winners! Tracey Forschler and Jessica Chang will be taking Introduction to Digital Strategies with Instructor and TMM founder Lisa Peyton. They’ll learn to create strategies for a cohesive brand experience across a range of digital platforms. Tracey is a self-proclaimed lifelong storyteller and analytics geek, the perfect […]
TMMPDX.COM and Portland Female Executives have teamed up to present a benefit dinner, honoring OUTSTANDING Portland women with proceeds helping local foster kids. Tickets are EXTREMELY limited, so get yours NOW! Your $75 donation includes an amazing four course meal, wine pairings and a chance to network with some of Portland’s most distinguished professionals. Date: […]
TMMPDX.COM and Portland Female Executives have teamed up to present a benefit dinner, honoring OUTSTANDING Portland women with proceeds helping local foster kids. Tickets are EXTREMELY limited, so get yours NOW! Your $75 donation includes an amazing four course meal, wine pairings and a chance to network with some of Portland’s most distinguished professionals. Date: […]
I was lucky enough to randomly meet Dina Khoury at ISITE’s Delight 2013 event in downtown Portland. I immediately realized she had some expert advice that would be valuable to TMM readers. Her many years of marketing experience at both small start-ups and large agencies provides her a unique view on the industry. Dina was […]
I was lucky enough to randomly meet Dina Khoury at ISITE’s Delight 2013 event in downtown Portland. I immediately realized she had some expert advice that would be valuable to TMM readers. Her many years of marketing experience at both small start-ups and large agencies provides her a unique view on the industry. Dina was […]
I was lucky enough to randomly meet Dina Khoury at ISITE’s Delight 2013 event in downtown Portland. I immediately realized she had some expert advice that would be valuable to TMM readers. Her many years of marketing experience at both small start-ups and large agencies provides her a unique view on the industry. Dina was […]