Hotmail, one of the very first web-based email services, is the classic example of something that, while it sounds sinister, is actually an incredibly smart way to market something; viral marketing. Indeed viral marketing, like an actual virus, is supposed to spread easily, quickly and silently until, before anyone even knows what has happened, the [...]
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In his Sunday chat, Chris Brogan discussed the art of self-promotion and how to approach it gracefully. His points about self-promotion are well suited to expand the discussion to how a brand can join customer conversations successfully. As social media has become an integral part of our campaigns and brand strategies, we marketers are breaking [...]
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March brings three solid events to attend and follow. First, it’s that time of year when droves flock to Austin for SXSW. This year’s SXSW Interactive will showcase interactive awards, gaming and emerging technology. Next, Search Marketing is hitting the west coast with SMX West in San Jose. Participate in sessions on SEO, PPC, social [...]
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Spring means new beginnings and a great time to recharge your marketing strategies. Attend OEN PubTalk™’s event to hear how local PDX company, Chirpify, revolutionized e-commerce transactions by providing a frictionless transaction process through social media. Learn about Conversion Rate Optimization, which companies are using social media successfully at How to Think Like Zuck, and [...]
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Happy New Year from TMM! We hope you enjoyed a fun and productive 2012. Another year passes and new topics in the ever-changing digital landscape move closer to the forefront. Start the year off right with our January picks. Dig deep, get innovative and take away practical solutions at Webtrends Engage in San Francisco. We [...]
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There’s been much discussion lately about the importance of storytelling in good marketing and how we marketers need to embrace it; however, not much has been written about how to properly architect a story for maximum impact. Admittedly, I’m a recovering English major who spent much of my academic life trying to master the short [...]
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