A telecommunication company located in Silicon Valley decided to rebrand its product line that has been in the market for about 5 years. The product functionality and capabilities will stay the same; the change will be mostly in the look, feel and name of the brand. Although this is the right move for the success of their product they are having a hard time envisioning the transition.
TMM Angels were approached by the company’s marketing VP with the following questions:
– How to migrate the old website into the new domain without losing SEO ranking?
– How to transition Facebook fans and Twitter followers to new accounts?
– What is the best strategy for brand and re-brand awareness?
To see the angels’ answers, check out the article on our sister site: thoroughlymodernmarketing.com