Andrew Grossman

Andrew Grossman is a freelance social media and communications specialist in Portland, OR. Also, a board member for Social Media Club PDX. Just two years into college, Andrew started a business of his own, Pathos Digital Marketing. With it, he quickly took on small business clients and has since grown to work with notable local non-profits and Oregon's largest corporate utility, Portland General Electric. Andrew prides himself on professionalism, dedication to his craft, and an unmatched thirst for knowledge -- reinforcing his self-proclaimed title, "biggest social media geek in Portland, OR."

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Twitter #Music: Twitter partners with Spotify to make music social

| April 19, 2013 | 1 Comment
Twitter #Music: Twitter partners with Spotify to make music social

Discovering music got even more social with yesterday’s launch of #Music, an app and dedicated website from Twitter. With its recently released video sharing network, Vine, sitting pretty at no. 2 in the app store’s free category, hopes are high for #Music. About the #Music app The #Music app has four tabs, explained below. Popular […]

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http://www.tmmpdx.com/wp-content/uploads/2013/04/photo-11-150x150.jpg Andrew Grossman Recruit 101Social Media MarketingSpecial Agent IntermediatetmmBosleytmmJilltmmKellyTMMPDX ,,

Discovering music got even more social with yesterday’s launch of #Music, an app and dedicated website from Twitter. With its recently released video sharing network, Vine, sitting pretty at no. 2 in the app store’s free category, hopes are high for #Music. About the #Music app The #Music app has four tabs, explained below. Popular […]

Social Media Marketing: Looking beyond the BUYER persona in social media

| April 17, 2013 | 0 Comments
Social Media Marketing: Looking beyond the BUYER persona in social media

Before jumping into a Social Media Marketing gig, I always ask the client about their target audience. The answer I get varies from detailed consumer profiles to broad descriptions, but one thing remains consistent: businesses want more customers, so they try to describe buyers or prospective clients to target in social media. They expect that […]

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http://www.tmmpdx.com/wp-content/uploads/2013/04/4400420534_b1352c4efd-150x150.jpg Andrew Grossman Recruit 101Social Media MarketingSpecial Agent IntermediatetmmBosleytmmJilltmmKellyTMMPDXtmmSabrina ,

Before jumping into a Social Media Marketing gig, I always ask the client about their target audience. The answer I get varies from detailed consumer profiles to broad descriptions, but one thing remains consistent: businesses want more customers, so they try to describe buyers or prospective clients to target in social media. They expect that […]

Facebook “Reply” Feature: A customer service game-changer

| March 27, 2013 | 4 Comments
Facebook “Reply” Feature: A customer service game-changer

This week Facebook launched a new feature, “Reply,” for pages and accounts with over ten thousand followers, but no one quite hit the mark as to why it’s such a big deal. Before, a page manager had to be friends with a commenter in order to tag them in a conversation, which was the only […]

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http://www.tmmpdx.com/wp-content/uploads/2013/03/Facebook_Conversations1-150x150.jpg Andrew Grossman Recruit 101Social Media MarketingSpecial Agent IntermediateTMMPDX ,,,,,

This week Facebook launched a new feature, “Reply,” for pages and accounts with over ten thousand followers, but no one quite hit the mark as to why it’s such a big deal. Before, a page manager had to be friends with a commenter in order to tag them in a conversation, which was the only […]

Social Media Forces the End of “Buy Now” Marketing: How to creatively sell your product without the pushy sales pitch

| March 20, 2013 | 0 Comments
Social Media Forces the End of “Buy Now” Marketing: How to creatively sell your product without the pushy sales pitch

When Sales and Marketing teams have too much crossover (i.e. being the same person), we sometimes get into trouble with sales goals influencing marketing messaging in a gross way. To further illustrate my point, I’ll give you a quick example. Situation: sales are down and as always, we want them up. Manifests itself in this […]

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Andrew Grossman Recruit 101Social Media MarketingSpecial Agent IntermediateTMMPDX ,,,,,,,

When Sales and Marketing teams have too much crossover (i.e. being the same person), we sometimes get into trouble with sales goals influencing marketing messaging in a gross way. To further illustrate my point, I’ll give you a quick example. Situation: sales are down and as always, we want them up. Manifests itself in this […]