“Brand therapist” Jason Halstead helps successful businesses and organizations that have outgrown their brands get unstuck and evolve to the next level. He guides leaders and teams to take stock, find their niche, express themselves, and reinvigorate both their image and their passion.
For almost twenty years he ran the award-winning, full-service design and communications firm, View Design, which he founded in Eugene, Oregon. On relocating to Portland in 2011, he honed in on his passion for brand strategy and brand identity by forming Gist Brands. Learn more at www.gistbrands.net
You can find Jason on his blog, Twitter, LinkedIn, and Facebook.
If an organization has a well-defined brand—not just a logo design and color scheme—they have a heck of a lot of fuel for social media, blogging, search engine optimization, public relations, and word-of-mouth. A logo, by itself, doesn’t go so far in these increasingly important and mission-critical channels that are all about messaging, targeting, […]
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If an organization has a well-defined brand—not just a logo design and color scheme—they have a heck of a lot of fuel for social media, blogging, search engine optimization, public relations, and word-of-mouth. A logo, by itself, doesn’t go so far in these increasingly important and mission-critical channels that are all about messaging, targeting, […]
Jason HalsteadJasonHalsteadjason@gistbrands.netContributor“Brand therapist” Jason Halstead helps successful businesses and organizations that have outgrown their brands get unstuck and evolve to the next level. He guides leaders and teams to take stock, find their niche, express themselves, and reinvigorate both their image and their passion.
For almost twenty years he ran the award-winning, full-service design and communications firm, View Design, which he founded in Eugene, Oregon. On relocating to Portland in 2011, he honed in on his passion for brand strategy and brand identity by forming Gist Brands. Learn more at www.gistbrands.net
You can find Jason on his blog, Twitter, LinkedIn, and Facebook.Thoroughly Modern Marketing
By guest contributor Jason Halstead, originally published on gistbrands.com Many business owners think of branding as either some mysterious black-box process that yields a desirable “aura” to a company, or confuse branding with logo design, which is just one facet (and actually an outcome) of a branding process rather than the starting point. For more […]
By guest contributor Jason Halstead, originally published on gistbrands.com Many business owners think of branding as either some mysterious black-box process that yields a desirable “aura” to a company, or confuse branding with logo design, which is just one facet (and actually an outcome) of a branding process rather than the starting point. For more […]
Jason HalsteadJasonHalsteadjason@gistbrands.netContributor“Brand therapist” Jason Halstead helps successful businesses and organizations that have outgrown their brands get unstuck and evolve to the next level. He guides leaders and teams to take stock, find their niche, express themselves, and reinvigorate both their image and their passion.
For almost twenty years he ran the award-winning, full-service design and communications firm, View Design, which he founded in Eugene, Oregon. On relocating to Portland in 2011, he honed in on his passion for brand strategy and brand identity by forming Gist Brands. Learn more at www.gistbrands.net
You can find Jason on his blog, Twitter, LinkedIn, and Facebook.Thoroughly Modern Marketing
