Elizabeth Brigham

Elizabeth Brigham is a Product Marketing Manager at Jive Software, overseeing the Social Marketing and Sales Solution. Her passion lies in providing fellow marketers and sales practitioners a better way to get work done, beat the competition to market and close sales faster. Prior to Jive, Elizabeth was a Manager of Product Management at Walt Disney Parks and Resorts Online where she developed content and commerce strategy for the Parks and Resorts portfolio of brands. She began her career at McMaster-Carr Supply Company managing call center teams, domestic and international sales operations, supply chain logistics, and sales software development. Elizabeth earned her BA in English Literature from Davidson College and an MBA from the Ross School of Business at the University of Michigan.

rss feed Twitter Author's Website

Elizabeth Brigham's Latest Posts

Building Online Brand Influence: How to avoid being an interloper

| March 6, 2013 | 0 Comments
Building Online Brand Influence: How to avoid being an interloper

In his Sunday chat, Chris Brogan discussed the art of self-promotion and how to approach it gracefully.  His points about self-promotion are well suited to expand the discussion to how a brand can join customer conversations successfully. As social media has become an integral part of our campaigns and brand strategies, we marketers are breaking […]

Continue Reading

Elizabeth Brigham Content MarketingRecruit 101Special Agent IntermediateVeteran Advanced ,,,,,

In his Sunday chat, Chris Brogan discussed the art of self-promotion and how to approach it gracefully.  His points about self-promotion are well suited to expand the discussion to how a brand can join customer conversations successfully. As social media has become an integral part of our campaigns and brand strategies, we marketers are breaking […]

Marketers Need To Be Story Architects

| December 19, 2012 | 0 Comments
Marketers Need To Be Story Architects

There’s been much discussion lately about the importance of storytelling in good marketing and how we marketers need to embrace it; however, not much has been written about how to properly architect a story for maximum impact. Admittedly, I’m a recovering English major who spent much of my academic life trying to master the short […]

Continue Reading

Elizabeth Brigham Content MarketingRecruit 101Special Agent IntermediateVeteran Advanced ,,,,,,

There’s been much discussion lately about the importance of storytelling in good marketing and how we marketers need to embrace it; however, not much has been written about how to properly architect a story for maximum impact. Admittedly, I’m a recovering English major who spent much of my academic life trying to master the short […]

How to break down the B2C to B2B marketing siloes

| November 14, 2012 | 0 Comments
How to break down the B2C to B2B marketing siloes

For many marketers, two paths diverge in a wood – B2C vs. B2B – and we are expected to choose one for our entire careers. Once chosen, B2B and B2C marketers self-segment and seldom intermingle again. However, with the consumerizaton of modern marketing tools – namely, using Facebook to build a community knows no B2C/B2B […]

Continue Reading

Elizabeth Brigham Digital MarketingModern Marketing BuzzTMMPDX

For many marketers, two paths diverge in a wood – B2C vs. B2B – and we are expected to choose one for our entire careers. Once chosen, B2B and B2C marketers self-segment and seldom intermingle again. However, with the consumerizaton of modern marketing tools – namely, using Facebook to build a community knows no B2C/B2B […]