Content Marketing
Hotmail, one of the very first web-based email services, is the classic example of something that, while it sounds sinister, is actually an incredibly smart way to market something; viral marketing. Indeed viral marketing, like an actual virus, is supposed to spread easily, quickly and silently until, before anyone even knows what has happened, the [...]
In his Sunday chat, Chris Brogan discussed the art of self-promotion and how to approach it gracefully. His points about self-promotion are well suited to expand the discussion to how a brand can join customer conversations successfully. As social media has become an integral part of our campaigns and brand strategies, we marketers are breaking [...]
March brings three solid events to attend and follow. First, it’s that time of year when droves flock to Austin for SXSW. This year’s SXSW Interactive will showcase interactive awards, gaming and emerging technology. Next, Search Marketing is hitting the west coast with SMX West in San Jose. Participate in sessions on SEO, PPC, social [...]
Spring means new beginnings and a great time to recharge your marketing strategies. Attend OEN PubTalk™’s event to hear how local PDX company, Chirpify, revolutionized e-commerce transactions by providing a frictionless transaction process through social media. Learn about Conversion Rate Optimization, which companies are using social media successfully at How to Think Like Zuck, and [...]
Happy New Year from TMM! We hope you enjoyed a fun and productive 2012. Another year passes and new topics in the ever-changing digital landscape move closer to the forefront. Start the year off right with our January picks. Dig deep, get innovative and take away practical solutions at Webtrends Engage in San Francisco. We [...]
There’s been much discussion lately about the importance of storytelling in good marketing and how we marketers need to embrace it; however, not much has been written about how to properly architect a story for maximum impact. Admittedly, I’m a recovering English major who spent much of my academic life trying to master the short [...]
December brings cooler weather, but that doesn’t mean you have to stay inside. We’ve gathered a few choice events to keep you thriving! Big Data doesn’t have to be overwhelming, tame that beast and join NCDM 2012 in Kissimmee, Florida to find out how Big Data can work for you. Next on to Dallas, TX [...]
Get ready, Portland. Jason Falls and his social media band are headed this way. Social media awesomeness is yours for the taking: come out for the kick-off on Wednesday, Nov. 14 and join Fall’s digital marketing conference Explore Portland Nov 15-16, 2012. Both events are chock-full of marketing experts ready to share their advice to [...]
We’ll be joining interactive, digital, and creative game changers at Seattle Interactive Conference October 29th and 30th. Follow us on Twitter @TMMPDX and #SIC2012 for live coverage. Next we are excited to see the likes of Jason Falls, Michael Brito, Jay Baer, and Scott Stratten in Portland, OR for Explore – an intensive digital and [...]
Lavacon 2012, an annual gathering of the content management community, was full of presentations specifically geared towards content curators & strategists and delved into strategy, tools, resources, case studies, and more. Being a front-end developer, I came out of this three-day conference with a new-found respect and understanding of content management, how it relates to the developer [...]
#tmmTV SoMe Awards Edition: Chris Brogan, Stephanie Stricklen Cindy King and Ric Dragon
#tmmTV SoMe Awards Edition: Chris Brogan, Stephanie Stricklen Cindy King and Ric Dragon Welcome to #tmmTV SoMe Awards Edition! Our guest panelists include: – Stephanie Stricklen, SoMe Award emcee, KGW New Anchor – Chris Brogan, SoMe Award Hall of Fame Award winner and CEO and President of Human Business Works. His latest book is called [...]
#tmmTV Portland Female Executives Edition: Interview with Raime Merriman
This broadcast features Portland marketing executive, Raime Merriman. She discusses her role as president of Portland Female Executives or PDXfX.org. Learn how to get involved with this supportive women’s group as Raime discusses details about their upcoming events, volunteer opportunities and open board positions. We are also joined by TMMPDX Senior Editor, Heather English, who [...]
#tmmTV Portland State University Digital Marketing Strategies Certificate Program Edition
In this webcast you will learn about Portland’s own digital marketing certificate program. Part of Portland State’s Professional Development Center, the certificate includes 5 courses that prepare industry professionals to implement successful digital marketing campaigns. PSU instructor, Lisa Peyton, is joined by program grads Sarah Pierce, Hannah Meuser, Julia Tucker and Heather [...]
#tmmTV Searchfest Edition: aimClear’s Merry Morud fields Facebook questions and heads to Portland
In this special edition of #tmmTV, TMMPDX Senior Editor, Joel Bornzin interviews Merry Morud from aimClear. Merry will be presenting at Searchfest on February 22nd in downtown Portland. Use discount code TMMPDX for $50 bucks off registration. In this 30 min interview you will learn: Break down of different Facebook ad units Why targeting is [...]
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