by Holly Regan, Guest Contributor To build your content marketing “Dream Team,” you need a lineup of top performers placed in the positions they’re best at. For starters, you’ll need a marketing strategist who can see the big picture, a writer who can create quality content and a designer who can make it all look [...]

  With all of the activity on the Internet, content curation is more important than ever for businesses and individuals. It’s essential that we create relationships with our audiences by sharing relevant information that doesn’t specifically promote our products and services. The Internet is a stage—our digital opportunity to showcase our talents and creations while [...]

Content is the most critical component of online reputation management given the extensive list of Google’s algorithm changes. Google’s algorithm evaluates the credibility, relevancy and importance of online content. Google continually updates and refines its algorithm, the complicated system that it used to establish the value of all sites online. One reason behind this process [...]

Tips for Starting Your Marketing Plan Now Whether you’re a seasoned marketing professional or a small business owner trying to figure out how to market your products or services, at some point, you’re going to need to a marketing plan. Perhaps you’ve asked around, “How do I write a marketing plan?” Well, look no further, [...]

Online content marketing is a unique entity. With so many different variables and things to implement and maintain in order to be successful, sometimes you can feel like you’re lost out at sea. Courtesy of my friends over at Mojo Media Labs, here is an infographic that will take you through how to navigate the [...]

Hotmail, one of the very first web-based email services, is the classic example of something that, while it sounds sinister, is actually an incredibly smart way to market something; viral marketing. Indeed viral marketing, like an actual virus, is supposed to spread easily, quickly and silently until, before anyone even knows what has happened, the [...]

In his Sunday chat, Chris Brogan discussed the art of self-promotion and how to approach it gracefully.  His points about self-promotion are well suited to expand the discussion to how a brand can join customer conversations successfully. As social media has become an integral part of our campaigns and brand strategies, we marketers are breaking [...]

There’s been much discussion lately about the importance of storytelling in good marketing and how we marketers need to embrace it; however, not much has been written about how to properly architect a story for maximum impact. Admittedly, I’m a recovering English major who spent much of my academic life trying to master the short [...]

Get ready, Portland. Jason Falls and his social media band are headed this way.  Social media awesomeness is yours for the taking: come out for the kick-off on Wednesday, Nov. 14 and join Fall’s digital marketing conference Explore Portland Nov 15-16, 2012.  Both events are chock-full of marketing experts ready to share their advice to [...]

Lavacon 2012, an annual gathering of the content management community, was full of presentations specifically geared towards content curators & strategists and delved into strategy, tools, resources, case studies, and more.  Being a front-end developer, I came out of this three-day conference with a new-found respect and understanding of content management, how it relates to the developer [...]