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	<title>Thoroughly Modern MarketingRecruit 101 &#187; </title>
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		<title>Want &#8216;Viral Marketing&#8217; Magic? Consider These Key Components</title>
		<link>http://www.tmmpdx.com/want-viral-marketing-magic-consider-these-key-components/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=want-viral-marketing-magic-consider-these-key-components</link>
		<comments>http://www.tmmpdx.com/want-viral-marketing-magic-consider-these-key-components/#comments</comments>
		<pubDate>Wed, 10 Apr 2013 17:21:13 +0000</pubDate>
		<dc:creator>Brian Taylor</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Recruit 101]]></category>
		<category><![CDATA[Special Agent Intermediate]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[featured]]></category>

		<guid isPermaLink="false">http://www.tmmpdx.com/?p=7613</guid>
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												src="http://www.linksalpha.com/social?blog=Thoroughly+Modern+Marketing&link=http%3A%2F%2Fwww.tmmpdx.com%2Fwant-viral-marketing-magic-consider-these-key-components%2F&title=Want+%27Viral+Marketing%27+Magic%3F+Consider+These+Key+Components&desc=Hotmail%2C+one+of+the+very+first+web-based+email+services%2C+is+the+classic+example+of+something+that%2C+while+it+sounds+sinister%2C+is+actually+an+incredibly+smart+way+to+market+something%3B+viral+marketing.+Indeed+viral+marketing%2C+like+an+actual+virus%2C+is+supposed+to+spread+easily%2C+quickly+and+silently&fc=333333&fs=arial&fblname=like&fblref=facebook&fbllang=en_US&fblshow=1&fbsbutton=1&fbsctr=1&fbslang=en&fbsendbutton=0&twbutton=1&twlang=en&twmention=&twrelated1=&twrelated2=&twctr=1&lnkdshow=show&lnkdctr=1&buzzbutton=0&buzzlang=en&buzzctr=1&diggbutton=0&diggctr=1&stblbutton=1&stblctr=1&g1button=1&g1ctr=1&g1lang=en-US">
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										</div>Hotmail, one of the very first web-based email services, is the classic example of something that, while it sounds sinister, is actually an incredibly smart way to market something; viral marketing. Indeed viral marketing, like an actual virus, is supposed to spread easily, quickly and silently until, before anyone even knows what has happened, the [...]]]></description>
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		<title>Building Online Brand Influence: How to avoid being an interloper</title>
		<link>http://www.tmmpdx.com/building-online-brand-influcence/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=building-online-brand-influcence</link>
		<comments>http://www.tmmpdx.com/building-online-brand-influcence/#comments</comments>
		<pubDate>Wed, 06 Mar 2013 18:25:27 +0000</pubDate>
		<dc:creator>Elizabeth Brigham</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Recruit 101]]></category>
		<category><![CDATA[Special Agent Intermediate]]></category>
		<category><![CDATA[Veteran Advanced]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[engaging an audience]]></category>
		<category><![CDATA[featured]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.tmmpdx.com/?p=6893</guid>
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												src="http://www.linksalpha.com/social?blog=Thoroughly+Modern+Marketing&link=http%3A%2F%2Fwww.tmmpdx.com%2Fbuilding-online-brand-influcence%2F&title=Building+Online+Brand+Influence%3A+How+to+avoid+being+an+interloper&desc=In+his+Sunday+chat%2C+Chris+Brogan+discussed+the+art+of+self-promotion+and+how+to+approach+it+gracefully.%C2%A0+His+points+about+self-promotion+are+well+suited+to+expand+the+discussion+to+how+a+brand+can+join+customer+conversations+successfully.+As+social+media+has+become+an+integral+part+of+our+campaigns&fc=333333&fs=arial&fblname=like&fblref=facebook&fbllang=en_US&fblshow=1&fbsbutton=1&fbsctr=1&fbslang=en&fbsendbutton=0&twbutton=1&twlang=en&twmention=&twrelated1=&twrelated2=&twctr=1&lnkdshow=show&lnkdctr=1&buzzbutton=0&buzzlang=en&buzzctr=1&diggbutton=0&diggctr=1&stblbutton=1&stblctr=1&g1button=1&g1ctr=1&g1lang=en-US">
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										</div>In his Sunday chat, Chris Brogan discussed the art of self-promotion and how to approach it gracefully.  His points about self-promotion are well suited to expand the discussion to how a brand can join customer conversations successfully. As social media has become an integral part of our campaigns and brand strategies, we marketers are breaking [...]]]></description>
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		<title>Marketers Need To Be Story Architects</title>
		<link>http://www.tmmpdx.com/marketers-need-to-be-story-architects/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=marketers-need-to-be-story-architects</link>
		<comments>http://www.tmmpdx.com/marketers-need-to-be-story-architects/#comments</comments>
		<pubDate>Wed, 19 Dec 2012 18:43:33 +0000</pubDate>
		<dc:creator>Elizabeth Brigham</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Recruit 101]]></category>
		<category><![CDATA[Special Agent Intermediate]]></category>
		<category><![CDATA[Veteran Advanced]]></category>
		<category><![CDATA[marketing stories]]></category>
		<category><![CDATA[marketing story]]></category>
		<category><![CDATA[marketing storytelling]]></category>
		<category><![CDATA[modern marketing]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[story]]></category>
		<category><![CDATA[storytelling]]></category>

		<guid isPermaLink="false">http://www.tmmpdx.com/?p=6365</guid>
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										</div>There’s been much discussion lately about the importance of storytelling in good marketing and how we marketers need to embrace it; however, not much has been written about how to properly architect a story for maximum impact. Admittedly, I’m a recovering English major who spent much of my academic life trying to master the short [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Do you need social media awesomeness?</title>
		<link>http://www.tmmpdx.com/do-you-need-social-media-awesomeness/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=do-you-need-social-media-awesomeness</link>
		<comments>http://www.tmmpdx.com/do-you-need-social-media-awesomeness/#comments</comments>
		<pubDate>Wed, 07 Nov 2012 18:02:19 +0000</pubDate>
		<dc:creator>Jennifer Peck</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Marketing Events]]></category>
		<category><![CDATA[Portland Marketing Events]]></category>
		<category><![CDATA[Recruit 101]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Special Agent Intermediate]]></category>
		<category><![CDATA[TMMPDX]]></category>
		<category><![CDATA[Veteran Advanced]]></category>

		<guid isPermaLink="false">http://www.tmmpdx.com/?p=6184</guid>
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												src="http://www.linksalpha.com/social?blog=Thoroughly+Modern+Marketing&link=http%3A%2F%2Fwww.tmmpdx.com%2Fdo-you-need-social-media-awesomeness%2F&title=Do+you+need+social+media+awesomeness%3F&desc=Get+ready%2C+Portland.+Jason+Falls+and+his+social+media+band+are+headed+this+way.%C2%A0+Social+media+awesomeness+is+yours+for+the+taking%3A+come+out+for+the+kick-off+on+Wednesday%2C+Nov.+14+and+join+Fall%E2%80%99s+digital+marketing+conference+Explore+Portland+Nov+15-16%2C+2012.%C2%A0+Both+events+are+chock-full+of&fc=333333&fs=arial&fblname=like&fblref=facebook&fbllang=en_US&fblshow=1&fbsbutton=1&fbsctr=1&fbslang=en&fbsendbutton=0&twbutton=1&twlang=en&twmention=&twrelated1=&twrelated2=&twctr=1&lnkdshow=show&lnkdctr=1&buzzbutton=0&buzzlang=en&buzzctr=1&diggbutton=0&diggctr=1&stblbutton=1&stblctr=1&g1button=1&g1ctr=1&g1lang=en-US">
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										</div>Get ready, Portland. Jason Falls and his social media band are headed this way.  Social media awesomeness is yours for the taking: come out for the kick-off on Wednesday, Nov. 14 and join Fall’s digital marketing conference Explore Portland Nov 15-16, 2012.  Both events are chock-full of marketing experts ready to share their advice to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>#Lavacon 2012: Content Management, the Developer and the Mobile Web</title>
		<link>http://www.tmmpdx.com/lavacon-2012-content-management-the-developer-and-the-mobile-web/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=lavacon-2012-content-management-the-developer-and-the-mobile-web</link>
		<comments>http://www.tmmpdx.com/lavacon-2012-content-management-the-developer-and-the-mobile-web/#comments</comments>
		<pubDate>Thu, 25 Oct 2012 04:13:44 +0000</pubDate>
		<dc:creator>Joe Snell</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Marketing Events]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[Recruit 101]]></category>
		<category><![CDATA[Special Agent Intermediate]]></category>
		<category><![CDATA[Veteran Advanced]]></category>

		<guid isPermaLink="false">http://www.tmmpdx.com/?p=5995</guid>
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												src="http://www.linksalpha.com/social?blog=Thoroughly+Modern+Marketing&link=http%3A%2F%2Fwww.tmmpdx.com%2Flavacon-2012-content-management-the-developer-and-the-mobile-web%2F&title=%23Lavacon+2012%3A+Content+Management%2C+the+Developer+and+the+Mobile+Web&desc=Lavacon+2012%2C+an+annual+gathering+of+the+content+management+community%2C+was+full+of+presentations+specifically+geared+towards+content+curators+%26amp%3Bamp%3B+strategists+and+delved+into+strategy%2C+tools%2C+resources%2C+case+studies%2C+and+more.%C2%A0+Being+a+front-end+developer%2C+I+came+out+of+this+three-day+conference&fc=333333&fs=arial&fblname=like&fblref=facebook&fbllang=en_US&fblshow=1&fbsbutton=1&fbsctr=1&fbslang=en&fbsendbutton=0&twbutton=1&twlang=en&twmention=&twrelated1=&twrelated2=&twctr=1&lnkdshow=show&lnkdctr=1&buzzbutton=0&buzzlang=en&buzzctr=1&diggbutton=0&diggctr=1&stblbutton=1&stblctr=1&g1button=1&g1ctr=1&g1lang=en-US">
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										</div>Lavacon 2012, an annual gathering of the content management community, was full of presentations specifically geared towards content curators &#38; strategists and delved into strategy, tools, resources, case studies, and more.  Being a front-end developer, I came out of this three-day conference with a new-found respect and understanding of content management, how it relates to the developer [...]]]></description>
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		<slash:comments>1</slash:comments>
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