Some Internet users may be specifically looking for long-form content when performing a Google search, but not as many as you might think. In fact, many Internet users do a quick scan of their environment when making a purchasing decision. The average Internet user reads 2-6 reviews before forming an opinion. Only 22 percent read [...]

I’ll be honest, I don’t know what’s going on with Google Alerts. Earlier this year many of us noticed that we weren’t seeing the alerts that we should. Google just didn’t seem to be alerting us as often as it once did. Then Google killed Reader and there was speculation that Alerts was next. And now [...]

Here’s TMM’s weekly round-up of the juiciest news, updates and marketing gossip from around the web, enjoy! Got Post Picks? Want to add YOUR picks for the week? Simply tag your favorite marketing article links on Twitter with the hashtag #tmmTops. Who knows, perhaps we’ll feature YOU as a guest contributor. If you want to get an [...]

SEMpdx, Search Engine Marketing Professionals of Portland, has organized SearchFest for four consecutive years, making it one of the premier Search Marketing events in the region.    Register now for SearchFest using TMMPDX’s reader discount code, SEMPDXSFPR, and receive $30 off! Promotional rates are available until 2/24/10.

by Daniela Araujo Nick Lewis worked as a Relationship Manager for Google AdWords from 2006-2009. He led a team of three Account Managers serving as the primary point of contact for 30 agencies representing more than 1000 clients.  His team managed more than $40M in annual advertising spending with Google.  Currently, Nick is providing phone [...]

Portland resident and local search expert David Mihm reveals how to get into the coveted Google 10-pack.

by Daniela Araujo Part II: Tracking Revenue Web marketing analysts are frequently puzzled when comparing stats between Adwords and Analytics.  In Understanding Discrepancies Between Adwords and Analytics, Part I,   I discussed the common causes of discrepancies in traffic reporting.  In this article, I will discuss the differences in e-commerce revenue data reporting between Adwords [...]

by Daniela Araujo The Google Content Network has become more popular among advertisers over the last year  due to the launch of the Placement Performance report and Site and Category Exclusion tool.

by Amanda Bernard Google TV Ads allows advertisers to buy smarter TV ads quickly and with relative ease. All one requires to get started are an AdWords account and a 15-120 second digital commercial  (actually, if you don’t already have a commercial or if you have one that’s not in digital format, Google can help [...]