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	<title>Thoroughly Modern Marketing&#187; Green Marketing</title>
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	<itunes:summary>TMMPDX.COM or Thoroughly Modern Marketing presents information on internet marketing, social media marketing, marketing innovators and new tips and techniques. </itunes:summary>
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		<title>TMMPDX Marketing Innovators Podcast Series: Green Marketing and Sustainability Consultant Michelle Hippler</title>
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		<pubDate>Tue, 29 Sep 2009 19:58:36 +0000</pubDate>
		<dc:creator>Lisa Peyton</dc:creator>
		
		<category><![CDATA[Green Marketing]]></category>

		<category><![CDATA[Portland Marketing Innovators Podcast Series]]></category>

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		<category><![CDATA[Go Green Conference 2009 Portland]]></category>

		<category><![CDATA[Michelle Hippler]]></category>

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		<category><![CDATA[TMMPDX Marketing Innovators Podcast Series]]></category>

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		<description><![CDATA[During this hour long podcast, Michelle Hippler, Green Marketing and Sustainability expert,  outlines the difference between Green and Sustainable businesses. She discusses the importance of green marketing and outlines how a small business can take the first steps toward sustainability.
Michelle Hippler specializes in green marketing and public relation strategies for businesses with sustainability initiatives. Her [...]]]></description>
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		<itunes:subtitle>During this hour long podcast, Michelle Hippler, Green Marketing and Sustainability expert,  outlines the difference between Green and Sustainable businesses. She discusses the importance of green marketing and outlines how a small business can take...</itunes:subtitle>
		<itunes:summary>During this hour long podcast, Michelle Hippler, Green Marketing and Sustainability expert,  outlines the difference between Green and Sustainable businesses. She discusses the importance of green marketing and outlines how a small business can take the first steps toward sustainability.

Michelle Hippler specializes in green marketing and public relation strategies for businesses with sustainability initiatives. Her website, sustainablesmallbiz.com, lists her service offerings which include sustainability consulting, marketing, event planning and social media engagement. She's currently accepting new clients and may be reached via email at  michelle@sustainablebiz.com.

Both myself and Michelle will be attending the 2009  Go Green Conference on October 7th at the Portland Armory Theater in the Pearl. TMMPDX readers can register using the discount code TMMPDX for a $25 discount off the regular registration price of $175.

Green Resources and Articles referenced in this podcast:

National Green Pages:  Coop America http://www.greenamericatoday.org/pubs/greenpages/

Portland Green Pages: ReDirect Guide  http://www.redirectguide.com/

Green Web Hosting:  http://www.treehugger.com/files/2007/05/plethora_of_opt.php

EPA Green Purchasing Knowledge Base:  http://www.epa.gov/epp/

Reducing Carbon Footprint:  http://www.carbontrust.co.uk/default.ct

Portland BEST Business Center:  http://www.bestbusinesscenter.org/

Score Assessment:  http://www.axisperformance.com/products.html

U.S. Green Building Council Leed Certification Program: http://www.usgbc.org/DisplayPage.aspx?CMSPageID=222

International Society of Sustainability Professionals: http://sustainabilityprofessionals.org/

Article outlining emissions reductions via land management: http://www.ecofriendlymag.com/sustainable-transporation-and-alternative-fuel/epa-report-finds-significant-opportunity-to-reduce-ghg-emissions-through-materials-and-land-management-practices/

She references the graphics below during our conversation:



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		<title>Portland Events: TMMPDX Readers Get GoGreen Conference Discount</title>
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		<pubDate>Tue, 15 Sep 2009 17:38:11 +0000</pubDate>
		<dc:creator>Lisa Peyton</dc:creator>
		
		<category><![CDATA[Green Marketing]]></category>

		<category><![CDATA[Portland Marketing Events]]></category>

		<category><![CDATA[go green conf]]></category>

		<category><![CDATA[gogreen conference 2009]]></category>

		<category><![CDATA[portland go green conference]]></category>

		<category><![CDATA[Ted Kulongoski]]></category>

		<category><![CDATA[TMMPDX gogreen discount]]></category>

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GoGreen &#8216;09 is an all-day conference designed to inspire, motivate and educate aspiring and established business owners to &#8220;go green&#8221;. Spend a value-packed day connecting with 40 leading eco-visionaries, experts and like-minded individuals who will provide you with the knowledge and tools you need to make your business more sustainable. This one-day event offers solid [...]]]></description>
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