In the digital marketing world, search engine optimized lead generation is a bit like the Wild West: unsettled, filled with promise and constantly changing. Within the relatively new realm of SEO, marketers are still learning which lead generation techniques work and which don’t. It’s a brave new world that doesn’t really know what it is […]

Last week I attended Searchfest 2010. I have been a regular attendee at this Portland based search marketing conference for several years. Each of the previous years I have been reasonably satisfied but this year was different. This year I was left with a feeling of emptiness, disappointment and overall exhaustion. So what made this […]

by Arwa Jumkawala Casey Boggs, Founder of LT Public Relations recently led a group of entrepreneurs on a PR and branding journey entitled: Buzz on a Budget. For veteran workshop attendees like this roving reporter, it served as a refresher on topics like branding, and social media. For less seasoned peeps, it would be a […]

Scott Davis, Principal and founder of From The Rooftops, is a brand strategist who has worked with such brands as Vestas, The Smithsonian and Saif Corporation.

by Amanda Bernard Print publishers have major challenges that lie ahead.  These include how to best adapt to digital distribution while finding the best ways to monetize and combating the increasing costs of paper and fuel; publicizing “green printing” methods to counterbalance greater consumer awareness of environmental impact, and proving to print advertisers that they […]