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	<title>Thoroughly Modern Marketing&#187; &#8216;Old School&#8217; Marketing</title>
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	<description>Portland Oregon's Resource for Internet Marketing</description>
	<pubDate>Thu, 29 Jul 2010 16:51:32 +0000</pubDate>
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	<itunes:summary>TMMPDX.COM or Thoroughly Modern Marketing presents information on internet marketing, social media marketing, marketing innovators and new tips and techniques. </itunes:summary>
		<itunes:author>TMMPDX.COM</itunes:author>
	<itunes:explicit>no</itunes:explicit>
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		<itunes:name>TMMPDX.COM</itunes:name>
		<itunes:email>lisa@tmmpdx.com</itunes:email>
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	<managingEditor>lisa@tmmpdx.com (TMMPDX.COM)</managingEditor>
	<itunes:subtitle>TMMPDX.COM Marketing Podcast Series</itunes:subtitle>
	<itunes:keywords>internet marketing, social media marketing, portland marketing, portland internet marketing</itunes:keywords>
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		<title>Thoroughly Modern Marketing</title>
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		<item>
		<title>Conference Format Fails Portland Social Media Crowd: There has to be a better way!</title>
		<link>http://www.tmmpdx.com/conference-format-fails-portland-social-media/</link>
		<comments>http://www.tmmpdx.com/conference-format-fails-portland-social-media/#comments</comments>
		<pubDate>Wed, 17 Mar 2010 17:15:57 +0000</pubDate>
		<dc:creator>Lisa Peyton</dc:creator>
		
		<category><![CDATA['Old School' Marketing]]></category>

		<category><![CDATA[Oregon Marketing Events]]></category>

		<category><![CDATA[Portland Marketing Events]]></category>

		<category><![CDATA[Social Media Management]]></category>

		<category><![CDATA[TMMPDX]]></category>

		<category><![CDATA[portland social media]]></category>

		<category><![CDATA[lisa peyton]]></category>

		<category><![CDATA[social media conference]]></category>

		<guid isPermaLink="false">http://www.tmmpdx.com/?p=2274</guid>
		<description><![CDATA[Last week I attended Searchfest 2010. I have been a regular attendee at this Portland based search marketing conference for several years. Each of the previous years I have been reasonably satisfied but this year was different. This year I was left with a feeling of emptiness, disappointment and overall exhaustion.
So what made this year [...]]]></description>
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		<title>TMMPDX Roving Reporter: Buzz on a Budget Workshop</title>
		<link>http://www.tmmpdx.com/tmmpdx-roving-reporter-buzz-on-a-budget-workshop/</link>
		<comments>http://www.tmmpdx.com/tmmpdx-roving-reporter-buzz-on-a-budget-workshop/#comments</comments>
		<pubDate>Thu, 21 Jan 2010 22:22:18 +0000</pubDate>
		<dc:creator>arwa</dc:creator>
		
		<category><![CDATA['Old School' Marketing]]></category>

		<category><![CDATA[Oregon Marketing Events]]></category>

		<category><![CDATA[Portland Internet Marketing]]></category>

		<category><![CDATA[Portland Marketing Events]]></category>

		<category><![CDATA[TMMPDX]]></category>

		<category><![CDATA[Arwa Jumkawala]]></category>

		<category><![CDATA[TMMPDX Roving Reporter]]></category>

		<guid isPermaLink="false">http://www.tmmpdx.com/?p=2072</guid>
		<description><![CDATA[by Arwa Jumkawala
Casey Boggs, Founder of LT Public Relations recently led a group of entrepreneurs on a PR and branding journey entitled: Buzz on a Budget. For veteran workshop attendees like this roving reporter, it served as a refresher on topics like branding, and social media. For less seasoned peeps, it would be a thorough [...]]]></description>
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		<item>
		<title>Marketing Innovators Podcast Series: The Brand Man, Scott Davis</title>
		<link>http://www.tmmpdx.com/marketing-innovators-podcast-series-the-brand-man-scott-davis/</link>
		<comments>http://www.tmmpdx.com/marketing-innovators-podcast-series-the-brand-man-scott-davis/#comments</comments>
		<pubDate>Thu, 17 Dec 2009 18:19:56 +0000</pubDate>
		<dc:creator>Lisa Peyton</dc:creator>
		
		<category><![CDATA['Old School' Marketing]]></category>

		<category><![CDATA[Online Reputation Management]]></category>

		<category><![CDATA[Portland Marketing Events]]></category>

		<category><![CDATA[Portland Marketing Innovators Podcast Series]]></category>

		<category><![CDATA[Social Media Management]]></category>

		<category><![CDATA[TMMPDX Marketing Podcasts]]></category>

		<category><![CDATA[Brand Strategy]]></category>

		<category><![CDATA[Scott Davis]]></category>

		<category><![CDATA[tmmpdx podcast]]></category>

		<guid isPermaLink="false">http://www.tmmpdx.com/?p=1958</guid>
		<description><![CDATA[Scott Davis, Principal and founder of From The Rooftops, is a brand strategist who has worked with such brands as Vestas, The Smithsonian and Saif Corporation. His agency specializes in effective brand architecture, new product and service launches and overall brand strategy.
During this 40 minute podcast, Scott outlines a process to help businesses start to [...]]]></description>
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			<itunes:keywords>Brand Strategy,Scott Davis,tmmpdx podcast</itunes:keywords>
		<itunes:subtitle>Scott Davis, Principal and founder of From The Rooftops, is a brand strategist who has worked with such brands as Vestas, The Smithsonian and Saif Corporation. His agency specializes in effective brand architecture, new product and service launches a...</itunes:subtitle>
		<itunes:summary>Scott Davis, Principal and founder of From The Rooftops, is a brand strategist who has worked with such brands as Vestas, The Smithsonian and Saif Corporation. His agency specializes in effective brand architecture, new product and service launches and overall brand strategy.

During this 40 minute podcast, Scott outlines a process to help businesses start to differentiate themselves from the competition. I have created a helpful graphic (below) that illustrates his process called 'Triangulation of Branding'.
</itunes:summary>
		<itunes:author>TMMPDX.COM</itunes:author>
		<itunes:explicit>no</itunes:explicit>
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		<title>Portland Marketing Events: Girls In Tech Present Katherine Durham, VP Marketing - Hewlett Packard</title>
		<link>http://www.tmmpdx.com/portland-marketing-events-girls-in-tech-present-katherine-durham-vp-marketing-hewlett-packard/</link>
		<comments>http://www.tmmpdx.com/portland-marketing-events-girls-in-tech-present-katherine-durham-vp-marketing-hewlett-packard/#comments</comments>
		<pubDate>Wed, 28 Oct 2009 19:43:45 +0000</pubDate>
		<dc:creator>daniela</dc:creator>
		
		<category><![CDATA['Old School' Marketing]]></category>

		<category><![CDATA[Portland Internet Marketing]]></category>

		<category><![CDATA[Portland Marketing Events]]></category>

		<category><![CDATA[blogging]]></category>

		<category><![CDATA[Hewlett Packard]]></category>

		<category><![CDATA[HP case study]]></category>

		<category><![CDATA[innovator]]></category>

		<category><![CDATA[social media]]></category>

		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.tmmpdx.com/?p=1823</guid>
		<description><![CDATA[
Last Thursday, I had the pleasure of hearing Katherine Durham, V.P. of Marketing, Imaging &#38; Printing Group for  Hewlett-Packard Americas speak publicly. She strongly believes in the power of “AND,” stating that one can’t think about Digital and Print Marketing as separate entities. A holistic approach is required in today&#8217;s marketing industry.

People spend many hours [...]]]></description>
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		<item>
		<title>&#8216;Old School&#8217; Marketing: Is Print Dead?  Deciding The Fate Of Print Advertising In The Current Recession</title>
		<link>http://www.tmmpdx.com/old-school-marketing-is-print-dead-deciding-the-fate-of-print-advertising-in-the-current-recession/</link>
		<comments>http://www.tmmpdx.com/old-school-marketing-is-print-dead-deciding-the-fate-of-print-advertising-in-the-current-recession/#comments</comments>
		<pubDate>Tue, 24 Mar 2009 15:12:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA['Old School' Marketing]]></category>

		<category><![CDATA[advertising in recession]]></category>

		<category><![CDATA[modern marketing]]></category>

		<category><![CDATA[pay per click advertising]]></category>

		<category><![CDATA[ppc]]></category>

		<category><![CDATA[print advertising]]></category>

		<category><![CDATA[print marketing]]></category>

		<category><![CDATA[return on ad spend]]></category>

		<category><![CDATA[ROAS]]></category>

		<category><![CDATA[ROI]]></category>

		<category><![CDATA[search engine marketing]]></category>

		<category><![CDATA[traditional advertising]]></category>

		<category><![CDATA[traditional marketing]]></category>

		<category><![CDATA[traditional media]]></category>

		<guid isPermaLink="false">http://www.tmmpdx.com/?p=441</guid>
		<description><![CDATA[by Amanda Bernard
Print publishers have major challenges that lie ahead.  These include how to best adapt to digital distribution while finding the best ways to monetize and combating the increasing costs of paper and fuel; publicizing &#8220;green printing&#8221; methods to counterbalance greater consumer awareness of environmental impact, and proving to print advertisers that they still [...]]]></description>
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