http://www.tmmpdx.com Portland Oregon's Resource for Internet Marketing Thu, 02 Sep 2010 17:10:37 +0000 http://wordpress.org/?v=2.7 en hourly 1 TMMPDX.COM or Thoroughly Modern Marketing presents information on internet marketing, social media marketing, marketing innovators and new tips and techniques. TMMPDX.COM no TMMPDX.COM lisa@tmmpdx.com lisa@tmmpdx.com (TMMPDX.COM) TMMPDX.COM Marketing Podcast Series internet marketing, social media marketing, portland marketing, portland internet marketing http://www.tmmpdx.com/wp-content/plugins/powerpress/rss_default.jpg http://www.tmmpdx.com http://www.tmmpdx.com/marketing-innovators-podcast-series-the-brand-man-scott-davis/ http://www.tmmpdx.com/marketing-innovators-podcast-series-the-brand-man-scott-davis/#comments Thu, 17 Dec 2009 18:19:56 +0000 Lisa Peyton http://www.tmmpdx.com/?p=1958 http://www.tmmpdx.com/marketing-innovators-podcast-series-the-brand-man-scott-davis/feed/ Brand Strategy,Scott Davis,tmmpdx podcast Scott Davis, Principal and founder of From The Rooftops, is a brand strategist who has worked with such brands as Vestas, The Smithsonian and Saif Corporation. His agency specializes in effective brand architecture, new product and service launches a... Scott Davis, Principal and founder of From The Rooftops, is a brand strategist who has worked with such brands as Vestas, The Smithsonian and Saif Corporation. His agency specializes in effective brand architecture, new product and service launches and overall brand strategy. During this 40 minute podcast, Scott outlines a process to help businesses start to differentiate themselves from the competition. I have created a helpful graphic (below) that illustrates his process called 'Triangulation of Branding'. TMMPDX.COM no http://www.tmmpdx.com/portland-marketing-events-internet-marketing-conference-at-psu-december-07th/ http://www.tmmpdx.com/portland-marketing-events-internet-marketing-conference-at-psu-december-07th/#comments Wed, 25 Nov 2009 18:33:24 +0000 Lisa Peyton http://www.tmmpdx.com/?p=1866 http://www.tmmpdx.com/portland-marketing-events-internet-marketing-conference-at-psu-december-07th/feed/ http://www.tmmpdx.com/tmmpdx-marketing-innovators-podcast-series-green-marketing-and-sustainability-consultant-michelle-hippler/ http://www.tmmpdx.com/tmmpdx-marketing-innovators-podcast-series-green-marketing-and-sustainability-consultant-michelle-hippler/#comments Tue, 29 Sep 2009 19:58:36 +0000 Lisa Peyton http://www.tmmpdx.com/?p=1732 http://www.tmmpdx.com/tmmpdx-marketing-innovators-podcast-series-green-marketing-and-sustainability-consultant-michelle-hippler/feed/ Go Green Conference 2009 Portland,Green Marketing,Michelle Hippler,Sustainable businesses,TMMPDX Marketing Innovators Podcast Series During this hour long podcast, Michelle Hippler, Green Marketing and Sustainability expert,  outlines the difference between Green and Sustainable businesses. She discusses the importance of green marketing and outlines how a small business can take... During this hour long podcast, Michelle Hippler, Green Marketing and Sustainability expert,  outlines the difference between Green and Sustainable businesses. She discusses the importance of green marketing and outlines how a small business can take the first steps toward sustainability. Michelle Hippler specializes in green marketing and public relation strategies for businesses with sustainability initiatives. Her website, sustainablesmallbiz.com, lists her service offerings which include sustainability consulting, marketing, event planning and social media engagement. She's currently accepting new clients and may be reached via email at  michelle@sustainablebiz.com. Both myself and Michelle will be attending the 2009  Go Green Conference on October 7th at the Portland Armory Theater in the Pearl. TMMPDX readers can register using the discount code TMMPDX for a $25 discount off the regular registration price of $175. Green Resources and Articles referenced in this podcast: National Green Pages:  Coop America http://www.greenamericatoday.org/pubs/greenpages/ Portland Green Pages: ReDirect Guide  http://www.redirectguide.com/ Green Web Hosting:  http://www.treehugger.com/files/2007/05/plethora_of_opt.php EPA Green Purchasing Knowledge Base:  http://www.epa.gov/epp/ Reducing Carbon Footprint:  http://www.carbontrust.co.uk/default.ct Portland BEST Business Center:  http://www.bestbusinesscenter.org/ Score Assessment:  http://www.axisperformance.com/products.html U.S. Green Building Council Leed Certification Program: http://www.usgbc.org/DisplayPage.aspx?CMSPageID=222 International Society of Sustainability Professionals: http://sustainabilityprofessionals.org/ Article outlining emissions reductions via land management: http://www.ecofriendlymag.com/sustainable-transporation-and-alternative-fuel/epa-report-finds-significant-opportunity-to-reduce-ghg-emissions-through-materials-and-land-management-practices/ She references the graphics below during our conversation: TMMPDX.COM no http://www.tmmpdx.com/the-death-of-social-media-and-other-old-stories/ http://www.tmmpdx.com/the-death-of-social-media-and-other-old-stories/#comments Wed, 10 Jun 2009 23:38:48 +0000 ericgregory http://www.tmmpdx.com/?p=1368 http://www.tmmpdx.com/the-death-of-social-media-and-other-old-stories/feed/ http://www.tmmpdx.com/tmmpdx-marketing-innovators-podcast-series-local-search-expert-david-mihm-reveals-ranking-in-the-google-10-pack/ http://www.tmmpdx.com/tmmpdx-marketing-innovators-podcast-series-local-search-expert-david-mihm-reveals-ranking-in-the-google-10-pack/#comments Tue, 19 May 2009 15:54:14 +0000 Lisa Peyton http://www.tmmpdx.com/?p=1300 http://www.tmmpdx.com/tmmpdx-marketing-innovators-podcast-series-local-search-expert-david-mihm-reveals-ranking-in-the-google-10-pack/feed/ Portland resident and local search expert David Mihm reveals how to get into the coveted Google 10-pack. David is the COO and Director for getlisted.org and provides consulting services for clients throughout the US. Portland resident and local search expert David Mihm reveals how to get into the coveted Google 10-pack. David is the COO and Director for getlisted.org and provides consulting services for clients throughout the US. During our 40 minute discussion, David outlines what business owners need to do in order to optimize their local search rankings. Below is a screenshot of  a Google local search result - also known in the industry as 'the 10-pack.' Having your business rank well in the top local business results can make or break the bottom line. David also advises which directories are worth getting listed in and when it's a good idea to pay for a premium listing. Localeze.com, Universalbusinesslisting.org and ibegin.com are on his short list of directories that can boost your local business rankings. For more information on the paid service of GetListed.org that David talks about at the end of the podcast,  email him at davidmihm@gmail.com to request an invite to the private Beta. David's articles can be found at: http://www.davidmihm.com/blog/ http://blog.getlisted.org/ http://searchengineland.com/author/david-mihm TMMPDX.COM no http://www.tmmpdx.com/tmmpdx-marketing-innovators-podcast-web-analytics-guru-eric-peterson-discusses-measuring-twitter/ http://www.tmmpdx.com/tmmpdx-marketing-innovators-podcast-web-analytics-guru-eric-peterson-discusses-measuring-twitter/#comments Tue, 12 May 2009 18:39:34 +0000 Lisa Peyton http://www.tmmpdx.com/?p=1199 http://www.tmmpdx.com/tmmpdx-marketing-innovators-podcast-web-analytics-guru-eric-peterson-discusses-measuring-twitter/feed/ appropriate attribution,eric peterson,measuring social media,tmm podcast,tmmpdx podcast,twitalyzer,web visions,webvisions,webvisions portland Yesterday, TMMPDX was fortunate enough to sit down with Eric T. Peterson to get his insights toward solving some of today's biggest marketing challenges. He has created a new tool that measures the Twitter social media platform Yesterday, TMMPDX was fortunate enough to sit down with Eric T. Peterson to get his insights toward solving some of today's biggest marketing challenges. He has created a new tool that measures the Twitter social media platform. In this 45 minute interview,  Eric outlines the specific measurements his tool delivers and how businesses can best use the data. He also dives into the concept of multi-touch attribution, which involves the challenges in tracking online users over the course of multiple brand interactions. Downloading his extensive white paper on the subject is recommended as it clearly explains the challenges of today's online environment and provides a solution also discussed in this podcast. Peterson has published 3 books on web analytics, including Web Analytics Demystified - said to be one of the most influential books on web site measurement ever published. He was honored last month with a SoMe Award for his free application The Twitalyzer - which helps to measure impact and success with the social media application Twitter. Peterson will be presenting at WebVisions in Portland, Oregon on May 21st at 1:15 PM. More information about that presentation is available at the WebVisitors web site (http://www.webvisionsevent.org/schedule/). His Blog: http://blog.webanalyticsdemystified.com/weblog/ Free White Papers: http://www.webanalyticsdemystified.com/research The Twitalyzer: http://www.twitalyzer.com TMMPDX.COM no http://www.tmmpdx.com/tmmpdx-marketing-podcast-series-wine-and-wisdom-converge-with-richard-rosen/ http://www.tmmpdx.com/tmmpdx-marketing-podcast-series-wine-and-wisdom-converge-with-richard-rosen/#comments Tue, 14 Apr 2009 18:55:43 +0000 Lisa Peyton http://www.tmmpdx.com/?p=866 http://www.tmmpdx.com/tmmpdx-marketing-podcast-series-wine-and-wisdom-converge-with-richard-rosen/feed/ Convergence Marketing,marketing podcast,Richard Rosen,thoroughly modern marketing,TMMPDX,tmmpdx podcast Last night I had the pleasure of speaking with Richard Rosen, President and CEO of  the international marketing consultancy firm Rosen and the author of Convergence Marketing.  Richard has won numerous international awards and has worked with suc... Last night I had the pleasure of speaking with Richard Rosen, President and CEO of  the international marketing consultancy firm Rosen and the author of Convergence Marketing.  Richard has won numerous international awards and has worked with such clients as General Electric, Dell, U.S. Bank and Disney. He currently lives in Portland, Oregon, but is frequently on the road preaching his innovative techniques to audiences all over the world. His recently published book, entitled Convergence Marketing: Combining Brand and Direct Marketing for Unprecedented Profits, outlines the key components to mounting successful campaigns across all channels of the marketing mix. He provides practical tools for reshaping and optimizing lagging campaigns and backs up his arguments with hard evidence. Next week,  Richard will be speaking in  Portland at the  Innotech eMarketing Summit on Wednesday April 22nd, 2009 at Noon. The event is being held at the Oregon Convention Center. For more information and to register for the event, you can go to http://www.innotechconference.com/pdx/. During our lively discussion in downtown's West Cafe,  he suggested that Convergence Marketing will save print advertising. Be sure to listen in to get all the details, including real world examples of how to take your current marketing strategies to the next level. TMMPDX.COM no 1:15:00