Special Agent Intermediate
Ever wonder how web users holistically feel about social privacy? How they are influenced to make a purchase or take action through social media? And, what the average “user” looks like by social network? The second of three infographics, brought to you by iAcquire and SurveyMonkey features social behavior, and will help unveil how people [...]
TMM is THRILLED to have had a chance to interview Ekaterina Walter, author of the HOT new bestseller ‘Think Like Zuck’. Currently working as a Social Media Innovator for Intel, Ekaterina’s pursuit of building connections, education, and formulating strategies for social business is evident from her impressive resume. From industry speaking engagements, contributing to well-known [...]
Since bursting onto the scene in 2010, Instagram has exponentially grown in the last few years, and is now one of the most widely used social networks with more than 100 million monthly active users. With such a wide audience of active users, everyone from small local business owners to major multi-national brands are finding [...]
Discovering music got even more social with yesterday’s launch of #Music, an app and dedicated website from Twitter. With its recently released video sharing network, Vine, sitting pretty at no. 2 in the app store’s free category, hopes are high for #Music. About the #Music app The #Music app has four tabs, explained below. Popular [...]
Before jumping into a Social Media Marketing gig, I always ask the client about their target audience. The answer I get varies from detailed consumer profiles to broad descriptions, but one thing remains consistent: businesses want more customers, so they try to describe buyers or prospective clients to target in social media. They expect that [...]
By Lisa Peyton, originally published on socialfresh.com. It has become essential for everyone from business owners to busy moms to at least CONSIDER how to engage with social media. The prospect can be so overwhelming for some, that they simply ignore and belittle this recent phenomenon as a ‘trend’. I’m here to tell you that [...]
This week Facebook launched a new feature, “Reply,” for pages and accounts with over ten thousand followers, but no one quite hit the mark as to why it’s such a big deal. Before, a page manager had to be friends with a commenter in order to tag them in a conversation, which was the only [...]
When Sales and Marketing teams have too much crossover (i.e. being the same person), we sometimes get into trouble with sales goals influencing marketing messaging in a gross way. To further illustrate my point, I’ll give you a quick example. Situation: sales are down and as always, we want them up. Manifests itself in this [...]
Bonobos Vice President John Rote once explained social customer service to me this way: “It’s like troubleshooting in a coffee shop or bar. It’s likely more people will hear about it and pull friends from across the room to listen.” Bad news travels further, faster from one trusted network to another. It’s a dangerous game. [...]
Nowadays, customers believe they are entitled to excellent customer service, anywhere, anytime. Brands can thank social media in part for that. Social media provides customers with a public forum to lodge their complaints very conveniently in front of a very large audience. In fact, according to the Global Web Index, about 50% of customers now [...]
#tmmTV SoMe Awards Edition: Chris Brogan, Stephanie Stricklen Cindy King and Ric Dragon
#tmmTV SoMe Awards Edition: Chris Brogan, Stephanie Stricklen Cindy King and Ric Dragon Welcome to #tmmTV SoMe Awards Edition! Our guest panelists include: – Stephanie Stricklen, SoMe Award emcee, KGW New Anchor – Chris Brogan, SoMe Award Hall of Fame Award winner and CEO and President of Human Business Works. His latest book is called [...]
#tmmTV Portland Female Executives Edition: Interview with Raime Merriman
This broadcast features Portland marketing executive, Raime Merriman. She discusses her role as president of Portland Female Executives or PDXfX.org. Learn how to get involved with this supportive women’s group as Raime discusses details about their upcoming events, volunteer opportunities and open board positions. We are also joined by TMMPDX Senior Editor, Heather English, who [...]
#tmmTV Portland State University Digital Marketing Strategies Certificate Program Edition
In this webcast you will learn about Portland’s own digital marketing certificate program. Part of Portland State’s Professional Development Center, the certificate includes 5 courses that prepare industry professionals to implement successful digital marketing campaigns. PSU instructor, Lisa Peyton, is joined by program grads Sarah Pierce, Hannah Meuser, Julia Tucker and Heather [...]
#tmmTV Searchfest Edition: aimClear’s Merry Morud fields Facebook questions and heads to Portland
In this special edition of #tmmTV, TMMPDX Senior Editor, Joel Bornzin interviews Merry Morud from aimClear. Merry will be presenting at Searchfest on February 22nd in downtown Portland. Use discount code TMMPDX for $50 bucks off registration. In this 30 min interview you will learn: Break down of different Facebook ad units Why targeting is [...]
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