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Social Behavior Infographic: The Findings May Surprise You

| May 15, 2013 | 0 Comments
Social Behavior Infographic: The Findings May Surprise You

Ever wonder how web users holistically feel about social privacy? How they are influenced to make a purchase or take action through social media? And, what the average “user” looks like by social network? The second of three infographics, brought to you by  iAcquire and SurveyMonkey features social behavior, and will help unveil how people [...]

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Marketing Innovators Interview Series: Think Like Zuck Author, Ekaterina Walter

| May 8, 2013 | 0 Comments
Marketing Innovators Interview Series: Think Like Zuck Author, Ekaterina Walter

TMM is THRILLED to have had a chance to interview Ekaterina Walter, author of the HOT new bestseller ‘Think Like Zuck’. Currently working as a Social Media Innovator for Intel, Ekaterina’s pursuit of building connections, education, and formulating strategies for social business is evident from her impressive resume. From industry speaking engagements, contributing to well-known [...]

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Social Media Strategy: Three Lessons for Businesses Using Social Media for Customer Service

| March 13, 2013 | 0 Comments
Social Media Strategy: Three Lessons for Businesses Using Social Media for Customer Service

Bonobos Vice President John Rote once explained social customer service to me this way: “It’s like troubleshooting in a coffee shop or bar. It’s likely more people will hear about it and pull friends from across the room to listen.” Bad news travels further, faster from one trusted network to another. It’s a dangerous game. [...]

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3 Rules for Managing Negative Online Comments

| February 13, 2013 | 1 Comment
3 Rules for Managing Negative Online Comments

Nowadays, customers believe they are entitled to excellent customer service, anywhere, anytime. Brands can thank social media in part for that. Social media provides customers with a public forum to lodge their complaints very conveniently in front of a very large audience. In fact, according to the Global Web Index, about 50% of customers now [...]

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