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How Articulating Your Brand Creates Super-Fuel for Social Media

| October 30, 2013 | 0 Comments
How Articulating Your Brand Creates Super-Fuel for Social Media

  If an organization has a well-defined brand—not just a logo design and color scheme—they have a heck of a lot of fuel for social media, blogging, search engine optimization, public relations, and word-of-mouth. A logo, by itself, doesn’t go so far in these increasingly important and mission-critical channels that are all about messaging, targeting, […]

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http://www.tmmpdx.com/wp-content/uploads/2013/10/rocket-fuel-social-media-150x150.jpg Jason Halstead Brand StrategyRecruit 101Social Media MarketingSpecial Agent IntermediatetmmBosleytmmCharlietmmJilltmmKellyTMMPDXtmmSabrinaVeteran Advanced ,

  If an organization has a well-defined brand—not just a logo design and color scheme—they have a heck of a lot of fuel for social media, blogging, search engine optimization, public relations, and word-of-mouth. A logo, by itself, doesn’t go so far in these increasingly important and mission-critical channels that are all about messaging, targeting, […]

Breadth vs. Depth: Differing Approaches to Social Media Tools

| July 24, 2013 | 1 Comment
Breadth vs. Depth: Differing Approaches to Social Media Tools

Every time I open my email or login to Twitter, I come across yet another social media tool.  Things are so confusing that technology research firms like Gartner Group are launching digital marketing research programs.  Gartner recently produced an infographic based on transit map imagery to the digital marketing tool landscape: It’s all crystal clear […]

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http://www.tmmpdx.com/wp-content/uploads/2013/07/deep-end-150x150.jpg James C. Smith Digital MarketingInternet MarketingRecruit 101Social MediaSocial Media MarketingSocial Media ToolsSpecial Agent IntermediatetmmBosleytmmJilltmmKellytmmSabrinaVeteran AdvancedWeb Analytics ,,,,,,,

Every time I open my email or login to Twitter, I come across yet another social media tool.  Things are so confusing that technology research firms like Gartner Group are launching digital marketing research programs.  Gartner recently produced an infographic based on transit map imagery to the digital marketing tool landscape: It’s all crystal clear […]

What Does The Future Hold For Social Commerce?

| June 19, 2013 | 0 Comments
What Does The Future Hold For Social Commerce?

Commerce is a blanket term that can be used to any activity that results in revenue being generated. If you were to offer some services, like providing house hold repair services that are charged on an hourly basis, an instance of commercial activity has taken place. Folks and businesses invest a substantial amount of human […]

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Brian Taylor Recruit 101Social MediaSocial Media MarketingSpecial Agent IntermediatetmmBosleytmmCharlietmmJilltmmKellyVeteran Advanced ,,

Commerce is a blanket term that can be used to any activity that results in revenue being generated. If you were to offer some services, like providing house hold repair services that are charged on an hourly basis, an instance of commercial activity has taken place. Folks and businesses invest a substantial amount of human […]

Social Media Monitoring: Mention – An alternative to Google Alerts

| June 5, 2013 | 0 Comments
Social Media Monitoring: Mention – An alternative to Google Alerts

I’ll be honest, I don’t know what’s going on with Google Alerts. Earlier this year many of us noticed that we weren’t seeing the alerts that we should. Google just didn’t seem to be alerting us as often as it once did. Then Google killed Reader and there was speculation that Alerts was next. And now […]

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http://www.tmmpdx.com/wp-content/uploads/2013/05/02-Mention-Logo-v1-300x245-150x150.png Adam Lee Google GossipRecruit 101Social Media MarketingSpecial Agent IntermediatetmmBosleytmmJilltmmKellyTMMPDXtmmSabrinaVeteran Advanced ,

I’ll be honest, I don’t know what’s going on with Google Alerts. Earlier this year many of us noticed that we weren’t seeing the alerts that we should. Google just didn’t seem to be alerting us as often as it once did. Then Google killed Reader and there was speculation that Alerts was next. And now […]

Social Behavior Infographic: The Findings May Surprise You

| May 15, 2013 | 0 Comments
Social Behavior Infographic: The Findings May Surprise You

Ever wonder how web users holistically feel about social privacy? How they are influenced to make a purchase or take action through social media? And, what the average “user” looks like by social network? The second of three infographics, brought to you by  iAcquire and SurveyMonkey features social behavior, and will help unveil how people […]

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http://www.tmmpdx.com/wp-content/uploads/2013/05/social-images-150x150.jpg Allie Freeland FacebookInfographicRecruit 101Social MediaSpecial Agent IntermediatetmmBosleytmmCharlietmmJilltmmKellyTMMPDXtmmSabrinaVeteran Advanced ,

Ever wonder how web users holistically feel about social privacy? How they are influenced to make a purchase or take action through social media? And, what the average “user” looks like by social network? The second of three infographics, brought to you by  iAcquire and SurveyMonkey features social behavior, and will help unveil how people […]

Marketing Innovators Interview Series: Think Like Zuck Author, Ekaterina Walter

| May 8, 2013 | 0 Comments
Marketing Innovators Interview Series: Think Like Zuck Author, Ekaterina Walter

TMM is THRILLED to have had a chance to interview Ekaterina Walter, author of the HOT new bestseller ‘Think Like Zuck’. Currently working as a Social Media Innovator for Intel, Ekaterina’s pursuit of building connections, education, and formulating strategies for social business is evident from her impressive resume. From industry speaking engagements, contributing to well-known […]

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Heather English FacebookMarketing Innovators Interview SeriesRecruit 101Social Media MarketingSpecial Agent IntermediatetmmBosleytmmCharlietmmJilltmmKellyTMMPDXtmmSabrinaVeteran Advanced ,

TMM is THRILLED to have had a chance to interview Ekaterina Walter, author of the HOT new bestseller ‘Think Like Zuck’. Currently working as a Social Media Innovator for Intel, Ekaterina’s pursuit of building connections, education, and formulating strategies for social business is evident from her impressive resume. From industry speaking engagements, contributing to well-known […]

Social Media Strategy: Three Lessons for Businesses Using Social Media for Customer Service

| March 13, 2013 | 0 Comments
Social Media Strategy: Three Lessons for Businesses Using Social Media for Customer Service

Bonobos Vice President John Rote once explained social customer service to me this way: “It’s like troubleshooting in a coffee shop or bar. It’s likely more people will hear about it and pull friends from across the room to listen.” Bad news travels further, faster from one trusted network to another. It’s a dangerous game. […]

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Ashley Verrill Recruit 101Social Media MarketingSpecial Agent IntermediatetmmBosleytmmJilltmmKellyTMMPDXtmmSabrinaVeteran Advanced

Bonobos Vice President John Rote once explained social customer service to me this way: “It’s like troubleshooting in a coffee shop or bar. It’s likely more people will hear about it and pull friends from across the room to listen.” Bad news travels further, faster from one trusted network to another. It’s a dangerous game. […]

3 Rules for Managing Negative Online Comments

| February 13, 2013 | 1 Comment
3 Rules for Managing Negative Online Comments

Nowadays, customers believe they are entitled to excellent customer service, anywhere, anytime. Brands can thank social media in part for that. Social media provides customers with a public forum to lodge their complaints very conveniently in front of a very large audience. In fact, according to the Global Web Index, about 50% of customers now […]

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admin Recruit 101Social Media MarketingSpecial Agent IntermediatetmmBosleytmmJilltmmKellyTMMPDXtmmSabrinaVeteran Advanced

Nowadays, customers believe they are entitled to excellent customer service, anywhere, anytime. Brands can thank social media in part for that. Social media provides customers with a public forum to lodge their complaints very conveniently in front of a very large audience. In fact, according to the Global Web Index, about 50% of customers now […]