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Watchout Facebook Insights, Pagelever Packs a Punch

| August 12, 2011 | 2 Comments
Watchout Facebook Insights, Pagelever Packs a Punch

They’ve got a great selling point: Facebook insights doesn’t do the job for gaining actionable data. But can Pagelever deliver the goods? We’re about to find out.

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They’ve got a great selling point: Facebook insights doesn’t do the job for gaining actionable data. But can Pagelever deliver the goods? We’re about to find out.

TMMPDX Top Tools 2009: Social Media and Other Online Tools We Love

| January 21, 2010 | 4 Comments
TMMPDX Top Tools 2009: Social Media and Other Online Tools We Love

Last year it seems that everyone and their mother created some sort of collaboration, monitoring, bookmarking  or other social media tool. Many of these tools were worthless and served no real value. The tools listed below are different. I have come to rely on most of them everyday.

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Last year it seems that everyone and their mother created some sort of collaboration, monitoring, bookmarking  or other social media tool. Many of these tools were worthless and served no real value. The tools listed below are different. I have come to rely on most of them everyday.

Portland Marketing Events: Internet Marketing Conference at PSU December 7th

| November 25, 2009 | 2 Comments
Portland Marketing Events: Internet Marketing Conference at PSU December 7th

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TMMPDX Marketing Innovators Podcast Series: Web Analytics Guru Eric Peterson Discusses Measuring Twitter

| May 12, 2009 | 4 Comments
TMMPDX Marketing Innovators Podcast Series: Web Analytics Guru Eric Peterson Discusses Measuring Twitter

Yesterday, TMMPDX was fortunate enough to sit down with Eric T. Peterson to get his insights toward solving some of today’s biggest marketing challenges.

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Yesterday, TMMPDX was fortunate enough to sit down with Eric T. Peterson to get his insights toward solving some of today’s biggest marketing challenges.

Comparing Apples and Oranges? Understanding Discrepancies Between Adwords and Analytics, Part II

| May 12, 2009 | 1 Comment
Comparing Apples and Oranges? Understanding Discrepancies Between Adwords and Analytics, Part II

by Daniela Araujo Part II: Tracking Revenue Web marketing analysts are frequently puzzled when comparing stats between Adwords and Analytics.  In Understanding Discrepancies Between Adwords and Analytics, Part I,   I discussed the common causes of discrepancies in traffic reporting.  In this article, I will discuss the differences in e-commerce revenue data reporting between Adwords […]

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by Daniela Araujo Part II: Tracking Revenue Web marketing analysts are frequently puzzled when comparing stats between Adwords and Analytics.  In Understanding Discrepancies Between Adwords and Analytics, Part I,   I discussed the common causes of discrepancies in traffic reporting.  In this article, I will discuss the differences in e-commerce revenue data reporting between Adwords […]

Comparing Apples and Oranges? Understanding Discrepancies Between Adwords and Analytics

| March 31, 2009 | 3 Comments
Comparing Apples and Oranges?  Understanding Discrepancies Between Adwords and Analytics

by Daniela Araujo Part I: Tracking Visitors Introduction Careful analysis of online campaign performance data is an integral part of the PPC Account Manager’s daily routine. This includes tracking the effects of changes to the account, monitoring of long-term trends, and recognition of anomalies in data which warrant investigation. During this process, it is common […]

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Daniela Araujo Web Analytics ,,,,

by Daniela Araujo Part I: Tracking Visitors Introduction Careful analysis of online campaign performance data is an integral part of the PPC Account Manager’s daily routine. This includes tracking the effects of changes to the account, monitoring of long-term trends, and recognition of anomalies in data which warrant investigation. During this process, it is common […]

Web Marketing 3.0: Which Virtual World Optimization Solution Is Right For You?

| February 17, 2009 | 0 Comments
Web Marketing 3.0: Which Virtual World Optimization Solution Is Right For You?

by Lisa Peyton One would think Virtual World Optimization and Analytics are relatively new practices just now coming into regular use. In fact, as long as virtual worlds have existed, someone somewhere has been measuring user activity. Increasingly sophisticated internet developments and increased online activity has allowed for a new threshold of measurable data based […]

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by Lisa Peyton One would think Virtual World Optimization and Analytics are relatively new practices just now coming into regular use. In fact, as long as virtual worlds have existed, someone somewhere has been measuring user activity. Increasingly sophisticated internet developments and increased online activity has allowed for a new threshold of measurable data based […]