Digital Marketing Infographic Series: Diving Into Search Behavior [Infographic]

| April 3, 2013 | 5 Comments

Here is the first of a three-part series featuring compelling infographics based upon digital marketing research data. The graphic below answers the quintessential marketing questions, “What do people search for?”, “Who looks at second page SERP results?” and “Are paid search listings effective?” The results may be SURPRISING!

Here’s what the study uncovered:

  • More than 40 percent of Internet users search for e-commerce-related terms
  • Around 65 percent of users do not click on search advertisements; while 50 percent don’t even know the difference between paid and organic search results
  • Believe it or not, but 90 percent of users regularly check the second page of search results; and that increases with age and education as well.

Check out the complete findings in the infographic below!

iAcquire Search Behavior StudyiAcquire Search Behavior Study

About This Study

iAcquire, a full-service digital marketing agency out of Phoenix and New York City recently joined forces with SurveyMonkey to issue a “State of Search” study. The data, sourced by Survey Monkey Audience, Experian, Google Analytics, Nielsen, MassMailSoftware.com, Pew Internet, and other research tools, uncovers drives shoppers and how this translates into buying behavior, while providing key findings related to online purchases, preferred devices, social channels, and responses.

Embed this on your site

Feel free to embed this infographic on your website. You can find the original infographic on the iAcquire blog.

About Allie Freeland


Allie Gray Freeland is the PR Director at iAcquire, a digital marketing firm based in New York City and Phoenix. Prior to working at iAcquire, Allie worked in marketing communications at Rasmussen College and the Minneapolis Tourist Bureau. She has a bachelor's degree in Journalism from University of Minnesota and is a frequent guest contributor to business and marketing publications.

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Category: Internet Marketing, Recruit 101, Search, Special Agent Intermediate, tmmBosley, tmmJill, tmmKelly, TMMPDX, Veteran Advanced

  • Wendy

    Great infographic! Curious as to what the sample size was?

  • Joel Bornzin

    Helpful information, thanks Allie! Looking forward to the next in the series. We are researching how people search at my job right now, so this is good timing. jb

  • Joel Bornzin

    Helpful information, thanks Allie! Looking forward to the next in the series. We are researching how people search at my job right now, so this is good timing. jb

  • Lisa Peyton

    Who knew the older and WISER you are, the more likely it is you’ll go to the second page of search results?? :-)

  • Allie Freeland

    Thanks so much! @Wendy – Sample size was 1000; @google-77ced9ce5841c2e76a931b6f06982ba5:disqus – Glad to be of assistance. You can find more info on the study at blog.iacquire.com.

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http://www.tmmpdx.com/wp-content/uploads/2013/04/LOCHTEPHELPS2-150x150.jpg Allie Freeland Internet MarketingRecruit 101SearchSpecial Agent IntermediatetmmBosleytmmJilltmmKellyTMMPDXVeteran Advanced ,,,,,,,

Here is the first of a three-part series featuring compelling infographics based upon digital marketing research data. The graphic below answers the quintessential marketing questions, “What do people search for?”, “Who looks at second page SERP results?” and “Are paid search listings effective?” The results may be SURPRISING!

Here’s what the study uncovered:

  • More than 40 percent of Internet users search for e-commerce-related terms
  • Around 65 percent of users do not click on search advertisements; while 50 percent don’t even know the difference between paid and organic search results
  • Believe it or not, but 90 percent of users regularly check the second page of search results; and that increases with age and education as well.

Check out the complete findings in the infographic below!

iAcquire Search Behavior StudyiAcquire Search Behavior Study

About This Study

iAcquire, a full-service digital marketing agency out of Phoenix and New York City recently joined forces with SurveyMonkey to issue a “State of Search” study. The data, sourced by Survey Monkey Audience, Experian, Google Analytics, Nielsen, MassMailSoftware.com, Pew Internet, and other research tools, uncovers drives shoppers and how this translates into buying behavior, while providing key findings related to online purchases, preferred devices, social channels, and responses.

Embed this on your site

Feel free to embed this infographic on your website. You can find the original infographic on the iAcquire blog.

About Allie Freeland


Allie Gray Freeland is the PR Director at iAcquire, a digital marketing firm based in New York City and Phoenix. Prior to working at iAcquire, Allie worked in marketing communications at Rasmussen College and the Minneapolis Tourist Bureau. She has a bachelor's degree in Journalism from University of Minnesota and is a frequent guest contributor to business and marketing publications.