Frustrated by “not provided?”

| February 25, 2014

Learn advanced analytics from Tim Resnik at SearchFest 2014.

Tim-Cropped1

Tim Resnik, product strategy principle at Moz, will present an analytics workshop at SearchFest 2014.

Stay on top of the latest in search marketing by attending SearchFest on Friday, Feb. 28. You’ll grow your network, have fun and learn from the best minds the business. In addition, SearchFest is a fabulous deal at a fraction of the cost of other top conferences. TMM readers can save even more by entering the promo code TMMPDX to save $50 on registration.

Tim Resnik, product strategy principle at Moz, will join the presenters at this year’s SearchFest to teach marketers how to use analytics to deal with “not provided.”

“Changes in Google have made it more difficult to make informed decisions on which keywords to target,” Resnik says. “There’s no magic bullet, but there are still some good tricks and hacks that can help capture the information you need.”

In addition to sharing some insight into his SearchFest workshop, Tim also took the time to share his story and some helpful advice for building a career in SEO.

Tim’s story

According to Tim, his SEO career happened mostly by chance. He came from a broader marketing background and quickly discovered that ranking in Google was a key factor in building business, reaching customers and generating sales.

Tim called on some friends to get a rundown on SEO basics, which he supplemented with his own research and trial and error experiments.

“For a long time I used SEO as a key tool in the larger marketing tool box,” he says. “I managed SEO, but wasn’t tactically involved in the day to day process.”

Then Tim co-founded AudienceWise, a search marketing agency in Portland serving national publishing companies.
“At AudienceWise, I took a much more hands on approach,” he says. “I loved the technical and analytical aspects of being an SEO practitioner. I can spend hours sleuthing for correlations in data. The information is so valuable. It’s the best way to form a strong basis for marketing decisions.”

Today, Tim works as product strategy principle at Moz, developing software solutions and tools for inbound marketers.

“It’s a whole different mindset,” he says. “I really enjoy being at the product level, anticipating needs and building solutions.”

“Moz helps marketers streamline their search optimization efforts,” Tim explains. “In the past, you needed an amalgamation of free and paid tools to get the right data to make sound decisions and prove results. What makes Moz stand out is that it provides a toolset that can handle most inbound marketing needs in one affordable package.”

Tim’s career advice

Tim shared a lot of helpful information on how to succeed as an SEO.

His first piece of advice? Learn as much as you can.

“There are so many free resources out there for people who want to learn SEO,” he says. “Moz is just one of many examples. If you can go to conferences like SearchFest, that’s a great way to speed up your learning curve.”

Step two: put your knowledge to work.

“The other half of equation is actually doing the work,” he says. “Just get started. You don’t need to work on a huge site to learn. A personal blog can be a great place to start. Make your mistakes, keep track of your successes, continually tweak your process and learn as you go.”

Above all … create compelling content

“Google is getting a lot smarter,” he says. “Now, relevancy and authority can be determined fairly accurately, with or without a large number of inbound links.”

According to Tim, the best way to succeed is to write great content and become an influencer in your market.

“Everyone is looking for a quick hit, but it’s really about building a strong brand, focusing on the big picture and staying relevant in your market to meet customers’ needs over the long haul.”

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Learn advanced analytics from Tim Resnik at SearchFest 2014.

Tim-Cropped1

Tim Resnik, product strategy principle at Moz, will present an analytics workshop at SearchFest 2014.

Stay on top of the latest in search marketing by attending SearchFest on Friday, Feb. 28. You’ll grow your network, have fun and learn from the best minds the business. In addition, SearchFest is a fabulous deal at a fraction of the cost of other top conferences. TMM readers can save even more by entering the promo code TMMPDX to save $50 on registration.

Tim Resnik, product strategy principle at Moz, will join the presenters at this year’s SearchFest to teach marketers how to use analytics to deal with “not provided.”

“Changes in Google have made it more difficult to make informed decisions on which keywords to target,” Resnik says. “There’s no magic bullet, but there are still some good tricks and hacks that can help capture the information you need.”

In addition to sharing some insight into his SearchFest workshop, Tim also took the time to share his story and some helpful advice for building a career in SEO.

Tim’s story

According to Tim, his SEO career happened mostly by chance. He came from a broader marketing background and quickly discovered that ranking in Google was a key factor in building business, reaching customers and generating sales.

Tim called on some friends to get a rundown on SEO basics, which he supplemented with his own research and trial and error experiments.

“For a long time I used SEO as a key tool in the larger marketing tool box,” he says. “I managed SEO, but wasn’t tactically involved in the day to day process.”

Then Tim co-founded AudienceWise, a search marketing agency in Portland serving national publishing companies.
“At AudienceWise, I took a much more hands on approach,” he says. “I loved the technical and analytical aspects of being an SEO practitioner. I can spend hours sleuthing for correlations in data. The information is so valuable. It’s the best way to form a strong basis for marketing decisions.”

Today, Tim works as product strategy principle at Moz, developing software solutions and tools for inbound marketers.

“It’s a whole different mindset,” he says. “I really enjoy being at the product level, anticipating needs and building solutions.”

“Moz helps marketers streamline their search optimization efforts,” Tim explains. “In the past, you needed an amalgamation of free and paid tools to get the right data to make sound decisions and prove results. What makes Moz stand out is that it provides a toolset that can handle most inbound marketing needs in one affordable package.”

Tim’s career advice

Tim shared a lot of helpful information on how to succeed as an SEO.

His first piece of advice? Learn as much as you can.

“There are so many free resources out there for people who want to learn SEO,” he says. “Moz is just one of many examples. If you can go to conferences like SearchFest, that’s a great way to speed up your learning curve.”

Step two: put your knowledge to work.

“The other half of equation is actually doing the work,” he says. “Just get started. You don’t need to work on a huge site to learn. A personal blog can be a great place to start. Make your mistakes, keep track of your successes, continually tweak your process and learn as you go.”

Above all … create compelling content

“Google is getting a lot smarter,” he says. “Now, relevancy and authority can be determined fairly accurately, with or without a large number of inbound links.”

According to Tim, the best way to succeed is to write great content and become an influencer in your market.

“Everyone is looking for a quick hit, but it’s really about building a strong brand, focusing on the big picture and staying relevant in your market to meet customers’ needs over the long haul.”