I had the pleasure of interviewing Jason and wanted to share his insight with our readers. He offers valuable advice for companies looking to enhance their mobile marketing and call tracking. Thanks, Jason for your sharing your innovative thinking and expertise!
At SES Toronto, your session entitled ‘Top Tips for Conversion Optimization’ focuses on expanding business and sales through testing and conversion. For companies just starting to monitor and measure, how many and what type of metrics should be tracked initially? Companies should start by tracking web traffic and phone calls. Begin there. For web traffic, you can use Google Analytics for free and track everything from visitors to specific funnel conversions. That is really critical. For phone calls, you’ve really got to use a call tracking solution. We’re partial to LogMyCalls, but any call tracking product is better than none. Call tracking will show you where your calls are coming from, and even track conversions from various lead sources. If you are tracking funnel conversions in Google Analytics from both web traffic and phone calls, you’re going to have the basic conversion data you need.
Want to read more about of this informative interview? Check it out on our sister publication: ThoroughlyModernMarketing