Marketing Innovators Podcast Series: The Brand Man, Scott Davis

| December 17, 2009 | 0 Comments

Scott Davis explores Branding during a TMMPDX podcastScott Davis, Principal and founder of From The Rooftops, is a brand strategist who has worked with such brands as Vestas, The Smithsonian and Saif Corporation. His agency specializes in effective brand architecture, new product and service launches and overall brand strategy.

During this 40 minute podcast, Scott outlines a process to help businesses start to differentiate themselves from the competition. I have created a helpful graphic (below) that illustrates his process called ‘Triangulation of Branding’.

Scott Davis offers up a process called Triangulation of Branding

About Lisa Peyton


Lisa is a leader in the field of digital marketing. Based in Portland, OR, she serves as executive editor at TMMPDX.COM and teaches digital strategy at Portland State University. Her services include social media coaching, content strategy and digital marketing consulting.

Tags: , ,

Category: 'Old School' Marketing, Online Reputation Management, Portland Marketing Events, Portland Marketing Innovators Podcast Series, Social Media Marketing, TMMPDX Marketing Podcasts

«
»

Lisa Peyton 'Old School' MarketingOnline Reputation ManagementPortland Marketing EventsPortland Marketing Innovators Podcast SeriesSocial Media MarketingTMMPDX Marketing Podcasts ,,

Scott Davis explores Branding during a TMMPDX podcastScott Davis, Principal and founder of From The Rooftops, is a brand strategist who has worked with such brands as Vestas, The Smithsonian and Saif Corporation. His agency specializes in effective brand architecture, new product and service launches and overall brand strategy.

During this 40 minute podcast, Scott outlines a process to help businesses start to differentiate themselves from the competition. I have created a helpful graphic (below) that illustrates his process called ‘Triangulation of Branding’.

Scott Davis offers up a process called Triangulation of Branding

About Lisa Peyton


Lisa is a leader in the field of digital marketing. Based in Portland, OR, she serves as executive editor at TMMPDX.COM and teaches digital strategy at Portland State University. Her services include social media coaching, content strategy and digital marketing consulting.