Scott Davis, Principal and founder of From The Rooftops, is a brand strategist who has worked with such brands as Vestas, The Smithsonian and Saif Corporation. His agency specializes in effective brand architecture, new product and service launches and overall brand strategy.

During this 40 minute podcast, Scott outlines a process to help businesses start to differentiate themselves from the competition. I have created a helpful graphic (below) that illustrates his process called ‘Triangulation of Branding’.