Marketing Student Perspective: ‘My journey to the Digital Marketing Strategies Certificate program at PSU’
by Casey Cushing
During summer 2010, I graduated with a B.A. degree in New Media Communications from Oregon State University. During that summer, I was an Intern at Intel working with social media (while finishing my final online class). A great start to a career, one would think. I quickly realized that my degree hadn’t given me the practical skills required for my chosen career path. That’s when I discovered Portland State’s Digital Strategies Certificate program. I haven’t completed the program but I already find myself more knowledgeable within the industry.
I strongly urge other students and professionals interested in new media to take a close look at the program. The program instructors will be presenting a program ‘boot camp’ where attendees can get their feet wet with digital marketing.
Date: April 21, 2011 at the Oregon Convention Center
Time: Digital Marketing Boot Camp is from 1:30 PM to 4 PM
Cost: $109.00 per person
Information and registration: http://emarketingsummit.com/
During my studies at Oregon State, I gained a lot of theoretical and foundational knowledge about New Media. However, I didn’t gain many “practical skills”. I had begun to develop an interest in social media during my senior year, after taking a few classes relating to the business of New Media. I was glad to have finally found something that I had a strong interest in. My next step, was to gain practical skills and this was tough to accomplish at OSU since the focus of the program/resources was related to media production. Thanks to blind luck, my Mom was introduced to a marketing manager at Intel and got to talking. I introduced myself and got the internship.
The internship was a great experience and also a discovery that I have a lot to learn. The community manager that I was working with referred me to the Digital Marketing Strategies certificate program. After poking around the job market and having a difficult time, my mind came back to the recommendation. I registered for the program, realizing that it was a great opportunity to learn practical skills in a classroom environment. On the first day of class, I was expecting to see a few people in my same position. Alas, I was wrong because I was easily the youngest person in the class. This did not bother me though because it just meant more learning and networking for me.
I was excited for every class that was offered: Introduction to Digital Strategy, Social Media Marketing, Search Engine Marketing, Measuring and Optimizing Your Website, and Best Practices, Integrating Digital Media. Every class has an opportunity to apply your learning in a practical project. In the final class, all knowledge is culminated to working as a team to develop a comprehensive digital marketing plan for a real-life client. Whether you are like me, or a seasoned professional looking to get your feet wet in digital marketing, this is a great learning experience. I believe this is the perfect complement to my New Media degree and my career.
To learn more about the certificate, check out: http://www.pdc.pdx.edu/mmedia/digital-marketing.php or Follow @psumultimedia on Twitter and follow the hash tag #pdxdms to see what students tweet about!