April has showered us with some great local marketing events to choose from. Everything from Facebook for business to Analytics to online newsletters. Whatever your online marketing challenge, chances are it’s covered!
1) Social Networks & The Enterprise Unite: Integration 2.0 – Thursday April 1st, 7:30am-11:00am
Multnomah Athletic Club1849 SW Salmon St, Portland
This two-track conference will explain how social media is no longer about merely socializing, but actually touches every aspect of a business. From HR to Marketing to Accounting, you will learn how to leverage social media channels to improve the effectiveness of your company. This conference is perfect for people who are “new to social networking or are already involved and want to learn how to successfully incorporate it throughout their enterprise.” The breakout sessions focus on a variety of areas including getting company buy-in, measuring ROI and business metrics, design, and productivity. TechAmerica members $125, non-members $175.
2) Social Media Insights: Real – Life Results from a YouTube Sensation – Tuesday April 13, 11:30am-1:00pm
Bridgeport Brewery 1313 Northwest Marshall St, Portland
Claire Celeste Carnes from Providence Health & Services is the speaker at this luncheon. She will talk about social media and how to track social media campaigns. She was responsible for the Pink Glove Dance video, which became a viral hit. She will explain her experiences with that success and how you can create effective social media campaigns. Registration required. For AMA Members/Non Members: $30/$40 before April 9 and $35/$55 after.
While they may not be as sleek as many of our new marketing tools, e-newsletters are still a mainstay for online marketing. To reach clients and potential customers, e-newsletters are both effective and can reach a large audience. Rebecca Ragain will teach you how to create a cost-effective e-newsletter which is both strong in design and content. This course is perfect for a small business who is looking to expand to online and social media, but does not know where to begin. An e-newsletter can be a good starting tool in your arsenal when it comes to getting your brand or business out into the online community. Registration required. Fee: $49.
4) How To Turn Your Fan-page Into A Business Page – Tuesday April 20, 2pm-5pm
If your business is on Facebook, do you have a Fan-page or do you have a “business page”? Learn the right way to promote your business on Facebook. Just having a fan-page is not enough. Learn how to customize your page to fully utilize everything Facebook has to offer. This three hour workshop will cover a lot, so be prepared to learn! You will learn how to create better relationships with your fans and, most importantly, how to turn online fans into actual real customers. A Facebook page should be part of every business’ marketing plan, with this workshop you will learn how to effectively use it. Registration Required, $89.95
If you have implemented social media and online marketing campaigns, you know that measuring results is key. However, the key is not if you measure, it is what you measure. Sponsored by the Software Association of Oregon, Putting Analytics to Work is a discussion about “what your company should measure, what tools can help you cut through the noise, and why now is a critical time to get your systems into place.” A perfect, interactive opportunity to understand how to fully utilize analytics to ensure success. Registration required. Cost: $35/$45.
6) OEN 2010 Executive Series – Tuesday April 6, 7:30am-9:30am
Perkins Coie, 1120 NW Couch, 10th Flr, Portland
The OEN 2010 Executive Series provides entrepreneurial executives a refresher course on five elements critical to the success of any business, including:
* Understanding Financial Statements
* Selecting the Correct Legal Entity for your Company
* Human Resources Legal Compliance
* Marketing your Company Successfully to Potential Stakeholders
* Developing a Sales Process
This five-week educational series is designed to offer entrepreneurs access to industry professionals via interactive and engaging sessions. Space is limited to the first 20 attendees to register. Seasoned industry professionals will conduct a two-hour session focused on a specific topic (see above). The session will include a prepared presentation on the topic, with plenty of time set aside for interaction between the attendees. Registration required. OEN Members: $195/Non-Members: $325
What’s better than learning cutting-edge search engine optimization tips and techniques? Learning them for free. The Search Engine Academy of Oregon presents a down and dirty quick seminar. This event is for those who may not know much about SEO, but want a good introduction. It will provide them a base understanding of how to implement SEO through the web and online products. It will also give you a good overview of what you can learn from one of their more intensive (and more expensive) workshops. Free, RSVP Required
In today’s rapidly changing business environment, managers and employees alike are increasingly challenged to find new ways to get things done – better, faster, and cheaper. More and more companies today are embracing the concept of the virtual team work environment to increase the effectiveness and efficiency of their people who often work remotely, whether from across town or on the other side of the world.
Using technology effectively is critical to the success of virtual teams. Knowing why, when and how to employ the right tools, at the right time, for the right need, and how the virtual team environment impacts your business processes makes all the difference. This course will give you a vendor and product neutral perspective of what it means to work in a virtual environment and provide real-world experience and best practices from a people, process and technology perspective. Registration required. Early-bird through April 8th: $199/After April 8th: $239.
9) How do I use Facebook for my Business? – Wednesday April 7, 5:00pm-6:00pm
Your home or office
If you are new to social media and do not understand how to leverage Facebook to increase brand awareness and the bottom line, this would be a wonderful introductory webinar for you. Facebook is a versatile platform which can promote your business, capture customer data, and much more. This webinar will give you a convenient way to learn if Facebook is right for your business, why you should use it, how to succeed, and the do’s & don’ts of Facebook. Registration required.Cost: $45.
10) Meet the Media networking event – Thursday April 22, 4pm-6pm
Urban Studio, 206 NW 10th Ave (between Davis & Everett, in The Pearl) Portland
Feel like you never get enough face time with the Portland Business Journal’s key players?
Network with us & meet the reporters that put together the most important business news in the Portland metro area. Find out how a reporter chooses a story, how to make the Top 25 Lists, and how to nominate your company for an award. Registration required. Cost: $15 before April 16/$20 April 17 through the day of the event.