Portland Marketing Events: TMMPDX Top Marketing Events November 2014

| November 1, 2014

Content-MarketingThis month’s events focuses on ways to help improve your content marketing. Begin with Framing Stories, Because Context is Everything then shift to Building on Insights Driven & High SEO Impact Content Strategy, and for visual content creation consider joining Video Strategy: Selling with Authentic Stories. Social Media and PR professionals alike won’t want to miss Jim Lukaszewski’s event. Known as America’s Crisis Guru, he’ll discuss how he’s handled crisis situations from internal to external issues. Put your networking hats on for AMA-PDX’s Blind Pig Networking Brigade. Our #tmmHappyHour returns this Fall after a quick Summer break. Stop by for a chat and drink.

p.s. Don’t forget to set your clocks November 1st when Daylight Savings ends!

Here are TMMPDX.COM’s picks for the top Portland Marketing Events in November

1) #tmmHappyHour – Tuesday, November 24th from 5:00 pm – 7:00 pm at The Nines: 525 Southwest Morrison Street, Portland, OR. Register: Free

Join TMMPDX.COM for drinks, networking and a celebration of the digital marketing community at The Nines (8th floor). November brings several events to help improve your content marketing.

We meet monthly, the final TMM Tuesday of every month, in the lobby of The Nines hotel in downtown Portland. Feel free to share this event with anyone who may be interested in learning more about Thoroughly Modern Marketing!

2) Video Strategy: Selling with Authentic Stories – Wednesday, November 19th  from 6:00 am – 8:00 pm at Mercy Corps: 45 SW Ankeny St, Portland, OR. Register : $5

Are you capitalizing on the most compelling characteristics of your company, product, or service? Have you mastered an emotional connection with your online audience? Teddy Roosevelt once said, “People don’t care how much you know until they know how much you care.”

Join expert video producer, director, and entrepreneur Robb Crocker as he delivers a crash course on how to identify your most compelling characteristics as a company (your story), convey your video message in an authentic meaningful way, and connect with your audience on an emotional level. Robb will share insider production tips and advice on how to make the most of your video budget.

4) CRO with Josh Patrice– Tuesday, November 11th from 5:00 pm – 7:00 pm at BridgePort Brew Pub’s Heritage Room: 1313 NW Marshall Street, Portland, OR. Register: $20-$33

Every day, businesses are leaving money on the table by not having a well optimized website. Whether it’s increasing your audience, or more importantly, increasing your conversion rates, you need to know how to optimize your site for both users and machines. After all, you need to have visitors in order to convert them. This is where SEO & CRO converge.In this presentation, you’ll learn about tactics and tools that you can turn into an actionable plan. These will be presented through case studies and examples and will include, but not be limited to:

Understanding the basics of User Psychology
How to build basic Personas & Action Paths
The importance of User Experience & Page Design
Product Page Best Practices
How to leverage analytics data
Easy ways to improve Bounce Rate and Time on Site
Using AIDA as part of your online marketing strategy
Crafting effective Calls to Action
Where to begin with A/B testing

Grab your tickets before Early Bird pricing ends on November 4th!

5) Jim Lukaszewski – America’s Crisis Guru – Friday, November 14th from 9:00 am – 11:30 am at  ODOT: 123 Northwest Flanders Street Portland,OR 97209. Register: $50-$65

James Lukaszewski is the person that the men and women who run very large corporations and organizations call when faced with a crisis. At our event Jim will provide sensible, constructive, helpful, insightful, useful advice on managing victims, preparing management for leadership, surviving ever-larger media coverage and counteracting social media during a crisis. Jim is an expert in managing and reducing contention, counteracting tough, touchy, sensitive corporate communications and institutional issues. He counsels leaders facing serious internal and external problems involving: activist counteraction; community conflict and grassroots campaigns; corporate relations failures; reputational threats; employee relationship building; ethics/integrity/ compliance; litigation visibility; Web-based attacks; and threats to corporate survival. His broad-based experience ranges from media-initiated investigations to product recalls and plant closings, from criminal litigation to takeovers. He is frequently retained by senior management to directly intervene and manage the resolution of corporate problems and bad news. The situations he helps resolve often involve conflict, controversy, community action, or activist opposition.

6)  Building an Insights Driven & High SEO Impact Content Strategy – Tuesday, November 4th from 9:00 am – 5:00 pm at Ace Hotel Portland: 1022 SW Stark St, Portland, OR. Register: $499

Come learn with us! This all day workshop will immerse participants in what they need to do, who they need to work with and how to build an insights driven content strategy. All workshops are hands on, personalized and focus on actionable tactics that attendees can immediately begin practicing. We’ve spent the past 10 years building digital marketing strategies for brands including UGG Australia, Teva, Sanuk and some awesome other lifestyle brands. We’ve helped build the systems, processes and people from the ground up, and now want to help even more people succeed in their digital endeavors. At the end of the day, attendees will walk away knowing:

How to use SEO and search insights for content that solves peoples problems and drives revenue
How to perform a content competitive analysis
How to build consensus, convince others and play nice with nay sayers
How to identify Influencers in your world, and how to approach them
Why PR is your best friend and how to work with PR teams to leverage Influencer content
How to use content to build links and traffic
How to perform keyword research, where and when to apply keywords to your content executions
How to custom tailor content for social media platforms and content calendars
How to use content for email, ppc, affiliates and SEO landing pages
How to integrate content throughout the purchase funnel, and when to know enough is enough!

Please bring: A laptop and your game face. Please arrive 15-30 minutes early to check in, get a good seat and fill up on coffee.

7) Framing Stories, Because Context is Everything – Monday, November 10th from 6:00 pm – 7:00 pm at Vibrant Studios: 1532 SW Jefferson Portland, OR. Register: $12

Exercise your abilities in a different areas of telling, listening, theory, and application. Perfect for teachers, trainers, performers, writers, professionals, and anyone who wants to stretch and strengthen their story skills in a supportive, no-pressure environment. Classes are ongoing. Drop-ins always welcome!

$12 per class. Discounted multi-class cards available.

8) LinkedIn Workshop: Job Search I – Saturday, November 8th from 10:00 am – 12:00 pm at Vicki Lind’s Office: 516 SE Morrison, Portland, OR, 2nd Floor Conference Room. Register: $30-$32

This workshop offers guidance on how to write an effective LinkedIn profile. Maximize each section of your profile to clearly communicate how you uniquely benefit your future employer.

Join us if you have questions like:
-How do I select a photo?
-What should I use for my Headline?
-How can I use LinkedIn to research possible job titles and needed skills?
-How can I use the Summary box most effectively?
-How do I select and use keywords that will help me be found?
-How is a LinkedIn profile different from a resume or website?
-Who should I invite to be a Connection?

A short presentation will be followed by time to work on your own profile. You can either draft your first profile or review and improve your existing profile.

Offered the second Saturday of every month.
Limited to 11 participants.

9) LinkedIn Workshop: Building Connections That Count – Saturday, November 22nd from 10:00 am – 12:00 pm at Vicki Lind’s Office: 516 SE Morrison, Portland, OR, 2nd Floor Conference Room. Register: $30-$32

This workshop is for you if you have an effective profile and want to engage people who can send you job leads, influence decision makers, and make meaningful recommendations.

-Use recommendations and endorsements to build your reputation
-Generate automated job openings relevant to you
-Join groups to engage influencers in your field
-Target companies and hiring managers through your network
-Initiate informational interviews to strategically network in person

You will leave with a concrete plan to revitalize your network, create accountable actions steps and get hired faster.

$30 paid by cash/check at the time of the workshop
$32 through PayPal in advance at vlind@teleport.com
Limited to 11 participants

10) Pig Pentucky Derby – AMA-PDX Blind Pig Networking Event – Wednesday, November 12th 2014 from 4:30 pm – 6:30 pm at Portland Meadows Turf Club Room: 1001 N Schmeer Rd, Portland, OR 97217. Register: Members $5 Non-Members $10

The AMA-PDX’s Blind Pig Networking Brigade is off to the races on Wednesday, November 12th. Join us as we visit The Portland Meadows Race Track for an evening of bets, beverages, and bonding.

Jockey your way to the front of the pack with fellow marketing professionals as we indulge in gambling festivities at this historic Portland treasure.

Wear a festive hat for your chance to win prizes and strut your stuff.

Category: Content Marketing, Digital Marketing, Marketing Events, TMMPDX, TMMPDX Portland Marketing Innovators

Comments are closed.

http://www.tmmpdx.com/wp-content/uploads/2014/10/Content-Marketing-150x150.png Wendy Hwang Content MarketingDigital MarketingMarketing EventsTMMPDXTMMPDX Portland Marketing Innovators

Content-MarketingThis month’s events focuses on ways to help improve your content marketing. Begin with Framing Stories, Because Context is Everything then shift to Building on Insights Driven & High SEO Impact Content Strategy, and for visual content creation consider joining Video Strategy: Selling with Authentic Stories. Social Media and PR professionals alike won’t want to miss Jim Lukaszewski’s event. Known as America’s Crisis Guru, he’ll discuss how he’s handled crisis situations from internal to external issues. Put your networking hats on for AMA-PDX’s Blind Pig Networking Brigade. Our #tmmHappyHour returns this Fall after a quick Summer break. Stop by for a chat and drink.

p.s. Don’t forget to set your clocks November 1st when Daylight Savings ends!

Here are TMMPDX.COM’s picks for the top Portland Marketing Events in November

1) #tmmHappyHour – Tuesday, November 24th from 5:00 pm – 7:00 pm at The Nines: 525 Southwest Morrison Street, Portland, OR. Register: Free

Join TMMPDX.COM for drinks, networking and a celebration of the digital marketing community at The Nines (8th floor). November brings several events to help improve your content marketing.

We meet monthly, the final TMM Tuesday of every month, in the lobby of The Nines hotel in downtown Portland. Feel free to share this event with anyone who may be interested in learning more about Thoroughly Modern Marketing!

2) Video Strategy: Selling with Authentic Stories – Wednesday, November 19th  from 6:00 am – 8:00 pm at Mercy Corps: 45 SW Ankeny St, Portland, OR. Register : $5

Are you capitalizing on the most compelling characteristics of your company, product, or service? Have you mastered an emotional connection with your online audience? Teddy Roosevelt once said, “People don’t care how much you know until they know how much you care.”

Join expert video producer, director, and entrepreneur Robb Crocker as he delivers a crash course on how to identify your most compelling characteristics as a company (your story), convey your video message in an authentic meaningful way, and connect with your audience on an emotional level. Robb will share insider production tips and advice on how to make the most of your video budget.

4) CRO with Josh Patrice– Tuesday, November 11th from 5:00 pm – 7:00 pm at BridgePort Brew Pub’s Heritage Room: 1313 NW Marshall Street, Portland, OR. Register: $20-$33

Every day, businesses are leaving money on the table by not having a well optimized website. Whether it’s increasing your audience, or more importantly, increasing your conversion rates, you need to know how to optimize your site for both users and machines. After all, you need to have visitors in order to convert them. This is where SEO & CRO converge.In this presentation, you’ll learn about tactics and tools that you can turn into an actionable plan. These will be presented through case studies and examples and will include, but not be limited to:

Understanding the basics of User Psychology
How to build basic Personas & Action Paths
The importance of User Experience & Page Design
Product Page Best Practices
How to leverage analytics data
Easy ways to improve Bounce Rate and Time on Site
Using AIDA as part of your online marketing strategy
Crafting effective Calls to Action
Where to begin with A/B testing

Grab your tickets before Early Bird pricing ends on November 4th!

5) Jim Lukaszewski – America’s Crisis Guru – Friday, November 14th from 9:00 am – 11:30 am at  ODOT: 123 Northwest Flanders Street Portland,OR 97209. Register: $50-$65

James Lukaszewski is the person that the men and women who run very large corporations and organizations call when faced with a crisis. At our event Jim will provide sensible, constructive, helpful, insightful, useful advice on managing victims, preparing management for leadership, surviving ever-larger media coverage and counteracting social media during a crisis. Jim is an expert in managing and reducing contention, counteracting tough, touchy, sensitive corporate communications and institutional issues. He counsels leaders facing serious internal and external problems involving: activist counteraction; community conflict and grassroots campaigns; corporate relations failures; reputational threats; employee relationship building; ethics/integrity/ compliance; litigation visibility; Web-based attacks; and threats to corporate survival. His broad-based experience ranges from media-initiated investigations to product recalls and plant closings, from criminal litigation to takeovers. He is frequently retained by senior management to directly intervene and manage the resolution of corporate problems and bad news. The situations he helps resolve often involve conflict, controversy, community action, or activist opposition.

6)  Building an Insights Driven & High SEO Impact Content Strategy – Tuesday, November 4th from 9:00 am – 5:00 pm at Ace Hotel Portland: 1022 SW Stark St, Portland, OR. Register: $499

Come learn with us! This all day workshop will immerse participants in what they need to do, who they need to work with and how to build an insights driven content strategy. All workshops are hands on, personalized and focus on actionable tactics that attendees can immediately begin practicing. We’ve spent the past 10 years building digital marketing strategies for brands including UGG Australia, Teva, Sanuk and some awesome other lifestyle brands. We’ve helped build the systems, processes and people from the ground up, and now want to help even more people succeed in their digital endeavors. At the end of the day, attendees will walk away knowing:

How to use SEO and search insights for content that solves peoples problems and drives revenue
How to perform a content competitive analysis
How to build consensus, convince others and play nice with nay sayers
How to identify Influencers in your world, and how to approach them
Why PR is your best friend and how to work with PR teams to leverage Influencer content
How to use content to build links and traffic
How to perform keyword research, where and when to apply keywords to your content executions
How to custom tailor content for social media platforms and content calendars
How to use content for email, ppc, affiliates and SEO landing pages
How to integrate content throughout the purchase funnel, and when to know enough is enough!

Please bring: A laptop and your game face. Please arrive 15-30 minutes early to check in, get a good seat and fill up on coffee.

7) Framing Stories, Because Context is Everything – Monday, November 10th from 6:00 pm – 7:00 pm at Vibrant Studios: 1532 SW Jefferson Portland, OR. Register: $12

Exercise your abilities in a different areas of telling, listening, theory, and application. Perfect for teachers, trainers, performers, writers, professionals, and anyone who wants to stretch and strengthen their story skills in a supportive, no-pressure environment. Classes are ongoing. Drop-ins always welcome!

$12 per class. Discounted multi-class cards available.

8) LinkedIn Workshop: Job Search I – Saturday, November 8th from 10:00 am – 12:00 pm at Vicki Lind’s Office: 516 SE Morrison, Portland, OR, 2nd Floor Conference Room. Register: $30-$32

This workshop offers guidance on how to write an effective LinkedIn profile. Maximize each section of your profile to clearly communicate how you uniquely benefit your future employer.

Join us if you have questions like:
-How do I select a photo?
-What should I use for my Headline?
-How can I use LinkedIn to research possible job titles and needed skills?
-How can I use the Summary box most effectively?
-How do I select and use keywords that will help me be found?
-How is a LinkedIn profile different from a resume or website?
-Who should I invite to be a Connection?

A short presentation will be followed by time to work on your own profile. You can either draft your first profile or review and improve your existing profile.

Offered the second Saturday of every month.
Limited to 11 participants.

9) LinkedIn Workshop: Building Connections That Count – Saturday, November 22nd from 10:00 am – 12:00 pm at Vicki Lind’s Office: 516 SE Morrison, Portland, OR, 2nd Floor Conference Room. Register: $30-$32

This workshop is for you if you have an effective profile and want to engage people who can send you job leads, influence decision makers, and make meaningful recommendations.

-Use recommendations and endorsements to build your reputation
-Generate automated job openings relevant to you
-Join groups to engage influencers in your field
-Target companies and hiring managers through your network
-Initiate informational interviews to strategically network in person

You will leave with a concrete plan to revitalize your network, create accountable actions steps and get hired faster.

$30 paid by cash/check at the time of the workshop
$32 through PayPal in advance at vlind@teleport.com
Limited to 11 participants

10) Pig Pentucky Derby – AMA-PDX Blind Pig Networking Event – Wednesday, November 12th 2014 from 4:30 pm – 6:30 pm at Portland Meadows Turf Club Room: 1001 N Schmeer Rd, Portland, OR 97217. Register: Members $5 Non-Members $10

The AMA-PDX’s Blind Pig Networking Brigade is off to the races on Wednesday, November 12th. Join us as we visit The Portland Meadows Race Track for an evening of bets, beverages, and bonding.

Jockey your way to the front of the pack with fellow marketing professionals as we indulge in gambling festivities at this historic Portland treasure.

Wear a festive hat for your chance to win prizes and strut your stuff.