Portland’s October marketing events are about going green, going social, and gaining the motivation to just go for it! The techniques for marketing your business are changing as fast as the season so get out there and check out this month’s top marketing events.
GoGreen ’09, a unique opportunity to learn the latest in sustainable practices for your business. This full-day conference will educate, motivate and inspire aspiring and established business owners and professionals to take your green quotient to the next level. Spend a value-packed day connecting with local eco-entrepreneurs and leaders; 40 cutting-edge visionaries, sustainability experts and forward thinking individuals will provide you with the knowledge and tools needed to make your business visibly sustainable. GoGreen 08 sold out early so register now! Cost is $175 for full day admission but Thoroughly Modern Marketing readers are eligible for a $25 discount off the admission price. Just use the discount code TMMPDX when registering.
Now that you’ve taken your company or your personal information into many different social media sites, you may be finding that it’s time consuming having to go to each property to make updates and listen or respond to followers. Increasingly, businesses and consumers are turning to social aggregation services like RSS and sites like FriendFeed to manage and expand the 24/7/365 stream of information. This Professional Development workshop will cover the basics in aggregation integration. Topics that will be discussed include the current state of social media aggregation, evaluation of tools and services, practical techniques for users at all levels, and where social media aggregation is headed. Professional development workshops are designed as “hands on” events where you’ll learn tools, tips, techniques and new talents you can immediately apply to your work, resume or professional profile. The speaker, Keith Gerr, lives at the intersection of culture, technology and business. With over 17 years of experience working on both the agency and client sides, Keith understands the challenge of keeping brands relevant in an ever-changing media landscape. He firmly embraces the power-shift to consumers and encourages brands to seek open-minded dialogue with their customers, employees and partners. Currently, Keith is an independent consultant providing trans-media brand stewardship. Brands he has recently guided into the social space include Intel Itanium, Jenny Craig, Autodesk and InFocus. Keith is also a founding member of MAGNET magazine.
Registration for AMA Members is $30 by October 23rd and $35 after October 23rd, Non-Members pay $40 by October 23rd and $55 after October 23rd, Students $20. Registration includes the workshop, a full buffet dinner and a drink (including beer or wine).
3) Girls in Tech Portland Presents Hewlett Packard’s Katherine Durham, Thursday October 22nd, 6:30pm – 8:30pm
Souk, 322 NW 6th Avenue, Suite 200, Portland
Shifting the Digital Marketing + Technology Mindset to Harness the Power of an Integrated Approach: In a world where social media thrives and consumers are increasingly connected, a marketer’s decision to ditch traditional marketing practices for online or mobile methods isn’t as simple as that. It shouldn’t be viewed an “either/or” situation when both are the answer. The most effective approach to navigating the rapidly evolving marketing landscape requires a little creativity and the right mix of new and traditional marketing practices while executing against metrics that go beyond circulation to measure consumer engagement. Katherine Durham will provide an in-depth look at how HP has successfully leveraged the sophistication of the Internet and social media to integrate progressive marketing methods while influencing other more traditional tools, and how other companies can manage this shift in marketing mindset by leveraging a similar approach. Katherine is the Vice President of Marketing for the Imaging and Printing Group, Americas. In this role, she is responsible for building the HP brand and driving demand for imaging and printing products with Consumer, SMB, Enterprise and Public Sector segments across North America. In addition, she is responsible for Environmental Leadership across the Americas. This event is open to the public but space is limited to 50. You must RSVP by October 16th. Cost is $10 online, $20 at the door. Hors d’oeuvres and wine will be provided.
4) CHIFOO Meeting: The Ebb and Flow of Activity Streams, Wednesday October 7th, 7:00pm – 9:00pm
Jive Software, 915 SW Stark Street, Suite 400, Portland
Ever feel like you’re being hit with a firehose of information? In the last several years, activity streams have infiltrated the enterprise collaboration space. While they promise to alleviate some of the frustrations of email and other communication software, they can also have some interesting side-effects (such as the “fire-hose effect”). In this talk, Joshua Porter will describe the ebbs and flows of activity streams, how they work and don’t work, and how we might design better ones going forward. Joshua Porter is an interface designer and consultant focused exclusively on the design of social web applications. Josh wrote the book Designing for the Social Web and he has written the popular design blog bokardo.com since 2003. Tickets are FREE for CHIFOO members, $5 general admission. This event is open to the public.
Social media has become a critical component of online marketing. The SEMpdx Social Media Six Pack will provide insight into leveraging social media as a business tool. Discover tools and techniques from experts who have leveraged social media to develop meaningful and value-driven consumer relationships. Learn how to build social media into the overall marketing mix, find tools for monitoring and measuring social media effectiveness, review social media best practices, and identify tips for leveraging different social media platforms. This presentation will be filled with actionable tips and insights for both beginners and experts. Registration is required. Cost is $25 for Members, $35 for Non-Members, and $10 for Students.
6) AMA Presents: Marketing approaches of the U.S. Ski and Snowboard Team luncheon, Tuesday October 13th, 11:30am – 1:00pm
Bridgeport Brewery, 1313 NW Marshall Street, Portland
Tom Kelly, Vice President of Communications for the United States Ski and Snowboard Association, will discuss how their organization will expand their global exposure while marketing top athletes leading up to and at the 2010 Vancouver Olympics. Luncheon attendees will get a “behind the scenes” preview of this highly-anticipated global event while gaining perspective into innovative strategies for marketing at the organizational and individual levels.
Tom Kelly has more than 35 years experience in ski-related marketing and public relations. Kelly oversees all public relations, corporate communications and image development for USSA. He is also active within his field in both the International Federation, where he serves as chairman of the FIS PR & Mass Media Committee, and the U.S. Olympic Committee.
Cost for AMA Members is $30 by October 9th and $35 after October 9th, Non-Members pay $40 by October 9th and $55 after October 9th, Students $20. Registration for this event closes at 11:00 am, October 9th. Walk-ins will be admitted if space is available.
OEN’s Seed Oregon is a unique competition held during four consecutive PubTalk events. The competition is for Oregon and Southwest Washington seed-stage companies who are seeking capital within the range of $100,000 to $2,000,000. One winner from each preliminary round will move on to a championship round, where a finalist will earn a coveted presenting opportunity at OEN’s Angel Oregon, the premier angel investing event in the Northwest. Nine presenting companies in total will be selected to compete in the 2009-2010 Seed Oregon tournament. Each will have 10 minutes to present their concept to the PubTalk audience, followed by a 10 minute Q&A session. Three companies will compete at each of the preliminary rounds, with the audience voting for the winning presentations to move to the championship round. Online registration for this event closes on Tuesday, October 13th. Please register at the door after that time. Cost to attend is $15 for OEN Members, $25 for Non-members.
Almost everyone has experience in giving a presentation, and it’s likely that most were nervous, unsure if it would be a success, or blindly oblivious to the fact that the audience had tuned out. In fact, there’s an old adage that most people would rather be in the coffin than make a speech at a funeral. Presentation Camp is an all day event that is designed to give attendees the tools and knowledge to transform presentations into engaging, impactful stories. The camp focuses on three areas: Story, Content, and Presentation. Visit the Presentation Camp website to view the event schedule and information about the presenters. Cost is $25, space is limited to the first 60 registrants so register now!
The bi-monthly Business Leads Exchange is a fun and beneficial speed-networking event presented by Portland Business Alliance, Greater Portland’s Chamber of Commerce. As one of Portland Business Alliance’s most popular networking programs, Business Leads Exchange is geared toward building lasting business relationships, sharing valuable business leads, and is an effective means for participants to grow their business. This program consists of a sponsor presentation, small group break-out sessions of focused networking, and facilitated group discussion on various business-relevant topics. The event is held on the second and fourth Tuesday of the month and provides an opportunity to network with more than 75 PBA members. It is Alliance policy to welcome First time non-members to attend up to two networking events (Shop Talk Showcase, Business Leads Exchange and Business After Hours) without charge BUT you must RSVP by calling Peggy, Scott or Eric at 503-552-6759, before October 9th. Membership is required for attendance at all additional networking events. Online registration will close at 3:00 October 12, 2009 for this event, however, you can still attend by registering and paying at the door. Cost for Members is $5 online or $8 at the door, Non-Members pay $15 online or $20 at the door.
Indulge your future with a day of illumination, alignment and momentum. Craft your personal brand, augment your resume, and present your most authentic self. Wild Alchemy will help attendees gain an illumination of virtues, an alignment of expressions, and creative momentum to re-ignite your passions. This workshop is for anyone looking to swim above the crowd – whether in your current career or a new one. Registration is required, cost is $250.
Category: Portland Marketing Events