August is a great time to freshen up your marketing skills or meet new professional contacts. With fall right around the corner, use the last full month of summer to broaden your understanding of marketing.
Whether it is a basic course on copywriting or learning the intricacies of leadership development, this month has you covered for fun and innovative marketing events.
Summer is the perfect time for an outdoor networking party. With three months dedicated to sunshine in Portland, take the chance while you can. It is a great time to meet your fellow PDX marketers and even make a new contact or two. On the roof of the swanky Hotel DeLuxe, this annual party will feature drinks, hors d’oeuvres, and live music by Donerail. SEMpdx promises it will be the most-talked about marketing event of the year, so don’t miss out! $12, registration is required, no walk-up registration allowed.
Our hometown soccer secret, the Portland Timbers, are moving up to the big time by joining Major League Soccer. Joining the Portland Trailblazers, the Timbers will be the second top-tier sports team in town. Cory Dolich, who handles the marketing and promotional strategy for both the Portland Timbers and Portland Beavers, will explain the strategies he is using to increase both awareness and transition the team into a major player. This luncheon is a great opportunity to see how marketing plays an integral role in re-defining the Portland Timbers from local sensation to a player in the national sports scene. Registration required, $30 AMA members/$40 non-members.
LAMP is an exciting new program put on by Portland State University. It is a series of 20 learning sessions aimed at issues related to developing you as a business leader. The program is designed for working professionals who have been “tagged with leadership potential.” You will learn the skills necessary to be a great leader. This free, information session will give you in-depth information about the program and why it might be right for you. FREE, registration and program application is required.
Ever wondered how your marketing pitch stands up? Come and watch as four companies compete against one another to see who can out-pitch the rest. The judges include Nick Stanley, Diane Fraiman, and Kathleen Sego. Both the audience and judges will decide which company is fundable. It is a good opportunity to see how other companies pitch themselves and also interesting to learn the delicate balance of the “perfect” pitch. Registration required, $15 OEN Members/$25 Non-Members.
Whether you are a small business or just new to the world SEO, this free seminar gives you the basic skills necessary to implement successful strategies. Without properly optimizing your online presence, your business can be lost in the noise of the internet. You will be able to learn tips and tactics which you can use right away in your quest for higher search engine rankings and a better online presence. FREE, registration required.
pdxMindShare is the perfect monthly networking event for meeting fellow professionals. Whether you are new to the Rose City or a long-time marketing professional, these events are fun and you always seem to meet a new contact. A great part of the event is taking your online business contacts and meeting them in-person. Find out about the latest trends and tips as well as possibly meeting that right person to further your career. FREE!
7) Building Buzz PR Series: Part 5 – Crisis Communications – Thursday, August 5, 10:30am-12:30pm
Rosenbaum Financial 150 SW Harrison St. Portland
We all know that time when crisis hits. Learn the best techniques for protecting your brand and keeping your clients and customers happy! This part of the Building Buzz PR Series covers how to come up with a crisis communications plan and how to make sure you avoid bad publicity. In a world where Kevin Smith can take down Southwest Airlines in a few minutes, every company should have a plan for communication when crisis strikes. $125, registration required.
8) August Power Breakfast with Bike Gallery CEO, Jay Graves – Thursday, August 19, 2010, 7:30am-9:00am
Governor Hotel 614 SW 11th Ave. Portland
Get up bright and early to learn how Jay Graves transformed a family business into a brand that rakes in $10 million a year. A great event for entrepreneurs and people who just plain love to bike. The Bike Gallery has 23% of the Rose City’s bike retail market and was awarded a platinum designation from the League of American Cyclists. Outside of business, Jay has helped transform Portland in to the pedal-friendly city it is today. $35, registration required.
Managing pay-per-click campaigns takes time and understanding. It is critical to understand how Google Ad-Words and other PPC channels work, especially for new and small businesses. This workshop will teach the fundamentals of PPC in order to effectively implement one for your business or clients. By the end of the event, you will leave “with sufficient knowledge of how to optimize your existing PPC campaigns or create a new campaign from scratch.” FREE, registration required.
10) Developing Information Products: Create, Launch, Sell & Revise! – Tuesday August 17-Wednesday August 18
Hood River Hotel 102 Oak Ave. Hood River
For self-employed communication specialists, this will be an informative workshop. Located about an hour east of Portland is scenic Hood River, where you can take a breather from city life while formulating how to sell your informative products effectively. In this workshop you will “learn how to take advantage of you own special knowledge, skills, and experience to create powerful products that are in high demand and low supply niches that can become recurring income for years.” Registration required, $150.
Other Monthly Events:
Web Era 4 – What It Means to Restaurants – Wednesday August 11, 5:00pm-9:00pm Lola’s Room at McMenamins Crystal Ballroom 1332 W. Burnside St. Portland
Paul Barron, the leading hospitality Social Media thinker in North America, will be giving a presentation that will show why it is so important that the restaurant and hospitality industry embrace the social web. Currently, less than 10% of restaurants in the USA have a presence on the social web. Hosted by the Social Media Club Portland, this event is described as “a must-hear for Portland restaurant professionals/owners and public relations/social media service providers.” Registration required, $10.