Bridge the gap and learn all about the latest in innovative marketing techniques. May is filled with many great Portland marketing events from the SoMe Awards early this month to the Web Visions conference at the end. We’re sure you will find something you can’t miss this month in our Top 10 Marketing Events for May:
This exciting program is part of the gigantic Innotech conference. This program is specially tailored for a “focus on the strategies and concepts of eMarketing while demonstrating the latest tools and techniques used by the Northwest’s top companies.” The 2-day eMarketing Summit covers a range of online marketing topics including an interesting presentation on geo-targeted search engine marketing by David Mihm, a must-see two hour session on the Top 10 Social Media Promotion Hacks by Giovanni Gallucci, a corporate social media history (and future) lesson from Southwest Airlines’ Lindsey Reynolds, and so much more. Registration required, $149. TMMPDX readers can use discount code TMMPDX to get $20 off!
Cheer on your favorite social media marketer or marketing agency in the swank climes of the Multnomah Athletic Club. With a variety of categories, this ceremony will celebrate the creativity that exudes throughout the Northwest social marketing scene. From the Sugar Daddy award to the Scrappy & Engaged, you’ll be able to see what can be accomplished with (and without) a budget. The awards show also makes for a great networking opportunity with the best of the best showing up at this yearly event. Tickets are $20 in advance or $25 at the door.
3) Girls in Tech Portland Presents Women Leadership in the 21st Century – Wednesday May 19th, 6:00pm-8:30pm
Candy 904 SW Couch St, Portland
This innovative and interactive event, presented by Girls in Tech, is meant to showcase ideas about women’s leadership roles in the current century. The guest speaker is Annette Nemetz, Assistant Professor at George Fox University. There are a variety of issues including global governance, the need for leadership, “gender differences in leadership and the unique role of women in leadership.” This event should be both informative and fun. Space is limited to 25, so please RSVP. Free for GIT members, $10 for non-members (pay cash at the door).
A lot of people have good ideas. The real key to turning a good idea into a great one is communicating it to those who count. Social Media is still met with skepticism from some people who hold a company’s purse strings, so the first step is getting management to buy-in. This conference is meant to arm yourself with the knowledge you need to get management buy-in for new strategies, engaging employees, embracing new media, and building your career. It features three keynote speakers including Chris Brogan, Jim Signorelli, and Peter Shankman, who some may have heard speak at Social Fresh. Registration required, $105 for members of PRSA and IABC, $115 for nonmembers, $50 for students (includes lunch).
This three-day event covers a lot. Everything related to the online experience is covered from design, business strategy, and the latest in technology. When trying to assemble a conference that discusses such a wide swath of territory, WebVisions luckily keeps it keenly focused with their sessions and speakers. One of the more interesting sessions is keynote speaker Luke Williams’s talk on Disruptive Thinking. With many companies talking about transformative change, Williams will talk about the idea that this change is “absolutely unobtainable unless you make some significant changes to the way you think.” Registration required, passes range from $275-$575. Exhibit hall passes available for $25.
Social Media is no longer a luxury for the business owner. It is a necessity to connect, communicate, and further your relationship with your customers. In order to effectively add it into your existing marketing mix, you must first understand how to utilize it. This workshop is “aimed at walking you through some critical components needed to create a successful Social Media campaign for your business.” Led by Colleen Wright, this workshop will start by explaining what social media is and then move on to a review of effective strategies. This workshop will focus on the three main social media channels: Facebook, LinkedIn, and Twitter. Registration required, $125.
This hands-on, personalized workshop is meant for marketing professionals to learn how to create effective online experiences. Not only is it important to reach your audience, but to reach your key audiences. This workshop will “explore what online trust is and how market trust is defined, along with learning the building blocks of creating effective online experiences.” A great aspect of this workshop is that registration is limited to 15 people, so you can interact directly with Jonathan Hensley and other Emerge team members to ask questions about your specific communications plan. Registration required, $99.
The NCWIT Symmons Innovator Award is a yearly award which “promotes women’s participation in information technology and entrepreneurship.” The 2010 receipient is Kim Polese, CEO of SpikeSource. She was named by TIME Magazine in 1997 as one of the most influential Americans. This is a great event allowing for networking with an impressive list of attending guests. Come and celebrate the role of women in leading innovation in technology and business entrepreneurship. Registration recommended, $40.
For local small businesses, one of the keys to online success is getting ranked properly. Without sufficient keyword ranking, your business can remain lost in the noise of the internet. Whether you are completely new to search engine optimization or just need a little refresher, this course will teach you the basics. It will run through strategies on how to get into the Google 7 pack and how to master the intricacies of ranking in Google, Bing, Yelp, Yahoo!, and other search engines. Registration required, but event is FREE!
Does SEO still have an air of mystery for you? Whether you are a beginner or in need of some sprucing up, this workshop will leave you a master of SEO techniques after two action packed days. Not only will you walk away with a better understand of how to create SEO-rich content and properly optimize your website, but you will have a deeper understanding of how to measure your results. In addition, you will be introduced to the often over-looked aspect of SEO creativity. While it is pricey, it can be worth the dough if you want a quick and information-packed workshop. Registration required, $1,095.