If you can call the last three months summer, the season is finally coming to an end and it’s time to get back to the grind. As the seasons change and the weather gets even cooler, there are many opportunities to get together with other professionals for a chat over a warm beverage or a great meal. There are a variety of events coming up this month, from a creative networking lunch to a presentation from the Director of Consumer and Brand PR at Starbucks. Check out TMMPDX’s top Portland marketing events for September.
1) AMA Oregon Presents: A Behind-the-Scenes Look at the Launch of Starbucks VIA, A Game Changer in Instant Coffee – Tuesday, September 14, 11:30am-1:00pm
Bridgeport Brewery, 1313 NW Marshall St. Portland
Two of the greatest inventions ever, coffee and beer! Mark your calendar for this AMA luncheon to get the inside scoop about the launch of Starbucks VIA from Lara Wyss, the Director of Consumer and Brand PR at Starbucks. Lara Wyss will provide a behind-the-scenes look at the launch of Starbucks VIA and discuss the importance of public relations, advertising and digital engagement to support a product launch. Hear in detail about the strategies that resulted in one of the most successful product launches in Starbucks history including strategic brand management and the importance of an integrated marketing campaign. Registration required, prices vary $20-$55.
Formic Media is hosting a unique event where attendees will have the opportunity to participate in a presentation and question and answer session on how to use your website more effectively. Formic Media will provide valuable insight into how to drive qualified visitors to your website, how to generate more customers through social media, and how to utilize your website to increase customers and sales. The presentation will also include real-time reviews of attendee’s websites in order to provide direct feedback and consultation to several audience participants. FREE, registration required.
3) AMA Oregon Presents: Making a Connection with your Sustainability Store – Tuesday, September 28, 5:30pm
Living Room Theaters, 341 SW 10th Ave. Portland
This dinner presentation will provide insight that will help you make the most of your corporate responsibility or sustainability efforts. The speaker, Betsy Henning, CEO of AHA! will identify the key elements needed to craft a sustainability story that is both authentic and engaging. She will discuss a variety of media tools that will help increase brand awareness and help you communicate your corporate responsibility story. Registration required, prices vary $20-$55. Dinner included.
4) Software Association of Oregon & Social Media Club PDX Present: Collaboration in Social Media featuring Richard Boly of the US Department of State - Thursday, September 9, 5:30pm-7:00pm
Multnomah Athletic Club (MAC), 1849 SW Salmon St. Portland
The Software Association of Oregon Marketing + Sales Forum & Social Media Club PDX are presenting an exceptional keynote presentation and Q & A session with a full panel of Social Media experts. Hear how the lack of information in previous historical events eventually lead to the creation of eDiplomacy and the integration of lightweight social media tools in the State Department. The keynote speaker, Richard Boly is a career U.S. diplomat and currently the Director of the Office of eDiplomacy, an applied technology think tank for the United States Department of State.
The Q&A panelists include:
Deb Bryant, GOSCON Director, Oregon State University Open Source Lab
Rami Kassab, CEO, Typethink
Skip Newberry, Economic Development Policy Advisor, Office of Mayor, City of Portland
Stuart Cohen, CEO, Collaborative Software Institute
Richard Boly, Director, Office of eDiplomacy at U.S. Department of State
Don’t miss an opportunity to hear from and interact with these distinguished specialists. Registration required, $30 SAO & Social Media Club Members / $45 non members (advance online rate).
Cre8CampPortland is an amazing experience where participants can learn, network and share in an ad-hoc and open environment. Proposed topics are added by the community of participants and put up for discussion at the event. The afternoon includes networking, orientation, and lunch. Registration required, $15.
6) Software Association of Oregon Presents: Remember the Milk: Location-based Apps with Amber Case and Aaron Parecki – DATE CHANGE: Wednesday, November 10th, 5:30pm-7:30pm
Kell’s Irish Restaurant, 112 SW 2nd Ave. Portland
Amber Case and her partner Aaron Parecki are the founders of GeoLoqi. GeoLoqi is a private, real-time mobile and web platform for secure location data. The platform has features such as Geonotes, proximal notification, and sharing real-time GPS maps with friends. At this event you will learn, why developers of apps should look at what users want to do now and in the future, why social apps should try to mirror real–world relationships, why sharing should be about who you share with as well as the length of time the information is available, and why developers should think about making apps “ambient” and require less user interaction. Registration required, $15 members / $30 non members.
Don’t miss this opportunity to hear Colleen Wright of the Search Engine Academy Northwest present search engine marketing tips and tactics that you can easily integrate into your online strategy. Colleen will discuss many factors of search engine marketing including the difference between on-page and off-page optimization, how to effect website usability and keep visitors on your site, and what industry tools you can use to optimize your website. FREE, registration required via LinkedIn.
8) PRSA Portland/AMA Oregon Luncheon: Diversity in Communications – Reaching an Ethnically Diverse Audience – Tuesday, September 21, 11:30am-1:00pm
NW Natural, 220 NW 2nd Ave. Fourth Floor, Portland
Join PRSA Portland and AMA Oregon for a provocative discussion about how different ethnic groups and communities require a tailored approach to receiving messages, and how the trust factor can make or break a campaign. Panelists thus far include: Carmen Caballero Rubio, Executive Director of the Latino Network, Jason Lim, Director of Marketing for The Asian Reporter, and Marcus Mundy, President and CEO of the Urban League of Portland. Registration required, $25 members & students / $40 non members.
The September edition of Marketing Masterminds will allow you to tap into the collective expertise of people that can help you improve your marketing effectiveness. The session will provide information on finding good prospects, turning prospects into clients, retaining existing clients, and developing cost effective advertising. FREE, RSVP through LinkedIn.
10) How Marketing and Engineering Can Work Together to Create Great Products – Thursday, September 16, 5:30pm-7:30pm
Phoenix Inn and Suites, 9575 Sw Locust St. Tigard
This unique event explores how marketing and engineering can work together to create successful products. If you are a product manager, engineer, marketing manager, or sales manager, you will learn about common problems marketing and engineering face along with potential solutions. The event is structured as a question and answer session with an experienced panel of professionals including John Geffel, Previously Senior VP/GM at Sage Software, Mike Kondrat, VP Marketing at Cascade Microtech, and Louis Testa, Director/VP/Senior Manager at multiple small Portland area companies. Registration required, $20 online registration / $25 at the door.