This month Technology, Online Marketing and Business are hot topics across April’s events. Also the best Social Media projects in the U.S. will be honored in the SoMe Awards show. We hope you enjoy the TMMPDX top 10 marketing events picks:
The eMarketing Summit brings together marketers, business owners and internet professionals from throughout the Northwest. Now in its seventh year, the eMarketing Summit, a special event at InnoTech, focuses on the strategies and concepts of eMarketing while demonstrating the latest tools and techniques used by the Northwest’s top companies.
The eMarketing Summit @ InnoTech includes:
- a full day of dedicated eMarketing sessions, including lunch
- all of the InnoTech Conference sessions & vendor seminars
- InnoTech Exhibits
Registration Required, $109
Over 1,500 business and technology professionals will converge at the Oregon Convention Center for the eighth annual InnoTech Oregon event. With prestigeous Sponsors, Partners, Exhibitors and the continued support of the technology community, InnoTech continues to thrive as the region’s premier business and technology innovation conference and expo. General Registration gives you access to all of the InnoTech Conference sessions, InnoTech vendor seminars, and InnoTech Exhibits. Other special events include NW CIO Summit & IT Executives Of The Year Award, eMarketing Summit, NW ISSA Security Conference , and the 2011 SoMe Awards reception.
Honoring the best social media projects, programs and campaigns in the US, the SoMe Awards are being held in Portland, Oregon. After two wildly successful events in 2009 and 2010 the 3rd annual SoMe Awards is going to be bigger than ever! In 2009, Social Media Club Portland, SEMpdx, the Software Association of Oregon and Innotech presented one of the nation’s first social media awards programs to a capacity crowd of 200+ marketing and technology leaders. These organizations – joined by TMMPDX.com – are planning an exciting event this year with the addition of actor Daniel Baldwin as emcee and a special VIP lounge. Tickets are $20, with libations for every ticket-holder.
Tickets are available now! Registration Required, $20
4) eMarketing Summit Lunch at InnoTech, This Method Ain’t Madness: Measuring the “Old Spice Guy” Campaign – Thursday April 21st, 11:30am-1:00pm
Oregon Convention Center, 777 NE Martin Luther King, Jr. Blvd, Portland
AMA Oregon Chapter is hosting a lunch event at the InnoTech eMarketing Summit. Dean McBeth, Sr. Digital Strategist at Wieden + Kennedy, and Erin Korogodsky, Listener : Brainstormer : Social Marketing Maestro at Lithium Technologies, will dive into one of the most successful social media campaigns that went viral in 2010, and then some! Learn the methodology that an agency pro used to measure the performance of this campaign and how it impacted the Old Spice brand overall.
Attend just the luncheon for $32 or purchase a full day conference pass for $89 (value $109). Use Discount Code AMA11EMS for full day price, which includes a ticket to the 2011 SoMe Awards.
It’s no surprise that Facebook is a big deal – but exactly how big is it and what do you do with it? Justin Kistner, Sr. Manager of Social Product Marketing at Webtrends, will discuss how dominate Facebook’s place really is in the digital marketplace. During his time at Webtrends, Justin led the development of Webtrends’ Facebook Analytics as well as their end-to-end Facebook campaign solutions. Justin will share tips and tactics that organizations can use to make Facebook work as a “loyalty program” to engage customers in meaningful conversations. He’ll cover the basics of using the three core Facebook marketing tools: ads, apps, and analytics. Learn how Facebook can become a key piece of your strategic marketing planning.
Registration is required. $30-$55, dinner included.
SEMpdx will be joined by one of the most well known and respected companies in the social marketing space, aimClear. Giving the presentation will be aimClear’s Merrry Morud, paid and organic search and contextual online marketing specialist. Those who attended SMX West in March may have seen her demonstrate a killer Facebook advertising tool.
Registration required. $17-$43 (for advance registration), $49.99 (at the door).
7) Aligning Your Internal & External Branding and Social Media Strategies – Tuesday April 19th, 11:30am-12:45pm
The Benson Hotel, 309 SW Broadway, Portland
Rachel Andersen, Account Director at Anvil Media, Inc., presents best practices for internal and external brand management and how they can impact success in the social media sphere. Learn key strategies surrounding governance, company culture as it relates to social media and brand management.
Registration required, $20-$35. Lunch is included.
You’ve got your Twitter, Linkedin, and Facebook accounts. You’ve even set up a blog and you’re doing the occasional video. You’ve learned the technology, but have you learned how to be successfully social on social media? Just knowing the technology and being on social media isn’t enough. People want more than your latest information blast. Do you know the successful social media behaviors that will help you create business relationships? In this one hour class you’ll discover what it means to be successfully social and why just being on social media isn’t enough if you want to get business from social media sites.
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized. 2011 is the inaugural year of TEDxPortland, an official TEDx licensee. At its core, Portland, Oregon, is a city with imagination and an insatiable desire to learn and to create. Please join on Twitter and Facebook in celebrating what we hope will be the first of many exciting and inspiring TEDxPortland events to come. This event is sold out but a live stream will be available on April 30th between 9:00 am and 5:15 pm. Visit www.tedxportland.com for event details and speaker information.
Social Media has become a very important piece of the Internet Marketing puzzle. In this five-hour class, Colleen Wright of Search Engine Academy Northwest will walk you through some critical components needed to create a successful Social Media campaign for your business. Understand what social media is and how it can help you grow your business, develop Goals and Strategies for your Social Media Campaign, work hands on with the big three platforms: LinkedIn, Facebook and Twitter. Join Colleen Wright and let her help you demystify social media with strategies and tactics that will help you streamline and leverage social media for your business. Prerequisite: Attendees must already have established LinkedIn, Facebook and Twitter accounts. Please bring your laptop to class with you or call in advance to let me know if you want to borrow a MacBook.
Registration Required, $199.00 before April 26th and $249.00 after April 26th.
More events happening this month:
The Get Smart NW Alert course guides attendees through creating a professional identity online– perfect for realtors or those in sales, students in high school or college, and professionals looking to increase their exposure and online reputation. Gain understanding of the Personal Brand across the Social Web, including Facebook and LinkedIn, learn the basics of job-seeking, recruiting and using these sites to help with sales. Get Smart NW Alert also covers best practices for managing your social media sites and will review the basics of Content Management.
Registration required. $105.99
Continuing from the Get Smart NW Beginner 1 course, Beginner 2 – Keen walks you through Twitter and Facebook Fan page development. Attendees will create their own personally branded Twitter profiles, and explore the Twitter platform and culture. Students will create and optimize a Facebook Fan page to understand the functionality for brand marketing, human resources and customer service. Get Smart NW will also delve into targeting your customer online and developing a customer profile. Walk away with an entire plan of action for social media networking!
Registration required. $105.99
Category: Portland Marketing Events