Portland Marketing Events: TMMPDX’s Top Marketing Events December 2013

| November 30, 2013

Christmas SEOThis December is all about parties and content marketing. Hear how content marketing expert, Joe Pulizzi, explains how to create content customers actually engage with, learn and practice your storytelling skillz by attending DIY Stories’ storytelling classes, and Word Lions teaches the techniques to create meaningful whitepapers out of industry know-how at Turning Knowledge into Content. Rosey will announce what she thinks of the work done in 2013 and  PSU ends the year with another Digital Marketing Breakfast and Panel seminar,

They all sound like fun but don’t miss TMMPDX’s very first fundraiser event A Seat at the Table. Female leaders in the Portland business scene will come together for a night of amazing food, wine and networking to raise funds for local charity Project Lemonade. Here’s your chance to dine with some incredible women including: Lisa Sedlar (founder of Green Zebra Grocery), Sadie Lincoln (founder/owner barre3), Stephanie Stricklen (KGW news anchor), and more! This is an event not to miss!

Here are TMMPDX.COM’s picks for the top Portland Marketing Events in November

1) A Seat at the Table –Tuesday, December 10th 5:30 pm at Irving Street Kitchen: 701 NW 13th, Portland 97209. Tickets: $75

Women are leaning in and claiming their seat at the decision-making table. So join us at the dinner table to celebrate, network with women of achievement and give back to the community.

PDXfX and TMMPDX invite you to join us for an evening of food, friends, and fund-raising at the annual benefit auction and dinner taking place at Irving Street Kitchen on December 10, 2013.

Break out your little black dress and some holiday sparkle for the occasion. Bring along a partner or friend and indulge in a little good-natured competitive bidding before sitting down to enjoy fine wine and a delicious three-course meal prepared by Chef Sarah, as you rub elbows with some of Portland’s most talented women.

Proceeds benefit Portland-based Project Lemonade’s mission of providing Portland-area foster children with back-to-school clothing and supplies—because all children deserve to go to schools with the clothes and self-confidence that breed success.

Purchase your seat today!

2) PAF brings 2013 Rosey Awards – Thursday, December 5th from 7pm – 10 pm at  RefugeRegister: $90 – $114

It’s time to meet her, Rosey. She’s heard about the work, she’s seen the work and now, she’ll tell you what she thinks. Yeah, it’s about the work and we all want to know what she and the judges think.   It’s all good, who know how the choice is made? It’s a gusty move.

Join her and your colleagues to see the results, celebrate the work and each other. Rosey’s buying.

3) PSU December Digital Marketing Breakfast – Tuesday, December 3th from 7:15 am – 9:30 am at  Urban Center: 506 SW Mill St #212 Portland, OR 97201. Register: Free

Rethink Marketing: If you’re doing the same thing as 5 years ago, you’re doing it wrong

Panel:
Susanne Orton
VP Of Corporate Marketing & Communications,
Harsch Investment Properties, LLC

Heidi Piper Schultz, SPHR
Vice President, Administration
Corwin

and one more.

Location: Parson’s Gallery in the PSU Urban Plaza located at 506 Mill St. Room 212. For those of you who have attended the breakfasts in the past in the auditorium at the Student Rec Center, the Urban Plaza building is across the brick plaza, on the same side as the PSU bookstore. Just head up the stairs (or take the elevator) and the room is on your left.

4) Epic Content Marketing:  Lunch With Joe Pulizzi – Friday, December 6th from 11:45am – 1pm at  Mercy Corps Aceh Community Room: 45 SW Ankeny St Portland, OR 97204.  Register: $45 – $50

No longer can we interrupt our customers with mediocre content (and sales messages) our customers don’t care about.

One of the world’s leading experts on content marketing, Joe Pulizzi, joins us to talk about his new book,“Epic Content Marketing”, and explain how to draw prospects and customers in by creating information and content they actually want to engage with.

Joe will tackle these and many other important questions:

What is the business case for content marketing?
What is epic content marketing?
How do you manage the content creation process?
How do you use social media for content marketing?
How do you measure the effectiveness of your content marketing?
Joe Pulizzi is the original content marketing evangelist, and started using the term “content marketing” back in 2001. He’s the founder of the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, recognized as the 468th fastest growing private company by Inc. magazine in 2013.

CMI produces the largest in-person content marketing event in the world, Content Marketing World, held every September in Cleveland, Ohio, which has been attended by half the Fortune 50.

He has spoken at more than 200 locations and 10 countries around the world advancing the practice of content marketing.

He’s also co-written two other books: “Get Content Get Customers” as well as “Managing Content Marketing.”

5) Writing the White Paper: Turning Knowledge into Content – Wednesday, December 13th from Noon – 1pm at  Formic Media Inc.: 300 NE Failing St. Portland, OR 97212.  Register: FREE

If you want to take advantage of the opportunities of content marketing, you need content. White papers are killer content, but to be effective they need to be both valuable to your audience and uniquely yours. As businesses look to produce long form content in support of marketing and sales, how do we forge meaningful white papers out of personal or corporate knowledge? Formic Media and Word Lions presents actionable information for the business that wants to make effective white papers. Presentation will be followed by a brief Q&A.

The presentation will be an educational Lunch & Learn event from Noon to 1 p.m. at the Formic office.Food and beverages will be provided.

6) Go Big (DATA) with Business Intelligence Tools –Thursday, December 12th 6:00 pm – 7:30 pm at Thetus Corporation: 34 NW 1st Ave #210, Portland, OR 97212. Register: $5

Seeing into the future is no longer just a psychic skill. Predictability through data is giving marketers new found powers….

Last month’s meetup covered how marketing automation tools can help your salespeople find the right leads faster. But we’re only beginning to see the big picture. The full power of Big Data goes well beyond marketing automation tools.

Business Intelligence (BI) tools provide your sales team with more accurate and complete customer information and context of their needs. Having real-time data you can track and analyze will help you make intelligent, informed decisions—now and in the future. It’s like having your own magic 8 ball for business. “Outlook: Good.”

Ready to take big data beyond marketing automation? The next step to better marketing and selling is combining big data with SaaS (software as a service). Join us to see how BI tools help you increase customer loyalty and build profits.

This panel will discuss:

• BI game-changing case studies

• BI tools and integration options

• Using BI to get higher conversions and boost sales

• See for yourself how companies look into the future with “Predictability”

Guest Speaker in from San Francisco:

Brad Peters is the CEO and co-founder of Birst, a San Francisco-based startup using the software-as-a-service model to sell business intelligence solutions. Birst raised another $38 million this year.

Brad has spent the last 10 years building analytics products and solutions. Prior to working at Birst, he helped found and later led the Analytics product line at Siebel Systems which forms the basis of Oracle’s current OBIEE product family. Recognizing the limitations of enterprise analytics offerings and the revolutionary power of Cloud technologies, Brad founded Birst in 2005

Sponsored by:

CrowdCompass – mobile apps for conferences and meetings

Corsource – Business intelligence consulting, technical development and technical staffing.

Technology Association of Oregon – dedicated to bringing together some of the brightest minds in the technology industry

7) DYI Stories: Weekly Storytelling Classes – Weekly every Wednesday, 7pm – 8pm at  Vibrant Studios: 1532 SW Jefferson St‎. Portland, OR 97201.  Register: $12+

Story telling abilities are extremely helpful for anyone marketer creating content, whether through blog, presentations, or social media.

Get your tale in shape! Join us every Wednesday night for ongoing storytelling classes in Portland, Oregon. Each session exercises your abilities in a different area of telling, listening, theory, and application. Perfect for teachers, trainers, performers, writers, professionals, and anyone who wants to stretch and strengthen their communication skills in a safe and supportive environment. Classes are ongoing. Come by!

Note – No classes December 25th or January 1st

8)  How to Craft a Visual Voice Online – Tips and Tricks from Tillamook – Tuesday, November 12th from 11:30 am – 1:00pm at  Bridgeport Brewery: 1313 NW Marshall St. Portland, OR . Register: $20-$40

Brands spend tons of resources defining and perfecting their “brand voice”, unleashing fleets of copywriters, forging through marathon rounds of revision, and senior executive approval. However, with the recent proliferation of visual social media channels, how are brands developing their “visual voice”?

Tillamook’s Integrated Marketing Manager, Gillian Kennedy, will share her expertise on how to effectively craft a visual voice online.

She will be providing tips and tricks for those of us who want to increase our brand and follower engagement on platforms including Twitter, Facebook, Pinterest and Instagram, as well as align our voice across all our marketing channels.

9) Business Branding Brainstorm– Wednesday, December 4th from 6:00 pm – 8:00 pm at  MercyCorps Northwest 43 SW Naito Parkway, Portland, OR.  Register: $20-$25

Your business has a story. Effective branding helps make that story compelling to your intended audience. Using the right design elements is key to having an effecitve brand. Would you like your story to attract customers and not break the bank?

Use ideas in this seminar to:

Explore how branding can help your bottom line
Create or improve your brand
Understand the design process and its costs
Keep your design costs low
Work with branding professionals
About the Presenter

Award-winning graphic designer, illustrator and writer, Austin Buchholtz is passionate about creating enticing, effective branding to help businesses and non-profits flourish. For over seven years, he has been working in print and web in both Sydney, Australia and Portland.

10) TMM Tuesday Happy Hour and Holiday Party – Tuesday December 17thst at 5:30pm – 8:00pm at The Nines Hotel. FREE but please RSVP through our Google+ event listing.

Join TMMPDX.COM for drinks, networking and a celebration of the digital marketing community.

We will meet in THE LIBRARY space off the lobby at The Nines Hotel in downtown Portland. Feel free to share this event with anyone who may be interested in networking with other digital marketing professionals and learning more about Thoroughly Modern Marketing!

Honorable Mention Events for December!

#TakeYourSeat TMMPDX.COM and PDXfx Presents ‘A Seat at the Table’ Annual Fundraiser Benefiting Project Lemonade–Tuesday, December 10th 5:30 pm at Irving St Kitchen: 701 NW 13th Ave Portland, OR 97209. Register: $75

TMMPDX.COM is proud to partner with Portland Female Executives to present ‘A Seat at the Table’ fundraiser dinner. We are honoring local woman who have made a big impact on our community and would like you to join us.

Guests will enjoy a special menu prepared by Chef Sarah Schafer from Irving Street Kitchen, wine pairings with each course and the chance to have dinner with some of Portland’s most successful women. Proceeds benefit Portland-based Project Lemonade’s mission of providing foster children with back-to-school clothing and supplies.

 

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Category: Internet Marketing, Marketing Events, Portland Marketing Events, tmmBosley, tmmCharlie, tmmJill, tmmKelly, TMMPDX, tmmSabrina

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http://www.tmmpdx.com/wp-content/uploads/2013/11/logo-v1-150x150.jpg Wendy Hwang Internet MarketingMarketing EventsPortland Marketing EventstmmBosleytmmCharlietmmJilltmmKellyTMMPDXtmmSabrina ,

Christmas SEOThis December is all about parties and content marketing. Hear how content marketing expert, Joe Pulizzi, explains how to create content customers actually engage with, learn and practice your storytelling skillz by attending DIY Stories’ storytelling classes, and Word Lions teaches the techniques to create meaningful whitepapers out of industry know-how at Turning Knowledge into Content. Rosey will announce what she thinks of the work done in 2013 and  PSU ends the year with another Digital Marketing Breakfast and Panel seminar,

They all sound like fun but don’t miss TMMPDX’s very first fundraiser event A Seat at the Table. Female leaders in the Portland business scene will come together for a night of amazing food, wine and networking to raise funds for local charity Project Lemonade. Here’s your chance to dine with some incredible women including: Lisa Sedlar (founder of Green Zebra Grocery), Sadie Lincoln (founder/owner barre3), Stephanie Stricklen (KGW news anchor), and more! This is an event not to miss!

Here are TMMPDX.COM’s picks for the top Portland Marketing Events in November

1) A Seat at the Table –Tuesday, December 10th 5:30 pm at Irving Street Kitchen: 701 NW 13th, Portland 97209. Tickets: $75

Women are leaning in and claiming their seat at the decision-making table. So join us at the dinner table to celebrate, network with women of achievement and give back to the community.

PDXfX and TMMPDX invite you to join us for an evening of food, friends, and fund-raising at the annual benefit auction and dinner taking place at Irving Street Kitchen on December 10, 2013.

Break out your little black dress and some holiday sparkle for the occasion. Bring along a partner or friend and indulge in a little good-natured competitive bidding before sitting down to enjoy fine wine and a delicious three-course meal prepared by Chef Sarah, as you rub elbows with some of Portland’s most talented women.

Proceeds benefit Portland-based Project Lemonade’s mission of providing Portland-area foster children with back-to-school clothing and supplies—because all children deserve to go to schools with the clothes and self-confidence that breed success.

Purchase your seat today!

2) PAF brings 2013 Rosey Awards – Thursday, December 5th from 7pm – 10 pm at  RefugeRegister: $90 – $114

It’s time to meet her, Rosey. She’s heard about the work, she’s seen the work and now, she’ll tell you what she thinks. Yeah, it’s about the work and we all want to know what she and the judges think.   It’s all good, who know how the choice is made? It’s a gusty move.

Join her and your colleagues to see the results, celebrate the work and each other. Rosey’s buying.

3) PSU December Digital Marketing Breakfast – Tuesday, December 3th from 7:15 am – 9:30 am at  Urban Center: 506 SW Mill St #212 Portland, OR 97201. Register: Free

Rethink Marketing: If you’re doing the same thing as 5 years ago, you’re doing it wrong

Panel:
Susanne Orton
VP Of Corporate Marketing & Communications,
Harsch Investment Properties, LLC

Heidi Piper Schultz, SPHR
Vice President, Administration
Corwin

and one more.

Location: Parson’s Gallery in the PSU Urban Plaza located at 506 Mill St. Room 212. For those of you who have attended the breakfasts in the past in the auditorium at the Student Rec Center, the Urban Plaza building is across the brick plaza, on the same side as the PSU bookstore. Just head up the stairs (or take the elevator) and the room is on your left.

4) Epic Content Marketing:  Lunch With Joe Pulizzi – Friday, December 6th from 11:45am – 1pm at  Mercy Corps Aceh Community Room: 45 SW Ankeny St Portland, OR 97204.  Register: $45 – $50

No longer can we interrupt our customers with mediocre content (and sales messages) our customers don’t care about.

One of the world’s leading experts on content marketing, Joe Pulizzi, joins us to talk about his new book,“Epic Content Marketing”, and explain how to draw prospects and customers in by creating information and content they actually want to engage with.

Joe will tackle these and many other important questions:

What is the business case for content marketing?
What is epic content marketing?
How do you manage the content creation process?
How do you use social media for content marketing?
How do you measure the effectiveness of your content marketing?
Joe Pulizzi is the original content marketing evangelist, and started using the term “content marketing” back in 2001. He’s the founder of the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, recognized as the 468th fastest growing private company by Inc. magazine in 2013.

CMI produces the largest in-person content marketing event in the world, Content Marketing World, held every September in Cleveland, Ohio, which has been attended by half the Fortune 50.

He has spoken at more than 200 locations and 10 countries around the world advancing the practice of content marketing.

He’s also co-written two other books: “Get Content Get Customers” as well as “Managing Content Marketing.”

5) Writing the White Paper: Turning Knowledge into Content – Wednesday, December 13th from Noon – 1pm at  Formic Media Inc.: 300 NE Failing St. Portland, OR 97212.  Register: FREE

If you want to take advantage of the opportunities of content marketing, you need content. White papers are killer content, but to be effective they need to be both valuable to your audience and uniquely yours. As businesses look to produce long form content in support of marketing and sales, how do we forge meaningful white papers out of personal or corporate knowledge? Formic Media and Word Lions presents actionable information for the business that wants to make effective white papers. Presentation will be followed by a brief Q&A.

The presentation will be an educational Lunch & Learn event from Noon to 1 p.m. at the Formic office.Food and beverages will be provided.

6) Go Big (DATA) with Business Intelligence Tools –Thursday, December 12th 6:00 pm – 7:30 pm at Thetus Corporation: 34 NW 1st Ave #210, Portland, OR 97212. Register: $5

Seeing into the future is no longer just a psychic skill. Predictability through data is giving marketers new found powers….

Last month’s meetup covered how marketing automation tools can help your salespeople find the right leads faster. But we’re only beginning to see the big picture. The full power of Big Data goes well beyond marketing automation tools.

Business Intelligence (BI) tools provide your sales team with more accurate and complete customer information and context of their needs. Having real-time data you can track and analyze will help you make intelligent, informed decisions—now and in the future. It’s like having your own magic 8 ball for business. “Outlook: Good.”

Ready to take big data beyond marketing automation? The next step to better marketing and selling is combining big data with SaaS (software as a service). Join us to see how BI tools help you increase customer loyalty and build profits.

This panel will discuss:

• BI game-changing case studies

• BI tools and integration options

• Using BI to get higher conversions and boost sales

• See for yourself how companies look into the future with “Predictability”

Guest Speaker in from San Francisco:

Brad Peters is the CEO and co-founder of Birst, a San Francisco-based startup using the software-as-a-service model to sell business intelligence solutions. Birst raised another $38 million this year.

Brad has spent the last 10 years building analytics products and solutions. Prior to working at Birst, he helped found and later led the Analytics product line at Siebel Systems which forms the basis of Oracle’s current OBIEE product family. Recognizing the limitations of enterprise analytics offerings and the revolutionary power of Cloud technologies, Brad founded Birst in 2005

Sponsored by:

CrowdCompass – mobile apps for conferences and meetings

Corsource – Business intelligence consulting, technical development and technical staffing.

Technology Association of Oregon – dedicated to bringing together some of the brightest minds in the technology industry

7) DYI Stories: Weekly Storytelling Classes – Weekly every Wednesday, 7pm – 8pm at  Vibrant Studios: 1532 SW Jefferson St‎. Portland, OR 97201.  Register: $12+

Story telling abilities are extremely helpful for anyone marketer creating content, whether through blog, presentations, or social media.

Get your tale in shape! Join us every Wednesday night for ongoing storytelling classes in Portland, Oregon. Each session exercises your abilities in a different area of telling, listening, theory, and application. Perfect for teachers, trainers, performers, writers, professionals, and anyone who wants to stretch and strengthen their communication skills in a safe and supportive environment. Classes are ongoing. Come by!

Note – No classes December 25th or January 1st

8)  How to Craft a Visual Voice Online – Tips and Tricks from Tillamook – Tuesday, November 12th from 11:30 am – 1:00pm at  Bridgeport Brewery: 1313 NW Marshall St. Portland, OR . Register: $20-$40

Brands spend tons of resources defining and perfecting their “brand voice”, unleashing fleets of copywriters, forging through marathon rounds of revision, and senior executive approval. However, with the recent proliferation of visual social media channels, how are brands developing their “visual voice”?

Tillamook’s Integrated Marketing Manager, Gillian Kennedy, will share her expertise on how to effectively craft a visual voice online.

She will be providing tips and tricks for those of us who want to increase our brand and follower engagement on platforms including Twitter, Facebook, Pinterest and Instagram, as well as align our voice across all our marketing channels.

9) Business Branding Brainstorm– Wednesday, December 4th from 6:00 pm – 8:00 pm at  MercyCorps Northwest 43 SW Naito Parkway, Portland, OR.  Register: $20-$25

Your business has a story. Effective branding helps make that story compelling to your intended audience. Using the right design elements is key to having an effecitve brand. Would you like your story to attract customers and not break the bank?

Use ideas in this seminar to:

Explore how branding can help your bottom line
Create or improve your brand
Understand the design process and its costs
Keep your design costs low
Work with branding professionals
About the Presenter

Award-winning graphic designer, illustrator and writer, Austin Buchholtz is passionate about creating enticing, effective branding to help businesses and non-profits flourish. For over seven years, he has been working in print and web in both Sydney, Australia and Portland.

10) TMM Tuesday Happy Hour and Holiday Party – Tuesday December 17thst at 5:30pm – 8:00pm at The Nines Hotel. FREE but please RSVP through our Google+ event listing.

Join TMMPDX.COM for drinks, networking and a celebration of the digital marketing community.

We will meet in THE LIBRARY space off the lobby at The Nines Hotel in downtown Portland. Feel free to share this event with anyone who may be interested in networking with other digital marketing professionals and learning more about Thoroughly Modern Marketing!

Honorable Mention Events for December!

#TakeYourSeat TMMPDX.COM and PDXfx Presents ‘A Seat at the Table’ Annual Fundraiser Benefiting Project Lemonade–Tuesday, December 10th 5:30 pm at Irving St Kitchen: 701 NW 13th Ave Portland, OR 97209. Register: $75

TMMPDX.COM is proud to partner with Portland Female Executives to present ‘A Seat at the Table’ fundraiser dinner. We are honoring local woman who have made a big impact on our community and would like you to join us.

Guests will enjoy a special menu prepared by Chef Sarah Schafer from Irving Street Kitchen, wine pairings with each course and the chance to have dinner with some of Portland’s most successful women. Proceeds benefit Portland-based Project Lemonade’s mission of providing foster children with back-to-school clothing and supplies.