It’s February and Spring is near, according to groundhog Punxsutawney Phil. Time to come out of hibernation to attend the best marketing events in Portland. Here are TMMPDX’s top picks for February.
SearchFest is Portland’s premier search marketing conference. Join hundreds of your online marketing peers for the Fifth Annual SearchFest Internet Marketing Conference in Portland. Industry experts and thought leaders from around the country will deliver in-depth presentations on topics including Advanced Search Engine Optimization, Social Media Marketing, Universal Search, Analytics, Paid Search Marketing and many more. View the full SearchFest 2011 Agenda and register for SearchFest tickets online. Ticket prices are $249 for SEMpdx Members, $349 for Non-Members, and $399 at the door.
2) PSU Digital Marketing Strategies Certificate – Classes start Friday February 25th, 10:00am-4:00pm
Portland State University – Market Square Building Room 1050, 1515 SW 5th Ave, Portland
Get Certified in Digital Marketing Strategies. Develop a complete digital marketing strategy for your business with social media marketing, search engine optimization, analytics, online brand, digital advertising, and more through this comprehensive five-course series taught by Portland’s leading professionals.
Portland agency leaders and marketing professionals give hands-on training in the latest online marketing strategies, aligning people, practices, and tools. Discover how consumers and brands communicate in today’s digital world and establish your own marketing roadmap. Laptops are required.
Five 3-Friday Courses Include:
Introduction to Digital Strategies – Dennis Hahn, ID Branding
Social Media Marketing John Hartman,Feedia/Carri Bugbee, BigDealPR
Search Engine Marketing – Kent Lewis/Hallie Janssen, Anvil Media
Measuring and Optimizing Your Website – Aaron Gray, ISITE Design
Best Practices, Integrating Digital Media – Bryan Rhoads, Intel
Register online, seating is limited. Bundle price option is $2550 for the series.
In this six-hour class, Colleen Wright of Search Engine Academy Northwest will walk you through some critical components needed to create a successful Social Media campaign for your business. Registration costs $199-$249.
4) PSU Quarterly Digital Marketing Breakfast: Digital Marketing Success Stories from Business – Tuesday February 15th, 7:30am-9:00am
Portland State University – Rec Center Auditorium 1, 1800 SW 6th Ave, Portland
Join us at Portland State University’s February Quarterly Digital Marketing Breakfast on Tuesday, February 15, 7:30-9am. Hear five marketers give their five-minute digital marketing success stories in an enhanced version of the fast-paced Ignite format. These were some of the presentations given at our December Digital Marketing Conference. We’ll follow these presentations in a deep dive panel Q&A with your questions. Panelists include: Torben Nielsen, Director eBusiness Services, Regence – Power Of Community; Mike Wills, Internet Marketing Strategist – SEM: Everything You Need To Know, You Already Learned From Dating; Mary Nichols, Karmic Marketing – The Taste Of Success: How Social Media Led Product Development; Jennifer Wakayama, Milan Stoneworks – Ugly Kitchen Contest; Don Bourassa, YELP – Location Based Services for Great Advertising; Moderator: Mike Mathews, Measured Marketing Solutions. This meeting is highly interactive and will kick off your day with a high-energy boost. Register by Friday, February 11th, to reserve your seat. This event is FREE!
5) From Canned SPAM to Filet Mignon: The Art & Science of Writing Effective Email Subject Lines – Wednesday February 23rd, Dinner Served at 5:30pm and Program Begins at 6:00pm
Living Room Theaters, 341 SW 10th Ave, Portland
Alex Williams from Trendline Interactive has written thousands of email subject lines over the past nine years for both B2B and B2C audiences. In this session, he will teach you methods to repeatedly write email subject lines that not only get your email opened, but also clicked on. The session will also cover the email client landscape (Outlook, Gmail, etc…), mobile devices, how to leverage insights from social media, and testing scenarios that will guarantee improvement in your open rates. Remember, you can’t get them to click if they don’t open the email. Registrationcosts $30-$35 for Members, $40-$55 for Non-Members, Students and Board Members $20.
Alex Williams serves as a Senior Digital Strategist at Trendline Interactive and as a frequent speaker, blogger, and contributor to the email marketing community. Prior to Trendline, Alex worked on the Sales and Strategy team at eROI, an email marketing and interactive agency in Portland, Oregon. Alex was instrumental in developing comprehensive digital communication strategies for hundreds of clients and startups in publishing and media, entertainment, retail, ecommerce, and B2B. eROI was named to the “Inc. 500 Fastest Growing Companies in America,” by Inc. Magazine. in 2007, and the “Inc. 5000” in 2008, 2009, and 2010. Along with email marketing, Alex brings considerable experience in Content Strategy, Web technologies, Ecommerce, Social, Mobile, and Analytics.
Using a step-by-step training and demonstrations, Tom Howe will help you learn how to implement social media marketing in your business. Topics covered: 1. What is Social Media Marketing? 2. Social Media Marketing Defined 3. Traditional Marketing vs. Social Media Marketing 4. Market Research and Market Demographics 5. Top 100 Websites 6. Top Social Media Websites 7. Demographics for Top Social Media Websites 8. Cost of Social Media Marketing 9. Your website and Social Media Marketing 10. Registering Your Website with the Search Engines 11. Registering Your Website with the Directories 12. How to Social Media Marketing to Grow Your Business 13. Searching for your Social Media User Name 14. Discuss demographics, how to setup accounts and how to use YouTube, Podcasts, Flickr, Facebook and more 15. Using Aggregators to Post to Many Sites and the Same Time 16. Ways to Promote Your Social Media 17. Links to Reference Information
Tom Howe has been a practicing attorney for over 25 years and owns two technology companies. He has written four books (law and software programming) and speaks at legal conferences throughout North America and technology conferences around the world. His practical and entertaining presentation style makes him a highly sought after speaker. Registration costs $10-$20.
Marketing the University of Oregon’s academic and institutional images and messages during this past year has been exciting. Coming off of the great success of hosting the 2008 Olympic Trials the University moved into a rebranding effort that has culminated with the football team’s incredible success that catapulted the state’s Flagship University into uncharted territory. Follow the rebranding campaign and review UO’s mascots rise to national attention through stories, video’s, photo opps, and giveaways. At the event atendees will gain an understanding of a multifaceted organization; learn tips on maintaining consistency with messaging; and hear inside stories of the UO. Registration costs Members $30-$35, Non-Members $40-$55, Students and Board Members $20.
About Matt Dyste, Director of Marketing and Brand Management
Matt Dyste is the director of marketing and brand management at the University of Oregon. With expertise in marketing and licensing Matt began and has grown the marketing and trademark licensing programs at the university significantly during his tenure. With responsibilities for marketing the institution and managing the University of Oregon brand he is passionate about higher education and, having worked at the university for nearly 20 years, Matt is clearly a Duck. A past president of the International Collegiate Licensing Association he enjoys speaking with and lecturing students, working with businesses seeking to work with the university and spreading news of the great educational opportunities and game changing research being done at the University of Oregon.
About Susan Thelen, Director of Advertising, Marketing and Brand Management
Susan Thelen is the director of advertising of the University of Oregon and has worked there for over 18 years. She works closely with all aspects of institutional paid media (not including athletics), Oregon Quarterly Magazine, the magazine of the UO and related special projects for the UO in marketing and brand management. A journalism/advertising graduate from the UO, she has worked in advertising her whole career, specializing in print and institutional messaging. A past board member of the Eugene AMA, and a long-standing member of the Portland AMA, Susan enjoys all aspects of the marketing field. She is a native Portlander, proud Duck and staunch supporter of Oregon Basset Rescue.
Join Colleen Wright of the Search Engine Academy Northwest and get some search engine marketing tips and tactics that you can implement immediately at this free seminar. This event is FREE!
9) “Invention to Venture” Portland Workshop – Saturday February 12th, 8:00am–3:00pm
Portland State University – Smith Memorial Student Union, 1825 SW Broadway 3rd Floor, Portland
Portland State University, in partnership with the University of Portland Entrepreneurship Center, is proud to host this upcoming innovation education experience focusing on the basics of technology entrepreneurship. The workshop is intended primarily for college and university students, but is also open to anyone who wants to know more about what it takes to commercialize a technology or new product idea. Presentations will focus on new venture planning, prototyping, marketing, intellectual property, open source development, funding, and related topics. Guest speakers are experts drawn from the region, who will share personal successes and lessons learned.
Costs are $25 Students, Faculty Members, & Staff; $50 Business Community & Other. Students from sponsoring schools may receive free registration. Participant guide, Friday night reception, Saturday lunch and continental breakfast are all included in the fee. To register, visit the Invention to Venture Portland 2011 Registration page.
10) PSU: Presentation Skills for Project Managers – Monday February 14th, 8:30am-4:30pm
Portland State University, 1515 SW 5th Ave, Portland
From beginning to end, projects require clear presentations from project managers to ensure that issues, progress, and project risks are communicated effectively. Presented by Portland State University. Contact Melissa Endicott (email@example.com) for more details.
Category: Portland Marketing Events