Portland Marketing Events: TMMPDX’s Top Marketing Events February 2014

| February 3, 2014

SearchFestFebruary is the month of SEO and Social. SearchFest is THE not-to-be-missed SEO event of the year here in the Pacific Northwest. Use the code TMMPDX to take $50 off your ticket price. Our very own Lisa Peyton will be giving a seminar on How to Be a Social Media Super Hero. Geek out at the technical aspects of SEO and Social Media at Under the Hood: Advanced Markup for Semantic SEO and Social Media. Don’t forget our TMM HappyHour on the 25th!

Here are TMMPDX.COM’s picks for the top Portland Marketing Events in February

1) SearchFest– Friday, February 28th  7:30 am-6:00 pm at the The Governor Hotel: 614 SW 11th Ave, Portland, OR. Register: $429- $699  (Save $50 with code “TMMPDX”)

SearchFest presents multiple informative learning tracks, workshops, and panel sessions designed to provide direct insight into the most up-to-date strategies and technological advancements in online search marketing and social marketing. Industry experts and thought leaders from around the country deliver in-depth presentations ranging from basic SEM and social media fundamentals to specific advanced techniques.

Get ready for 4 tracks offering 4 sessions each — that’s 16 session to choose from throughout the day. Most of the sessions have a team of two presenters, but some sessions in the Deep Dive track will feature a single speaker going indepth on a subject. Plus begin and end the day with keynote presentations from two of the search marketing and social media industry leading experts.

Learn everything from tried-and-true best practice fundamentals in technical and on-page SEO to bleeding edge techniques in mobile search, social media, and linkbuilding from the biggest names in almost every niche of search and social media marketing. Check out the long list of industry expert speakers.

We’re pleased to announce that Joanna Lord of BigDoor Media Inc. and Jeremy Schoemaker of ShoeMoney Media Group Inc. will be joining us in 2014 as keynote speakers!

Breakfast and registration begins at 7:30 AM. Morning Keynote begins at 8:30 AM. Happy Hour is from 5:00 to 6:00 pm, immediately following the Closing Keynote.

2) Under the Hood: Advanced Markup for Semantic SEO and Social Media – Tuesday, February 11th from 5:00 pm – 7:00 pm at Regus: 11 SW Fifth Ave, Suite 3100, Portland, OR.  Register: $20

Join SEMpdx on February 11th and go under the hood on semantic markup and structured data for SEO and social media! This is a hot topic this year (as Joe Griffin told us last month), and the time to jump on semantic SEO is today!

In this highly informative and takeaway focused session, Mike Arnesen (SEO Team Manager at SwellPath) and Will Hattman (Organic Search Specialist at Anvil Media) will go back-to-back hitting on semantic markup, schema.org, Google’s Knowledge Graph, social metadata, Twitter Cards, Pinterest Rich Pins, and more!

If there’s one event to make sure you hit this month in addition to SearchFest, this is it. As always, we are the second Tuesday of the month, with networking from 5:00 to 5:30, we’ll have an hour long presentation and Q&A, then another half hour of hang around time.

Hope to see you there!

3) Be a Social Media Super Hero –Tuesday, February 18th at The Governor Hotel: 614 Southwest 11th Avenue Portland, OR. Register :  $35- $40.

Managing your social media communications can be a daunting task. Everyday, new ‘must have’ social media platforms arrive, while most of us still have inboxes cluttered with updates from Facebook, Twitter, LinkedIn and other online communities with news about colleagues, work, friends and family. It would take hours per day to sort through it all.

In the new digital age, everyone can benefit from a few hours of strategic planning to figure out how to best manage online communications. Not only will you save time, but you will be able to better meet the needs of your online network.

This month, TMMPDX.COM Executive Editor, Lisa Peyton will show you how to improve your social media communications, while learning about some of her favorite time-saving tools.

You’ll learn how to:

  • Better meet the expectations of your target audience
  • Set realistic goals and objectives for 2014 and then MEET those goals
  • Learn how to have your needs overlap with the needs of your audience
  • Learn how to create a dynamic, social media friendly website with the push of a button
  • Learn how to leverage Twitter lists to help easily find great content
  • Discover how to use hashtags to grow your community and contribute to the conversation

Lisa will also be giving away free access to her new online course, ‘Be a Social Media Super Hero‘. Just register and bring a friend to the event to get your FREE online social media course.

4) Five Keys To Effective Content Strategy –Tuesday, February 11th 11:30 am – 1:00 pm at Bridgeport Brewery: 1313 NW Marshall St. Portland, OR . Register: $20-$40

Prospects and customers have changed the ways they seek out information—and marketing needs to change with the times. As a result, many brands are embracing content strategy as a way to meet audiences on their own terms. But few are doing it well.

The reason? Content strategy goes beyond having a compelling story. It’s more than launching an integrated campaign. A winning content strategy transforms how you think and work.

Join us and you’ll also learn five keys to effective content strategy, and gain best practices and tools that can help you realize the full value of your—or your clients’—content.

5) Social Media Marketing for Practitioners – Sunday, February 23rd from 1pm – 5pm at Flander House: 2926 Northeast Flanders Street, OR 97212.  Register: $43.75

Not sure where to start with promoting your business with Facebook or Twitter? Learn the best strategies for successfully marketing your business through social media sites. Some prior experience with social media platforms will be helpful for this course, but not necessary.

Adrienne’s eclectic background spans over 35 years of creative industries work. In retrospect her entrepreneurial efforts all revolved around story telling–whether it was writing/designing/producing live-action murder mystery events, publishing a consumer magazine in Japan, creating demos for digital magazines, producing the FIRE Festival: Women in Music, Film and the Arts, managing global advertising projects for companies like Samsung USA–sharing stories that touch, move and inspire are at the heart of everything she does. Adrienne sits on the Creative Advocacy Network Steering Committee, and is a member of the Portland Advertising Federation, the Software Association of Oregon and NED Space.

LMTs and other wellness practitioners can earn 3.5 CEUs for this class. Or, sign up for the 3 class series for $110.

6) Anvil Media Lunch & Learn- Be Your Own Brand Evangelist: adventures in DIY branding and target audience definition – Wednesday, February 12th from noon  – 1:00pm at  Anvil Media: 310 NE Failing St , Portland, OR. Register: FREE

You might think that your target audience is “everyone”, but marketing to everyone often leads to generic messaging that goes unnoticed. Instead, show a little personality! Embrace your core values and let your passion shine through. By defining your brand and identifying your target audience(s) you can connect with your customers. When you understand your customer, you can anticipate their decision-making process and ace their evaluation of your product or service. Customers who forge a bond with your brand spread the word about your company’s awesomeness and become brand evangelists. Seminar attendees will learn how to define their brand, define their target audience(s), anticipate their audience’s decision making process, and foster brand evangelists for their company. Presentation will be followed by a brief Q&A.

The presentation will be an educational Lunch & Learn event from Noon to 1 p.m. at the Anvil office. Food and beverages will be provided. Register now to save your seat!

7) PDX Digital PM February Meetup – Tuesday, February 11th from 5:30 pm– 7:30 pm at ThinkShout: 433 NW 4th Ave Suite 100, Portland, OR. Register: Free

PDX Digital PM is Portland’s monthly meetup for Digital PMs and producers. After a great initial event in January with over 50 attendees, we’re looking forward to our second month!

After an initial introductory panel discussion on the people and the role in January, we’re going to get a bit more granular with some group discussions and start at the beginning when it comes to the project life cycle: Pre-Sales, Discovery, and Planning. We’ll cover things like:

  • Pre-sales input
  • Internal project handoffs
  • Project kickoffs
  • How different organizations handle discovery
  • PM and producer roles during the early planning stages of a project

In doing so, we’ll cover each topic from several standpoints:

  • People
  • Process
  • Tools

Portland’s digital project management and production community is underserved when it comes to sharing knowledge and raising the status of the role industry-wide. Project management for the web is still in its infancy, piecing together elements of agency production, software project management, and digital strategy in a diverse role that requires a great degree of smarts and skill. Let’s get together to share our stories and experiences in an effort to all be better project managers.

Want to know more? Visit pdxdigitalpm.com

8) TMM Tuesday Happy Hour and Holiday Party – Tuesday February 25th at 5:00pm at The Nines Hotel. FREE but please RSVP through our Google+ event listing.

Join TMMPDX.COM for drinks, networking and a celebration of the digital marketing community.

We will meet in THE LIBRARY space off the lobby at The Nines Hotel in downtown Portland. Feel free to share this event with anyone who may be interested in networking with other digital marketing professionals and learning more about Thoroughly Modern Marketing!

9) pdxMindShare Career – Focused Workshop & Networking Event-  Wednesday February 19th 4:30 pm at Trader Vics: 1203 NW Glisan Street, Portland, OR. Register: FREE.

You might have all the skills necessary and look great, but do you sound confident when you interview? Are you putting your best foot forward? Whether looking for a new job, promotion or career change, your ability to build confidence, make connections and have fun during your journey will expedite the changes needed to get the results you want.

Join Cleon Cox III on Wednesday, February 19th at the next pdxMindShare Career-Focused Workshop where Cox will teach you how to get what you want for your future through building confidence and the many benefits of networking, while enjoying the journey. From janitor to stockbroker, trucking company owner to co-founder of the National College Association, Cox has invested his time, energy and expertise into becoming a well-connected success who spends his time helping others flourish. Since 1991 he has facilitated The Job Finders Support Group where he has worked with over 10,000 attendees. Networking is an important part of his success and he enjoys sharing the values of that with others.

Mark your calendars! We hope to see you then!

10) PDX Web & Design Happy Hour – Tuesday, February 25th at 5:00 pm at Rontoms:  600 East Burnside Street, Portland, OR. Register: Free

A monthly get together at a bar or pub to just get to know each other, have a brew, and yes, talk about business. Real human interaction, in other words. Repeats the last Tuesday of every month.

Starting September 24th we will be changing venues to Romtoms, on the east side of the bridge at Burnside and 6th St. We hope there will be more room and it will be easier to find the rest of us. We look forward to seeing everyone.

If you can’t find us inside look for us out in the back we may be enjoying the sunshine and the beautiful open patio.

Honorable Mention Events for February!

Developing Exceptional PowerPoint Presentations w/ Microsoft – Wednesday, February 12th from 7:30 am – 9:00am at  Microsoft Store: 330 Southwest Yamhill Street, Portland, OR. Register: FREE

Rise and shine!  We are partnering with Microsoft to offer YNPN Portland’s first morning program.  Whether you’re presenting to your organization’s management team or building a training course for volunteers, putting together a clean and dynamic presentation is a good place to start.  With a little help from Microsoft we’ll share tips and tricks to make awesome presentations using PowerPoint without the luxury of a top-notch design team.  Participants are encouraged to bring their own ideas, too!  We understand it’s tough to get yourself somewhere before the work day, so coffee and light breakfast will be available.

Participation is limited to 30 YNPN Portland members only, so participants must be registered via Event Brite to attend.  If you register and can’t make it plese un-register to allow other YNPN Portland folks to attend.

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Category: Digital Marketing, Marketing Events, Oregon Marketing Events, PDX Local Search Marketing, Portland Marketing Events, Social Media, tmmBosley, tmmCharlie, tmmJill, tmmKelly, TMMPDX

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Wendy Hwang Digital MarketingMarketing EventsOregon Marketing EventsPDX Local Search MarketingPortland Marketing EventsSocial MediatmmBosleytmmCharlietmmJilltmmKellyTMMPDX ,

SearchFestFebruary is the month of SEO and Social. SearchFest is THE not-to-be-missed SEO event of the year here in the Pacific Northwest. Use the code TMMPDX to take $50 off your ticket price. Our very own Lisa Peyton will be giving a seminar on How to Be a Social Media Super Hero. Geek out at the technical aspects of SEO and Social Media at Under the Hood: Advanced Markup for Semantic SEO and Social Media. Don’t forget our TMM HappyHour on the 25th!

Here are TMMPDX.COM’s picks for the top Portland Marketing Events in February

1) SearchFest– Friday, February 28th  7:30 am-6:00 pm at the The Governor Hotel: 614 SW 11th Ave, Portland, OR. Register: $429- $699  (Save $50 with code “TMMPDX”)

SearchFest presents multiple informative learning tracks, workshops, and panel sessions designed to provide direct insight into the most up-to-date strategies and technological advancements in online search marketing and social marketing. Industry experts and thought leaders from around the country deliver in-depth presentations ranging from basic SEM and social media fundamentals to specific advanced techniques.

Get ready for 4 tracks offering 4 sessions each — that’s 16 session to choose from throughout the day. Most of the sessions have a team of two presenters, but some sessions in the Deep Dive track will feature a single speaker going indepth on a subject. Plus begin and end the day with keynote presentations from two of the search marketing and social media industry leading experts.

Learn everything from tried-and-true best practice fundamentals in technical and on-page SEO to bleeding edge techniques in mobile search, social media, and linkbuilding from the biggest names in almost every niche of search and social media marketing. Check out the long list of industry expert speakers.

We’re pleased to announce that Joanna Lord of BigDoor Media Inc. and Jeremy Schoemaker of ShoeMoney Media Group Inc. will be joining us in 2014 as keynote speakers!

Breakfast and registration begins at 7:30 AM. Morning Keynote begins at 8:30 AM. Happy Hour is from 5:00 to 6:00 pm, immediately following the Closing Keynote.

2) Under the Hood: Advanced Markup for Semantic SEO and Social Media – Tuesday, February 11th from 5:00 pm – 7:00 pm at Regus: 11 SW Fifth Ave, Suite 3100, Portland, OR.  Register: $20

Join SEMpdx on February 11th and go under the hood on semantic markup and structured data for SEO and social media! This is a hot topic this year (as Joe Griffin told us last month), and the time to jump on semantic SEO is today!

In this highly informative and takeaway focused session, Mike Arnesen (SEO Team Manager at SwellPath) and Will Hattman (Organic Search Specialist at Anvil Media) will go back-to-back hitting on semantic markup, schema.org, Google’s Knowledge Graph, social metadata, Twitter Cards, Pinterest Rich Pins, and more!

If there’s one event to make sure you hit this month in addition to SearchFest, this is it. As always, we are the second Tuesday of the month, with networking from 5:00 to 5:30, we’ll have an hour long presentation and Q&A, then another half hour of hang around time.

Hope to see you there!

3) Be a Social Media Super Hero –Tuesday, February 18th at The Governor Hotel: 614 Southwest 11th Avenue Portland, OR. Register :  $35- $40.

Managing your social media communications can be a daunting task. Everyday, new ‘must have’ social media platforms arrive, while most of us still have inboxes cluttered with updates from Facebook, Twitter, LinkedIn and other online communities with news about colleagues, work, friends and family. It would take hours per day to sort through it all.

In the new digital age, everyone can benefit from a few hours of strategic planning to figure out how to best manage online communications. Not only will you save time, but you will be able to better meet the needs of your online network.

This month, TMMPDX.COM Executive Editor, Lisa Peyton will show you how to improve your social media communications, while learning about some of her favorite time-saving tools.

You’ll learn how to:

  • Better meet the expectations of your target audience
  • Set realistic goals and objectives for 2014 and then MEET those goals
  • Learn how to have your needs overlap with the needs of your audience
  • Learn how to create a dynamic, social media friendly website with the push of a button
  • Learn how to leverage Twitter lists to help easily find great content
  • Discover how to use hashtags to grow your community and contribute to the conversation

Lisa will also be giving away free access to her new online course, ‘Be a Social Media Super Hero‘. Just register and bring a friend to the event to get your FREE online social media course.

4) Five Keys To Effective Content Strategy –Tuesday, February 11th 11:30 am – 1:00 pm at Bridgeport Brewery: 1313 NW Marshall St. Portland, OR . Register: $20-$40

Prospects and customers have changed the ways they seek out information—and marketing needs to change with the times. As a result, many brands are embracing content strategy as a way to meet audiences on their own terms. But few are doing it well.

The reason? Content strategy goes beyond having a compelling story. It’s more than launching an integrated campaign. A winning content strategy transforms how you think and work.

Join us and you’ll also learn five keys to effective content strategy, and gain best practices and tools that can help you realize the full value of your—or your clients’—content.

5) Social Media Marketing for Practitioners – Sunday, February 23rd from 1pm – 5pm at Flander House: 2926 Northeast Flanders Street, OR 97212.  Register: $43.75

Not sure where to start with promoting your business with Facebook or Twitter? Learn the best strategies for successfully marketing your business through social media sites. Some prior experience with social media platforms will be helpful for this course, but not necessary.

Adrienne’s eclectic background spans over 35 years of creative industries work. In retrospect her entrepreneurial efforts all revolved around story telling–whether it was writing/designing/producing live-action murder mystery events, publishing a consumer magazine in Japan, creating demos for digital magazines, producing the FIRE Festival: Women in Music, Film and the Arts, managing global advertising projects for companies like Samsung USA–sharing stories that touch, move and inspire are at the heart of everything she does. Adrienne sits on the Creative Advocacy Network Steering Committee, and is a member of the Portland Advertising Federation, the Software Association of Oregon and NED Space.

LMTs and other wellness practitioners can earn 3.5 CEUs for this class. Or, sign up for the 3 class series for $110.

6) Anvil Media Lunch & Learn- Be Your Own Brand Evangelist: adventures in DIY branding and target audience definition – Wednesday, February 12th from noon  – 1:00pm at  Anvil Media: 310 NE Failing St , Portland, OR. Register: FREE

You might think that your target audience is “everyone”, but marketing to everyone often leads to generic messaging that goes unnoticed. Instead, show a little personality! Embrace your core values and let your passion shine through. By defining your brand and identifying your target audience(s) you can connect with your customers. When you understand your customer, you can anticipate their decision-making process and ace their evaluation of your product or service. Customers who forge a bond with your brand spread the word about your company’s awesomeness and become brand evangelists. Seminar attendees will learn how to define their brand, define their target audience(s), anticipate their audience’s decision making process, and foster brand evangelists for their company. Presentation will be followed by a brief Q&A.

The presentation will be an educational Lunch & Learn event from Noon to 1 p.m. at the Anvil office. Food and beverages will be provided. Register now to save your seat!

7) PDX Digital PM February Meetup – Tuesday, February 11th from 5:30 pm– 7:30 pm at ThinkShout: 433 NW 4th Ave Suite 100, Portland, OR. Register: Free

PDX Digital PM is Portland’s monthly meetup for Digital PMs and producers. After a great initial event in January with over 50 attendees, we’re looking forward to our second month!

After an initial introductory panel discussion on the people and the role in January, we’re going to get a bit more granular with some group discussions and start at the beginning when it comes to the project life cycle: Pre-Sales, Discovery, and Planning. We’ll cover things like:

  • Pre-sales input
  • Internal project handoffs
  • Project kickoffs
  • How different organizations handle discovery
  • PM and producer roles during the early planning stages of a project

In doing so, we’ll cover each topic from several standpoints:

  • People
  • Process
  • Tools

Portland’s digital project management and production community is underserved when it comes to sharing knowledge and raising the status of the role industry-wide. Project management for the web is still in its infancy, piecing together elements of agency production, software project management, and digital strategy in a diverse role that requires a great degree of smarts and skill. Let’s get together to share our stories and experiences in an effort to all be better project managers.

Want to know more? Visit pdxdigitalpm.com

8) TMM Tuesday Happy Hour and Holiday Party – Tuesday February 25th at 5:00pm at The Nines Hotel. FREE but please RSVP through our Google+ event listing.

Join TMMPDX.COM for drinks, networking and a celebration of the digital marketing community.

We will meet in THE LIBRARY space off the lobby at The Nines Hotel in downtown Portland. Feel free to share this event with anyone who may be interested in networking with other digital marketing professionals and learning more about Thoroughly Modern Marketing!

9) pdxMindShare Career – Focused Workshop & Networking Event-  Wednesday February 19th 4:30 pm at Trader Vics: 1203 NW Glisan Street, Portland, OR. Register: FREE.

You might have all the skills necessary and look great, but do you sound confident when you interview? Are you putting your best foot forward? Whether looking for a new job, promotion or career change, your ability to build confidence, make connections and have fun during your journey will expedite the changes needed to get the results you want.

Join Cleon Cox III on Wednesday, February 19th at the next pdxMindShare Career-Focused Workshop where Cox will teach you how to get what you want for your future through building confidence and the many benefits of networking, while enjoying the journey. From janitor to stockbroker, trucking company owner to co-founder of the National College Association, Cox has invested his time, energy and expertise into becoming a well-connected success who spends his time helping others flourish. Since 1991 he has facilitated The Job Finders Support Group where he has worked with over 10,000 attendees. Networking is an important part of his success and he enjoys sharing the values of that with others.

Mark your calendars! We hope to see you then!

10) PDX Web & Design Happy Hour – Tuesday, February 25th at 5:00 pm at Rontoms:  600 East Burnside Street, Portland, OR. Register: Free

A monthly get together at a bar or pub to just get to know each other, have a brew, and yes, talk about business. Real human interaction, in other words. Repeats the last Tuesday of every month.

Starting September 24th we will be changing venues to Romtoms, on the east side of the bridge at Burnside and 6th St. We hope there will be more room and it will be easier to find the rest of us. We look forward to seeing everyone.

If you can’t find us inside look for us out in the back we may be enjoying the sunshine and the beautiful open patio.

Honorable Mention Events for February!

Developing Exceptional PowerPoint Presentations w/ Microsoft – Wednesday, February 12th from 7:30 am – 9:00am at  Microsoft Store: 330 Southwest Yamhill Street, Portland, OR. Register: FREE

Rise and shine!  We are partnering with Microsoft to offer YNPN Portland’s first morning program.  Whether you’re presenting to your organization’s management team or building a training course for volunteers, putting together a clean and dynamic presentation is a good place to start.  With a little help from Microsoft we’ll share tips and tricks to make awesome presentations using PowerPoint without the luxury of a top-notch design team.  Participants are encouraged to bring their own ideas, too!  We understand it’s tough to get yourself somewhere before the work day, so coffee and light breakfast will be available.

Participation is limited to 30 YNPN Portland members only, so participants must be registered via Event Brite to attend.  If you register and can’t make it plese un-register to allow other YNPN Portland folks to attend.