Happy New Year everyone! We hope you haven’t broken any resolutions yet, but if you have, or haven’t made any, take a look at our Top 10 list and make a resolution to update some marketing skills. Why not kick off the new year by attending SEMpdx’s Local and Mobile Search event with David Mihm and Scott Fish, or check out the wide variety of events available this month in our Top 10 list.
Here are TMMPDX.COM’s picks for the top Portland Marketing Events:
We’re bringing in two experts to start the year off right, with the focus being on local and mobile search. David Mihm, a leading expert on local search, will be speaking on The Evolution of Local Search at Google. Scott Fish, of ethology, will be presenting about how to turn current trends in Mobile Search into a competitive advantage.
The event will begin with 30 minutes of networking, the presentation with Q&A and end with another networking opportunity so don’t forget your business cards!
About the Presenters:
David Mihm writes frequently about Local Search at his own blog, Mihmorandum, and formerly wrote a column on Local Search at Search Engine Land. His annual Local Search Ranking Factors project is among the most important studies of Local SEO. David has been invited to present on Local search marketing by every major search marketing conference, including multiple SMX and SES events, the BIA/Kelsey Group ILM Series, and SEOmozCON. He previously served on the Board of Directors of SEMpdx, Portland’s search marketing trade organization, as Director of Partnerships from 2008 – 2010 and SearchFest Director in 2011. In addition to managing his private consulting business, David is the co-founder of GetListed.org.
Scott Fish is responsible for imparting his advanced knowledge of data-driven marketing strategies to all team members, and for overseeing all client relationship and account management functions. Along with his best practices acumen, Scott is fully proficient in the latest Search Engine Marketing strategies, including advanced Link Building, proper code structure and optimization, enhanced content creation, engaged social media promotions, and mobile search strategies.
Scott currently oversees Digital Marketing Strategy for ethology (previously EngineWorks). Prior to joining EngineWorks in 2007, Scott was the Domain Sales and Acquisitions Manager for Dotster, Inc., one of the world’s largest Internet domain registrars and was also founder of his own search engine marketing company in April 2005.
2) Looptworks: A Different Approach to Retail Design and Social Marketing, Tuesday, January 10th, 11:30am – 1:00pm at Bridgeport Brewery: 1313 NW Marshall, Portland, OR 97209. Register: $20 – $40.
It’s no surprise that Portland would be ground zero for one of the most innovative clothing and apparel companies in the world. Who would have thought to create long-lasting, limited edition clothing from repurposed materials? The answer lies in Looptworks.
Scott Hamlin is a Co-Founder of Looptworks, and in January he’ll tell us the story of how this start-up got started. Drawing on the extensive experience of apparel industry veterans from Nike, Adidas and Royal Robbins, Looptworks approaches its mission of re-purposing materials of pre-consumer excess with such vision and intensity; they managed to grab the attention of environmental activist, Al Gore and industry leader, Patagonia.
Focusing on the importance of social media in their business growth strategy, Scott will discuss how they successfully targeted multiple market segments.
What we’ll learn:
- Cost effective ways to utilize social media and PR to expand brand reach
- How to create and communicate your brand story
- Real-life examples of successful vendor collaboration and successes
- An understanding of the future of sustainable business practices
3) Anvil Media Monthly Digital Marketing Webinar: Managing Your Hospitality Brand’s Online Reputation, Wednesday, January 18th from 10:00am to 11:00 am. Register: Free
In the digital world, consumers own brand management. By posting positive (or negative) reviews and blog posts, consumers become a sales enabler (or preventer). Customer reviews are particularly critical influencers in the hospitality space. Hotels and restaurants can be made or broken by even a single review from a person of influence. While customers have a louder voice than ever, there is opportunity awaiting hospitality brands that embrace search engine and social media marketing to help manage their brand and reputation online. Kent Lewis, President and Founder of Anvil Media, will outline effective strategies, tactics and tools for online brand management. Learn how to turn positive (and negative) reviews into real revenue.
Knowing your audience, identity and brand voice is key to succeeding in today’s marketplace. Before you begin the marketing process, do you know who you are — and aren’t? Join Branding & Marketing coach & consultant Jen Barth, founder of Big Small Brands for an interactive workshop which will cover:
- Finding your unique brand voice and using the power of storytelling to tell your personal brand story across multiple audience segments
- Learning key branding terms, tips, and tools to help you define, optimize, and grow your brand
- Tips on creating and evolving your brand identity
- Cutting through the clutter of marketing planning and
- Creating an initial marketing action plan that supports your specific brand platform.
About the Presenter:
Jen Barth is founder of Big Small Brands, a small business branding and marketing consultancy based in Portland, Oregon. With over 15 years of experience in branding, marketing, and sales in the corporate, nonprofit and agency sectors, Jen’s expertise includes brand strategy, market research, web content & design, & social media marketing. Over the years she was worked with dozens of Arts & Entertainment, Consumer Goods, Education, Health & Wellness, Nonprofit, Retail, and Technology brands to help them define, evolve, and grow their brands, their businesses, and their bottom lines.
Jen resides in Portland, Oregon with her husband and identical (yet nothing alike) twin daughters. She is an active community volunteer with several non-profit 0rganizations in the Arts, Education, Health, & Eco-living arenas. Earlier this year, Jen was named Oregon’s 2011 Delegate for the Mom Congress on Education & Learning, an experience she chronicles through her blog. Jen has a B.A. in History from Vassar College, with coursework at the New School in New York City, and the University of Edinburgh in Edinburgh, Scotland.
5) How to Turn your Network into your Google Workshop, Wednesday, January 18th from 4:30pm to 5:30pm at BRIX Tavern: 1338 NW Hoyt Street, Portland, OR 97209. Register: Free
This is an interactive presentation that will teach you how to strategically leverage your network and capitalize on the people that you know. Our speaker, Luke Adams, will talk to you about how you create, manage and cultivate meaningful business and personal relationships that will help you pair the right products and services to the people who need them (including employment opportunities).
What you can expect to take away from this workshop:
- Networking Tips
- Contact Management
- Using social media effectively
- How to develop meaningful relationships
With over 10 years of marketing experience in a variety of industries, Luke Adams of Mobile Marketing, LLC is a valuable resource to his strategic networking partners and clients. He prides himself in connecting his clients, business partners and friends with quality services, products and people. Luke strives to provide exemplary customer service, and out of the box thoughts and processes to help his clients and partners maximize profit through efficient and effective solutions.
WordPress is one of the most widely used open-source content management systems for blogs and websites. The reason for this is due to its out of the box simplicity, usability and variety of plug-ins that can make a webmaster’s life a whole lot easier. If you’re looking to enhance your SEO presence, try using the “All in One SEO Pack” plug-in. Or, if you’re you looking to add an event calendar to your site – there’s a plug-in for that too. The Formic team will walk you through the WordPress interface to show off its value and appeal, recommend specific plug-ins, review how to install it, and of course go over what you can actually do within it, plus much more. So, what are you waiting for? Register now to save your seat, and we’ll see you there!
If you’ve ever broken into a cold sweat at the thought of making a presentation…or bungled your elevator speech…or couldn’t recall a key fact when you faced some sharp questioning…or failed to gain buy-in from upper management…then come and hear our next luncheon speaker. Kristin Thompson of Thompson Professional Development will demonstrate how to take command of a room and deliver confident, competent presentations without clinging to your notes. She’ll explain how your memory really works – and how to make it work for you, even in high-pressure situations.
Kristin has presented to Farmers Insurance, West Coast Bank, The National Human Resources Management Association, and The Oregon Micro Enterprise Network, among other groups. Join us on January 19 and power up your memory!
Do you feel stumped by Facebook? Do you feel unsure about how to use it, or even how to set privacy controls that protect your personal account? Are you unsure how to make your business page into a useful part of your marketing? If you’ve answered yes to any of these questions, this class could be the solution for you!
In Facebook 101, you’ll walk you through all the Facebook basics, while getting tips on how to start in social media marketing using Facebook. This webinar will cover:
- How to access Account and Privacy settings so that you can customize them to your preferences.
- A walkthrough of Facebook’s user interface, with an explanation of how everything works.
- How to create a Facebook Business page and tips for how to use it effectively.
Do you ever wonder what a retweet or hashtag is? Do you find Twitter to be confusing and intimidating? Do you feel like you’re wasting time on Twitter and not getting results you want? If you answered yes to any of these questions, this class can help you make sense of Twitter and start using it effectively.
Twitter isn’t like Facebook, or Linkedin, or Google Plus, but it is an important social media tool. Learning how to use it can help you effectively raise awareness about your business and get traffic in your door. In this class you will learn:
- How to create an effective Twitter profile that grabs people’s attention.
- What hashtag, retweet, and all those other Twitter specific terms mean.
- Why it’s better to use a tool such as hootsuite or tweetdeck for managing your Twitter presence.
- How to use Twitter for your business without having to spend lots of time on it.
Do you think Linkedin is just for job hunting? Do you wonder if there’s any point in setting up a Linkedin profile? Do you want to know how to leverage Linkedin for your business? If you’ve answered yes to any of these questions, then this class is for you.
Linkedin isn’t just a job hunting site, or a place to post your online resume. Linkedin is the premiere business and professional social media site and if you aren’t using it, you’re missing out on a lot of features that can benefit your business. In this class you’ll learn:
- What Linkedin really is and how you can leverage it to grow your business.
- How to create an effective personal profile and Company profile to make your business stand out.
- Discover how different tools on Linkedin can you help stand out to the professional community.
Category: Facebook, Internet Marketing, Location Based Marketing, Marketing Events, Online Reputation Management, Oregon Marketing Events, PDX Local Search Marketing, Portland Marketing Events, TMMPDX