Portland Marketing Events: TMMPDX’s Top Marketing Events July 2013

| June 26, 2013
article

Summer is officially here and we all want to kick back a little. We think these events are a great excuse to grab a summer brew. Talk start-ups at CrowdCompass’ Portland Beer 2.0, get together with fellow female business owners at the Womens Business Networking Group’s Monthly Lunch, get down with Network After Work at Couture Nightclub and perfect your Professional Networking skills with a Dead Guy ale at Rogue Public house.

Here are TMMPDX.COM’s picks for the top July Portland Marketing Events

1) World Domination Summit July 5th to July 7th from 9am-10pm at Arlene Schnitzer Concert Hall: 1037 SW Broadway, Portland, OR ‎ Register: 2013 is sold out! Register for 2014

Engage with like-minded people who are interested in pursuing big goals while changing the world. (No tatoos required)

The World Domination Summit (WDS) is a gathering of creative, interesting people from all over the world. Every summer, thousands of people travel to Portland, Oregon for an immersive experience in life, work, and travel.

The weekend consists of three primary activities: main-stage events with keynote speakers that are attended by the entire group, “academies” that focus on specific topics, and lots of meetups, parties, and informal engagement. Despite the large number of people who attend, WDS is an introvert-friendly zone, and everyone who participates is a big part of the event.

WDS was founded by Chris Guillebeau, explorer of the world and New York Times bestselling author of The $100 Startup.

Tickets for WDS are only offered twice a year, and they go quickly. There is no fast-track or secret process to get a ticket; they are all offered on a first-come, first-served basis. The best way to be informed of opportunities to register for next year is to join the 2014 waiting list.

Please note: once tickets are gone, they’re gone. We do not hold any tickets back for higher-priced sales later, nor do we sell tickets at the door.

2) The Why, How and What of Measuring Content  Thursday, July 18th from 6pm – 8pm at ISITE Design: 2030 NW Pettygrove St., Portland, OR Register: FREE

It is unlikely that anyone interested in a Meetup devoted to Content Strategy would doubt the implicit value of content. Content’s value is not obvious to everyone, however, especially if they are new to the idea of content marketing. It is very likely that you will be (or already have been) asked to show the quantitative worth of your content and its associated strategy. While this may be appalling to you, it’s a valid question: “What is content worth, really?”

This discussion will focus on some potential motivations and methods behind applying a rubric to content’s value, including:

  • How to discuss the subject with stakeholders
  • Aligning measurement with brand KPIs
  • Multi-channel/cross-channel content measurement vs. channel-specific measurement
  • The nuts and bolts of actually reporting on content success

We will start with a brief presentation to frame what should be a geekishly delightful discussion.Our presenter and conversation stimulator:

Lars Von Sneidern

Director of Analytics and Optimization The New Group

Lars is an expert data analyst, market researcher and strategist with experience in traditional and digital media measurement that integrates comprehensive analytics and research into actionable data insights. Currently, he is driving innovation in content tracking/measurement, B2B lead dynamics, advocacy strategy and Integrated Marketing Intelligence dashboards. In the past, Lars’ primary market research helped optimize media mixes of Fortune 500 corporations to reduce marketing spend while increasing campaign effectiveness. Lars is also a sweater vest provocateur.

3)  Growing Business via Local Search Engine Optimization with Anna Hutson Wednesday, July 17th from 6pm – 8pm at  Mercy Corps Northwest: 43 SW Naito Pkwy Portland, OR  Register: $20

If you own or operate a local brick and mortar business, or have a business with multiple locations learn how to grow your business via local search engine optimization (SEO) tactics. This two-hour seminar will help attendees learn how to increase their business’ visibility within the local search results by utilizing specific tactics that directly affect how Google “views” your business. This seminar will provide insights into how to claim/verify your listing, how to optimize your Google+Local page, how to choose the right categories, tactics for obtaining customer reviews & citations. Finally, this presentation will discuss the changes that Google+Local and Smartphone use has brought to the Local SEO landscape.

4) Measure Your Marketing Efforts with Google Analytics Wednesday, July 10th from Noon – 1pm at  Formic Media Inc.: 300 NE Failing St. Portland, OR 97212.  Register: FREE

Is your company tracking digital marketing efforts through a web analytics platform like Google Analytics? If not, you may be wasting your time if you don’t know which strategies are driving traffic and converting visitors to leads or sales. Formic Media will provide you with the essential data your business needs to track in order to improve your business online. The seminar will begin with initial set-up of Google Analytics, a walk-through of the reporting interface and how to best use the data available to make ongoing improvements and track campaign performance. Come learn how to use Google Analytics to measure marketing efforts, gain competitive intelligence and better understand what online success looks like.   The presentation will be an educational Lunch & Learn event from Noon to 1 p.m. at the Formic office. Food and beverages will be provided.

5) How to Build a Loyal Following Like Lady Gaga Tuesday, July 16th 6pm, at Ecotrust: 721 NW 9th Ave #200, Portland, OR ‎ Register: $20-$40

AMA PDX is proud to present the following event in partnership with Social Media Club PDX. And special thanks to our sponsor Digital Collective for helping make this event possible!

It’s not just crazy outfits, over-the-top performances, and catchy tunes that have made Lady Gaga one of the most successful pop stars of all time. Marketers have also been awed by her unconventional customer loyalty strategy. With 34 million Twitter followers and 55 million Facebook fans, she blows away her peers on social media. She has methodically built a grassroots base of what she calls her “Little Monsters”—passionate fans who look to her not just for music but also for joy and inspiration.

Marketing expert Jackie Huba unpacks the method behind Lady Gaga’s success and isolates the seven strategies businesses can apply in an engaging and interactive presentation based on the research from her upcoming book, Monster Loyalty: How Lady Gaga Turn Followers into Fanatics.  They include:

  • Focus on your “one percenters.” Gaga spends most of her effort on just 1% of her audience, the highly-engaged superfans who drive word of mouth.
  • Lead with values. Gaga is consistent in her message of being yourself and loving others for who they are. That display of values creates a deep emotional connection.
  • Give them something to talk about. Whether by wearing a meat dress or ‘dying’ in a pool of blood onstage, she knows what will get people talking online and off.

Key takeaways:

  • How Stefani Joanne Angelina Germanotta became the Queen of Pop
  • Gaga’s philosophy on how to build a long term customer strategy
  • The 7 lessons of how Gaga engenders customer loyalty
  • How to build  “monster loyalty” in your own customer base

Note: A copy of Jackie’s newest book Monster Loyalty: How Lady Gaga Turn Followers into Fanatics is included with the cost of registration and will be provided to you the day of the event. Yes, you did read that correctly!

6) Internet Of Things Meetup Portland Tuesday, July 16th from 6:30pm-8pm.  Register: FREE

[ Working on location…. Jewel from Temboo had a space in mind…]

We decided to create our own open meetup to discuss and learn about the Internet of Things. We encourage the curious, the hackers the entrepreneurs and the executives who are engaging in this area to come join us to listen to talks, share in conversation and networking. Each session we will have talks, “show and tells “and space to hack and network with others. Modelled on two phenomenally influential and successful groups, Mobile Monday and the catalytic Silicon Valley Homebrew Computer Club, we hope that we too can enable fun and exploration with this new technology area.

Speakers we have confirmed are:

Michael DiStefano – Creator of the successful Kickstarter project Teadrop, talking frankly about his project and what he learned about delivering a product from kickstarter –

http://www.kickstarter.com/projects/distefam/teadrop-the-perfect-cup-of-tea-every-time/

Ben Corrado and Justin Rigling from Rigado in Salem – Two brilliant engineers ( MIT and St Louis University) who have started a company doing some amazing work for local and national companies. As they succinctly put it – “Electrical, Software and Mechanical Design Services – Turning Product Ideas Into Reality”. They will talk about what you need to think about and what the process is for turning an IOT idea into something shippable.

Patty Baker and David Schroeder – RelianceCM, a contract manufacturing lab located in Corvallis will do a talk about the benefits of manufacturing locally and the pitfalls they see when someone goes from a prototype to production, etc.

Frank D’Andrea – VP Software Development – Tater Tot Designs – Will be talking about Tater Tot Designs’ IoT smart appliance platform and the three applications that have derived from it for home appliances and telematics.

Scott Garman – Minnowboard.org – A new ultra powerful fully Open hardware platform ( at a bigger size) for the open hardware community. Demonstrations and information.

I’ll add one more design oriented speaker if there is one otherwise I would say we are full! :-)

Please do feel free to pitch job openings, founders sought and other events – just make sure you make your request with me before the event. Thanks.

7)  CrowdCompass hosts Portland Beer 2.0 Friday, July 27th from 10am-6pm at CrowdCompass: 2505 SE 11th Ave #300 Portland, OR Register: FREE

Join CrowdCompass and Ubrew for some tasty new beers and some awesome startup conversations.

8) Network After Work Wednesday, July 17th from 6:00pm– 9:00pm at  Couture Ultra Lounge:28 SW 4th Ave, Portland, OR ‎ Register: $12

Join Network After Work on Wednesday July 17th at Couture (28 NW 4th Ave.) from 6-9pm. Network After Work events are for professionals of all industries and career levels interested in expanding their professional network. Events take place every other month which allows guests a chance to foster new professional connections in a relaxed atmosphere conducive to business and social networking. Upon entering, guests will receive a name tag color coded by industry which allows for easy navigation. Network After Work events allow guests a chance to get their name and brand in front of some of Portland’s top business professionals while visiting the city’s best after work destinations.

Admission Includes:

  1. Access to 250 Professionals
  2. Color-Coded Name Tags by Industry
  3. Featured Cocktails from 6-7pm
  4. Light appetizers from 6-7pm

Admission: $12 with pre-pay / $15 with RSVP at the door / $20 without RSVP

9) Women’s Business Networking Group Monthly Lunch Wednesday, July 18th at 12:00pm – 1:00pm at White Eagle McMenamins: 836 N Russell St. Portland OR Register: FREE

Bring business cards and come hear our monthly speaker & network with other professional business women. You are on your own for lunch.

10) Professional Networking  Monday, July 22nd from 6:00pm-8:30pm at Rogue Ales Public House 1339 NW Flanders St., Portland, OR Register: FREE

Effective networking allows us the opportunity to find out more about what is happening in our professions and meet others with similar backgrounds and experiences. A successful networker can make many very powerful connections and more easily gain employment. In this session we will be discussing tips and tricks on how to successfully network. How to meet the right people, how to find the right events to network at, and how to stand out in a crowd for all the right reasons. Networking is a learned skill that takes practice and upkeep. Let’s all spend a little time perfecting our networking skill set!

Tags: ,

Category: Marketing Events, Portland Marketing Events, tmmBosley, tmmCharlie, tmmJill, tmmKelly, TMMPDX

Comments are closed.

Wendy Hwang Marketing EventsPortland Marketing EventstmmBosleytmmCharlietmmJilltmmKellyTMMPDX ,
article

Summer is officially here and we all want to kick back a little. We think these events are a great excuse to grab a summer brew. Talk start-ups at CrowdCompass’ Portland Beer 2.0, get together with fellow female business owners at the Womens Business Networking Group’s Monthly Lunch, get down with Network After Work at Couture Nightclub and perfect your Professional Networking skills with a Dead Guy ale at Rogue Public house.

Here are TMMPDX.COM’s picks for the top July Portland Marketing Events

1) World Domination Summit July 5th to July 7th from 9am-10pm at Arlene Schnitzer Concert Hall: 1037 SW Broadway, Portland, OR ‎ Register: 2013 is sold out! Register for 2014

Engage with like-minded people who are interested in pursuing big goals while changing the world. (No tatoos required)

The World Domination Summit (WDS) is a gathering of creative, interesting people from all over the world. Every summer, thousands of people travel to Portland, Oregon for an immersive experience in life, work, and travel.

The weekend consists of three primary activities: main-stage events with keynote speakers that are attended by the entire group, “academies” that focus on specific topics, and lots of meetups, parties, and informal engagement. Despite the large number of people who attend, WDS is an introvert-friendly zone, and everyone who participates is a big part of the event.

WDS was founded by Chris Guillebeau, explorer of the world and New York Times bestselling author of The $100 Startup.

Tickets for WDS are only offered twice a year, and they go quickly. There is no fast-track or secret process to get a ticket; they are all offered on a first-come, first-served basis. The best way to be informed of opportunities to register for next year is to join the 2014 waiting list.

Please note: once tickets are gone, they’re gone. We do not hold any tickets back for higher-priced sales later, nor do we sell tickets at the door.

2) The Why, How and What of Measuring Content  Thursday, July 18th from 6pm – 8pm at ISITE Design: 2030 NW Pettygrove St., Portland, OR Register: FREE

It is unlikely that anyone interested in a Meetup devoted to Content Strategy would doubt the implicit value of content. Content’s value is not obvious to everyone, however, especially if they are new to the idea of content marketing. It is very likely that you will be (or already have been) asked to show the quantitative worth of your content and its associated strategy. While this may be appalling to you, it’s a valid question: “What is content worth, really?”

This discussion will focus on some potential motivations and methods behind applying a rubric to content’s value, including:

  • How to discuss the subject with stakeholders
  • Aligning measurement with brand KPIs
  • Multi-channel/cross-channel content measurement vs. channel-specific measurement
  • The nuts and bolts of actually reporting on content success

We will start with a brief presentation to frame what should be a geekishly delightful discussion.Our presenter and conversation stimulator:

Lars Von Sneidern

Director of Analytics and Optimization The New Group

Lars is an expert data analyst, market researcher and strategist with experience in traditional and digital media measurement that integrates comprehensive analytics and research into actionable data insights. Currently, he is driving innovation in content tracking/measurement, B2B lead dynamics, advocacy strategy and Integrated Marketing Intelligence dashboards. In the past, Lars’ primary market research helped optimize media mixes of Fortune 500 corporations to reduce marketing spend while increasing campaign effectiveness. Lars is also a sweater vest provocateur.

3)  Growing Business via Local Search Engine Optimization with Anna Hutson Wednesday, July 17th from 6pm – 8pm at  Mercy Corps Northwest: 43 SW Naito Pkwy Portland, OR  Register: $20

If you own or operate a local brick and mortar business, or have a business with multiple locations learn how to grow your business via local search engine optimization (SEO) tactics. This two-hour seminar will help attendees learn how to increase their business’ visibility within the local search results by utilizing specific tactics that directly affect how Google “views” your business. This seminar will provide insights into how to claim/verify your listing, how to optimize your Google+Local page, how to choose the right categories, tactics for obtaining customer reviews & citations. Finally, this presentation will discuss the changes that Google+Local and Smartphone use has brought to the Local SEO landscape.

4) Measure Your Marketing Efforts with Google Analytics Wednesday, July 10th from Noon – 1pm at  Formic Media Inc.: 300 NE Failing St. Portland, OR 97212.  Register: FREE

Is your company tracking digital marketing efforts through a web analytics platform like Google Analytics? If not, you may be wasting your time if you don’t know which strategies are driving traffic and converting visitors to leads or sales. Formic Media will provide you with the essential data your business needs to track in order to improve your business online. The seminar will begin with initial set-up of Google Analytics, a walk-through of the reporting interface and how to best use the data available to make ongoing improvements and track campaign performance. Come learn how to use Google Analytics to measure marketing efforts, gain competitive intelligence and better understand what online success looks like.   The presentation will be an educational Lunch & Learn event from Noon to 1 p.m. at the Formic office. Food and beverages will be provided.

5) How to Build a Loyal Following Like Lady Gaga Tuesday, July 16th 6pm, at Ecotrust: 721 NW 9th Ave #200, Portland, OR ‎ Register: $20-$40

AMA PDX is proud to present the following event in partnership with Social Media Club PDX. And special thanks to our sponsor Digital Collective for helping make this event possible!

It’s not just crazy outfits, over-the-top performances, and catchy tunes that have made Lady Gaga one of the most successful pop stars of all time. Marketers have also been awed by her unconventional customer loyalty strategy. With 34 million Twitter followers and 55 million Facebook fans, she blows away her peers on social media. She has methodically built a grassroots base of what she calls her “Little Monsters”—passionate fans who look to her not just for music but also for joy and inspiration.

Marketing expert Jackie Huba unpacks the method behind Lady Gaga’s success and isolates the seven strategies businesses can apply in an engaging and interactive presentation based on the research from her upcoming book, Monster Loyalty: How Lady Gaga Turn Followers into Fanatics.  They include:

  • Focus on your “one percenters.” Gaga spends most of her effort on just 1% of her audience, the highly-engaged superfans who drive word of mouth.
  • Lead with values. Gaga is consistent in her message of being yourself and loving others for who they are. That display of values creates a deep emotional connection.
  • Give them something to talk about. Whether by wearing a meat dress or ‘dying’ in a pool of blood onstage, she knows what will get people talking online and off.

Key takeaways:

  • How Stefani Joanne Angelina Germanotta became the Queen of Pop
  • Gaga’s philosophy on how to build a long term customer strategy
  • The 7 lessons of how Gaga engenders customer loyalty
  • How to build  “monster loyalty” in your own customer base

Note: A copy of Jackie’s newest book Monster Loyalty: How Lady Gaga Turn Followers into Fanatics is included with the cost of registration and will be provided to you the day of the event. Yes, you did read that correctly!

6) Internet Of Things Meetup Portland Tuesday, July 16th from 6:30pm-8pm.  Register: FREE

[ Working on location…. Jewel from Temboo had a space in mind…]

We decided to create our own open meetup to discuss and learn about the Internet of Things. We encourage the curious, the hackers the entrepreneurs and the executives who are engaging in this area to come join us to listen to talks, share in conversation and networking. Each session we will have talks, “show and tells “and space to hack and network with others. Modelled on two phenomenally influential and successful groups, Mobile Monday and the catalytic Silicon Valley Homebrew Computer Club, we hope that we too can enable fun and exploration with this new technology area.

Speakers we have confirmed are:

Michael DiStefano – Creator of the successful Kickstarter project Teadrop, talking frankly about his project and what he learned about delivering a product from kickstarter –

http://www.kickstarter.com/projects/distefam/teadrop-the-perfect-cup-of-tea-every-time/

Ben Corrado and Justin Rigling from Rigado in Salem – Two brilliant engineers ( MIT and St Louis University) who have started a company doing some amazing work for local and national companies. As they succinctly put it – “Electrical, Software and Mechanical Design Services – Turning Product Ideas Into Reality”. They will talk about what you need to think about and what the process is for turning an IOT idea into something shippable.

Patty Baker and David Schroeder – RelianceCM, a contract manufacturing lab located in Corvallis will do a talk about the benefits of manufacturing locally and the pitfalls they see when someone goes from a prototype to production, etc.

Frank D’Andrea – VP Software Development – Tater Tot Designs – Will be talking about Tater Tot Designs’ IoT smart appliance platform and the three applications that have derived from it for home appliances and telematics.

Scott Garman – Minnowboard.org – A new ultra powerful fully Open hardware platform ( at a bigger size) for the open hardware community. Demonstrations and information.

I’ll add one more design oriented speaker if there is one otherwise I would say we are full! :-)

Please do feel free to pitch job openings, founders sought and other events – just make sure you make your request with me before the event. Thanks.

7)  CrowdCompass hosts Portland Beer 2.0 Friday, July 27th from 10am-6pm at CrowdCompass: 2505 SE 11th Ave #300 Portland, OR Register: FREE

Join CrowdCompass and Ubrew for some tasty new beers and some awesome startup conversations.

8) Network After Work Wednesday, July 17th from 6:00pm– 9:00pm at  Couture Ultra Lounge:28 SW 4th Ave, Portland, OR ‎ Register: $12

Join Network After Work on Wednesday July 17th at Couture (28 NW 4th Ave.) from 6-9pm. Network After Work events are for professionals of all industries and career levels interested in expanding their professional network. Events take place every other month which allows guests a chance to foster new professional connections in a relaxed atmosphere conducive to business and social networking. Upon entering, guests will receive a name tag color coded by industry which allows for easy navigation. Network After Work events allow guests a chance to get their name and brand in front of some of Portland’s top business professionals while visiting the city’s best after work destinations.

Admission Includes:

  1. Access to 250 Professionals
  2. Color-Coded Name Tags by Industry
  3. Featured Cocktails from 6-7pm
  4. Light appetizers from 6-7pm

Admission: $12 with pre-pay / $15 with RSVP at the door / $20 without RSVP

9) Women’s Business Networking Group Monthly Lunch Wednesday, July 18th at 12:00pm – 1:00pm at White Eagle McMenamins: 836 N Russell St. Portland OR Register: FREE

Bring business cards and come hear our monthly speaker & network with other professional business women. You are on your own for lunch.

10) Professional Networking  Monday, July 22nd from 6:00pm-8:30pm at Rogue Ales Public House 1339 NW Flanders St., Portland, OR Register: FREE

Effective networking allows us the opportunity to find out more about what is happening in our professions and meet others with similar backgrounds and experiences. A successful networker can make many very powerful connections and more easily gain employment. In this session we will be discussing tips and tricks on how to successfully network. How to meet the right people, how to find the right events to network at, and how to stand out in a crowd for all the right reasons. Networking is a learned skill that takes practice and upkeep. Let’s all spend a little time perfecting our networking skill set!