June 21st marks the official start of summer. In between the trips to the beach and weekend BBQs we mustn’t forget to continue bettering ourselves or our business! This month’s Top 10 Marketing Events include topics on integrating Google Apps for business growth, branding essentials, as well as how to choose a creative agency. Network with local social media experts and learn how to write a killer bio. Interested in mobile marketing trends? Don’t miss Portland State University’s Digital Marketing Breakfast with a panel of mobile experts. Mobile marketing has been a hot topic of 2012. Hear the strategies and tactics from experts and have your specific questions answered during the Q&A panel.
Here are TMMPDX.COM’s picks for the top Portland Marketing Events
1) Portland State University’s Quarterly Digital Marketing Breakfasts– Tuesday June 19th, 7:30am – 9:00am at the PSU Recreation Center 1800 SW 6th Ave. Portland, OR 97201 Register: FREE
Join us at Portland State University’s free quarterly Digital Marketing Breakfast. Hear a panel of mobile experts present useful insights and new approaches in digital marketing strategies and tactics. We’ll follow these presentations with a Q&A panel to respond to your questions. These breakfasts are highly interactive and will kick off your day with a high-energy boost.
Please RSVP by Monday, June 18, to reserve your seat.
2) Marketing that Matters: Branding Essentials for Growing Businesses– Wednesday, June 13th from Noon – 1pm at Formic Media Inc. 300 NE Failing St. Portland, OR 97212 Register: FREE
Whether you’re launching, evolving, or repositioning your business, defining your unique brand identity is key. Who are (and aren’t?) you? Are your current creative touchpoints and content elements telling your brand story —and, most importantly, engaging your target audiences — as effectively as they can?
Join Big Small Brands founder Jen Barth and Formic Media for an interactive session which includes tips, best practices, and real-life example/lessons learned on…
- Your Creative Identity: What does your name, logo, and creative identity say about your business today?
- Your Brand Voice: Elements to consider when selecting the tone — and type — of your content, both on and offline.
- Gaining Customer Insights: Tips and low-cost tools for researching and exploring user needs — on a shoestring budget.
- 5 Tips for Brilliant-Branders-to-Be: The 5 essential steps to consider when creating or growing your small business brand.
Our Branding seminar featuring Jen Barth of Big Small Brands will be an educational Lunch & Learn event from Noon to 1 p.m. at the Formic office. Food and beverages will be provided. Register now to save your seat!
This year we’re re-defining what AMA’s Marketing Awards of Excellence (MAX) is all about. Out with the stuffy, sit-down dinner, we’re bringing interactive back! How easily the in’s & out’s of daily life can make us lose sight of why we originally fell in love with this city. So, help us celebrate everything unique, delectable & rave-worthy that Portland has to offer… Let’s Re-Discover Portland. This year we are dedicating the MAX Awards to celebrating the best of everything we hold dear: food, drinks & of course, marketing.
Find out how to take advantage of online tools to run, promote and grow your business. We will cover how your website is found on Google, How to connect with local customers online, how to build a community of loyal fans, How to serve on-the-go customers via mobile phones, as well as an overview of Google Apps for Businesses, including Gmail, Calendar and Docs.
Speaker, Amanda Janney is the Portland lead for Google’s 24 city field marketing team. Hired in April of 2011, Amanda and her team have been introducing Portland area business owners to a variety of Google products over the course of the last year.
Admission is $20 in advance and $25 at the door.
There’s no shortage of creative agencies in an artistic city like Portland. How then do companies select one agency over another? What are their priorities and assessment criteria? And why do agencies accept some companies as clients and not others?
All very good questions, and all answered by a new in-depth research study conducted by ISITE Design in partnership with the AMA. We’ve gathered the data together and this AMA luncheon will focus on the results of the study, including how agencies and organizations can improve the way they choose who they partner with on new marketing initiatives.
Join us at the June luncheon to hear from ISITE Design VP of New Business Development, Michelle Auchter, and ISITE Design Senior Information Architect, Barbara Holmes, as they discuss the results of the study and how creative professionals can better serve themselves and their clients.
- How and why companies choose which creative agency to work with
- Ways for creative agencies to match their expertise with client needs
Having a website is not enough. You need a website that attracts new business. Learn the most important ways to optimize your website for the search engines and others ways to use your website for growing your business.
Using step-by-step training and demonstrations, learn how to optimize a website:
- Effective word and phrase selection
- How to submit your website to the search engines
- Optimization tools, techniques, and tips
- Using title, keyword, and description tags
- Word placement and density strategies
- Inbound and outbound links
- Helpful website tools and software
- Strategies for promoting your website
Tom Howe has been a practicing attorney for over 25 years and owns two technology companies. He has written four books (law and software programming) and speaks at legal conferences throughout North America and technology conferences around the world.
Admission is $20 in advance and $25 at the door.
Join us for the upcoming Anvil Media free digital marketing webinar on Internal Search – Your Secret Weapon. One of the most underrated features available in analytics – internal site search. There is so much more than just knowing what keywords users are searching once they land on your site, so much insight to be gleaned. Is your internal site search optimized? Are users looking for products, services and information you don’t offer? Are users looking for information you already have, but it is not easily found? All this and much more will leave you inspired to dig deep and get to know how users are truly interacting with your site.
8) How to Write a Bio that Sells: Get to ‘know, like, and trust’ faster” – Wednesday, June 20th from 4:30pm– 5:30pm at Brix Tavern: 1338 Northwest Hoyt Street, Portland, OR Register: FREE
SERVICE PROFESSIONALS, IS YOUR SOCIAL MEDIA PROFILE PULLING ITS WEIGHT?
Your target market is researching you.
Some of your prospects factor emotion into their buying decisions. Before they choose to do business with you, they want to know, like, and trust you. Your social media profile provides an opportunity to make an emotional connection and assert that you are easy to work with, maybe even fun.
Reinforce your branding and SEO.
Is your work culture a part of your company’s brand? You bet. The same goes for your team. Every interaction they have with a client reinforces your brand’s promise, mission, and positioning. Why not project that alignment onto your website? And while you’re at it, take the opportunity to boost your company’s SEO.
Writer’s block is your opportunity.
When it comes to writing your own social media profile, you’re the world’s foremost subject matter expert. That’s an asset and a liability. It’s perfectly normal to lose sight of the forest for the trees. For this simple reason, your competitors probably haven’t invested in their professional profiles either. Produce a polished profile, and you’ll sharpen your competitive edge.
IN ONE 60-MINUTE SESSION, BUILD MOMENTUM TO:
Engage your target clients on an emotional level.
Leverage your marketing strategy.
Oil your sales funnel.
Blast through writer’s block.
Refine your online presence.
With guidance from a professional profile writer, you’ll generate an engaging, personable profile that connects authentically with your target prospects, supports your sales funnel, and differentiates your brand.
GET YOUR SOCIAL MEDIA PROFILE OFF OF YOUR TO-DO LIST AND ONTO YOUR WEBSITE TODAY.
Two years ago, the buzz was about how social media was going to replace email as the communications medium of choice. Well that hasn’t happened. Instead, smart marketers, knowing that old habits die hard, have found ways to integrate email, social media, and website content to create effective marketing campaigns.
At our next Hive C3 seminar Lisa Creamer of Emma will lead an interactive and example-filled presentation on best practices in email marketing. We’ll cover topics like cultivating an email list, designing effective emails for different marketing purposes and integrating with other digital mediums to increase awareness. Bring questions or even samples of your own campaigns to talk through with the group.
This practical, no-nonsense session will help you:
· Create high-impact email messages
· Integrate your digital mediums
· Create effective email marketing campaigns
10) #PDXchat Live: What’s The Real ROI of Social Media? – Wednesday, June 6th, 2012 at 6:00pm-7:30pm at Mellow Mushroom 1411 NW Flanders St. Portland, OR 97209 Register: FREE
Social Media Club of Portland (SMCPDX) is proud to announce a new series of open forum “#PDXchats” to be hosted throughout the summer. Free to attend, SMCPDX invites the Portland community at large to join our informal sessions, focused around a singular discussion : social media!
Our goal is share the collective experience and knowledge of our board and members of SMCPDX as well as reach out to others within our community to instill and promote the nature of sharing, support and promotion of digital marketing, public relations and brand awareness for individuals as well as for small to large businesses.
The first topic – “What’s the real ROI of social media?”
Expect a lively and interactive discussion among fellow Social Media fans and practiioners, along with some great pizza and beverages.
The cost? The discussion is free, and you take care of your own food and drink. But make a reservation now – our group is limited to 30.
For a list of Top National Marketing Events, visit our sister publication www.ThoroughlyModernMarketing.com.