Spring means new beginnings and a great time to recharge your marketing strategies. Attend OEN PubTalk™’s event to hear how local PDX company, Chirpify, revolutionized e-commerce transactions by providing a frictionless transaction process through social media. Learn about Conversion Rate Optimization, which companies are using social media successfully at How to Think Like Zuck, and come armed to the Innovation in Motion Panel with your mobile marketing questions. Interested in advertising your business on Google, Bing or Yahoo, but don’t know where to start? Nate Gancher, Digital Analyst at Anvil Media, Inc. will go over the basics of paid search advertising at the Introduction to Paid Search seminar. He’ll teach you how to correctly structure the account, properly keyword target, and how to maximize effectiveness on a limited budget.
As we think about what’s ahead we can’t forget about past successes. Feature your top social media accomplishment of 2012. Nominations are now being accepted for the 5th Annual Social Media Awards (SoMe Awards). Categories include ‘Go Local’, ‘People’s Choice’, and ‘Breaking Social’. Submit your project by March 15th for consideration!
Here are TMMPDX.COM’s picks for the top March Portland Marketing Events
The age of social media brings challenges to our historical communications policies. Our internal thought leaders and advocates are now ideal social media promoters, but our long-standing policies are outdated and ineffective. We will discuss how your existing communications policies can be transformed into new, era-appropriate policies and procedures that can be distributed company-wide.
What you’ll learn:
- An overview of the best practices in social media communications policies
- How to show your management the value of forming a social media policy
- Tools to create personas of who your social media policy will affect
- How to convert an existing communications policy to include social media
- Strategies for training employees on how to use social media channels effectively and within approved guidelines
Co-sponsored by the Oregon-Columbia chapter of IABC and the Social Media Club
Ekaterina Walter, author of “Think Like Zuck” talks to us about the principles of success and “Think Like Zuck” mentality. Packed with examples of Facebook’s success principles in action—as well as those of Zappos, TOMS, Threadless, Dyson, and other companies— this talk gives you the inspiration, knowledge, and insight to make your own mark in the world, to build a business that makes a difference, and to lead your organization to long-term profitability and growth.
About the Speaker:
Ekaterina Walter is a social media innovator at Intel. A recognized business and marketing thought leader, she is a speaker and a regular contributor to Fast Company, Huffington Post, and other leading-edge print and online publications. She is an author of the book “Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg”. Walter has been featured in Forbes and BusinessReviewUSA and was named among 25 Women Who Rock Social Media in 2012. She sits on a Board of Directors of Word of Mouth Marketing Association (WOMMA) and is an active member of the Thunderbird Global Council at Thunderbird School of Global Management.
To generate targeted leads, sales and awareness, many small businesses are utilizing pay-per-click (PPC) advertising. These ads generally appear in search results pages, websites in the google display network, and social networking sites.
PPC advertising can be very cost-effective when managed properly, due to the ability to target keywords, specific geo-locations, messaging and landing pages. Beyond basics, there are many advanced tactics that can help small business owners elevate the performance of their campaigns above competitors. This seminar will focus on PPC advertising tactics such as PPC campaign research, planning, implementation and account management. Anna Hutson of Formic Media will discuss how small business owners can implement tactics such as ad extensions, display advertising, remarketing, mobile advertising and local advertising. You will leave this seminar with additional insight and actionable takeaways for taking your campaigns to the next level.
about the Speaker:
Anna Hutson has been with Formic Media since the company’s inception, driving the strategy and execution of search engine optimization (SEO), pay-per-click (PPC) and social media marketing initiatives for clients such as Barre3, Beaverton Toyota, Continental Van Lines, Prometheus Real Estate Group, and Teva®. Leveraging her attention to detail and desire to provide top-notch client service, Anna is responsible for the overall growth, strategy and retention of client accounts, the evolution and development of services, and internal marketing to help drive company growth.
4) OEN PubTalk™ – Startup Success Story: Chirpify’s Chris Teso Takes On Social Media – Wednesday, March 13th from 5:15 pm to 7:00 pm at Backspace: 115 NW Ave, Portland, OR 97209. Register: $15-$30
Come to OEN’s March PubTalk(tm) and hear from Chirpify’s CEO, Chris Teso as he shares his startup journey and his plans for Chirpify’s future. Chirpify was recently listed as one of the “7 Social Networks to Watch in 2013” on CNN Money.
Chirpify enables businesses and consumers to transact in-stream on social media. These transactions are social, device agnostic, frictionless, in-stream, one step payments. By removing all frictions of a traditional commerce systems, Chirpify is decentralizing payments and commerce while building a large connected network of consumers with social identity tied to a portable wallet.
About the Speaker:
Chris Teso, CEO and Founder of Chirpify is an educated designer, and autodidact software engineer, Chris has founded three companies in the past 15 years. Co-Founder of a product incubator, The Good. Founder of Athletes Advance. Formerly Director of Digital at North agency. Award winning developer – work recognized by the Emmy Awards, The Clio Awards, The Mobius awards, The Webby Awards, and the Andy Awards.
Interested in advertising your business on Google, Bing or Yahoo, but don’t know where to start? Curious about how it all works? Join Nate Gancher, Digital Analyst at Anvil Media, Inc. to discover more about the basics of paid search advertising, including: what the advertising interface(s) look like, key metrics to base your success on, and how to target the correct keywords. We will even throw in some more advanced strategies on geo-targeting, using automated bidding, and how to correctly structure your account. Come learn the basics of search engine marketing and how you can effectively advertise your small business on a limited budget with precise targeting methods. You will leave this seminar with have enough information to start running your own paid search campaign! Presentation will be followed by a brief Q&A.
The presentation will be an educational Lunch & Learn event from Noon to 1 p.m. at the Formic office. Food and beverages will be provided. Register now to save your seat!
Smart device adoption is growing ten times faster than PC purchases in the 80s, and 3 times faster than the 90s internet boom. Mobile-optimized websites, mobile marketing and mobile apps are essential for modern companies.
But, it’s easy to get lost in the fast changes and abstract apps of the mobile landscape. Join us as we journey through the labyrinth of mobile development and marketing. The panel will discuss topics such as:
- native versus web apps
- responsive websites versus mobile sites
- building versus buying
- how to take the right approach the first time, and save your company twice the time and money
- Greg Rau, CEO of Upstart Labs
- Jim Gochee, Senior Vice President of Product at New Relic
- Andy Rosic, CEO of Selfpubd
• CrowdCompass – Mobile apps for conferences and corporate meetings.
• CorSource – Turning ideas into deliverables with strategic consulting, development services and technical staffing.
• Technology Association of Oregon – dedicated to bringing together some of the brightest minds in the technology industry.
#tmmTV will be a recurring Google+ Hang Out On Air series broadcasting Wednesdays at 5pm PST. Join us for our next LIVE webcast! #tmmTV is a LIVE streaming broadcast presented via Google Hangout On Air. Have any suggestions for a future program guest or have questions you want answered? Email any program suggestions and feedback to email@example.com or tweet your questions during the live broadcast using the #tmmTV hashtag. Each week we’ll be discussing weekly digital marketing news with industry experts in the areas of social media marketing, search engine optimization, content marketing, content strategy and paid search.
Yes that’s correct Portland, Semi-Permanent is heading your way. We’ll be inviting some of the worlds most talented creatives to come and showcase what they do. To bring a little extra creative love and inspiration to Portland.
Tickets for the Portland event are available to purchase now. Please check the ticketing page for more information on ticket pricing and what your ticket gets you. Please note that tickets are limited so best book sooner rather than later.
Check the website for information on the talented speakers that will be presenting their work at the event. We will be updating more speakers as they are confirmed. Information on Side Events that will be running alongside the main show will be updated as soon as they are locked in.
Semi-Permanent’s purpose is to unite and inspire the diverse and exciting creative world by bringing together a panel of exceptionally talented, globally renowned speakers via a premium event experience. Moving into its 11th year, Semi-Permanent is the most successful event of its kind in the world – born out of a desire to unite the world’s creative communities.
Semi-Permanent combines speaker presentations, exhibitions and parties into a festival of creativity. A refreshing look at the current state of the art and design world – both educational and inspiring. A not to be missed event on your yearly creative calendar.
9) Crowd Funding 101: How to Plan, Launch, and Manage a Successful Campaign – Wednesday, March 6th at 6:00 pm – 9:00 pm at Modish Building : 333 SW Park Ave, Portland, Oregon 97205. Register: $35-$45.
This workshop is for creatives, artists, activists, entrepreneurs, inventors, designers, lovers, and anyone who wants to make their idea, dream, or vision a reality.
Have a dream project that you want to get off the ground? Curious about crowdfunding but lack the experience to launch your campaign?
Join filmmaker & media activist Ian MacKenzie (Occupy Love, Sacred Economics) as he demystifies the world of crowdfunding and the specific strategies that will help you tap into the revolution. Ian has directly raised over $80K through crowdfunding and has consulted on many others projects, from $5K-$150K.
We’ll outline a variety of the most popular platforms, including Kickstarter and Indiegogo, and how to choose the right one of you. Combined with real world examples from a variety of successful campaigns, this 3 hour workshop will leave you confident and ready to start building for your project now.
“Ian is a crowdfunding master. From his experience he knows what it takes to be successful, and, even more importantly, is adept at coaching others to find success in crowdfunding as well.” – Kate Drane, Entrepreneur Engagement Lead, Indiegogo
In this workshop you will learn:
- how and why to start building an audience early
- how to set your campaign goal and reach it
- how to frame your project so it matters and why others should care
- the biggest campaign mistakes and how to avoid them
- how crowdfunding fits into the larger paradigm shift in the world at large
You will walk away with your own strategic plan to launch your campaign and the confidence to know how & why crowdfunding works.
About the Speaker
Ian MacKenzie is a media activist and filmmaker from Vancouver. He crowdfunded over $80K with director Velcrow Ripper for the upcoming film Occupy Love. He is also the director of One Week Job, and more recently Sacred Economics. Ian now speaks and writes widely on crowdfunding, and has consulted on a variety of successful campaigns.
If you’re only focusing on getting rankings and traffic to websites, then you’re missing the REAL money-making opportunity. That traffic needs to convert. However, there’s a lot of confusion about Conversion Rate Optimization (CRO).
About the Speaker:
Theresa is a Conversion Rate Optimization Specialist, dog-lover, and travel junkie, who makes mid-sized businesses’ web marketing more profitable by improving their sites’ conversion rates.
She has a Masters degree in Marketing from the University of Colorado and a Master Certification in Conversion Rate Optimization from Market Motive.
She recently packed up and moved from Colorado to Bend, Oregon, and we’re happy to have her come speak!