Portland Marketing Events: TMMPDX’s Top Marketing Events March 2014

| March 3, 2014

tmmMarchMarch is filled with workshops to advance your marketing education as well as workshops for networking. Learn about Effective Marketing Research, brush up on your Inbound Marketing Skills and learn how to best Optimize Your LinkedIn profile. For those working with international businesses and non-profits, don’t miss this quarter’s Digital Marketing Breakfast from PSU and get your butt to pdxMindShare’s popular monthly networking gathering.

Here are TMMPDX.COM’s picks for the top Portland Marketing Events in March

1) PSU’s March Digital Marketing Breakfast – Tuesday, March 4th from 7:30 am – 9:30 am at PSU’s Urban Center: 506 Southwest Mill Street, Portland, OR 97201. Register: Free

Portland State University’s Center for Executive & Professional Education March Digital Marketing Breakfast
Digital Marketing on a shoestring! International and non-profits.

Please use the West door to enter the building (by Pizzicato) and head upstairs to the 2nd floor.

This Portland State program increases your knowledge of digital marketing and new media, with particular focus on business integration. Today, more than ever before, there is a need for professionals who can master these new media skills and apply them to business solutions.

The broad-based curriculum covers topics in design, user experience, development, and business strategies for current interactive technologies. Over 50 stand-alone courses and three noncredit certificates are offered. The courses are taught by over twenty industry professionals widely recognized as experts in their field. Professional Certificates of Completion:

  • Digital Marketing Strategies
  • Business of Craft Brewing
  • Project Management
  • Human Resource Management

Highlights:

  • Industry-expert instructors
  • Real client projects for portfolio development
  • Evening, weekend, and online learning
  • Networking with instructors fellow students, and professional partners
  • University-level training in hi-tech labs and classrooms

2) The Social Conversion Opportunity: Using Social Media to drive CRM & Sales – Tuesday, March 11th from 11:30 am – 1:00 pm at Bridgeport Brewery: 1318 NW Northrup St, Portland, OR 97209. Register : $20-$40

The widespread adoption of Social + Mobile platforms is reshaping brands’ content & campaign strategies. It’s also creating new opportunities to capture value and convert customers from both traditional and online media.

Join Chirpify’s Kevin Tate as he shares some of what they are learning by using hashtags to activate content and campaigns for brands like Mondelez, Adidas, Sprint, Lady Gaga & Forever 21.

Key Topics:

-Using hashtags as the “glue” in cross-channel campaigns

-Finding opportunities for social conversions from traditional media

-Insights and best practices for driving CRM & commerce value

3) Holistic Content Marketing: PR, SEO & Video Perspectives – Tuesday, March 11th from 5:00 pm – 7:00 pm at TBA.  Register: $20-$33

Content Marketing has become all the rage in inbound marketing. All too often though, it seems we’re talking all about the “why” but not much about the “how”. For our March educational event, we’ll be answering the question of “How do you actually do content marketing?” This panel-style session features three content marketing experts from diverse background who will give attendees their take on what makes a successful content marketing campaign. We plan to leave you with takeaways that you can use to get the best return on your content marketing investment.

As always, our monthly educational event in March will be on the second Tuesday of the month. We’ll have networking from 5:00 to 5:30, an hour long presentation and Q&A, then another half hour of hang around time. Hope to see you there!

4) Helsel Hell Bent on Effective Market Research – Wednesday, March 5th from 5:30 pm – 7:00 pm at Living Room Theater: 341 SW 10th Ave, Portland 97205. Register: $20-$55

Companies spend loads of resources looking for better ways to understand and reach customers. This information is vital for making better marketing decisions, edging out the competition, identifying target marketing and maximizing profits. However, without an oracle on board, sometimes collecting the most actionable data can be costly and time intensive.

That’s why AMA is happy to invite Darrin Helsel, co-founder and principal of Distill Research, to shed light on the topic of market research. He will provide various tips and tricks on how to effectively collect and use market research to drive better decision-making, maximum results, and do so at any budget.

Learn how market research can improve your messaging, social media strategy and improve your customer’s perceptions of your company – and have fun doing it! This is an interactive lecture, with partners from Dialsmith collecting some data in real-time, so come ready to join the conversation!

5) 3 Keys to Positive Networking and Marketing – Wednesday, March 19th, 2014 from 4:30 pm – 6:30 pm at  Trader Vic’s:  1203 NW Glisan Street, Portland, OR. Register: FREE

Join us for an interactive presentation by Luke Adams, owner of Luke Adams Consulting. He will outline the 3 keys to positive networking/marketing and show you real world examples that will help transform your networking approach. You will learn the foundation to Networking Success and how having a cohesive image, brand, and message can exponentially improve your networking results.

The presentation to be followed by a networking social. Mark your calendars! We hope to see you then!

6)  SMPS: Fellows and Friends Tackle Inbound Marketing – Thursday, March 27th from 4:00 pm – 6:00 pm at Widmer Brewery Gasthaus Pub Event Room: 955 N Russell St, Portland, OR 97227. Register: $20-$30

Get your future clients to approach you—sounds like a dream, right? Inbound marketing is creating quality content and establishing a culture around your firm that draws potential clients in because they want to be where your company is. As marketers, how do we do this? Let’s ask our resident SMPS experts—our Fellows and Friends.

You may have been to a Fellows Forum in 2013, but the Education Committee is changing it up to better suit the needs of the attendees for the New Year. Some changes you’ll notice are the format and the guests. We’re inviting the top business development professionals in our area. We’ll ask hard questions and really get to the bottom of establishing an inbound marketing strategy at our firms.

A panel of our own local experts will spill their secrets and strategies of creating a magnetic culture that attracts clients. Whether you’re new to the idea of inbound marketing or just need a refresh of more ideas to implement, join us for this informative event. The Fellows and Friends will tackle inbound marketing at Widmer Brewery in the Gasthaus Pub Event Room on March 27th, from 4:30 to 6:30. Come right at 4:30 for networking and registration; the panel will start at 5:00. Each registration includes appetizers and one (1) drink ticket.

7) LinkedIn Live Portland – Tuesday, March 18th from 8:00 am – Noon at the Oregon Zoo 4001 SW Canyon Rd, Vesta Ballroom, Portland, 97221. Register: $20

Whether you’re just starting out or you’ve been going strong for years, small business success demands effort on many fronts: building brand awareness, making sales, attracting talent, fundraising, and business development to name a few. So, how do you drive all these priorities effectively—with limited time and resources? And how can the LinkedIn platform help?

To find out, join LinkedIn and the Technology Association of Oregon on Tuesday, March 18th, for “LinkedIn Live in Portland”, where you’ll hear from local LinkedIn experts on how they’re flexing the world’s largest professional network to achieve their business goals.

WHO SHOULD ATTEND?

Anyone looking to grow their business on LinkedIn – individual entrepreneurs, small-business owners, CXOs, VPs, and Directors – will benefit from this highly interactive half-day event!

This event will cover a range of core functional areas in which small business professionals are using LinkedIn: personal branding, marketing, sales, and hiring.

AGENDA:

8:00AM – Doors Open & Breakfast
8:30AM – Introduction
8:40AM – Keynote: Insights on the Portland LinkedIn network
9:10AM – LinkedIn networking
9:45AM – LinkedIn expert stories (4)
10:45AM – Break
10:50AM – LinkedIn expert stories (2)
11:20AM – Break
11:30AM – Panel: Cracking the small business code

8) Beyond Networking: Cultivating Your Real World & Online Connections – Thursday, March 6th from 5:30 pm – 8:00 pm at Bridgeport Brewery: 1318 NW Northrup St, Portland, OR 97209. Register: $10-$15

For job seekers and employed professionals, building strong connections is the key to success. In this interactive presentation, Patrick Galvin will provide simple yet powerful strategies for integrating your face-to-face and online networking activities. You’ll learn how to create lasting connections that will help you land a great job and excel at it. Specifically, he’ll share how to:

– Stay top of mind
– Connect on LinkedIn in personal ways
– Choose and use your social media channels
– Generate a continuous flow of referrals
– Boost the impact and visibility of your advocates

DOORS OPEN AT 5:30 pm
Speaker: 6:00 -7:00 pm
Q&A & Networking: 7:00-8:00 pm

*Event cost includes light refreshments. Space is limited

About Patrick Galvin

In 2002, Patrick Galvin cofounded The Galvanizing Group to help companies connect more effectively with customers and build word of mouth to increase loyalty, referrals and sales without advertising. As the firm’s “chief galvanizer,” he has galvanized the growth of hundreds of businesses from sole proprietorships to publicly-traded companies. Patrick is also past president of the Oregon Chapter of the National Speakers Association. He has received enthusiastic testimonials for his presentations to associations and companies throughout the United States, Latin America and Canada.

9) LinkedIn Workshop: Building Connections That Count – Saturday, March 1st from 10:00 am – Noon at 516 SE Morrison, Portland, OR 97214. Register: $30

This workshop is for those who already have an effective LinkedIn profile and want to build relationships that will result in new clients or employment leads.

Join us if you have questions like:
-How can recommendations and endorsements build my reputation?
-What tone is effective and authentic in building potent relationships?
-How can I use the Search for Jobs feature to find position openings?
-Which groups should I join, and how should I be involved?
-How can I build relationships in a targeted company?
-How can I generate informational interviews or referrals?

You will leave with a concrete plan to strategically expand your network.

Held Saturday from 10am to 12pm when requested by 6+ people.
$30 paid by PayPal in advance or cash/check at the door.
Limited to 11 participants.
RSVP to vlind@teleport.com

10) A Woman’s Way to Leadership, Embracing our Strengths – Saturday, March 8, 2014 from 8:00 am – 5:00 pm at McMenamins Kennedy School: 5736 NE 33rd Ave, Portland, OR 97211. Register: $40-$149

Our Third Annual Women’s Leadership Conference is designed to support women in business leadership. We will focus on the value and power of using our personal, inherent strengths as women. Our speakers and leaders are committed to making this a productive and inspirational event, with tools and processes you can use in your professional life.

Our conference is designed for:

  • Professional women in a leadership position
  • Women who own a businesses
  • Women who aspire to leadership in business
  • Women seeking tools and skills to enhance personal and professional leadership
  • Leaders who want to build connections and community with other women leaders
  • Women who embrace their intrinsic strengths and want to use those strengths in their professional lives

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Category: Digital Marketing, Internet Marketing, Marketing Events, Portland Marketing Events, tmmBosley, tmmCharlie, tmmJill, tmmKelly, TMMPDX

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http://www.tmmpdx.com/wp-content/uploads/2014/02/tmmMarch-150x150.jpeg Wendy Hwang Digital MarketingInternet MarketingMarketing EventsPortland Marketing EventstmmBosleytmmCharlietmmJilltmmKellyTMMPDX ,

tmmMarchMarch is filled with workshops to advance your marketing education as well as workshops for networking. Learn about Effective Marketing Research, brush up on your Inbound Marketing Skills and learn how to best Optimize Your LinkedIn profile. For those working with international businesses and non-profits, don’t miss this quarter’s Digital Marketing Breakfast from PSU and get your butt to pdxMindShare’s popular monthly networking gathering.

Here are TMMPDX.COM’s picks for the top Portland Marketing Events in March

1) PSU’s March Digital Marketing Breakfast – Tuesday, March 4th from 7:30 am – 9:30 am at PSU’s Urban Center: 506 Southwest Mill Street, Portland, OR 97201. Register: Free

Portland State University’s Center for Executive & Professional Education March Digital Marketing Breakfast
Digital Marketing on a shoestring! International and non-profits.

Please use the West door to enter the building (by Pizzicato) and head upstairs to the 2nd floor.

This Portland State program increases your knowledge of digital marketing and new media, with particular focus on business integration. Today, more than ever before, there is a need for professionals who can master these new media skills and apply them to business solutions.

The broad-based curriculum covers topics in design, user experience, development, and business strategies for current interactive technologies. Over 50 stand-alone courses and three noncredit certificates are offered. The courses are taught by over twenty industry professionals widely recognized as experts in their field. Professional Certificates of Completion:

  • Digital Marketing Strategies
  • Business of Craft Brewing
  • Project Management
  • Human Resource Management

Highlights:

  • Industry-expert instructors
  • Real client projects for portfolio development
  • Evening, weekend, and online learning
  • Networking with instructors fellow students, and professional partners
  • University-level training in hi-tech labs and classrooms

2) The Social Conversion Opportunity: Using Social Media to drive CRM & Sales – Tuesday, March 11th from 11:30 am – 1:00 pm at Bridgeport Brewery: 1318 NW Northrup St, Portland, OR 97209. Register : $20-$40

The widespread adoption of Social + Mobile platforms is reshaping brands’ content & campaign strategies. It’s also creating new opportunities to capture value and convert customers from both traditional and online media.

Join Chirpify’s Kevin Tate as he shares some of what they are learning by using hashtags to activate content and campaigns for brands like Mondelez, Adidas, Sprint, Lady Gaga & Forever 21.

Key Topics:

-Using hashtags as the “glue” in cross-channel campaigns

-Finding opportunities for social conversions from traditional media

-Insights and best practices for driving CRM & commerce value

3) Holistic Content Marketing: PR, SEO & Video Perspectives – Tuesday, March 11th from 5:00 pm – 7:00 pm at TBA.  Register: $20-$33

Content Marketing has become all the rage in inbound marketing. All too often though, it seems we’re talking all about the “why” but not much about the “how”. For our March educational event, we’ll be answering the question of “How do you actually do content marketing?” This panel-style session features three content marketing experts from diverse background who will give attendees their take on what makes a successful content marketing campaign. We plan to leave you with takeaways that you can use to get the best return on your content marketing investment.

As always, our monthly educational event in March will be on the second Tuesday of the month. We’ll have networking from 5:00 to 5:30, an hour long presentation and Q&A, then another half hour of hang around time. Hope to see you there!

4) Helsel Hell Bent on Effective Market Research – Wednesday, March 5th from 5:30 pm – 7:00 pm at Living Room Theater: 341 SW 10th Ave, Portland 97205. Register: $20-$55

Companies spend loads of resources looking for better ways to understand and reach customers. This information is vital for making better marketing decisions, edging out the competition, identifying target marketing and maximizing profits. However, without an oracle on board, sometimes collecting the most actionable data can be costly and time intensive.

That’s why AMA is happy to invite Darrin Helsel, co-founder and principal of Distill Research, to shed light on the topic of market research. He will provide various tips and tricks on how to effectively collect and use market research to drive better decision-making, maximum results, and do so at any budget.

Learn how market research can improve your messaging, social media strategy and improve your customer’s perceptions of your company – and have fun doing it! This is an interactive lecture, with partners from Dialsmith collecting some data in real-time, so come ready to join the conversation!

5) 3 Keys to Positive Networking and Marketing – Wednesday, March 19th, 2014 from 4:30 pm – 6:30 pm at  Trader Vic’s:  1203 NW Glisan Street, Portland, OR. Register: FREE

Join us for an interactive presentation by Luke Adams, owner of Luke Adams Consulting. He will outline the 3 keys to positive networking/marketing and show you real world examples that will help transform your networking approach. You will learn the foundation to Networking Success and how having a cohesive image, brand, and message can exponentially improve your networking results.

The presentation to be followed by a networking social. Mark your calendars! We hope to see you then!

6)  SMPS: Fellows and Friends Tackle Inbound Marketing – Thursday, March 27th from 4:00 pm – 6:00 pm at Widmer Brewery Gasthaus Pub Event Room: 955 N Russell St, Portland, OR 97227. Register: $20-$30

Get your future clients to approach you—sounds like a dream, right? Inbound marketing is creating quality content and establishing a culture around your firm that draws potential clients in because they want to be where your company is. As marketers, how do we do this? Let’s ask our resident SMPS experts—our Fellows and Friends.

You may have been to a Fellows Forum in 2013, but the Education Committee is changing it up to better suit the needs of the attendees for the New Year. Some changes you’ll notice are the format and the guests. We’re inviting the top business development professionals in our area. We’ll ask hard questions and really get to the bottom of establishing an inbound marketing strategy at our firms.

A panel of our own local experts will spill their secrets and strategies of creating a magnetic culture that attracts clients. Whether you’re new to the idea of inbound marketing or just need a refresh of more ideas to implement, join us for this informative event. The Fellows and Friends will tackle inbound marketing at Widmer Brewery in the Gasthaus Pub Event Room on March 27th, from 4:30 to 6:30. Come right at 4:30 for networking and registration; the panel will start at 5:00. Each registration includes appetizers and one (1) drink ticket.

7) LinkedIn Live Portland – Tuesday, March 18th from 8:00 am – Noon at the Oregon Zoo 4001 SW Canyon Rd, Vesta Ballroom, Portland, 97221. Register: $20

Whether you’re just starting out or you’ve been going strong for years, small business success demands effort on many fronts: building brand awareness, making sales, attracting talent, fundraising, and business development to name a few. So, how do you drive all these priorities effectively—with limited time and resources? And how can the LinkedIn platform help?

To find out, join LinkedIn and the Technology Association of Oregon on Tuesday, March 18th, for “LinkedIn Live in Portland”, where you’ll hear from local LinkedIn experts on how they’re flexing the world’s largest professional network to achieve their business goals.

WHO SHOULD ATTEND?

Anyone looking to grow their business on LinkedIn – individual entrepreneurs, small-business owners, CXOs, VPs, and Directors – will benefit from this highly interactive half-day event!

This event will cover a range of core functional areas in which small business professionals are using LinkedIn: personal branding, marketing, sales, and hiring.

AGENDA:

8:00AM – Doors Open & Breakfast
8:30AM – Introduction
8:40AM – Keynote: Insights on the Portland LinkedIn network
9:10AM – LinkedIn networking
9:45AM – LinkedIn expert stories (4)
10:45AM – Break
10:50AM – LinkedIn expert stories (2)
11:20AM – Break
11:30AM – Panel: Cracking the small business code

8) Beyond Networking: Cultivating Your Real World & Online Connections – Thursday, March 6th from 5:30 pm – 8:00 pm at Bridgeport Brewery: 1318 NW Northrup St, Portland, OR 97209. Register: $10-$15

For job seekers and employed professionals, building strong connections is the key to success. In this interactive presentation, Patrick Galvin will provide simple yet powerful strategies for integrating your face-to-face and online networking activities. You’ll learn how to create lasting connections that will help you land a great job and excel at it. Specifically, he’ll share how to:

– Stay top of mind
– Connect on LinkedIn in personal ways
– Choose and use your social media channels
– Generate a continuous flow of referrals
– Boost the impact and visibility of your advocates

DOORS OPEN AT 5:30 pm
Speaker: 6:00 -7:00 pm
Q&A & Networking: 7:00-8:00 pm

*Event cost includes light refreshments. Space is limited

About Patrick Galvin

In 2002, Patrick Galvin cofounded The Galvanizing Group to help companies connect more effectively with customers and build word of mouth to increase loyalty, referrals and sales without advertising. As the firm’s “chief galvanizer,” he has galvanized the growth of hundreds of businesses from sole proprietorships to publicly-traded companies. Patrick is also past president of the Oregon Chapter of the National Speakers Association. He has received enthusiastic testimonials for his presentations to associations and companies throughout the United States, Latin America and Canada.

9) LinkedIn Workshop: Building Connections That Count – Saturday, March 1st from 10:00 am – Noon at 516 SE Morrison, Portland, OR 97214. Register: $30

This workshop is for those who already have an effective LinkedIn profile and want to build relationships that will result in new clients or employment leads.

Join us if you have questions like:
-How can recommendations and endorsements build my reputation?
-What tone is effective and authentic in building potent relationships?
-How can I use the Search for Jobs feature to find position openings?
-Which groups should I join, and how should I be involved?
-How can I build relationships in a targeted company?
-How can I generate informational interviews or referrals?

You will leave with a concrete plan to strategically expand your network.

Held Saturday from 10am to 12pm when requested by 6+ people.
$30 paid by PayPal in advance or cash/check at the door.
Limited to 11 participants.
RSVP to vlind@teleport.com

10) A Woman’s Way to Leadership, Embracing our Strengths – Saturday, March 8, 2014 from 8:00 am – 5:00 pm at McMenamins Kennedy School: 5736 NE 33rd Ave, Portland, OR 97211. Register: $40-$149

Our Third Annual Women’s Leadership Conference is designed to support women in business leadership. We will focus on the value and power of using our personal, inherent strengths as women. Our speakers and leaders are committed to making this a productive and inspirational event, with tools and processes you can use in your professional life.

Our conference is designed for:

  • Professional women in a leadership position
  • Women who own a businesses
  • Women who aspire to leadership in business
  • Women seeking tools and skills to enhance personal and professional leadership
  • Leaders who want to build connections and community with other women leaders
  • Women who embrace their intrinsic strengths and want to use those strengths in their professional lives