This year has sure flown by! The holidays are quickly approaching and it seems November is the month to get social. This month is filled with events to get people in the mingling spirit with events including AMA’s second annual Blind Pig Event, I wanna get tiki with you, an interactive Ask the Experts (Local SEO) seminar held at Formic Media, and of course the much anticipated social media conference Explore PDX. This two-day event brought on by Social Media Explorer offers an impressive list of speakers including Michael Brito, Nichole Kelly, Jay Baer, and Courtney Seiter. Better yet, TMM fans get $300 off the ticket price bringing your cost down to $150 with code NONPROFIT!
Here are TMMPDX.COM’s picks for the top November Portland Marketing Events
1.) Explore Portland – Thursday, November 15th to Friday, November 16th at 8:ooam – 5:15pm at the Embassy Suites Washington Square: 9000 Southwest Washington Square Road Tigard, OR 97223. Register: $450 TMM readers get $300 off the ticket price with code: NONPROFIT
Social Media Explorer brings Explore to Portland!
Join us Nov. 15-16 for an expanded, two-day event that brings the leading digital and social media marketing practitioners and thought leaders to Portland.
Portland isn’t just one of our favorite cities, it’s where we’ve chosen to end 2012 with a bang for the Explore event series! We can’t wait to get to the Pacific Northwest and rain down some social media and digital marketing knowledge. We’ve got a special fireside chat in store for you as well as our usual cadre of awesome speakers.
Explore events are geared to “push the thinking” and help you drive your digital and social media marketing forward. Join Jason Falls (CEO of Social Media Explorer and co-author of No Bullshit Social Media) and an incredible lineup of speakers this November for a mind-blowing day of learning, networking and fun.
Speakers scheduled to attend include:
Unmarketing and The Book of Business Awesome author Scott Stratten, leading social and content strategist and The Now Revolution co-author Jay Baer, world-renowned authority on brand advocacy Rob Fugetta, Edelman Digital’s Michael Brito, SME Digital’s Nichole Kelly, Zena Weist and many, many more.
And you won’t want to miss our “fireside chat” session between Falls and a special guest to be announced.
Reserve your seat now for the last in a 2012 series of two-day, intensive seminars and workshop events designed to help the business owner, marketing professional, public relations practitioner and even non-communications discipline professionals understand a deeper, more strategic approach to digital and social media marketing for their business.
You already write well. Who couldn’t write better? Join us in Beaverton Sat., Nov. 17, for a morning of learning and inspiration, including these two sessions:
- “Style without tears”
- “Write tight(er)”
Session 1: “Style without tears”
Learn how academia and business address changing standards in mechanics and grammar in this workshop. During the first 10 minutes, participants individually edit a brief, error-filled report for mechanics, grammar, and layout. Then, using a screen-projected version of the report, Valerie cites and discusses Chicago, APA, MLA, and Gregg style manuals to demonstrate corrections and answer questions in context. At the end, participants receive a copy of the corrections/citations.
Participants will learn:
▪▪ Changing American English standards for mechanics and grammar
▪▪ Differences among recent editions of authoritative style manuals
▪▪ The most appropriate style manual for individual and professional objectives
Session 2: “Write tight(er)”
Do you think you and the writers on your team already write concisely? Attend this session, and learn how to tighten your text even more. With translations costing around $0.25 per word per language and with small screens squeezing the “page,” this timeless skill has become more timely than ever. Author Marcia Riefer Johnston shares tips on how to transform flabby—costly—text into a specimen of lean content.
Bring non-proprietary writing samples (not necessarily your own).
Participants will learn:
▪▪ How flabby writing hurts business
▪▪ Why “concise” does not equal “short”
▪▪ Why you don’t need a double-standard to write for small screens
▪▪ How to tighten and energize your writing
Cre8Camp is an unconference for creative industries professionals. It is an ad-hoc gathering for participants in the creative economy ecosystem to learn, network and share in an open environment. The magic happens in the interactions between participants.
Visit the site and you can propose session topics and join the conversation before the event.
Get Your Local SEO Questions Answered!
If you are a local brick and mortar business, or a business with multiple locations you won’t want to miss the upcoming Formic Media “Ask the Experts” panel on local search engine optimization (SEO). A panel of search engine marketing experts from Formic Media will answer all of your local SEO questions live. The Formic team will help attendees learn how to increase their business’ visibility within the local search results by utilizing specific tactics that directly affect how Google “views” your business. The Formic team will provide insights into how to claim/verify your listing, how to optimize your Google Place page, how to choose the right categories, tactics for obtaining customer reviews & inbound links and we’ll discuss the changes that Google+Local has brought to the Local SEO landscape.
Their Ask the Experts panel will be an educational Lunch & Learn event from Noon to 1 p.m. at the Formic office. Food and beverages will be provided. Submit your Local SEO questions and register now to save your seat!
Many search marketers are at least familiar with term “Google Authorship”. If that doesn’t ring a bell, we’re sure you’ve seen the personal headshots that have been appearing next to some of the traditional search results in Google.
It may seem like a vanity play right now, but authorship is the next big thing in search. Pretty soon, what you (or your clients) do as authors could potentially make or break your success in SEM.
In this comprehensive session, Mike Arnesen will cover everything you need to know about Google Authorship, from initial set up to taking steps to build your Google AuthorRank.
Some of the things covered in the session include:
- What Google Authorship is and why it’s going to be a game changer.
- How to set it up for yourself and your clients.
- What AuthorRank is and how you can start building it preemptively
- Is there such a thing a Brand Authorship?
- How to get the most out of Google+
As always, we are having our meeting on the second Tuesday of the month, with networking from 4:30 to 5, then we’ll have an hour long presentation / Q&A session, followed by another half hour of hang around time.
6.) AMA Blind Pig Event: I Want To Get Tiki With You 2 – November 6th 2012 from 5:30pm – 7:30pm at Trader Vic’s : 1203 N.W. Glisan St. Portland, OR 97209.Register: $5
Escape the grey and rain to the sunny tropical islands without leaving Northwest Portland.
Join the American Marketing Association’s BLIND PIG NETWORKING BRIGADE for a tropical evening of revelry, elevator speeches and good cheer.
Bond with new friends in the marketing community while sucking down a delicious scorpion bowl or reconnect with cherished acquaintances while enjoying some snacks provided by Trader Vic’s.
7.) AMA Event: A Closer Look at the Trail Blazers Full Court Marketing Strategies – Tuesday, November 13th from 11:30 AM to 1:00 PM at Bridgeport Brewery: 1318 NW Northrup St, Portland, OR 97209. Register: $20 – $40
Three Portland Trail Blazers marketing all-stars will be joining AMA PDX to discuss how a revered Portland brand engages with the local community outside of the arena. Get exclusive NBA community building insights from Michele Daterman, Dan Harbison, and Ryan Flaherty.
The presentation will include insights on:
- Getting key team players involved as brand ambassadors
- Community-building tactics and strategies
- Tips for customer/fan retention and loyalty
If you feel like you need some fresh ideas on team development and building community around your brand, this assist from the Blazers marketing team will have you hitting nothing but net. If you miss out on this luncheon, you’ll risk getting schooled!
8.) Digital Aptitude TV: 7 Great Viral Marketing Campaigns– Wednesday, November 15th from 1pm – 2pm aired live. Register: FREE
- Why they went viral
- The process they went through to plan and execute the campaigns
- How you can produce similar campaigns on a budget
9.) 15 reasons your business should be using HTML5 for web and mobile. – Tuesday, November 8th Webinar . Register: FREE
What’s it about:
One of the hottest trends going in web and mobile design and development is HTML5. But from a business standpoint, what exactly does that mean to companies and organizations? Why is this flexible, scalable technology catching fire now?
HTML5 is the result of years of focused effort by the industry’s biggest players to increase the power of the open web. With the implosion of Flash for Mobile (famously heralded by Steve Jobs in 2010), HTML5 has dominated in the mobile space, and is rapidly becoming the gold standard for cross-platform application development in general.
During the webinar we will discuss, and in some cases demonstrate, what HTML5 means for businesses and organizations looking use this powerful technology for their next web and/or mobile project. We will provide a complete high level overview of HTML5 including the benefits from a business and development perspective as well as provide comparisons to alternatives for web and mobile development that don’t employ HTML5.Techniques and tools for getting your story in front of your desired audience
- How brands are using storytelling to engage and retain customers
- How Podcasts are a rising digital star compared to video and blogging
At the conclusion of this webinar you should have the answers to the following questions:
- What does HTML5 mean for businesses and organizations?
- How does HTML5 affect web and mobile development?
- What are the benefits of HTML5 from a business and development perspective?
- How does HTML5 compare to some of the alternatives?
Who should attend:
CEOs, CMOs, CIOs, CTOs, COOs, VPs & Directors of Marketing, IT, Online, Mobile & E-Commerce, Digital Marketers, Digital Strategists, Web & Mobile Developers & Designers, Project Managers for Online & Mobile Development, anyone involved with user experience and online or mobile properties.
Did you know that founding teams with multiple co-founders have a greater chance of success? If you’re looking for someone to join your venture, looking for a venture to join, or open to either, sign up and attend our local, in-person Meetups to discover the perfect co-founder to round out your team. You’ll meet other entrepreneurs who are as energized as you are about launching a new business and who possess a wide range of unique experiences, ideas, and skills.
Unlike some networking events which lack structure and are cluttered with a large amount of people with varying intentions‚ our Meetups are laser-focused to help you find a co-founder.
The in-person events are a perfect complement to your online search at CoFoundersLab.com. After you register for an event, go to CoFoundersLab.com to find and pre-network with a few people whom you want to have a deeper conversation with at the event. Be sure to also add the event to your CoFoundersLab profile to let others know that you plan to attend the event.
Sign up now to attend the next local CoFoundersLab event!