Portland Marketing Events: TMMPDX’s Top Marketing Events November 2013

| October 30, 2013

IMG_1266We’re so thankful to have such a diverse and sharing community of digital marketers here in Portland! November events offer tips on how to take a Big Data approach to search marketing analysis to tips on getting media attention. If you haven’t planned your digital marketing strategy budget for 2014 yet then you don’t want to miss this month’s Formic Media seminar.

Here are TMMPDX.COM’s picks for the top Portland Marketing Events in November

1) Planning Your 2014 Digital Marketing Strategy – Wednesday, November 13th from Noon – 1pm at  Formic Media Inc.: 300 NE Failing St. Portland, OR 97212.  Register: FREE

With a few short months left in the year, it’s time to tackle the challenging task of planning and budgeting for your 2014 digital marketing activities. eMarketer estimates that B2C and B2B companies will see a 9.9% and 11.1% growth in digital advertising budgets in 2014, respectively. How is your company planning on establishing online marketing goals and budgets for your business and mapping both strategy and tactics to these objectives and resources? In this seminar, Formic Media will cover digital marketing planning and budgeting best practices, trends for 2014 and how to incorporate your key decision makers and digital agency into the process of creating an effective digital marketing strategy. Presentation will be followed by a brief Q&A.

Lunch and beverages will be provided

2) SERP Analytics with Rob Bucci –Tuesday, November 12th 5:00 pm – 7:00 pm at The Ecotrust Building: 721 NW 9th Ave., Portland, OR 97212. Register: $20-$43

Some marketers can get great results by going with their gut. However, as search marketers, we’re pretty data driven. We don’t just take shots in the dark and hope for the best. We research and strategize and execute and then quantify our results. That’s why SEMpdx is extremely excited to bring you a speaker who will lay out a whole new way to use research and data to help us do what we do better.

For our November event, Rob Bucci from STAT Search Analytics will show us what we can learn about our competition and our own performance by taking a ‘big-data’ approach to SERP analysis. In “SERP Analytics: How to Crush the Competition by Watching the SERPs“, Rob will talk about segmenting search queries into granular sets, deriving useful signals from analyzing the SERPs for our keywords, and then leveraging that information to dominate our competition.

3) DYI Stories: Weekly Storytellling Classes – Weekly beginning Wednesday, November 6th at  Vibrant Studios: 1532 SW Jefferson St‎. Portland, OR 97201.  Register: $12+

Story telling abilities are extremely helpful for anyone marketer creating content, whether through blog, presentations, or social media.

Get your tale in shape! Join us every Wednesday night for ongoing storytelling classes in Portland, Oregon. Each session exercises your abilities in a different area of telling, listening, theory, and application. Perfect for teachers, trainers, performers, writers, professionals, and anyone who wants to stretch and strengthen their communication skills in a safe and supportive environment. Classes are ongoing. Come by!

4) New Business – It’s More Than A Big Rolodex –Thursday, November 21st 11:30 am – 1:30 pm at The Ecotrust Building: 721 NW 9th Ave., Portland, OR 97212. Register: $45-$65

The more prospective clients you get to know, the more new business you will win. It’s that simple. Or, is it? New business is a presentation and hands-on workshop designed to help advertising agency management and employees create enlightened new business programs that will get more meetings and build relationships with the right prospects.

We will work together to examine and discuss a range of business development techniques used by successful agencies. We’ll explore list building and how to create and deliver compelling client insights that will grab the attention of the client-side decision makers you want to meet with – well before they put out that RFP. This seminar is for all agency employees because new business should be an agency-wide goal.
The session will be run by three of Portland’s most sucessful new business leaders: Rebecca Armstrong, Principal and Managing Director at NORTH; Ryan Buchannan, CEO eRoi and Peter Levitan, CEO Peter Levitan & Co.

5)  Design Week: Building a Groundswell Around Design in Portland – Tuesday, November 12th from 11:30 am – 1:00pm at  Bridgeport Brewery: 1313 NW Marshall St. Portland, OR . Register: $20-$40

Design Week Portland celebrates design and engages everyone from the professional practitioner to the greater public with conversations, lectures, tours, exhibits, and more. Two years ago, the festival was launched with no infrastructure and little funding. It succeeded due to the strength of its community-driven approach. Armed with a scalable model and the right people in the room, the DWP team quickly iterated a full-blown festival within five months. Portland proved to be fertile ground for an explosion of creative content, and the timing was right to gain notice outside city limits.

In its second year, Design Week Portland has made even greater strides in cross-pollinating new ideas, promoting emerging talent, and elevating design as a cultural and economic asset. We’ll look at the thinking behind the festival , the opportunities and challenges of a collective structure, and the down and dirty tactics employed to get this new cultural player up to scale and on the radar.

6) Tips For Working With Local Media– Thursday, November 7th from Noon – 1pm at  Webinar.  Register: FREE

Learn about local media relations from Bridget Doyle, Village of Lombard Communications Coordinator and Former Chicago Tribune Reporter. Learn how to foster a good relationship with local reporters and understand how the news business works in today’s digital age. The news business now and the news business 10 years ago is vastly different and many public relations professionals have been slow to adjust. Using social media as a pitching tool will also be covered.

7) Find New Ways To Get Media Attention– Wednesday, November 6th at 11:45am – 1:15pm at  Clark College Corporate Education Building: 500 Broadway Street #200, Vancouver, WA . Register: $20-$40

Public relations professionals are challenged to find new ways to get the media’s attention. A feature is often the best way to showcase your message and have it stand out from the rest. This session will provide you with the right tools to make your next feature story a success.

Angela Mendola, a 25 year veteran of the commercial newswire industry, will offer a fast-paced session that gives you a paragraph-by-paragraph breakdown of the most important building blocks needed to develop a feature. She will also discuss:

– How a feature differs from a news release.
-Tips on writing a feature story so that it can be used verbatim by the media.
-How the media landscape changed increasing the demand for feature placement.
-How photos and multimedia enhance your feature.
-The importance of planning ahead and understanding media schedules.

– Advice on writing Holiday and event related features.

Angela Mendola is well-recognized and instrumental in creating and publicizing feature news story packages offered to the lifestyle media. She recently moved to the Metro area from New York City.

8) Learning from a Serial Entrepreneur with Kent Lewis– Wednesday, November 6th from 6:00 pm – 8:00 pm at  MercyCorps Northwest 43 SW Naito Parkway, Portland, OR.  Register: $20-$25

Have an idea for a new business and are not sure how to make it real? Have you been struggling to get from a sole-proprietor consultancy to an established business with employees? Tired of working in the business instead of on the business? If you are an entrepreneur in the first 5 years of building a business, this seminar is for you. Kent Lewis, President and Founder of Anvil Media and Formic Media will host an entertaining, informative and engaging workshop focusing on best practices through real-world experiences at the 20+ organizations at which he’s worked, co-founded, founded or acted as board advisor. His insights are conceptually organized yet actionable, as illustrated with specific anecdotes and reference articles and research. In his workshop, Lewis will cover fundamental success factors for starting and growing a business, from idea through hiring employees and mentorship. Lewis has been named Portland Business Journal Top 40 Under 40 and Anvil Media has been recognized as a Top 100 Fastest Growing Companies 5 consecutive years. He is also an adjunct professor at Portland State University, member of Entrepreneurs’ Organization and sits on the board of half a dozen local startups.

With a background in integrated marketing, Kent left a public relations agency in 1996 to start his search engine marketing career. Since then, he has focused on helping clients solve business problems via the Internet. Kent founded digital marketing agency Anvil Media, Inc. in 2000, to help clients grow their businesses via search engine and social media marketing. In 2008, he created Formic Media, a sister agency to Anvil, specializing in digital marketing and website development for small business.

Kent has worked at a variety of full-service agencies and was also Director of Marketing and Business Development at goodguys.com. He is Co-founder and Past President of emarketing agency, eROI, as well as SEMpdx, an SEM professional trade association. He sits on advisory boards for emerging companies like ABCInvesting, NeutralSpace, Nozzle Media and Public Marketspace. He also speaks regularly at industry events and has been published in books and publications including DMNews, iMedia Connection, Online Marketing Connectand Portland Business Journal. As an adjunct professor at Portland State University, he teaches an SEM Workshop, and also tours nationwide with OMS, teaching the Digital Marketing Essentials Workshop. He sits on the board, marketing and executive committees for SMART, a statewide early literacy program.

In 1999, Kent founded pdxMindShare, a networking group and online career community, designed to help connect Portland-area employees and employers. He is the recipient of Portland Business Journal’s Top 40 Under 40 Award in 2004. Lewis enriches his personal and professional life by co-hosting a weekly Internet radio show, DadsUnplugged, and honing his business acumen via The Entrepreneurs’ Organization (EO).

9) pdxMindShare Workshop & Networking –  Wednesday November 20th 4:30 pm at Trader Vic’s: 1203 NW Glisan St., Portland, OR. Register: FREE.

This is the next in the pdxMindShare workshop & networking events where we get to hear from Gordon Viggiano of My Brain Has A Hole In It where we can take away some ways to rise above challenges we might be or may be facing.

Today, speaker’s career has included being a businessman, consultant, and entrepreneur. He now adds “stroke survivor” to his list of “accomplishments”. Today he will recount his journey of recovery from a stroke that dramatically changed his life and bring inspiration to those of us who have faced, are facing, or will face dramatic challenges in our lives.  His presentation is entitled “Overcoming Adversity: Lessons learned from having a hole in my head.”

This is an event not to miss with the opportunity to learn from a great workshop presenter and network with other Portlanders!

10) TMM Tuesday Happy Hour – Tuesday November 26th at 5:30pm – 8:00pm at The Nines Hotel. FREE but please RSVP through our Google+ event listing.

Join TMMPDX.COM for drinks, networking and a celebration of the digital marketing community.

We meet monthly, the final Tuesday of every month, in THE LIBRARY space off the lobby at The Nines Hotel in downtown Portland. Feel free to share this event with anyone who may be interested in networking with other digital marketing professionals and learning more about Thoroughly Modern Marketing!

Honorable Mention Events for November!

1) Women Craving Connected and Passionate Relationships  – Tuesday November 19th at the The Governor Hotel: 614 SW 11th Ave, Portland, OR. Register: TBA

Do you crave connected, passionate love affairs with your partner? Relationships are the hard-beating heart of the human experience. We spend huge portions of our lives navigating them, and in those handful of relationships where we get to be ourselves, we’re rewarded with deep connections – and an even deeper fulfillment. Our best relationships become a wellspring of energy that we can tap at any time: to get things done, to heal, or even just to unwind. When we struggle with relationship issues, most of us tend to blame it on our partners. The truth is, having a good relationship is almost never about “fixing” the other person. It’s about you. Who you identify as, what you want, and—more than anything—what you’re choosing to do in your life right now.

Join us for a unique workshop experience. This event is for you if you:

  • Are fed up with having relationships that never work out the way you want
  • Have almost given up on finding a partner to share your life with
  • Wonder why you’re so lonely even though you wake up next to your partner every morning
  • Are afraid that this is the best it’s ever going to get

During this workshop participants

  • Set themselves up for relationship success. They find out how to avoid the pitfall of settling for less when what they really want is more.
  • Stop saying the 3 little words that are sabotaging their bonds and potentially killing their relationships without even knowing it!
  • Discover how to embody their most authentic selves so that they can ask for what they want and experience intimacy and connection at levels they never thought possible.

Register today and let Dana Corey, The Relationship Expert, guide you to your most confident self!

REGISTRATION OPENING SOON!

 

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Category: Marketing Events, Portland Marketing Events, tmmBosley, tmmCharlie, tmmJill, tmmKelly, TMMPDX, tmmSabrina

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IMG_1266We’re so thankful to have such a diverse and sharing community of digital marketers here in Portland! November events offer tips on how to take a Big Data approach to search marketing analysis to tips on getting media attention. If you haven’t planned your digital marketing strategy budget for 2014 yet then you don’t want to miss this month’s Formic Media seminar.

Here are TMMPDX.COM’s picks for the top Portland Marketing Events in November

1) Planning Your 2014 Digital Marketing Strategy – Wednesday, November 13th from Noon – 1pm at  Formic Media Inc.: 300 NE Failing St. Portland, OR 97212.  Register: FREE

With a few short months left in the year, it’s time to tackle the challenging task of planning and budgeting for your 2014 digital marketing activities. eMarketer estimates that B2C and B2B companies will see a 9.9% and 11.1% growth in digital advertising budgets in 2014, respectively. How is your company planning on establishing online marketing goals and budgets for your business and mapping both strategy and tactics to these objectives and resources? In this seminar, Formic Media will cover digital marketing planning and budgeting best practices, trends for 2014 and how to incorporate your key decision makers and digital agency into the process of creating an effective digital marketing strategy. Presentation will be followed by a brief Q&A.

Lunch and beverages will be provided

2) SERP Analytics with Rob Bucci –Tuesday, November 12th 5:00 pm – 7:00 pm at The Ecotrust Building: 721 NW 9th Ave., Portland, OR 97212. Register: $20-$43

Some marketers can get great results by going with their gut. However, as search marketers, we’re pretty data driven. We don’t just take shots in the dark and hope for the best. We research and strategize and execute and then quantify our results. That’s why SEMpdx is extremely excited to bring you a speaker who will lay out a whole new way to use research and data to help us do what we do better.

For our November event, Rob Bucci from STAT Search Analytics will show us what we can learn about our competition and our own performance by taking a ‘big-data’ approach to SERP analysis. In “SERP Analytics: How to Crush the Competition by Watching the SERPs“, Rob will talk about segmenting search queries into granular sets, deriving useful signals from analyzing the SERPs for our keywords, and then leveraging that information to dominate our competition.

3) DYI Stories: Weekly Storytellling Classes – Weekly beginning Wednesday, November 6th at  Vibrant Studios: 1532 SW Jefferson St‎. Portland, OR 97201.  Register: $12+

Story telling abilities are extremely helpful for anyone marketer creating content, whether through blog, presentations, or social media.

Get your tale in shape! Join us every Wednesday night for ongoing storytelling classes in Portland, Oregon. Each session exercises your abilities in a different area of telling, listening, theory, and application. Perfect for teachers, trainers, performers, writers, professionals, and anyone who wants to stretch and strengthen their communication skills in a safe and supportive environment. Classes are ongoing. Come by!

4) New Business – It’s More Than A Big Rolodex –Thursday, November 21st 11:30 am – 1:30 pm at The Ecotrust Building: 721 NW 9th Ave., Portland, OR 97212. Register: $45-$65

The more prospective clients you get to know, the more new business you will win. It’s that simple. Or, is it? New business is a presentation and hands-on workshop designed to help advertising agency management and employees create enlightened new business programs that will get more meetings and build relationships with the right prospects.

We will work together to examine and discuss a range of business development techniques used by successful agencies. We’ll explore list building and how to create and deliver compelling client insights that will grab the attention of the client-side decision makers you want to meet with – well before they put out that RFP. This seminar is for all agency employees because new business should be an agency-wide goal.
The session will be run by three of Portland’s most sucessful new business leaders: Rebecca Armstrong, Principal and Managing Director at NORTH; Ryan Buchannan, CEO eRoi and Peter Levitan, CEO Peter Levitan & Co.

5)  Design Week: Building a Groundswell Around Design in Portland – Tuesday, November 12th from 11:30 am – 1:00pm at  Bridgeport Brewery: 1313 NW Marshall St. Portland, OR . Register: $20-$40

Design Week Portland celebrates design and engages everyone from the professional practitioner to the greater public with conversations, lectures, tours, exhibits, and more. Two years ago, the festival was launched with no infrastructure and little funding. It succeeded due to the strength of its community-driven approach. Armed with a scalable model and the right people in the room, the DWP team quickly iterated a full-blown festival within five months. Portland proved to be fertile ground for an explosion of creative content, and the timing was right to gain notice outside city limits.

In its second year, Design Week Portland has made even greater strides in cross-pollinating new ideas, promoting emerging talent, and elevating design as a cultural and economic asset. We’ll look at the thinking behind the festival , the opportunities and challenges of a collective structure, and the down and dirty tactics employed to get this new cultural player up to scale and on the radar.

6) Tips For Working With Local Media– Thursday, November 7th from Noon – 1pm at  Webinar.  Register: FREE

Learn about local media relations from Bridget Doyle, Village of Lombard Communications Coordinator and Former Chicago Tribune Reporter. Learn how to foster a good relationship with local reporters and understand how the news business works in today’s digital age. The news business now and the news business 10 years ago is vastly different and many public relations professionals have been slow to adjust. Using social media as a pitching tool will also be covered.

7) Find New Ways To Get Media Attention– Wednesday, November 6th at 11:45am – 1:15pm at  Clark College Corporate Education Building: 500 Broadway Street #200, Vancouver, WA . Register: $20-$40

Public relations professionals are challenged to find new ways to get the media’s attention. A feature is often the best way to showcase your message and have it stand out from the rest. This session will provide you with the right tools to make your next feature story a success.

Angela Mendola, a 25 year veteran of the commercial newswire industry, will offer a fast-paced session that gives you a paragraph-by-paragraph breakdown of the most important building blocks needed to develop a feature. She will also discuss:

– How a feature differs from a news release.
-Tips on writing a feature story so that it can be used verbatim by the media.
-How the media landscape changed increasing the demand for feature placement.
-How photos and multimedia enhance your feature.
-The importance of planning ahead and understanding media schedules.

– Advice on writing Holiday and event related features.

Angela Mendola is well-recognized and instrumental in creating and publicizing feature news story packages offered to the lifestyle media. She recently moved to the Metro area from New York City.

8) Learning from a Serial Entrepreneur with Kent Lewis– Wednesday, November 6th from 6:00 pm – 8:00 pm at  MercyCorps Northwest 43 SW Naito Parkway, Portland, OR.  Register: $20-$25

Have an idea for a new business and are not sure how to make it real? Have you been struggling to get from a sole-proprietor consultancy to an established business with employees? Tired of working in the business instead of on the business? If you are an entrepreneur in the first 5 years of building a business, this seminar is for you. Kent Lewis, President and Founder of Anvil Media and Formic Media will host an entertaining, informative and engaging workshop focusing on best practices through real-world experiences at the 20+ organizations at which he’s worked, co-founded, founded or acted as board advisor. His insights are conceptually organized yet actionable, as illustrated with specific anecdotes and reference articles and research. In his workshop, Lewis will cover fundamental success factors for starting and growing a business, from idea through hiring employees and mentorship. Lewis has been named Portland Business Journal Top 40 Under 40 and Anvil Media has been recognized as a Top 100 Fastest Growing Companies 5 consecutive years. He is also an adjunct professor at Portland State University, member of Entrepreneurs’ Organization and sits on the board of half a dozen local startups.

With a background in integrated marketing, Kent left a public relations agency in 1996 to start his search engine marketing career. Since then, he has focused on helping clients solve business problems via the Internet. Kent founded digital marketing agency Anvil Media, Inc. in 2000, to help clients grow their businesses via search engine and social media marketing. In 2008, he created Formic Media, a sister agency to Anvil, specializing in digital marketing and website development for small business.

Kent has worked at a variety of full-service agencies and was also Director of Marketing and Business Development at goodguys.com. He is Co-founder and Past President of emarketing agency, eROI, as well as SEMpdx, an SEM professional trade association. He sits on advisory boards for emerging companies like ABCInvesting, NeutralSpace, Nozzle Media and Public Marketspace. He also speaks regularly at industry events and has been published in books and publications including DMNews, iMedia Connection, Online Marketing Connectand Portland Business Journal. As an adjunct professor at Portland State University, he teaches an SEM Workshop, and also tours nationwide with OMS, teaching the Digital Marketing Essentials Workshop. He sits on the board, marketing and executive committees for SMART, a statewide early literacy program.

In 1999, Kent founded pdxMindShare, a networking group and online career community, designed to help connect Portland-area employees and employers. He is the recipient of Portland Business Journal’s Top 40 Under 40 Award in 2004. Lewis enriches his personal and professional life by co-hosting a weekly Internet radio show, DadsUnplugged, and honing his business acumen via The Entrepreneurs’ Organization (EO).

9) pdxMindShare Workshop & Networking –  Wednesday November 20th 4:30 pm at Trader Vic’s: 1203 NW Glisan St., Portland, OR. Register: FREE.

This is the next in the pdxMindShare workshop & networking events where we get to hear from Gordon Viggiano of My Brain Has A Hole In It where we can take away some ways to rise above challenges we might be or may be facing.

Today, speaker’s career has included being a businessman, consultant, and entrepreneur. He now adds “stroke survivor” to his list of “accomplishments”. Today he will recount his journey of recovery from a stroke that dramatically changed his life and bring inspiration to those of us who have faced, are facing, or will face dramatic challenges in our lives.  His presentation is entitled “Overcoming Adversity: Lessons learned from having a hole in my head.”

This is an event not to miss with the opportunity to learn from a great workshop presenter and network with other Portlanders!

10) TMM Tuesday Happy Hour – Tuesday November 26th at 5:30pm – 8:00pm at The Nines Hotel. FREE but please RSVP through our Google+ event listing.

Join TMMPDX.COM for drinks, networking and a celebration of the digital marketing community.

We meet monthly, the final Tuesday of every month, in THE LIBRARY space off the lobby at The Nines Hotel in downtown Portland. Feel free to share this event with anyone who may be interested in networking with other digital marketing professionals and learning more about Thoroughly Modern Marketing!

Honorable Mention Events for November!

1) Women Craving Connected and Passionate Relationships  – Tuesday November 19th at the The Governor Hotel: 614 SW 11th Ave, Portland, OR. Register: TBA

Do you crave connected, passionate love affairs with your partner? Relationships are the hard-beating heart of the human experience. We spend huge portions of our lives navigating them, and in those handful of relationships where we get to be ourselves, we’re rewarded with deep connections – and an even deeper fulfillment. Our best relationships become a wellspring of energy that we can tap at any time: to get things done, to heal, or even just to unwind. When we struggle with relationship issues, most of us tend to blame it on our partners. The truth is, having a good relationship is almost never about “fixing” the other person. It’s about you. Who you identify as, what you want, and—more than anything—what you’re choosing to do in your life right now.

Join us for a unique workshop experience. This event is for you if you:

  • Are fed up with having relationships that never work out the way you want
  • Have almost given up on finding a partner to share your life with
  • Wonder why you’re so lonely even though you wake up next to your partner every morning
  • Are afraid that this is the best it’s ever going to get

During this workshop participants

  • Set themselves up for relationship success. They find out how to avoid the pitfall of settling for less when what they really want is more.
  • Stop saying the 3 little words that are sabotaging their bonds and potentially killing their relationships without even knowing it!
  • Discover how to embody their most authentic selves so that they can ask for what they want and experience intimacy and connection at levels they never thought possible.

Register today and let Dana Corey, The Relationship Expert, guide you to your most confident self!

REGISTRATION OPENING SOON!