October is an exciting month filled with conferences and seminars for one and all! The 10th Annual LavaCon takes place right here in Portland with the sole focus on content strategy. For a holistic approach to digital marketing content marketing is not to be ignored. With over 60 sessions and workshops you’re bound to get up to speed on what’s what in content marketing. Don’t forget to attend the free workshop held by Adobe! Portland celebrates design with a whole week of events celebrating process, craft, and practice putting us on the map in the design world. Want to successfully build and engage an online community through social media or to learn about some free industry tools? Then don’t miss the Community Management Beyond Social Media Marketing or Google Analytics and Other Free SEM Tools.
Here are TMMPDX.COM’s picks for the top October Portland Marketing Events
In the tenth year, LavaCon is the only conference focusing on CONTENT STRATEGY and assisting organizations solve content-related business problems.
LavaCon 2012 will start with a panel discussion about the State of The Industry, as viewed from various segments of the industry: CMS vendors, Localization Vendors, Corporate Content Strategists, Independent Consultants, and maybe a tablet/eBook manufacturer or two to represent the future of mobile content consumption.
The panel discussion will also serve as a mini Table of Contents for the rest of the conference:
- Need help building a business case for content strategy initiatives? Attend sessions in the Project Metrics and Development Team Management stem
- Want more information on how to develop content strategy initiatives? Attend sessions in Content Strategy and Content Management
- Interested in how other companies are implementing their content strategy initiatives? Attend sessions in Case Studies and Roundtable Discussions
- Want to increase the user experience when content is finally published? Attend sessions in User Experience and Multichannel Publishing
- Want to stay up-to-date on the latest developments in eBook and mobile publishing? Attend sessions in eBooks, New Media and Mobile Devices
Our 10th anniversary conference is going to be great!
2.) Content Strategy Workshop – Tuesday, October 9th and Wednesday, October 10th from 7:30am– 5:30pm at the Portland Hilton and Executive Tower: 921 Southwest 6th Avenue Portland, OR 97204. Register: $1,350-$1,950
The practice area of content strategy has had its ramp-up years with content strategy theory. It’s time to get serious about how to turn theory into practice. Experienced practitioners need a place to hone their craft from their peers, and new practitioners need a place to learn the ropes. This is the place.
3.) Community Management Beyond Social Media Marketing – Thursday, October 4th from 6pm– 8pm at CrowdCompass.: 2505 11th Ave. Portland, OR 97214. Register: FREE
People everywhere are talking about community management. We’re here to answer questions like, “Who do I manage?”, “How do I start?”, and “Can’t one of the interns do this?”
Panelists will share their experiences of growing and managing vibrant, engaged communities for their brands. We’ll cover what community management is and why it’s critical to your marketing plan. Our experts will also discuss listening versus messaging, and share tips about the dual roles they play within their organization–representing their brand while also being the voice of their community.
Join us to learn how the community manager’s role is potentially the most powerful one in your entire organization.
- Laura Adams, Digital Advocacy Manager at Nike
- Melissa Barker, Enterprise Community Manager at Jive Software
- Dawn Foster, Community Manager consultant
SICreturns in 2012, bringing interactive industry leaders together in one of theworld’s most innovative cities!With its “Game Changers” platform,SIC 2012 provides a unique stage for entrepreneurs, technologists, advertisers,designers, entertainers, online business professionals and thinkers toconverge: Visionary speakers on technology, creativity, and emergent trendswill leave you inspired, and networking events promise to better connect you.Providing a signature Pacific Northwest flair, SIC2012 welcomes attendees from throughout the US and beyond, combiningthought-provoking speakers, panelists, moderated debates and an exhibit hall.After-hours, citywide networking events will transition to major social andmusic happenings, rounding out powerful opportunities for real-timecollaboration and fun! If you want a boring couple of days, you’ll bevery disappointed. SIC 2012 is a rare forum in which brands,businesses, creative leaders and consumers can directly share experiences withthe digital trendsetters of today and the thought leaders of tomorrow.
5.) Social Media Boot Camp – Tuesday, October 23rd to Thursday, October 25th, 2012 from 6:00 PM to 7:30 PM at Residence Inn at Cascade Station: 9301 NE Cascade Parkway, Portland, OR 97220. Register: $1,495 – $1,595
Top Reasons To Attend Social Media Boot Camp
- Latest B2C Social Media marketing strategies using the major social networks
- How to Create an effective B2B strategy for lead generation and using Social CRM
- B2B and B2C strategies and tactics for creating a Social Media Policy
- Techniques to increase productivity and reduce time spent in front of these tools and social networks
- How to create content with video, blogs, etc., to appeal to your customer demographic
- All the tools/techniques required for creating and implementing Social Media marketing campaigns
- How to implement social media marketing campaigns using a URL shortening service and integrate them into your Social analytics and CRM
- How to integrate your social media campaigns into existing marketing campaigns
- Social media ROI — how to measure track and monitor your efforts
- Free tools, templates and case studies that you won’t get anywhere else
Is your company tracking your digital marketing efforts through a web analytic platform like Google Analytics? If not, you may be wasting your time because you have no idea which strategies are driving traffic and converting visitors to leads or sales. If you are utilizing Google Analytics, what metrics are you looking at to determine campaign effectiveness? The Formic team will provide a Google Analytics overview, as well as dig into the rich reporting features offered by Google’s free analytics platform. Formic will also share our favorite free SEM tools of the trade with you. Attend Formic Media’s Free Seminar Series to learn how to use Google Analytics and other SEM tools to measure your efforts, gain competitive intelligence and better understand what online success looks like.
Their Google Analytics and SEM Tools seminar will be an educational Lunch & Learn event from Noon to 1 p.m. at the Formic office. Food and beverages will be provided. Register now to save your seat!
7.) 8th Annual UX Event Delight 2012 – Thursday, October 18th, 2012 from 8:00 AM to 6:30
PM at Adrianna Hill Grand Ballroom: 918 SW Yamhill St. Portland, OR 97205. Register: $75-$150; TMMPDX readers use promo code TMM12 for 30% off!!
Delight 2012 (formerly Love at First Website) is a user experience event hosted by ISITE Design that brings together compelling stories from brands and UX folks that deliver delight with inspired digital experiences.
Who should attend?
Anyone who is interested in learning how to leverage cross-channel experiences to build better relationships, prospects and customers will benefit from the event. Past attendees have included:
- UX practitioners
- Web marketing managers
- Business owners & executives
- Creative directors
- Content strategists
- Project managers
- SEO gurus
- Curious individuals looking to learn
More than 89 million people listened to audio content last month, and as many as one in four Americans — most of whom were Gen-Xers and mature millennials — downloaded a podcast. On average, people listen to approximately 22 minutes of audio compared to 1 to 3 minutes of video. If you’re ready to harness the power of audio, join PAGATIM’s Chief Visionary Officer Laura Mansfield as she shares the company’s strategy and approach to cultivating brave, authentic stories and conversations that have inspired both corporate and nonprofit clients including KEEN Footwear, Unitus Community Credit Union, Nordic Naturals, Junior Achievement and others.
By attending this luncheon, you’ll learn:
- Techniques and tools for getting your story in front of your desired audience
- How brands are using storytelling to engage and retain customers
- How Podcasts are a rising digital star compared to video and blogging
Portland is a city of design and for design, unique in its approach to defining place, culture, and attitude. Design Week Portland celebrates design as our city’s most promising cultural and economic resource. Our purpose is to explore process, craft, and practice across disciplines through our city’s vibrant design programming.
10.) pdxMindShare: How to Create a Productive Environment that Doesn’t Suck – Wednesday, October 17th from 4:30pm-6:30pm at Paddy’s Bar & Grill: 65 SW Yamhill St, Portland, OR 97204 Register: FREE
Join us for our October workshop on the 17th at 4:30-5:30 at Paddy’s Bar & Grill (65 SW Yamhill St.) in downtown Portland and stay for the networking hangout follow the workshop from 5:30pm-6:30pm.
How to Create a Productive Environment That Doesn’t Suck
Summary: Being more productive doesn’t mean more TPS reports and poorly managed information systems. In fact, you can probably create a more productive work environment just by focusing on empowering your people in the right ways.
The key here is that your work environment doesn’t have to be some regimented factory where people show up and do what they’re told. Research shows that people actually want to be more productive and are happier when they are – it’s their work environments that are often working against them.
There isn’t much the Productive Flourishing team hasn’t seen when it comes to creating productive work environment. We’ll give some insights as to which environments and processes work and which don’t, as well as giving suggestions for how you can get started today.
Angela Wheeler, co-founder of Productive Flourishing, will be giving this talk. ProductiveFlourishing.com is one of the top websites in the world on productivity, planning, and team development, and our consulting carries many more insights on those same subjects. With a PhD in Sociology and several years’ worth of facilitating events and advising clients, Angela is well-versed in in both what makes peak productive environments as well as how to craft them.