Portland Marketing Events: TMMPDX’s Top Marketing Events October

| September 23, 2011


Portland Fall leavesOctober is that time of year when the leaves begin to turn and the air starts getting crisp. This month’s Portland marketing events have a lot to offer. Learn about social media for non-profits as well as the big brands or take in the annual Go Green conference. If you are really adventurous, join members of our team at the Internet Marketing Conference in Vancouver BC. If you can’t make the trip, check back for conference articles!

Here are TMMPDX.COM’s picks for the top Portland Marketing Events this month:

1) Transform Your Organization from Social Brand to Social Business,  Thursday, October 13th,  7:30 am -9:00 am, Governor Hotel, Billiard Room, 614 SW 11th Avenue, Portland, OR 97205. Register: $25 PRSA Member, SEMpdx member & Students, $40 non-members

Is your organization a social brand? You’re active on Twitter and Facebook, maybe you even have corporate blog and community where you are trying hard to engage effectively with the social customer. However, behind the firewall, chaos, anarchy, and conflict reign. Come listen to Michael Brito, senior vice president of Edelman Digital, and author of the new book “Smart Business, Social Business” discuss how to build an internal framework based on change management that will lead to success with social media: one that will make external engagement more effective, meaningful, and sustainable.

Learn how companies are shifting from being social brands to becoming fully collaborative social businesses. Hear how businesses are evolving and changing the way they operate to address the growing influence of the social customer.

About the speaker:

Brito leads the digital team in Silicon Valley for Edelman. He currently provides strategic counsel, guidance and best practices to several of Edelman’s top global accounts. He is the founder of Silicon Valley Tweetup and actively involved in the Social Media Club, Silicon Valley Chapter. He is a business advisor for social media marketing company, Izea and online resource, MarketingZone.com; and he is an early investor of social business hub, OneForty. He is a frequent speaker at industry conferences as well as a guest lecturer at several universities to include Cal Berkeley, University of San Francisco, Stanford, Syracuse University – Newhouse School of Public Communications and Saint Mary’s College.

Connect with Michael Brito:
Blog: http://www.britopian.com/
Twitter: @britopian
LinkedIn: http://www.linkedin.com/in/michaelbrito

2) Social Tools to Build Brand Value: The Microsite of 2012,  Thursday, October 27th,  11:30 am to 1:00 pm, TBD, Register: $45 PAF Member, $65 Non-Member.

Campaign Microsites need a make-over. Today’s consumers are highly social – and they expect brands to be too. Unfortunately Microsites have been stuck in the past and are not fully embracing this new consumer.

Join Jamie Beckland, Digital and Social Media Strategist at Janrain, Inc, for an overview of new tools available to transform Microsites from one-off, short-lived programs into strategic building blocks that build relationships and brands. In the process, we’ll illustrate increased value to the entire marketing program, showing how a campaign can become more relevant and long lasting when consumer social profile data is incorporated. Case study examples from brands such as Dr. Pepper and 7-Eleven will be highlighted, as well as the results of research on US consumer attitudes towards social identity.

3) Go Green 2011, Tuesday, October 4th, 8:00 am to 6:30 pm, Gerding Theatre, 128 NW Eleventh Avenue, Portland, OR 97209. Register: Use code TMMPDX for $25 off. $125 Full day admission and $100 for groups of 2 or more. $50 Networking reception.

The GoGreen Conference is a unique opportunity to learn the latest in sustainable practices for your business. This one day conference is designed to educate, motivate and inspire you – the aspiring or established business owner or professional – to take your green quotient to the next level and to give you actionable next steps to make your business more sustainable.

Don’t miss this value-packed one day conference! Connect with eco-entrepreneurs + business leaders, featuring over 50 speakers (business leaders from Oregon State) who are cutting-edge visionaries, sustainability experts and forward thinking individuals who provided you with the knowledge and tools needed to make your business more sustainable.

4) The Future of Internal Collaboration Platforms, Thursday October 13th, 6:00pm – 7:30pm, Haypenny Marketing, 920 SW Third Ave, #101, Portland, OR 97204, Register: FREE

The growing popularity of social media tools is pushing employers to re-think their approach to internal communications. Many different types of technologies have been developed to help facilitate internal collaboration and employee productivity. There are thousands of companies using these collaboration tools but not a lot of research yet to determine the ROI.

Featured Panelists:

  • George Huff, Founder of Opal Labs
  • Justin Yuen, President of FMYI

Join our innovative experts for a thought provoking discussion on the future of internal collaboration platforms. Reserve your seat today.

5) Twitter & Facebook Strategies for Busy Professionals & Small Business Owners, Monday, October 24,  6:00 PM to 8:00 PM, Mercy Corps Northwest Office, 43 SW Naito Parkway, Portland, OR 97204. Register: $20 in advance and $25 at the door. Save by purchasing seminars in bundles of 4 for $60.

Twitter and Facebook are hot new strategies in marketing today, but navigating the “how-to’s” is daunting and confusing for many small business owners and busy professionals. If you’re interested in creating a Twitter account or Facebook page but aren’t sure where to start, this workshop is for you? Confusion about how to set up accounts and utilize Twitter and Facebook for marketing and promotion is a common problem with many businesses, you aren’t alone. Join John McPhee, a search engine and social media marketing expert from Formic Media, Inc., as he provides insight into how to properly create, promote and analyze your social media efforts. The seminar will cover the following:

  • How to create a well-optimized Twitter and Facebook page
  • Strategies for promoting your Twitter/Facebook page once you are up and running
  • Analyzing your efforts is key so you can understand what is working, and what isn’t

The workshop will be hands-on so attendees should bring their fully charged, wifi-ready laptops as you will be creating your very own Twitter/Facebook accounts. Pre-requisites for the class are as follows:

  • You must bring a laptop (wifi ready)
  • You must have a personal Facebook profile (it’s needed to create a Facebook business page)
  • Come to class with a Twitter/Facebook name in mind (make sure it isn’t already taken)

About the Presenter

John McPhee is the Director of Client Services at Formic Media. Originally from the Midwest, John decided to venture West in 2003 to kick start his career in Internet Marketing. Upon arriving,McPhee was employed by BetterManagement.com (BMC), a SAS-owned company, to take on the role of Internet Marketing Specialist where he handled all aspects of BMC’s SEO and PPC strategies. After a two year stint at BMC, McPhee moved into the agency world at Anvil Media in 2005. Here McPhee provided SEO, PPC and social media strategy working on a number of travel/tourism (Provenance Hotel Group, Travel Portland, Jackson Hole Central Reservations, Travel Oregon), B2B-focused (Axway, ColumbiaSoft) and B2C clients (gDiapers), earning multiple social media marketing (SoMe) awards for strategy and performance in 2008 and 2009. McPhee has also presented at various SEMpdx and PSU events, and volunteered to work with the PSU multimedia class on a project for Portland Center Stage, as well as donated his time to the SMART reading program for the past four years. Looking for the next step in his career, McPhee joined Formic Media (Anvil’s sister company) as Director of Client Services in 2010. McPhee is excited for the opportunity to work in a start-up environment with a talented team, and help move the needle for small business owners looking to increase their online visibility and sales.

6) A Dungeons & Dragons player’s guide to Social Media, Tuesday, October 11, 4:40 PM to 6:30 PM, Hotel deLuxe, 729 SW 15th Ave, Portland, OR  97205. Register: early bird by September 26th; SEMpdx member $20 member,  $33 non-member.  After September 26th; SEMpdx member $28, non-member $43. Full time students/non-profit $20 and $55 at the door.

Ian Lurie@portentint ) is the president of Portent Interactive, a Seattle internet marketing company, and he’s the author of Conversation Marketing, the blog.

This social media session isn’t just for beginners, though, and will dive quickly into details. The overall focus, according to Ian, will be covering “strategy” more than specific outlets, and will cover topics like content curation, as well as a few “not-to-dos”.

We’re excited to have Ian coming back, because he’s spoken several times at our SEMpdx events over the years. He’s been a supporter since the beginning, and his presentations have always been very well received by our members.

Just before last year’s SearchFest, he answered some detailed questions from our own Todd Mintz@toddmintz )and here’s a link to the interview w/ Ian.

We hope you’ll come to the October event to find out more…

7) Marketing for the Community: For Nonprofits and Community Organizations, Tuesday, October 18, 8:30 AM to 4:00 PM, The Marque Group LLC, 5257 NE Martin Luther King Blvd, Suite 201, Portland, OR 97211. Register:  $99 or $125 at the door.

This workshop begins with the volunteer, donor and general community in mind.  How can you leverage and grow your organization for the next phase of development.  This workshop begins with a review of the basic principles of marketing and general public relations.  We will introduce you to social media marketing, brand marketing and how you can develop and implement effective campaigns. You will gain a clear understanding of marketing and communications concepts and techniques specifically for nonprofits through visuals, case study presentations, discussions and group exercises. You will leave the one day workshop with invaluable knowledge that will assist you with growing your nonprofit or community organization.

You will learn:

  • How to design a marketing campaign
  • How to create an effective brand message
  • How to create effective external/internal communications using social media
  • You will learn how to market your organization to volunteers, staff and donors
  • Learn how to leverage and target specific audiences
  • You will gain invaluable knowledge to grown your organization

Each participant will receive a certificate of completion.

This workshop will be offered in a Wi-Fi environment. Attendees should bring their own laptop computers and follow along through a series of exercises using popular online social media tools and services.

8) Why Words Matter: Making Your Website Content Count, Tuesday, October 15, 5:30-7:00 pm, Formic Media, Inc. 300 NE Failing St Portland, OR 97212 Register: $15 or free with new/gently used children’s book donation – use discount code: BOOKSMAKEITBETTER.

In today’s climate, clear, relevant, and credible communication has never been more critical. Yet, many growing brands lack an overarching content strategy to help them drive targeted users to their website — and engage them once they get there. In this interactive session, we’ll explore the role that content plays in optimizing and improving your web presence, and share tips and best practices from three different perspectives:

  • Getting Them There: John McPhee, VP at Formic Media will provide insight into optimizing website content to drive increased website visitors and generate conversions.
  • Telling Your Story: Jen Barth, Founder of Big Small Brands will address the fundamentals of brand development, and the role that storytelling plays in telling your personal and professional brand story
  • Making Your Message Media-Worthy: Terri Nopp, Co-Founder, Online Newsroom, will share tips on using your website to create and grow media relationships, and the role that original content creation can play in creating an impactful PR and communications strategy.

Register today, as spaces are limited.

9) Tweet What, Tuesday, October 18, 2011, 5:00 pm – 6:00 pm. The Academy at Transmutation Sciences, 7110 SW Fir Loop, Suite 200, Portland, OR 97223. Register: FREE

Twitter. Tweets. Twitters. Followers. Following.

What a mess!

Tweet WHAT? is a FREE, 1-hour, no BS seminar all about that thing called Twitter. You’ve heard about it. You’ve seen it. You may even have signed up for an account; but yet, you haven’t seen anything “happen” … so, what the heck are you supposed to do with the thing to make it “work?”

After this seminar you’ll walk away with a clearer picture of what Twitter is and what it can do for you and your business.

10) Copyrights and Contracts for Creative Businesses, Monday, October 10th, 6:00pm – 8:00 pm, Mercy Corps Northwest Office, 43 SW Naito Parkway, Portland, OR 97204. Register: $20 in advance and $25 at the door. Save by purchasing seminars in bundles of 4 for $60.

Many small businesses and creative service providers get into legal trouble due to working with clients without proper knowledge of copyrights or how they are implicated in various service contracts. Also, if you have a business, or a side hobby, that involves creating tangible products, you need to know how to best protect them against infringement or unauthorized use by others.

We will discuss some basic steps that will enable you to avoid conflicts with clients by creating workable, Plain-English contracts, including the proper use of your creative output by your clients.

Communication:  Minimizing legal risks and potential customer conflicts is easier once you know the basics. Many disputes occur due to miscommunication or the failure to establish proper understanding of each party’s rights and responsibilities. Working without a contract, or on a “handshake” basis, can lead to problems that are easily avoidable – especially where creative material is involved. Clear and well-drafted contracts, with customers, other service providers, vendors and other parties that you do business with can help you avoid problems down the line that incomplete, defective, or confusing contracts can cause. A solid contract with provide both you and your customers with clarity in terms of the Who, What Where, When and How your services will be performed.

Marketing:   Contracts are a key component of your sales and marketing efforts. A well-crafted, “user friendly” agreement will protect your own legal interests, while setting a professional tone at the start of your working relationship.

Client Education: Many consumers of creative services do not understand how intellectual property law works. It is incumbent on you, the service provider, to use your contracts to educate both new clients and old on how various intellectual property rights issues may be implicated in the use of your work product. This may also encourage your customers to respect your efforts more and to gain a deeper appreciation for the value of your services.

Professional Empowerment:  Knowledge is power. The more you know about copyrights and contracts, the more you will be able to avoid conflict with clients. The knowledge of basic intellectual property issues can provide your customers with the “value-added” impression of your abilities, perhaps saving them legal hassles and headaches. Having clear and well-written contract is essential in conveying an impression of professionalism to your customers.

About the Presenter

Peter Vaughan Shaver is a Portland-based arts & entertainment attorney. His primary areas of legal expertise include general business law and intellectual property, with an emphasis on copyrights, trademarks, music and art law, computer and Internet law, real estate, consumer matters and non-profit organizations.

Attorney Shaver, through his company, Sound Advice, LLC, works extensively with artists, musicians, designers, craftspeople and businesses of all types. He is a regular presenter of educational lectures and legal workshops at local colleges and arts-related organizations, including, Portland State University, The Art Institute of Portland, AIGA, The Society of Children’s Book Writers & Illustrators, The Oregon College of Arts and Crafts, Marylhurst University, the Graphic Artists’ Guild, the 100th Monkey Studio, American Federation of Musicians – AFM 99, and various PCC campuses.

 

Category: Blog Creation, Green Marketing, Marketing Events, Oregon Marketing Events, Portland Marketing Events, Social Media, Social Media Case Study, TMMPDX

Comments are closed.

admin Blog CreationGreen MarketingMarketing EventsOregon Marketing EventsPortland Marketing EventsSocial MediaSocial Media Case StudyTMMPDX


Portland Fall leavesOctober is that time of year when the leaves begin to turn and the air starts getting crisp. This month’s Portland marketing events have a lot to offer. Learn about social media for non-profits as well as the big brands or take in the annual Go Green conference. If you are really adventurous, join members of our team at the Internet Marketing Conference in Vancouver BC. If you can’t make the trip, check back for conference articles!

Here are TMMPDX.COM’s picks for the top Portland Marketing Events this month:

1) Transform Your Organization from Social Brand to Social Business,  Thursday, October 13th,  7:30 am -9:00 am, Governor Hotel, Billiard Room, 614 SW 11th Avenue, Portland, OR 97205. Register: $25 PRSA Member, SEMpdx member & Students, $40 non-members

Is your organization a social brand? You’re active on Twitter and Facebook, maybe you even have corporate blog and community where you are trying hard to engage effectively with the social customer. However, behind the firewall, chaos, anarchy, and conflict reign. Come listen to Michael Brito, senior vice president of Edelman Digital, and author of the new book “Smart Business, Social Business” discuss how to build an internal framework based on change management that will lead to success with social media: one that will make external engagement more effective, meaningful, and sustainable.

Learn how companies are shifting from being social brands to becoming fully collaborative social businesses. Hear how businesses are evolving and changing the way they operate to address the growing influence of the social customer.

About the speaker:

Brito leads the digital team in Silicon Valley for Edelman. He currently provides strategic counsel, guidance and best practices to several of Edelman’s top global accounts. He is the founder of Silicon Valley Tweetup and actively involved in the Social Media Club, Silicon Valley Chapter. He is a business advisor for social media marketing company, Izea and online resource, MarketingZone.com; and he is an early investor of social business hub, OneForty. He is a frequent speaker at industry conferences as well as a guest lecturer at several universities to include Cal Berkeley, University of San Francisco, Stanford, Syracuse University – Newhouse School of Public Communications and Saint Mary’s College.

Connect with Michael Brito:
Blog: http://www.britopian.com/
Twitter: @britopian
LinkedIn: http://www.linkedin.com/in/michaelbrito

2) Social Tools to Build Brand Value: The Microsite of 2012,  Thursday, October 27th,  11:30 am to 1:00 pm, TBD, Register: $45 PAF Member, $65 Non-Member.

Campaign Microsites need a make-over. Today’s consumers are highly social – and they expect brands to be too. Unfortunately Microsites have been stuck in the past and are not fully embracing this new consumer.

Join Jamie Beckland, Digital and Social Media Strategist at Janrain, Inc, for an overview of new tools available to transform Microsites from one-off, short-lived programs into strategic building blocks that build relationships and brands. In the process, we’ll illustrate increased value to the entire marketing program, showing how a campaign can become more relevant and long lasting when consumer social profile data is incorporated. Case study examples from brands such as Dr. Pepper and 7-Eleven will be highlighted, as well as the results of research on US consumer attitudes towards social identity.

3) Go Green 2011, Tuesday, October 4th, 8:00 am to 6:30 pm, Gerding Theatre, 128 NW Eleventh Avenue, Portland, OR 97209. Register: Use code TMMPDX for $25 off. $125 Full day admission and $100 for groups of 2 or more. $50 Networking reception.

The GoGreen Conference is a unique opportunity to learn the latest in sustainable practices for your business. This one day conference is designed to educate, motivate and inspire you – the aspiring or established business owner or professional – to take your green quotient to the next level and to give you actionable next steps to make your business more sustainable.

Don’t miss this value-packed one day conference! Connect with eco-entrepreneurs + business leaders, featuring over 50 speakers (business leaders from Oregon State) who are cutting-edge visionaries, sustainability experts and forward thinking individuals who provided you with the knowledge and tools needed to make your business more sustainable.

4) The Future of Internal Collaboration Platforms, Thursday October 13th, 6:00pm – 7:30pm, Haypenny Marketing, 920 SW Third Ave, #101, Portland, OR 97204, Register: FREE

The growing popularity of social media tools is pushing employers to re-think their approach to internal communications. Many different types of technologies have been developed to help facilitate internal collaboration and employee productivity. There are thousands of companies using these collaboration tools but not a lot of research yet to determine the ROI.

Featured Panelists:

  • George Huff, Founder of Opal Labs
  • Justin Yuen, President of FMYI

Join our innovative experts for a thought provoking discussion on the future of internal collaboration platforms. Reserve your seat today.

5) Twitter & Facebook Strategies for Busy Professionals & Small Business Owners, Monday, October 24,  6:00 PM to 8:00 PM, Mercy Corps Northwest Office, 43 SW Naito Parkway, Portland, OR 97204. Register: $20 in advance and $25 at the door. Save by purchasing seminars in bundles of 4 for $60.

Twitter and Facebook are hot new strategies in marketing today, but navigating the “how-to’s” is daunting and confusing for many small business owners and busy professionals. If you’re interested in creating a Twitter account or Facebook page but aren’t sure where to start, this workshop is for you? Confusion about how to set up accounts and utilize Twitter and Facebook for marketing and promotion is a common problem with many businesses, you aren’t alone. Join John McPhee, a search engine and social media marketing expert from Formic Media, Inc., as he provides insight into how to properly create, promote and analyze your social media efforts. The seminar will cover the following:

  • How to create a well-optimized Twitter and Facebook page
  • Strategies for promoting your Twitter/Facebook page once you are up and running
  • Analyzing your efforts is key so you can understand what is working, and what isn’t

The workshop will be hands-on so attendees should bring their fully charged, wifi-ready laptops as you will be creating your very own Twitter/Facebook accounts. Pre-requisites for the class are as follows:

  • You must bring a laptop (wifi ready)
  • You must have a personal Facebook profile (it’s needed to create a Facebook business page)
  • Come to class with a Twitter/Facebook name in mind (make sure it isn’t already taken)

About the Presenter

John McPhee is the Director of Client Services at Formic Media. Originally from the Midwest, John decided to venture West in 2003 to kick start his career in Internet Marketing. Upon arriving,McPhee was employed by BetterManagement.com (BMC), a SAS-owned company, to take on the role of Internet Marketing Specialist where he handled all aspects of BMC’s SEO and PPC strategies. After a two year stint at BMC, McPhee moved into the agency world at Anvil Media in 2005. Here McPhee provided SEO, PPC and social media strategy working on a number of travel/tourism (Provenance Hotel Group, Travel Portland, Jackson Hole Central Reservations, Travel Oregon), B2B-focused (Axway, ColumbiaSoft) and B2C clients (gDiapers), earning multiple social media marketing (SoMe) awards for strategy and performance in 2008 and 2009. McPhee has also presented at various SEMpdx and PSU events, and volunteered to work with the PSU multimedia class on a project for Portland Center Stage, as well as donated his time to the SMART reading program for the past four years. Looking for the next step in his career, McPhee joined Formic Media (Anvil’s sister company) as Director of Client Services in 2010. McPhee is excited for the opportunity to work in a start-up environment with a talented team, and help move the needle for small business owners looking to increase their online visibility and sales.

6) A Dungeons & Dragons player’s guide to Social Media, Tuesday, October 11, 4:40 PM to 6:30 PM, Hotel deLuxe, 729 SW 15th Ave, Portland, OR  97205. Register: early bird by September 26th; SEMpdx member $20 member,  $33 non-member.  After September 26th; SEMpdx member $28, non-member $43. Full time students/non-profit $20 and $55 at the door.

Ian Lurie@portentint ) is the president of Portent Interactive, a Seattle internet marketing company, and he’s the author of Conversation Marketing, the blog.

This social media session isn’t just for beginners, though, and will dive quickly into details. The overall focus, according to Ian, will be covering “strategy” more than specific outlets, and will cover topics like content curation, as well as a few “not-to-dos”.

We’re excited to have Ian coming back, because he’s spoken several times at our SEMpdx events over the years. He’s been a supporter since the beginning, and his presentations have always been very well received by our members.

Just before last year’s SearchFest, he answered some detailed questions from our own Todd Mintz@toddmintz )and here’s a link to the interview w/ Ian.

We hope you’ll come to the October event to find out more…

7) Marketing for the Community: For Nonprofits and Community Organizations, Tuesday, October 18, 8:30 AM to 4:00 PM, The Marque Group LLC, 5257 NE Martin Luther King Blvd, Suite 201, Portland, OR 97211. Register:  $99 or $125 at the door.

This workshop begins with the volunteer, donor and general community in mind.  How can you leverage and grow your organization for the next phase of development.  This workshop begins with a review of the basic principles of marketing and general public relations.  We will introduce you to social media marketing, brand marketing and how you can develop and implement effective campaigns. You will gain a clear understanding of marketing and communications concepts and techniques specifically for nonprofits through visuals, case study presentations, discussions and group exercises. You will leave the one day workshop with invaluable knowledge that will assist you with growing your nonprofit or community organization.

You will learn:

  • How to design a marketing campaign
  • How to create an effective brand message
  • How to create effective external/internal communications using social media
  • You will learn how to market your organization to volunteers, staff and donors
  • Learn how to leverage and target specific audiences
  • You will gain invaluable knowledge to grown your organization

Each participant will receive a certificate of completion.

This workshop will be offered in a Wi-Fi environment. Attendees should bring their own laptop computers and follow along through a series of exercises using popular online social media tools and services.

8) Why Words Matter: Making Your Website Content Count, Tuesday, October 15, 5:30-7:00 pm, Formic Media, Inc. 300 NE Failing St Portland, OR 97212 Register: $15 or free with new/gently used children’s book donation – use discount code: BOOKSMAKEITBETTER.

In today’s climate, clear, relevant, and credible communication has never been more critical. Yet, many growing brands lack an overarching content strategy to help them drive targeted users to their website — and engage them once they get there. In this interactive session, we’ll explore the role that content plays in optimizing and improving your web presence, and share tips and best practices from three different perspectives:

  • Getting Them There: John McPhee, VP at Formic Media will provide insight into optimizing website content to drive increased website visitors and generate conversions.
  • Telling Your Story: Jen Barth, Founder of Big Small Brands will address the fundamentals of brand development, and the role that storytelling plays in telling your personal and professional brand story
  • Making Your Message Media-Worthy: Terri Nopp, Co-Founder, Online Newsroom, will share tips on using your website to create and grow media relationships, and the role that original content creation can play in creating an impactful PR and communications strategy.

Register today, as spaces are limited.

9) Tweet What, Tuesday, October 18, 2011, 5:00 pm – 6:00 pm. The Academy at Transmutation Sciences, 7110 SW Fir Loop, Suite 200, Portland, OR 97223. Register: FREE

Twitter. Tweets. Twitters. Followers. Following.

What a mess!

Tweet WHAT? is a FREE, 1-hour, no BS seminar all about that thing called Twitter. You’ve heard about it. You’ve seen it. You may even have signed up for an account; but yet, you haven’t seen anything “happen” … so, what the heck are you supposed to do with the thing to make it “work?”

After this seminar you’ll walk away with a clearer picture of what Twitter is and what it can do for you and your business.

10) Copyrights and Contracts for Creative Businesses, Monday, October 10th, 6:00pm – 8:00 pm, Mercy Corps Northwest Office, 43 SW Naito Parkway, Portland, OR 97204. Register: $20 in advance and $25 at the door. Save by purchasing seminars in bundles of 4 for $60.

Many small businesses and creative service providers get into legal trouble due to working with clients without proper knowledge of copyrights or how they are implicated in various service contracts. Also, if you have a business, or a side hobby, that involves creating tangible products, you need to know how to best protect them against infringement or unauthorized use by others.

We will discuss some basic steps that will enable you to avoid conflicts with clients by creating workable, Plain-English contracts, including the proper use of your creative output by your clients.

Communication:  Minimizing legal risks and potential customer conflicts is easier once you know the basics. Many disputes occur due to miscommunication or the failure to establish proper understanding of each party’s rights and responsibilities. Working without a contract, or on a “handshake” basis, can lead to problems that are easily avoidable – especially where creative material is involved. Clear and well-drafted contracts, with customers, other service providers, vendors and other parties that you do business with can help you avoid problems down the line that incomplete, defective, or confusing contracts can cause. A solid contract with provide both you and your customers with clarity in terms of the Who, What Where, When and How your services will be performed.

Marketing:   Contracts are a key component of your sales and marketing efforts. A well-crafted, “user friendly” agreement will protect your own legal interests, while setting a professional tone at the start of your working relationship.

Client Education: Many consumers of creative services do not understand how intellectual property law works. It is incumbent on you, the service provider, to use your contracts to educate both new clients and old on how various intellectual property rights issues may be implicated in the use of your work product. This may also encourage your customers to respect your efforts more and to gain a deeper appreciation for the value of your services.

Professional Empowerment:  Knowledge is power. The more you know about copyrights and contracts, the more you will be able to avoid conflict with clients. The knowledge of basic intellectual property issues can provide your customers with the “value-added” impression of your abilities, perhaps saving them legal hassles and headaches. Having clear and well-written contract is essential in conveying an impression of professionalism to your customers.

About the Presenter

Peter Vaughan Shaver is a Portland-based arts & entertainment attorney. His primary areas of legal expertise include general business law and intellectual property, with an emphasis on copyrights, trademarks, music and art law, computer and Internet law, real estate, consumer matters and non-profit organizations.

Attorney Shaver, through his company, Sound Advice, LLC, works extensively with artists, musicians, designers, craftspeople and businesses of all types. He is a regular presenter of educational lectures and legal workshops at local colleges and arts-related organizations, including, Portland State University, The Art Institute of Portland, AIGA, The Society of Children’s Book Writers & Illustrators, The Oregon College of Arts and Crafts, Marylhurst University, the Graphic Artists’ Guild, the 100th Monkey Studio, American Federation of Musicians – AFM 99, and various PCC campuses.