It’s the final month of Summer, and the weather couldn’t be better! Take a picnic and enjoy an evening outdoor concert, dine al fresco or get your friends together for a backyard BBQ. There’s so much to do.
This month’s top 10 marketing events offer quite a selection to choose from. Learn from top notch creative visionaries, network with search engine professionals, gain insights from local marketing case studies and network with your peers.
Here are TMMPDX.COM’s picks for the top Portland Marketing Events this month:
1) Portland Creative Conference, Saturday, September 17th, 9:00 am to 6:00 pm at Newmark Theater 1111 SW Broadway, Portland, OR 97205. Register: $79 by Sept. 2nd, then $99. Apply discount code TMM to save 15%!
The Portland Creative Conference is an interdisciplinary exploration of the creative process across various creative industries professions. The conference features keynote presentations from leading creative thinkers who reveal their work and let us in on their secrets, influences and inspirations.
It is an opportunity for attendees to get inside the head of visionaries who are generating original and effective ideas for fun & profit and to be inspired in entirely new ways, viewing their own world with a fresh perspective as a result.
Confirmed Speakers include:
- Jim Kouf – Screenwriter (National Treasure, Rush Hour, Stakeout), Producer (Con Air, Ghost Whisperer, Angel, Grimm)
- David Greenwalt – Producer (X-Files, Buffy the Vampire Slayer, Angel, Eureka, Grimm), Writer (Wonder Years, X-Files, Buffy, Miracles, Angel, Grimm), Director (Help Wanted Kids, Double Switch)
- Rob Legato, Special Effects Supervisor, Avatar, Harry Potter and the Sorcerer’s Stone, Titanic, Apollo 13, Armageddon and others
- Brynn Bardacke, Global Creative Director, Coca-Cola
- Naomi Pomeroy, Chef, Bravo’s Top Chef Masters TV show
- Peter Richardson, Sundance Film Festival Grand Jury Prize winner for documentary How to Die in Oregon
- Robert Thompson, architect & design director at TVA Architects (Nike campus, Matthew Knight Arena at the U of O, Fox Tower, Proctor & Gamble HQ)
- Irene Taylor Brodsky, Documentary Director, Saving Pelican 895, Hear & Now
- Robyn Tenenbaum, Producer of OPB’s Live Wire! radio show
2) SEMpdx Rooftop Networking Party, Friday, September 16th, 4:00 pm to 7:00 pm, Hotel deLuxe, 729 SW 15th Ave, Portland, OR 97205. Register: $15 before September 9th and for Student or Non profit, $25 after September 9th and $50 at the door.
Join us for the third annual SEMpdx Rooftop Networking Party! Enjoy good food, drinks and conversations as a DJ spins tunes. Don’t miss the best networking event of the summer! Note that immediately following the event, many of us will be moving on over to the Portland Timbers game, although your SEMpdx ticket will NOT get you in to that event, you can purchase tickets directly from the Timbers for the game.
3) Turning us to Timbers: Marketing Lessons Learned One Year In, Tuesday, September 13th, 11:30 am to 1:00 pm, Bridgeport Brewing, 1313 NW Marshall Strett, Portland, OR 97209. Register: $20 Student or Board Member, $30 member / $40 non-member by September 9th or $35 member / $55 non-member after September 9th. $240 for a reserved table for 8.
No doubt you noticed the titan-sized billboards around Portland of bearded men, beautiful women and grinning children holding axes, chainsaws and saws. There was no indication of what the billboards were meant to advertise except for an average-sized logo tucked away in a corner of the board above the words “Spring 2011.” Portland soon learned that the advertising campaign was to promote the new stadium of Portland’s very own Major League Soccer Team: the Portland Timbers.
One year into their marketing campaign, we’ll hear from Cory Dolich of the Portland Timbers and Jelly Helm of Jelly Helm Studio about where they are now, and the marketing lessons learned from launching a professional sports franchise that got a larger-than-life start.
Cory Dolich, Vice President of Business Operations and Marketing for the Timbers, marks his fourth season with the team. Prior to working with the Timbers, Cory spent six seasons with the Sacramento River Cats (the Triple-A affiliate of the Oakland A’s) as their Senior Director of Ticket Development and Retention. In his current role, Cory is responsible for the day-to-day operation and execution of the marketing and promotional strategy for both teams, including media planning, creative development, brand management, digital programming, game entertainment, and promotional program activation. Cory graduated from Tufts University in Boston with a degree in Economics.
Jelly Helm, creative giant and principal of Jelly Helm Studio, is the former Executive Creative Director of Wieden+Kennedy in Portland and Amsterdam, Associate Professor at Virginia Commonwealth University Adcenter, Group Creative Director at The Martin Agency, and Founder/Director of W+K 12 – Wieden+Kennedy’s experimental in-house school. Jelly is interested in story, artisan values, and the open/free/shared knowledge movement. He’s also interested in the role of story in the emerging culture.
4) SOBCon Northwest 2011, Friday, September 16th, 9:00 am to Sunday, September 18th at 12:00 pm, Ambridge Event Center, 1333 NE MLK Jr. Blvd, Portland, OR 97232. Register: $695.
Last minute discount code SOB200 for $200 off!
SOBCon is coming to the Pacific Northwest this September, where Liz and Terry will be connecting businesses to the planet and the people who live on it. We’ll be talking about business models that work for profit AND for social good for 2 1/2 days at the Ambridge Event Center in Portland, Oregon. SOBCon NW will have the same “Models & Masterminds” format featured in the Chicago SOBCon, with 6 work sessions, 4 interviews, 4 special presentations, and a 1/2-day non-profit “give back” event. Plus, Liz and Terry will host a special evening social event on Friday, September 16th.
We’re pleased to announce the confirmed speakers and presenters:
- Liz Strauss (SOBCon Co-Founder)
- Terry “Starbucker” St. Marie (SOBCon Co-Founder)
- Carol Roth (NY Times Best Selling Author, “The Entrepreneur Equation”)
- Jonathan Fields (Author, “Uncertainty: Turning Fear and Doubt Into Fuel For Brilliance”)
- AJ & Melissa Leon (CEO and Creative Director, the LaC Project)
- Glenda Watson Hyatt (Author and Blogger, “I’ll Do It Myself”)
- Dean McBeth (Senior Digital Strategist, Wieden+Kennedy Portland)
- Angel Djambazov (Managing Editor, ReveNews.com)
- Gene Dexter (Gene Dex Public Relations)
- Rick Turoczy (Editor, Silicon Florist, Co-Founder PIE pdx)
- Matt Edlen (Director of Marketing & Sales, Gerding Edlen Development)
- Emily Harris (Former NPR Correspondent & OPB host)
- Kent Lewis (President, Anvil Media Inc, Portland)
5) Tapping Facebook’s True Marketing Potential – Part Two, Tuesday, September 20th, 5:30 pm, Webtrends, 851 SW 6th Ave, Suite 1600, Portland, OR 97204. Register: $20 Student or Board Member, $30 member / $40 non-member by September 16th or $35 member / $55 non-member after September 16th.
Facebook is popular. So popular in fact, our first Facebook event left people wanting more! As a result, Justin Kistner of Webtrends is back to present the sequel to his discussion about Facebook in the digital marketplace. There will be more tips and tactics for organizations looking to make Facebook work as a “loyalty program” to engage customers in meaningful conversations. He will cover using the three core Facebook marketing tools: ads, apps, and analytics. Join us to learn more about how Facebook can become a key piece of your strategic marketing planning.
Justin Kistner is the Director of Social Products at Webtrends. During his time at Webtrends, Justin led the development of Webtrends’ Facebook Analytics as well as their end to end Facebook campaign solutions. Kistner joined Webtrends from Voce Communications, where he helped architect social strategy for clients such as Intel and Oracle. He previously spent time as a Social Engagement Coordinator at Jive Software, and was the owner of Metafluence, Inc. – an independent web presence consultancy. In addition to his role at Webtrends, Kistner founded Beer and Blog – a blogging meet up hosted in 18 cities from Portland to Tokyo. Kistner also holds a bachelor degree in advertising from the University of Oregon.
6) PSU Quarterly Digital Marketing Breakfast: Panel of Social PR Experts, Tuesday, September 20th, 7:30 am to 9:00 am Portland State University, Recreation Center, 1800 SW 6th Avenue. Register: FREE, sign up before September 19th.
The advent of social media channels has changed the landscape of PR, media and analyst relations dramatically and permanently. Blogs, online news, search and social are reshaping and in many cases eclipsing traditional strategic communications, while the downsizing of editorial staff and writers means your typical PR targets are now fragmented and harder to find. Who is influencing your audience? Who has a critical mass of followers that can make a difference? You might be surprised.
Come to the PSU Quarterly Breakfast to hear our panel of Social PR experts:
- Siouxsie Jennett, Mambo Media – The Methodology of Integrating Social into Your PR Program
- Pam Abrahamsson, Stephenson Group – Impact of Social Media on Traditional PR
- Kelli Matthews, University of Oregon – Social Media & Ethics
- Casey Boggs, LTPR – Crisis Communications and Social Media
Explore the new landscape and learn how to navigate it effectively for high-impact results.
The seminar will be presented by Siouxsie Jennett President and CEO of Interactive and Social Media Agency at Mambo Media, Inc.
The advent of social media channels has changed the landscape of networking dramatically and permanently. Platforms like LinkedIn, blogs and Twitter are shaping the professional culture and fluency of these tools will make a significant impact on your career development and pathways. Additionally, this significant communications evolution has created new niche opportunities and job positions that never existed before within companies. Come to our event to hear Siouxsie Jennett, President and CEO of Mambo Media. Explore the new landscape and learn how to navigate it effectively for high-impact results.
Join the PRSA Portland Metro chapter and the KEEN marketing team at BRIX Tavern (just blocks away from the KEEN Garage retail location). Enjoy a tasty lunch in the Pearl while listening to KEEN marketing experts explain their strategies and tactics for reaching consumers and how they envision changing the way we work and play, specifically with the influence of social media.
Founded in 2003, KEEN, Inc. is a Portland-based footwear company famous for their “toe-bumper” sandals and eco-driven HybridLife business philosophy. KEEN was named 2003’s “Launch of the Year” by the shoe industry’s leading trade publication, Footwear News, and with shoes in more than a thousand US retail locations, it’s been a hot brand to watch ever since. Just this year, Outside Magazine named KEEN one of the “50 Best Places to Work.”
Learn about KEEN’s latest effort, “Recess is Back!” and its influences:
• How has KEEN integrated social media into the campaign and its overall communications strategy?
• What are the challenges and rewards of driving social change?
• How have consumer interactions evolved KEEN’s outbound communication?
From 10 minutes, to a weekend, to a month long adventure, Recess is all about escaping the daily grind and reclaiming time for outdoor fun. Learn about KEEN’s Recess Revolution and make the pledge to escape the indoors – you might just be inspired to leave the car and walk back to the office.
9) Understanding Audiences: Market Research, Demystified for Growing Businesses, Monday, September 12th, 11:30 am to 1:30 pm, The Dennison Capen Group, 237 NE Broadway St., Suite 100, Portland, OR 97232. Register: $30 by September 12th, then $35. Apply discount code TMMPDX for 10% off!
Whether you are launching, evolving, or repositioning your business or organization, knowing who your target audiences are — and aren’t — is key. How much do you really know about your current, and potential, customers and clients? What makes them tick? How do their needs differ? And, how can you leverage these insights to create more impactful marketing and communications efforts?
In our September Lunch & Learn session, join Branding and Marketing Coach Jen Barth, and our featured guest, Kimberly Daniels August, Principal of KDA Research for an interactive session covering everything you need to know — and then some — about market research. We’ll explore:
- Market Research Defined & Demystified: Key terms and tools used to conduct various types of research, ranging from surveys to focus groups to interviews to web usability testing and more.
- Defining and Refining Your Audiences: How to think beyond sheer “demographics”, and what questions to consider to better understand your target market, and how and why their behaviors, motivators, and environments impact how they might — or might not — engage with your brand.
- Big Business Insights for Small Business Owners: Real-life examples of how larger-scale organizations conduct, and use, various types of research to inform and evolve their marketing efforts, and how growing businesses can apply similar principles in a cost-effective manner.
- Business Brainstorm: Participants will also have an opportunity to discuss their specific market-research related questions, and brainstorm ways to gain deeper insights through various research approaches
10) SEO Experts on the Hot Seat, Tuesday, September 13th, 5:00 pm to 7:30 pm, Hotel deLuxe, 729 SW 15th Ave, Portland, OR 97205. Register: $19 Student / Non-profit, $20 early bird member / $35 early bird non-member by August 29th or $27 member / $45 non-member after August 29th, $60 at the door.
We’ve had SEO “Hot Seats” before, where some attendees submit their website ahead of time to our panel of experts, and each of them prepares an analysis and makes some comments covering all of the fundamentals. Although these events have been received very well, having three very detailed analysis’ in an hour can get a bit dry, so we’re kicking it up a notch. This month we’re putting the panelists on the hot seat, by asking them to answer YOUR questions about as many sites as we can get to. We’ll do everything on the fly as we pull your submitted domains out of a hat, and you scribble furious notes.
We’ve assembled a panel of experts to cover a broad range of issues, and we’ll be able to review any site on the spot, just bring a business card bearing the address of that site. Want to snag a card from a competitor and have us drill down his backlinks or citations? Go ahead! Have you got questions about your Google Analytics? Your PPC? This is your chance to have a panel of experts rip your site to shreds, giving you thousands of dollars of consulting advice, or maybe just give you public kudos for the work you’ve been doing!
Whatever you want to know, you should be able to find out. The accumulated knowledge on this panel represents years of experience, and here they are, in no particular order:
- Todd Mintz – PPC Associates – PPC & Analytics
- Gavin Francis – ethology – Technical & on page SEO
- David Backes – Anvil Media – Local Search
- TBA – Backlinks & Competitive Analysis
- TBA – Usability, Conversion and Design