Social Media Marketing: 3 Reasons to Choose Instagram Video Over Vine

| August 13, 2013

Vine has a pretty interesting story. Even before launch they were snapped up by Twitter. It makes sense, it’s a new take on video and it has strict limitations on length, an idea not foreign to Twitter. Thanks in part to the publicity from the Twitter acquisition, Vine quickly became a big hit.

Well apparently Instagram felt the heat because in June the popular photo sharing app expanded to include video. Instagram video has definitely made a splash. Adoption was quick and wide-spread and now just a couple of months after launch there are always quite a few videos on the popular page. In Instagram style, the new video service is beautiful, intuitive and included filters to “enhance” your videos. However, the basic idea behind Instagram video is fairly similar to Vine. Short videos that can be taken by compiling even shorter clips

While both Vine and Instagram have their place and are great tools, Instagram video is the clear winner for me for 3 main reasons.

Instagram Video Interface Vine Interface

Instagram video capture on iOS                                              Vine video capture on iOS

I’m already active on Instagram

I don’t have a large number of people that I connect with on Instagram but many of those that I followed or follow me are personal friends. That means that I tend to be interested in their videos and they’ll be more likely to be interested in mine. That’s not true of Vine which is more widely adopted by tech-savvy Twitter users. I don’t know of any personal acquaintances who are active on Vine. Sure, Vine videos can be shared on Twitter but with Instagram I’ve already got a built-in community.

When Vine appeared I downloaded the app, tried it out and found a few people to follow but that was it. I had a few people that I was connected with on Twitter who were sharing videos but none of the people that I know used the app. That meant the only way to share video with anyone who cared was to post it to Twitter

This pre-existing network is also vital as a community manager. I manage the social presence for a non-profit here in Portland and time is precious with anything I do. As of yet I haven’t made the leap to a Vine account for this community. Although I’d love to share the occasional video, I’m afraid a Vine account will quickly turn into just one more social channel to maintain or to sit embarrassingly dormant. However, since I already post to Instagram it’s quick and easy to post a video there along with my photos.

The Vine app is annoying

This one is subjective but I hate the Vine app. I know lots of people love it but the incessant noise when I’m in the app drives me crazy. An occasional Vine shared on Twitter can be great but opening the app and getting bombarded with noise wherever I scroll just feels like an assault on the senses. I’ve never been able to keep the app open for more than a minute or two without quickly exiting out of frustration. Looping videos may be part of the experience but for me it’s just too overwhelming.

On Instragram I’ve set the videos to only play once I click them, and they don’t loop. Both of these enhancements make the experience so much more pleasant.

15 seconds is better than 6 

Sometimes less is more. Part of what makes Twitter great is the 140 character constraint. I can appreciate that same brevity requirement from Vine but six seconds can just be too short. The option to post videos more than twice the length is a huge benefit for me. And let’s face it, 15 seconds is still pretty short.

The 6 seconds in Vine offers the ability to be artsy or to very quickly get a point across but the 15 second option really opens up a lot of possibilities if you’re trying to convey a message. Sure, I worry that this will be abused by marketers but it’s fairly easy to unfollow anyone who isn’t adding value to your online life.

 

Vine is a great service and clearly there are a lot of people out there that love it. However, for me, Instagram gives all the benefits of Vine but without the things that drive me crazy or would hold be back from becoming active on Vine. Instagram video has opened the door to easy video with a low barrier of entry.

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Category: Recruit 101, Social Media Marketing, Special Agent Intermediate, tmmBosley, tmmJill, tmmKelly, TMMPDX, tmmSabrina

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http://www.tmmpdx.com/wp-content/uploads/2013/08/instagram-vs-vine-150x150.jpg Adam Lee Recruit 101Social Media MarketingSpecial Agent IntermediatetmmBosleytmmJilltmmKellyTMMPDXtmmSabrina ,

Vine has a pretty interesting story. Even before launch they were snapped up by Twitter. It makes sense, it’s a new take on video and it has strict limitations on length, an idea not foreign to Twitter. Thanks in part to the publicity from the Twitter acquisition, Vine quickly became a big hit.

Well apparently Instagram felt the heat because in June the popular photo sharing app expanded to include video. Instagram video has definitely made a splash. Adoption was quick and wide-spread and now just a couple of months after launch there are always quite a few videos on the popular page. In Instagram style, the new video service is beautiful, intuitive and included filters to “enhance” your videos. However, the basic idea behind Instagram video is fairly similar to Vine. Short videos that can be taken by compiling even shorter clips

While both Vine and Instagram have their place and are great tools, Instagram video is the clear winner for me for 3 main reasons.

Instagram Video Interface Vine Interface

Instagram video capture on iOS                                              Vine video capture on iOS

I’m already active on Instagram

I don’t have a large number of people that I connect with on Instagram but many of those that I followed or follow me are personal friends. That means that I tend to be interested in their videos and they’ll be more likely to be interested in mine. That’s not true of Vine which is more widely adopted by tech-savvy Twitter users. I don’t know of any personal acquaintances who are active on Vine. Sure, Vine videos can be shared on Twitter but with Instagram I’ve already got a built-in community.

When Vine appeared I downloaded the app, tried it out and found a few people to follow but that was it. I had a few people that I was connected with on Twitter who were sharing videos but none of the people that I know used the app. That meant the only way to share video with anyone who cared was to post it to Twitter

This pre-existing network is also vital as a community manager. I manage the social presence for a non-profit here in Portland and time is precious with anything I do. As of yet I haven’t made the leap to a Vine account for this community. Although I’d love to share the occasional video, I’m afraid a Vine account will quickly turn into just one more social channel to maintain or to sit embarrassingly dormant. However, since I already post to Instagram it’s quick and easy to post a video there along with my photos.

The Vine app is annoying

This one is subjective but I hate the Vine app. I know lots of people love it but the incessant noise when I’m in the app drives me crazy. An occasional Vine shared on Twitter can be great but opening the app and getting bombarded with noise wherever I scroll just feels like an assault on the senses. I’ve never been able to keep the app open for more than a minute or two without quickly exiting out of frustration. Looping videos may be part of the experience but for me it’s just too overwhelming.

On Instragram I’ve set the videos to only play once I click them, and they don’t loop. Both of these enhancements make the experience so much more pleasant.

15 seconds is better than 6 

Sometimes less is more. Part of what makes Twitter great is the 140 character constraint. I can appreciate that same brevity requirement from Vine but six seconds can just be too short. The option to post videos more than twice the length is a huge benefit for me. And let’s face it, 15 seconds is still pretty short.

The 6 seconds in Vine offers the ability to be artsy or to very quickly get a point across but the 15 second option really opens up a lot of possibilities if you’re trying to convey a message. Sure, I worry that this will be abused by marketers but it’s fairly easy to unfollow anyone who isn’t adding value to your online life.

 

Vine is a great service and clearly there are a lot of people out there that love it. However, for me, Instagram gives all the benefits of Vine but without the things that drive me crazy or would hold be back from becoming active on Vine. Instagram video has opened the door to easy video with a low barrier of entry.