The Fez Ballroom in downtown Portland was packed last night with social media creatives. Many were hoping to be called to the stage to accept an award recognizing their outstanding achievement in social media. This year’s SoMe Awards were a HUGE success and TMMPDX.COM wants to thank everyone who made the show possible. Sponsors, organizers, volunteers, nominees and WINNERS. We also would like to send our love and support to Jen Peck who was unable to attend the event. #JENWELOVEYOU!

Want to see the work?

If you want to be inspired take a look at the videos compiled by this year’s finalists. The people’s choice category was determined by ‘likes’ on this playlist of YouTube shorts. Take a look here: http://www.youtube.com/user/SoMeAwards.

KGW’s Live Coverage

We would like to give a shout-out to KGW’s Steph Stricklen who did an outstanding job AGAIN this year as the event MC. Her crew was on the scene live and took time to find out what the Some Awards were all about.

TMMPDX.COM PSU Scholarship Announced

The night was a shining moment for the entire Thoroughly Modern Marketing team as the TMMPDX.COM PSU Digital Marketing Strategy scholarship was announced. We have asked the industry to come together to help support and nurture young talent looking to enter into social media and digital marketing. You can contribute using the widget on our website or contact Joel Bornzin, Director of Philanthropy at joel@tmmpdx.com.

Without Further Ado – The 2013 SoMe Award winners are:

Breaking Social: Most innovative or unique use of a social tool, platform or application

• Winner: Neiman for Neiman Labs: Tweet to Shoot Campaign – Philadelphia, PA @weareneiman http://www.weareneiman.com/
• Winner: NORTH for KEEN Footwear: Worldwide Recess Day – Portland, OR  @NORTH http://north.com/
• Honorable Mention:  Maxwell PR for Columbus Foods: Columbus Foods Top ‘Wich Social Integration Campaign – Portland, OR @maxwellpr http://www.maxwellpr.com/

Dream Team: Best use of social media by a marketing agency to engage customers and raise brand awareness

• Winner: Sparkloft Media, Travel Oregon: Adventurecation – Portland OR @Sparkloft http://sparkloftmedia.com/
• Honorable Mention: Neiman for Temple University: “Temple Made” Campaign – Philadelphia, PA  @weareneiman http://www.weareneiman.com/

ET Phone Home: Best social utilization within a mobile centric campaign or application

• Winner: Portland State University: Portland State of Mind Instagram Launch/Photo Contest Campaign – Portland, OR @Portland_State http://www.pdx.edu/
• Honorable Mention: AEG Global Partnerships Division for Chevrolet Sonic: #Letsdothisgalaxy Campaign – Los Angeles, CA @AEGworldwide http://aegworldwide.com/about/divisions/aegglobalpartners

Go Local: Best use of social media by a local business to develop a committed following

• Winner: KEEL Creative, Little Boxes: Little Boxes Black Friday Event – Portland OR @keelcreative http://keelcreative.com/
• Honorable Mention:  Mambo Media for PSU’s Holiday 30 Campaign – Portland, OR @mambomedia http://mambomedia.com/
• Honorable Mention: City of Gresham: 92 Days of Summer Campaign – Gresham, OR @CityofGresham http://greshamoregon.gov/

House Party: Best use of social media by an in-house marketing team to engage customers and raise brand awareness

• Winner: POSSIBLE: CoLab Campaign – Portland, OR @POSSIBLE http://www.possible.com/
• Honorable Mention: YOLO Colorhouse: Color Trends Campaign – Portland, OR @yolocolorhouse http://www.yolocolorhouse.com/

In the Trenches: Most effective use of social media to provide customer support and build deeper relationships with your online community

• Winner: TheSelfEmployed.com: TheSelfEmployed Website Launch Campaign – Portland, OR @SteveStrauss http://theselfemployed.com/
• Honorable Mention: Grady Britton for Bob’s Red Mill: BirdSmarts Challenge Campaign – Portland, OR @GradyBritton http://gradybritton.com/

Just Cause – Best use of social media to raise awareness and/or solicit donations for a cause or a non-profit organization

• Winner: V-Day: One Billion Rising – New York, NY @vday http://www.vday.org/
• Honorable Mention: DelMain Analytics for Molly’s Fund Fighting Lupus – Portland, OR @dandelmain http://delmainanalytics.com/

Social Tool of the Year: Recognition for the most useful and innovative social media tool

• Winner: Vizify: Vizify Grahpical Bios – Portland, OR @Vizify https://www.vizify.com/
• Honorable Mention:  Taplister, INC – Taplister Relaunch Campaign – Portland, OR @taplister http://www.taplister.com/

  Unsung Hero: Honors the community manager who has best used social media to grow, support and provide value to an online community

• Winner: Colorado Technical University: Operation – Kick it to the Community Campaign - Colorado Springs, CO @CTUniversity http://www.coloradotech.edu/

• Honorable Mention: MetSchools, Inc. for Respecting Autism: Respecting Autism Book Campaign – New York, NY @MetSchoolsBW http://respectingautism.com/ http://metschools.com/about.php

Best in Show:  Grady Britton, Oregon Dental Association: Teach Me How to Brushy – Portland OR @GradyBritton http://gradybritton.com/

Best Agency: NORTH – Portland, OR @NORTH http://north.com/

Best In-house: Portland State University: - Portland, OR @Portland_State http://www.pdx.edu/

People’s Choice POSSIBLE- Portland, OR @POSSIBLE http://www.possible.com/

Thoroughly Modern Marketer of the Year Ekaterina Walter http://www.ekaterinawalter.com/

Hall of Fame Chris Brogan @chrisbrogan http://www.chrisbrogan.com/

Most Influential Blogger Rick Turoczy @turoczy http://siliconflorist.com/

About Lisa Peyton

Lisa is a leader in the field of digital marketing. Based in Portland, OR, she serves as executive editor at TMMPDX.COM and teaches digital strategy at Portland State University. Her services include social media coaching, content strategy and digital marketing consulting.

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