SoMe Student Digital Marketer of the Year Finalists

| May 2, 2014

This year the SoMe Social Media Awards has partnered with PSU’s Digital Marketing Strategy program to award one talented student as our Student Digital Marketer of the Year.

The six finalists were selected from over 50 possible  Digital Marketing Strategy Certificate candidates, impressing a panel of industry experts with their digital strategy final project. The selected students will present their work to an esteemed panel of judges on May 22nd, kicking-off the 2014 SoMe Awards.

The winning student will receive a year’s PRO subscription to Moz’s serach engine marketing platform, a $1200 value, and the title of Student Digital Marketer of the Year.

Digital Marketing Scholarship

TMM offers a scholarship to this program for students who may otherwise not have the opportunity to benefit from the program. We are in NEED of donations to help continue this program. You can learn more about the program, donate and submit candidates on our ‘Scholarship’ page.

Judges

Graciously volunteering their time to provide value feedback and select the 2014 WINNER, our judges include:

0260dc3Billie Goldman, Partner Marketing Manager at Intel Corporation

Billie Goldman is a pioneer in the brand storytelling landscape, winning an Emmy for her work on a series of films including The Beauty Inside and The Power Inside. Billie will be discussing the campaign’s HUGE success and the key factors to be considered when telling a compelling brand story on social media. Billie Goldman has mastered the art of transmedia storytelling. She is the Partner Marketing Manager at Intel and has worked with Toshiba to create one of the most successful transmedia campaigns EVER. Pioneering a new genre of film and even influencing the Emmy’s to create a new award category, she has broken boundaries when it comes to social networking and the film industry, creating a new kind of customer engagement.

08ea52dDennis Hahn, EVP of Brand Experience at Liquid Agency

Dennis Hahn is Liquid Agency’s EVP of Brand Experience. Working closely with the founders and leadership team in early 2013, he led the effort to define the agency’s Brand Experience model and redesign the organization to support Liquid’s evolution. Prior to that, Dennis was responsible for leading Liquid’s strategy discipline spanning brand strategy, digital strategy, planning and employee brand strategy.

Before joining Liquid, Dennis was President and Chief Strategy Officer of ID Branding, a multi-disciplinary agency that draws the best practitioners from design, advertising, interactive and branding to grow meaningful brands for consumers and employees.

With a background in design, Dennis co-founded ZCom, Inc. in 1991. ZCom was a digital agency focused on providing digital strategy, front-end web design and development, and online advertising. He served as President and Strategy Director at ZCom until the firm was sold in April 2000 to Emerald Solutions. There, Dennis was the U.S. Director of Emerald’s interactive practice, supporting the delivery of digital strategy, branding, web design and online advertising for leading brands. Emerald Solutions was later sold to SBI Group which was ultimately acquired by Avenue A | Razorfish.

Dennis has spoken at numerous conferences and events about branding and strategy for the advertising, digital, education, marketing, technology, and wine industries. In 1998, he co-authored a paper on brand culture that is part of Brand Channel’s online library.

Dennis Hahn was also an adjunct professor at Portland State University for 8 years, where he taught digital strategy and helped develop the Digital Marketing Strategies Certificate program offered through the university’s Professional Development Center.

Dennis has also served on the board of the Portland Advertising Federation and was its President during its 1999-2000 year. He was also a founding member of the Oregon Creative Services Alliance.

176c4a1

 

Jana Kopp – 2013 Student Digital Marketer of the Year – LAST YEARS WINNER!

Responsible for successful management of digital strategy for client brands. By combining creativity and experience in the marketing industry, she provides quality recommendations for how each brand can uniquely leverage its relationship with digital media. She utilizes an in-depth knowledge of client business objectives, incorporating best practices and insight to harness a dynamic digital marketing plan and drive growth opportunities.

 

And The Finalists Are…

Tim Ainley

TimAinleyHeadshotFacts about Tim Ainley you might find interesting: I can juggle and ride a unicycle. My wife and I found out we were pregnant the night before our flight to pick up our adopted daughter; thus we have two daughters eight months apart from each other. I’m left-handed and creative, clearly right-brained. I’m thankful to Jesus for saving me and try to talk with God throughout my day. I’ve never broken a bone.  In our marriage vows, my wife described me as “a man who gives his heart with his handshake.” I got chosen from the crowd at a hypnotist show once and faked being hypnotized because I liked the attention. I got an award last year at the charity I work for – Forward Edge International – for “hard work behind the scenes.” I play real sports and fantasy sports, both just for fun. My favorite current TV show is Parenthood, and of all time it’s Friends. I play the guitar a little and like to sing in the car.

Nathan Lattanzi

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University of Oregon graduate working in the outdoor industry as a Social Media Specialist. Passionate about all things digital. Beer lover and storyteller. #YourNewBestFriend.

 

 

 

 

 

Josh Schroeder

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Josh Schroeder is a national award-winning singer, songwriter, and composer whose work has been featured in Film/TV and international ad campaigns. He holds a BA in Music Business from Central Washington University and production degrees from London College of Music and Media (London, England) and Musicians Institute (Los Angeles, CA). With diverse clients including Intel, BBC, Telus, ABC, NBC, CBS, Starbucks and Tyler Perry Studios, Schroeder creates a versatile and detailed style of sonic branding and original music. Schroeder’s interest in the digital landscape has evolved in recent years due to changes in the music industry. Having recently completed the CEPE Digital Marketing certificate program at Portland State University Schroeder successfully launched a single by an unknown artist to significant buzz in November 2013 using digital skills/techniques he acquired in the program. Schroeder currently works in digital marketing/UX with independent creative company Wavelength Studio and it’s sister company Atomic Disc where he also produces digital content and writes advice about the music industry.

Tracey Forschler

1aec231Tracey Forschler is an emerging creative strategist and digital marketing specialist based in Portland, Oregon. She is an honored recipient of the Thoroughly Modern Marketing Scholarship and a recent graduate of the Digital Marketing Strategies program at Portland State University. Recently, Tracey worked with the Portland Fruit Tree Project to implement successful marketing strategies supporting the fight against hunger. She also volunteers with the American Marketing Association to help local nonprofits expand their reach and impact through digital channels. With an education in psychology and journalism, Tracey is fascinated by using media to inspire action, engagement, and connection. When she’s not optimizing web content, you can find Tracey hiking backcountry trails, plotting her next travel adventure, or rocking out on the ukulele.

Naira Perez

3adb827

 

Born and raised in Spain, I came to the United States after completing my MBA to work in the product management department of an international company. Since then I have experienced marketing from many different perspectives:  from retail to product marketing, through my work at an advertising agency and being an advertising adjunct professor.  I’ve worked with everything from Fortune 500 companies to small businesses.  I love what I do. I specialize in data driven strategies like direct marketing and digital marketing. I believe that if we listen to our customers we will succeed because they have a lot to say.

Jessica Chang

26f2799Jessica is an avid blogger and digital media enthusiast. She currently writes about her passions including marketing, food and fitness. You can learn more about her and her posts at www.jessicakimchang.com and on her food blog, MeatEats.com.

 

 

 

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Category: Marketing Events, Portland Marketing Events, Scholarship, Social Media Awards, TMMPDX

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http://www.tmmpdx.com/wp-content/uploads/2014/05/graduation_cap_and_diploma-resized-2014-150x150.jpg Lisa Peyton Marketing EventsPortland Marketing EventsScholarshipSocial Media AwardsTMMPDX ,

This year the SoMe Social Media Awards has partnered with PSU’s Digital Marketing Strategy program to award one talented student as our Student Digital Marketer of the Year.

The six finalists were selected from over 50 possible  Digital Marketing Strategy Certificate candidates, impressing a panel of industry experts with their digital strategy final project. The selected students will present their work to an esteemed panel of judges on May 22nd, kicking-off the 2014 SoMe Awards.

The winning student will receive a year’s PRO subscription to Moz’s serach engine marketing platform, a $1200 value, and the title of Student Digital Marketer of the Year.

Digital Marketing Scholarship

TMM offers a scholarship to this program for students who may otherwise not have the opportunity to benefit from the program. We are in NEED of donations to help continue this program. You can learn more about the program, donate and submit candidates on our ‘Scholarship’ page.

Judges

Graciously volunteering their time to provide value feedback and select the 2014 WINNER, our judges include:

0260dc3Billie Goldman, Partner Marketing Manager at Intel Corporation

Billie Goldman is a pioneer in the brand storytelling landscape, winning an Emmy for her work on a series of films including The Beauty Inside and The Power Inside. Billie will be discussing the campaign’s HUGE success and the key factors to be considered when telling a compelling brand story on social media. Billie Goldman has mastered the art of transmedia storytelling. She is the Partner Marketing Manager at Intel and has worked with Toshiba to create one of the most successful transmedia campaigns EVER. Pioneering a new genre of film and even influencing the Emmy’s to create a new award category, she has broken boundaries when it comes to social networking and the film industry, creating a new kind of customer engagement.

08ea52dDennis Hahn, EVP of Brand Experience at Liquid Agency

Dennis Hahn is Liquid Agency’s EVP of Brand Experience. Working closely with the founders and leadership team in early 2013, he led the effort to define the agency’s Brand Experience model and redesign the organization to support Liquid’s evolution. Prior to that, Dennis was responsible for leading Liquid’s strategy discipline spanning brand strategy, digital strategy, planning and employee brand strategy.

Before joining Liquid, Dennis was President and Chief Strategy Officer of ID Branding, a multi-disciplinary agency that draws the best practitioners from design, advertising, interactive and branding to grow meaningful brands for consumers and employees.

With a background in design, Dennis co-founded ZCom, Inc. in 1991. ZCom was a digital agency focused on providing digital strategy, front-end web design and development, and online advertising. He served as President and Strategy Director at ZCom until the firm was sold in April 2000 to Emerald Solutions. There, Dennis was the U.S. Director of Emerald’s interactive practice, supporting the delivery of digital strategy, branding, web design and online advertising for leading brands. Emerald Solutions was later sold to SBI Group which was ultimately acquired by Avenue A | Razorfish.

Dennis has spoken at numerous conferences and events about branding and strategy for the advertising, digital, education, marketing, technology, and wine industries. In 1998, he co-authored a paper on brand culture that is part of Brand Channel’s online library.

Dennis Hahn was also an adjunct professor at Portland State University for 8 years, where he taught digital strategy and helped develop the Digital Marketing Strategies Certificate program offered through the university’s Professional Development Center.

Dennis has also served on the board of the Portland Advertising Federation and was its President during its 1999-2000 year. He was also a founding member of the Oregon Creative Services Alliance.

176c4a1

 

Jana Kopp – 2013 Student Digital Marketer of the Year – LAST YEARS WINNER!

Responsible for successful management of digital strategy for client brands. By combining creativity and experience in the marketing industry, she provides quality recommendations for how each brand can uniquely leverage its relationship with digital media. She utilizes an in-depth knowledge of client business objectives, incorporating best practices and insight to harness a dynamic digital marketing plan and drive growth opportunities.

 

And The Finalists Are…

Tim Ainley

TimAinleyHeadshotFacts about Tim Ainley you might find interesting: I can juggle and ride a unicycle. My wife and I found out we were pregnant the night before our flight to pick up our adopted daughter; thus we have two daughters eight months apart from each other. I’m left-handed and creative, clearly right-brained. I’m thankful to Jesus for saving me and try to talk with God throughout my day. I’ve never broken a bone.  In our marriage vows, my wife described me as “a man who gives his heart with his handshake.” I got chosen from the crowd at a hypnotist show once and faked being hypnotized because I liked the attention. I got an award last year at the charity I work for – Forward Edge International – for “hard work behind the scenes.” I play real sports and fantasy sports, both just for fun. My favorite current TV show is Parenthood, and of all time it’s Friends. I play the guitar a little and like to sing in the car.

Nathan Lattanzi

31889c2

 

University of Oregon graduate working in the outdoor industry as a Social Media Specialist. Passionate about all things digital. Beer lover and storyteller. #YourNewBestFriend.

 

 

 

 

 

Josh Schroeder

0cd5ecb

 

Josh Schroeder is a national award-winning singer, songwriter, and composer whose work has been featured in Film/TV and international ad campaigns. He holds a BA in Music Business from Central Washington University and production degrees from London College of Music and Media (London, England) and Musicians Institute (Los Angeles, CA). With diverse clients including Intel, BBC, Telus, ABC, NBC, CBS, Starbucks and Tyler Perry Studios, Schroeder creates a versatile and detailed style of sonic branding and original music. Schroeder’s interest in the digital landscape has evolved in recent years due to changes in the music industry. Having recently completed the CEPE Digital Marketing certificate program at Portland State University Schroeder successfully launched a single by an unknown artist to significant buzz in November 2013 using digital skills/techniques he acquired in the program. Schroeder currently works in digital marketing/UX with independent creative company Wavelength Studio and it’s sister company Atomic Disc where he also produces digital content and writes advice about the music industry.

Tracey Forschler

1aec231Tracey Forschler is an emerging creative strategist and digital marketing specialist based in Portland, Oregon. She is an honored recipient of the Thoroughly Modern Marketing Scholarship and a recent graduate of the Digital Marketing Strategies program at Portland State University. Recently, Tracey worked with the Portland Fruit Tree Project to implement successful marketing strategies supporting the fight against hunger. She also volunteers with the American Marketing Association to help local nonprofits expand their reach and impact through digital channels. With an education in psychology and journalism, Tracey is fascinated by using media to inspire action, engagement, and connection. When she’s not optimizing web content, you can find Tracey hiking backcountry trails, plotting her next travel adventure, or rocking out on the ukulele.

Naira Perez

3adb827

 

Born and raised in Spain, I came to the United States after completing my MBA to work in the product management department of an international company. Since then I have experienced marketing from many different perspectives:  from retail to product marketing, through my work at an advertising agency and being an advertising adjunct professor.  I’ve worked with everything from Fortune 500 companies to small businesses.  I love what I do. I specialize in data driven strategies like direct marketing and digital marketing. I believe that if we listen to our customers we will succeed because they have a lot to say.

Jessica Chang

26f2799Jessica is an avid blogger and digital media enthusiast. She currently writes about her passions including marketing, food and fitness. You can learn more about her and her posts at www.jessicakimchang.com and on her food blog, MeatEats.com.