Tag: adwords

Ask TMM: How Can I Track ROI From Landing Pages?

| February 8, 2012 | 0 Comments
Ask TMM: How Can I Track ROI From Landing Pages?

TMM Angels were approached by a search professional interested in tracking ROI from landing pages. Ryan Smith is the Paid Search Strategist of a mid-sized company located in New York City.  He approached the TMM Angels looking for tips on Landing Page Optimization for his Lead Generation campaigns.  He mentioned that most leads generated by […]

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admin Ask TMMTMMPDX ,,,,,

TMM Angels were approached by a search professional interested in tracking ROI from landing pages. Ryan Smith is the Paid Search Strategist of a mid-sized company located in New York City.  He approached the TMM Angels looking for tips on Landing Page Optimization for his Lead Generation campaigns.  He mentioned that most leads generated by […]

Paid Search Campaigns: Should I Bid On My Own Brand? Part II

| September 15, 2009 | 0 Comments
Paid Search Campaigns: Should I Bid On My Own Brand? Part II

by Daniela  Araujo In this follow-up article to Should I Bid On My Own Brand Part I, I will use real results to demonstrate the need for companies to bid on branded terms via Paid Search.  This real life experiment was conducted over a period of four months with a campaign focused on lead generation.  […]

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Daniela Araujo PPC Advertising ,,,,,,,,

by Daniela  Araujo In this follow-up article to Should I Bid On My Own Brand Part I, I will use real results to demonstrate the need for companies to bid on branded terms via Paid Search.  This real life experiment was conducted over a period of four months with a campaign focused on lead generation.  […]

Should I bid on my own Brand? Part I

| June 17, 2009 | 1 Comment
Should I bid on my own Brand? Part I

by Daniela Araujo Google recommends advertisers include brand terms in paid search campaigns, however one might ask: if users know my brand and my website has been indexed by Google, won’t they find it organically anyway? This argument becomes even stronger when you naturally rank number one for your brand.  In Part I of this […]

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Daniela Araujo PPC Advertising ,,,,

by Daniela Araujo Google recommends advertisers include brand terms in paid search campaigns, however one might ask: if users know my brand and my website has been indexed by Google, won’t they find it organically anyway? This argument becomes even stronger when you naturally rank number one for your brand.  In Part I of this […]

Comparing Apples and Oranges? Understanding Discrepancies Between Adwords and Analytics, Part II

| May 12, 2009 | 1 Comment
Comparing Apples and Oranges? Understanding Discrepancies Between Adwords and Analytics, Part II

by Daniela Araujo Part II: Tracking Revenue Web marketing analysts are frequently puzzled when comparing stats between Adwords and Analytics.  In Understanding Discrepancies Between Adwords and Analytics, Part I,   I discussed the common causes of discrepancies in traffic reporting.  In this article, I will discuss the differences in e-commerce revenue data reporting between Adwords […]

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Daniela Araujo Google GossipPPC AdvertisingWeb Analytics ,,,,

by Daniela Araujo Part II: Tracking Revenue Web marketing analysts are frequently puzzled when comparing stats between Adwords and Analytics.  In Understanding Discrepancies Between Adwords and Analytics, Part I,   I discussed the common causes of discrepancies in traffic reporting.  In this article, I will discuss the differences in e-commerce revenue data reporting between Adwords […]

Google Content Network: From Art to Science; Advanced Optimization Tips and Tricks

| April 21, 2009 | 1 Comment
Google Content Network: From Art to Science; Advanced Optimization Tips and Tricks

by Daniela Araujo The Google Content Network has become more popular among advertisers over the last year  due to the launch of the Placement Performance report and Site and Category Exclusion tool.

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Daniela Araujo Google GossipInternet MarketingPPC Advertising ,,,,,,

by Daniela Araujo The Google Content Network has become more popular among advertisers over the last year  due to the launch of the Placement Performance report and Site and Category Exclusion tool.