Tag: analytics tracking

Comparing Apples and Oranges? Understanding Discrepancies Between Adwords and Analytics

| March 31, 2009 | 3 Comments
Comparing Apples and Oranges?  Understanding Discrepancies Between Adwords and Analytics

by Daniela Araujo Part I: Tracking Visitors Introduction Careful analysis of online campaign performance data is an integral part of the PPC Account Manager’s daily routine. This includes tracking the effects of changes to the account, monitoring of long-term trends, and recognition of anomalies in data which warrant investigation. During this process, it is common […]

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Daniela Araujo Web Analytics ,,,,

by Daniela Araujo Part I: Tracking Visitors Introduction Careful analysis of online campaign performance data is an integral part of the PPC Account Manager’s daily routine. This includes tracking the effects of changes to the account, monitoring of long-term trends, and recognition of anomalies in data which warrant investigation. During this process, it is common […]