This question comes from an employee at a company located in California. He is looking for guidance on a marketing strategy that best fits his business needs: I work for a medium-sized corporation as an online acquisition manager and my job is to increase leads for our new product. Searching for my target keywords in [...]
by Daniela Araujo Part II: Tracking Revenue Web marketing analysts are frequently puzzled when comparing stats between Adwords and Analytics. In Understanding Discrepancies Between Adwords and Analytics, Part I, I discussed the common causes of discrepancies in traffic reporting. In this article, I will discuss the differences in e-commerce revenue data reporting between Adwords [...]
#tmmTV SoMe Awards Edition: Chris Brogan, Stephanie Stricklen Cindy King and Ric Dragon
#tmmTV SoMe Awards Edition: Chris Brogan, Stephanie Stricklen Cindy King and Ric Dragon Welcome to #tmmTV SoMe Awards Edition! Our guest panelists include: – Stephanie Stricklen, SoMe Award emcee, KGW New Anchor – Chris Brogan, SoMe Award Hall of Fame Award winner and CEO and President of Human Business Works. His latest book is called [...]
#tmmTV Portland Female Executives Edition: Interview with Raime Merriman
This broadcast features Portland marketing executive, Raime Merriman. She discusses her role as president of Portland Female Executives or PDXfX.org. Learn how to get involved with this supportive women’s group as Raime discusses details about their upcoming events, volunteer opportunities and open board positions. We are also joined by TMMPDX Senior Editor, Heather English, who [...]
#tmmTV Portland State University Digital Marketing Strategies Certificate Program Edition
In this webcast you will learn about Portland’s own digital marketing certificate program. Part of Portland State’s Professional Development Center, the certificate includes 5 courses that prepare industry professionals to implement successful digital marketing campaigns. PSU instructor, Lisa Peyton, is joined by program grads Sarah Pierce, Hannah Meuser, Julia Tucker and Heather [...]
#tmmTV Searchfest Edition: aimClear’s Merry Morud fields Facebook questions and heads to Portland
In this special edition of #tmmTV, TMMPDX Senior Editor, Joel Bornzin interviews Merry Morud from aimClear. Merry will be presenting at Searchfest on February 22nd in downtown Portland. Use discount code TMMPDX for $50 bucks off registration. In this 30 min interview you will learn: Break down of different Facebook ad units Why targeting is [...]
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