Tag: Daniela Araujo

Paid Search Campaigns: Should I Bid On My Own Brand? Part II

| September 15, 2009 | 0 Comments
Paid Search Campaigns: Should I Bid On My Own Brand? Part II

by Daniela  Araujo In this follow-up article to Should I Bid On My Own Brand Part I, I will use real results to demonstrate the need for companies to bid on branded terms via Paid Search.  This real life experiment was conducted over a period of four months with a campaign focused on lead generation.  […]

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Daniela Araujo PPC Advertising ,,,,,,,,

by Daniela  Araujo In this follow-up article to Should I Bid On My Own Brand Part I, I will use real results to demonstrate the need for companies to bid on branded terms via Paid Search.  This real life experiment was conducted over a period of four months with a campaign focused on lead generation.  […]